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1
Why AdTech is down a rabbit
hole… and how to climb out
0.1%
Average display CTR since 2010
3
4
19bn
Projected ad fraud for 2018
5
6
615m
Devices blocking ads globally
€20m
GDPR fine
9
10
11
”We’re all mad here!”
12
“It's not hard to make
decisions when you know
what your values are.”
Roy E. Disney
3 important values
Use data to accentuate our
humanity. Not make humans
more digital.
1
Marketing is about
relationships. Not something
you do to someone.
2
Better understand your
customers by giving them
control of their data.
3
Now who’s
being crazy?
Customer Tech =
Empowerment
GDPR = Direction
Time to start
thinking
differently

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