The state of marketing measurement, attribution and data managementClark Boyd
This presentation will reveal exclusive new findings from a survey of leading marketers, including:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement from Fospha
New trends have moved marketing the cusp of a new golden age. To deliver on the promise, marketing needs to execute on the 5S approach: science, simplicity, substance, speed, and story. This presentation walks through what marketers and business leaders need to get right to execute all of them. This presentation is based on a public webinar given by McKinsey partners Jonathan Gordon and Jesko Perrey.
Social data contains information about customer experience, preferences, and trends that are unavailable through traditional market research. The opportunities for brands to use this data to enhance customer experience are both endless and overwhelming.
In this webinar our panelists will share examples of brands that use social data to engage with their customers. They will also discuss how to make sense of noisy social data to receive the input of your “external constituencies”.
Specifically you will learn:
Which metrics you should follow and how to distinguish bad data from good
How to turn raw data into actionable social intelligence
Tips to create the proper internal channels to harness the power of this data
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer
For a hard-working marketer, what would the new year be without predictions about trends in ad transparency, generational targeting and voice search? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018.
Ad Week Europe, B2B Forum- The Future of B2B: The Rise of the Data-Driven, Cu...LinkedIn Europe
Russell Glass-Head of Marketing Products at LinkedIn presentation deck from the LinkedIn B2B Forum, March 24th 2015 at the Hamyard Hotel as part of Advertising Week Europe.
The state of marketing measurement, attribution and data managementClark Boyd
This presentation will reveal exclusive new findings from a survey of leading marketers, including:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement from Fospha
New trends have moved marketing the cusp of a new golden age. To deliver on the promise, marketing needs to execute on the 5S approach: science, simplicity, substance, speed, and story. This presentation walks through what marketers and business leaders need to get right to execute all of them. This presentation is based on a public webinar given by McKinsey partners Jonathan Gordon and Jesko Perrey.
Social data contains information about customer experience, preferences, and trends that are unavailable through traditional market research. The opportunities for brands to use this data to enhance customer experience are both endless and overwhelming.
In this webinar our panelists will share examples of brands that use social data to engage with their customers. They will also discuss how to make sense of noisy social data to receive the input of your “external constituencies”.
Specifically you will learn:
Which metrics you should follow and how to distinguish bad data from good
How to turn raw data into actionable social intelligence
Tips to create the proper internal channels to harness the power of this data
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer
For a hard-working marketer, what would the new year be without predictions about trends in ad transparency, generational targeting and voice search? Too dreary to even contemplate! So, we present our predictions about these and other digital developments that will matter to marketers in 2018.
Ad Week Europe, B2B Forum- The Future of B2B: The Rise of the Data-Driven, Cu...LinkedIn Europe
Russell Glass-Head of Marketing Products at LinkedIn presentation deck from the LinkedIn B2B Forum, March 24th 2015 at the Hamyard Hotel as part of Advertising Week Europe.
Gamification: Fact or Fiction. Presentation delivered at the Content Strategy Forum 2011 in London to introduce Gamification and its relationship to Content Strategy/ists.
This is the full deck, I presented a subset at the conference. Agenda includes Description, Real World Use Cases, Market Overview, Strategy and Risks/Considerations.
Enjoy.
Digital marketing! the word that enterprises Love today. Well, too much of something is not good. Also, is this word not abused? In terms of Jargons? in the name of Analytics? In the name of getting responsive? Well, Probe in for details!
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
McKinsey partner Jason Heller provides an overview of the key technologies that will impact the business landscape: artificial intelligence, automation and impact on the future workforce, virtual reality, augmented reality, the Internet of things, and data security.
Gamification of User Engagement ProcessTouseef Ikram
This presentation is about understanding Gamification. I presented this in 3rd Annual Digital Marketing conference DigiMark2014. It explains how games engage audience in doing repetitive tasks and take pleasure out of it. It also share some stats and example projects of giant companies using gamification. It also explains different concepts associated with gamification like extrinsic and intrinsic motivation, dopamine cycle, SAPS framework, Octaylsis framework.
BTW I also have left the slide notes intacts. Hope it helps you some way.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Traditional, outbound marketing is broken. People are getting better at avoiding interruptions designed to get them to listen to your unsolicited messages. The alternative is to implement the five-step process of inbound marketing, which will attract visitors to your web site and convert them from visitors to leads.
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
In our opening keynote, Sarah Fay, Managing Director, Glasswing Ventures, will walk us through the opportunities and challenges artificial intelligence presents for marketers. AI will soon change all marketing processes and practices - Sarah will note some ways to get started and point to future experiences where brands will need to reinvent new ways to engage consumers.
Voice-activated virtual assistants are posing a unique challenge to marketers, adding another wrinkle to the already complex path to purchase. The use of multiple devices like tablets and cell phones already made it difficult to trace the origin of a consumers intent to purchase, but virtual assistants create a whole new dimension for marketers to consider. In this research presentation, Janice Caston will present new, original survey data from Toluna that highlights consumer behavior changes following virtual assistant adoption, and how marketers can tap into everything this technology has to offer.
My name is Jon DiPietro and I'm a certified inbound marketing professional and author of "Social Media for Engineers and Scientists." My specialty is using the Internet to generate leads in increase conversion rates. I excel at getting businesses to think differently about their marketing.
31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
A team teaching presentation on digital advertising made by two advertising students from the S.I. Newhouse School of Public Communications based on research and interviews with experts in the field. Topics covered include but are not limited to: effective digital campaign marketing, the future of digital advertising, key indicators of a successful digital strategy, and tips for engaging your consumers via the RIGHT social media platforms. Special thanks to Jeff Barrett, Simon Bowthorpe, Scott Hoffman, and Rachel Cone-Gorham for participating in interviews and giving valuable insights.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
The world is ever-changing, and technology is taking the lead. Today, everything goes digital - amusement, health, property, banking and even currencies. This is, however, comprehensible. In North America alone, eighty nine of the population is on-line (subscription required).
Gamification: Fact or Fiction. Presentation delivered at the Content Strategy Forum 2011 in London to introduce Gamification and its relationship to Content Strategy/ists.
This is the full deck, I presented a subset at the conference. Agenda includes Description, Real World Use Cases, Market Overview, Strategy and Risks/Considerations.
Enjoy.
Digital marketing! the word that enterprises Love today. Well, too much of something is not good. Also, is this word not abused? In terms of Jargons? in the name of Analytics? In the name of getting responsive? Well, Probe in for details!
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer
The advent of new algorithms, faster processing and cloud-based data is making it possible for many companies to experiment with artificial intelligence (AI). While marketing and sales are particularly ripe for innovation, there is still a lot of confusion in the marketplace. This presentation will help marketers see past the mysticism and get started with AI in 2018.
McKinsey partner Jason Heller provides an overview of the key technologies that will impact the business landscape: artificial intelligence, automation and impact on the future workforce, virtual reality, augmented reality, the Internet of things, and data security.
Gamification of User Engagement ProcessTouseef Ikram
This presentation is about understanding Gamification. I presented this in 3rd Annual Digital Marketing conference DigiMark2014. It explains how games engage audience in doing repetitive tasks and take pleasure out of it. It also share some stats and example projects of giant companies using gamification. It also explains different concepts associated with gamification like extrinsic and intrinsic motivation, dopamine cycle, SAPS framework, Octaylsis framework.
BTW I also have left the slide notes intacts. Hope it helps you some way.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Traditional, outbound marketing is broken. People are getting better at avoiding interruptions designed to get them to listen to your unsolicited messages. The alternative is to implement the five-step process of inbound marketing, which will attract visitors to your web site and convert them from visitors to leads.
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
In our opening keynote, Sarah Fay, Managing Director, Glasswing Ventures, will walk us through the opportunities and challenges artificial intelligence presents for marketers. AI will soon change all marketing processes and practices - Sarah will note some ways to get started and point to future experiences where brands will need to reinvent new ways to engage consumers.
Voice-activated virtual assistants are posing a unique challenge to marketers, adding another wrinkle to the already complex path to purchase. The use of multiple devices like tablets and cell phones already made it difficult to trace the origin of a consumers intent to purchase, but virtual assistants create a whole new dimension for marketers to consider. In this research presentation, Janice Caston will present new, original survey data from Toluna that highlights consumer behavior changes following virtual assistant adoption, and how marketers can tap into everything this technology has to offer.
My name is Jon DiPietro and I'm a certified inbound marketing professional and author of "Social Media for Engineers and Scientists." My specialty is using the Internet to generate leads in increase conversion rates. I excel at getting businesses to think differently about their marketing.
31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
A team teaching presentation on digital advertising made by two advertising students from the S.I. Newhouse School of Public Communications based on research and interviews with experts in the field. Topics covered include but are not limited to: effective digital campaign marketing, the future of digital advertising, key indicators of a successful digital strategy, and tips for engaging your consumers via the RIGHT social media platforms. Special thanks to Jeff Barrett, Simon Bowthorpe, Scott Hoffman, and Rachel Cone-Gorham for participating in interviews and giving valuable insights.
A presentation I gave at Digital Summit: Mass publishing is the lowest form of value the internet can provide you. Relying on a content publishing model for lead generation, and relationship building will not give you the sustainable, or scaleable competitive advantage you need to succeed in this new world of infinite noise. Nobody cares about your content because you’ve missed the true reason people consume content, because it fulfills their inner purpose. Learn what the five pillars are and why they must be new foundations for the future marketing organization.
The world is ever-changing, and technology is taking the lead. Today, everything goes digital - amusement, health, property, banking and even currencies. This is, however, comprehensible. In North America alone, eighty nine of the population is on-line (subscription required).
9 Digital Marketing Trends To Watch Out For In 2020Sujoy Mukherji
Digital Marketing is defined as an online platform where one can advertise their products and services on the internet or any other digital medium.
As we have already approached the year 2020, let’s look at a few of the upcoming Digital Marketing Trends this 2020. I like to call it the Digital Era!
Competition is always out there, and businesses should be well prepared with the latest trends.
Discover the 9 Digital Marketing Trends to Watch Out For in 2020>>>
Since the recent boom and the exceptional rise in the number of smartphone users, numerous innovations have taken place from time to time. Here are some of the top things and trends of 2020 you should follow. Learn, adjust, and adapt.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
2017 Landscape Industry Digital Marketing ReportJeff Korhan
Jeff Korhan and Landscape Management magazine partnered to benchmark the digital marketing practices of the landscaping and lawn care industry. This digital marketing report is the result of that original research and expert analysis.
The Challenges of a Rapidly Changing Local MarketplaceLocalogy
Local Search Association VP of Strategy & Insights Greg Sterling's remarks during the Search and Information Industry Association's (SIINDA) "Making Transactions Happen" event in Munich.
Designing Impactful Services and User Experience - Lim Wee KheeNUS-ISS
In this engaging talk, we explore crafting impactful user-centric services, revealing the design principles that drive exceptional experiences. From empathetic customer journeys to innovative interfaces, learn how design can create meaningful connections, inspiring you to revolutionise your approach and drive lasting change in user satisfaction and brand success.
Upskilling the Evolving Workforce with Digital Fluency for Tomorrow's Challen...NUS-ISS
In today's digital age, the key to true transformation lies in our people. This talk will highlight the importance of digital fluency, emphasizing that everyone in an organization is now a digital professional. By synergizing the fundamental digital skills ranging from an agile mindset to making data-informed decisions and design thinking, we will discuss how a digitally skilled workforce can propel organizations to drive digital transformation with new heights of value creation. Though widespread workforce upskilling presents its challenges, this talk offers innovative organizational learning approaches that may pave the way to success. Join us to find out how to shape the future of your organization where success is defined not just by technology but by a workforce fully equipped with digital competencies, ready to take on whatever the future holds.
How the World's Leading Independent Automotive Distributor is Reinventing Its...NUS-ISS
In this captivating session, we'll unveil the profound impact of AI, poised to revolutionise the business landscape. Prepare to shift your perspective, as we transition from the lens of a data scientist to the visionary mindset of a product manager. We're about to demystify the captivating world of Generative AI, dispelling myths and illuminating its remarkable potential. We will also delve into the pioneering applications that Inchcape is leading, pushing the boundaries of what's achievable. Join us for an exhilarating journey into the future of AI, where professionalism meets unparalleled excitement, and innovation takes center stage!
The Importance of Cybersecurity for Digital TransformationNUS-ISS
In the rapidly evolving landscape of digital transformation, the importance of cybersecurity cannot be overstated. As organizations embrace digital technologies to enhance their operations, innovate, and connect with customers in new and dynamic ways, they simultaneously become more vulnerable to cyber threats.
This talk will discuss the importance of having a well thought through approach in dealing with cybersecurity in the form of a strategy that lays out the various programmes and initiatives that will underpin a secure and resilient digital transformation journey. Not surprisingly, having a pool of well-trained cybersecurity personnel is one of the key ingredient in a cyber strategy as exemplified in Singapore's own national cybersecurity strategy.
Architecting CX Measurement Frameworks and Ensuring CX Metrics are fit for Pu...NUS-ISS
Join us for a deep dive into the art of architecting Customer Experience (CX) measurement frameworks and ensuring that CX metrics are precisely tailored for their intended purpose. In this engaging session, you'll walk away with actionable insights and a tangible plan for refining your measurement strategies. Discover how to craft CX measurement frameworks that align seamlessly with your business objectives, ensuring that your metrics deliver meaningful and robust insights. Whether you're seeking to enhance customer satisfaction, optimise processes, or drive innovation, this session will provide you with potential approaches and practical steps to bolster the effectiveness and relevance of your CX metrics. It's your blueprint for creating a customer-centric roadmap to success.
Understanding GenAI/LLM and What is Google Offering - Felix GohNUS-ISS
With the recent buzz on Generative AI & Large Language Models, the question is to what extent can these technologies be applied at work or when you're studying and how easy is it to manage/develop your own models? Hear from our guest speaker from Google as he shares some insights into how industries are evolving with these trends and what are some of Google's offerings from Duet AI in Google Workspace to the GenAI App Builder on Google Cloud.
Digital Product-Centric Enterprise and Enterprise Architecture - Tan Eng TszeNUS-ISS
Enterprises striving to unlock value through digital products face a pivotal shift towards product-centric management, a transformation that carries its share of challenges. To navigate this journey successfully, close collaboration between Enterprise Architects and Digital Product Managers is essential. Together, they can craft the ideal strategy to deliver digital products on a grand scale. Join us in this session as we shed light on the critical interactions and activities that foster synergy between Enterprise Architects and Digital Product Managers. Discover how this collaboration paves the way for effective product-centric management, enabling enterprises to harness the full potential of their digital offerings.
Emerging & Future Technology - How to Prepare for the Next 10 Years of Radica...NUS-ISS
We find ourselves in an era of exponential growth and transformation. The relentless pace of technological advancement is reshaping our world at a rate never seen before, making it increasingly challenging to stay abreast of these rapid developments. Join us for an insightful talk where we embark on a journey to explore the most significant technology trends set to unfold over the next decade. These trends promise to be nothing short of seismic, with the power to reshape every facet of our lives, from the way we work and learn to how we forge relationships and structure our society. Prepare to be enlightened as we delve into a future where the very fabric of our existence is on the brink of transformation. This talk is your compass to navigate the uncharted territory of tomorrow's world, and it's an opportunity you won't want to miss.
Beyond the Hype: What Generative AI Means for the Future of Work - Damien Cum...NUS-ISS
The hottest topic in the tech world right now is generative AI. In this session, we go beyond the hype to delve into honest answers about how generative AI is impacting the future of work. This is an important topic for all digital leaders to have a thorough understanding of when driving digital transformation.
Supply Chain Security for Containerised Workloads - Lee Chuk MunnNUS-ISS
Containers have emerged as an indispensable component of modern cloud-native applications, serving diverse roles from development environments to application distribution and deployment on platforms like Azure's App Service and Kubernetes. In this presentation, we will delve into a suite of powerful tools designed to ensure the adoption of best practices in container management. You'll gain insights into how to scan container images rigorously, identifying and mitigating vulnerabilities effectively. We'll also explore the art of generating comprehensive software bill of materials (SBOM) for your containers and the significance of signing container images for enhanced security. The ultimate goal of this presentation is to empower you with the knowledge and skills necessary to seamlessly integrate these tools and practices into your CI (Continuous Integration) pipelines. By the end of this session, you'll be well-equipped to fortify your container workflows, delivering secure and robust cloud-native applications that thrive in today's dynamic digital landscape.
The future is always uncertain. To be truly future-ready, companies need the ability to quickly learn and adapt and to foster a culture of continuous curiosity and experimentation. But how can we facilitate rapid learning throughout the organisation? What will the future of learning look like for you? How can we ensure our organisations become engines of growth through learning?
The future is always uncertain. To be truly future-ready, companies need the ability to quickly learn and adapt and to foster a culture of continuous curiosity and experimentation. But how can we facilitate rapid learning throughout the organisation? What will the future of learning look like for you? How can we ensure our organisations become engines of growth through learning?
Site Reliability Engineer (SRE), We Keep The Lights On 24/7NUS-ISS
There are many phases in the software development cycle, from requirements to development and testing, but at the tail of the process, is an often overlooked aspect: deployment and delivery. With the paradigm shift of delivering on-site software to offering software-as-a-service, Site Reliability Engineering is beginning to take a greater role in product delivery.
This session aims to give a glimpse of the work that goes into site reliability engineering (SRE) and effort that goes into keeping a service going 24/7.
Product Management in The Trenches for a Cloud ServiceNUS-ISS
More often than not, people’s perception of Product Management is usually centred around the definition, management and prioritisation of software features and functionality. While that is largely true, it is also one of many things that a Product Manager needs to focus on, given limited time and resources.
This session aims to provide an unfiltered view of how Product Management looks like in the context of Enterprise Cloud Applications development, the challenges confronting Product Managers, and the tradeoff decisions to be made in order to overcome these challenges.
All this, while shipping a working product with each release that will surprise and delight the end user.
Overview of Data and Analytics Essentials and FoundationsNUS-ISS
As companies increasingly integrate data across functions, the boundaries between marketing, sales and operations have been blurring. This allows them to find new opportunities that arise by aligning and integrating the activities of supply and demand to improve commercial effectiveness. Instead of conducting post-hoc analyses that allow them to correct future actions, companies generate and analyze data in near real-time and adjust their operations processes dynamically. Transitioning from static analytics outputs to more dynamic contextualized insights means analytics can be delivered with increased relevance closer to the point of decision.
This talk will cover the analytics journey from descriptive, predictive and prescriptive analytics to derive actionable and timely insights to improve customer experience to drive marketing, salesforce and operations excellence.
With the use of Predictive Analytics, companies are able to predict future trends based on existing available data. The actionable business predictions can help companies achieve cost savings, higher revenue, better resource allocation and efficiency. Predictive analytics has been used in various sectors such as banking & finance, sales & marketing, logistics, retail, healthcare, F&B, etc. for various purposes.
Get set to learn more about the different stages of predictive analytics modelling such as data collection & preparation, model development & evaluation metrics, and model deployment considerations will be discussed.
In this digital transformation era, we have seen the rise of digital platforms and increased usages of devices particularly in the area of wearables and the Internet of Things (IoT). Given the fast pace change to the IoT landscape and devices, data has become one of the important source of truth for analytics and continuous streaming of data from sensors have also emerged as one of the fuel that revolutionise the emergence of IoT. These includes health telematics, vehicle telematics, predictive maintenance of equipment, manufacturing quality management, consumer behaviour, and more. With this, we will give you an introduction on how to leverage the power of data science and machine learning to understand and explore feature engineering of IoT and sensor data.
Diagnosing Complex Problems Using System ArchetypesNUS-ISS
In today’s VUCA world, we are faced with problems coming in fast and furious. In order to resolve such problems quickly, we need to first understand the problems. One of the techniques to understand complex problem is through the use of system archetypes. System archetypes are patterns of behaviour of a system. Let’s us explore some of the system archetypes in this session as well as tips on how to resolve them.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
1. Becoming Data Driven…
…with Analytics!
Timo Josten
Managing Partner & Co-Founder
Sparkline
@strudelmeister
timo@sparkline.com
2.
3. "Organizations should be sure they are educated about big data
opportunities in their industry to ensure they are not missing the boat.”
-Gartner, June 2013
“…understanding 'what is big data' is the top challenge for 15
percent of organizations”
5. +$20 Billion
through
Mobile in 1013
Candy Crush
has 66m daily
actives
eBook sales
almost
DOUBELD in
2012
PSY heads to
almost 2
Billion views
Consumer Transformation
7. Multi Touch Consumer
Behavior
Source: http://www.google.com/think/infographics/how-do-people-shop-for-mobile-phones-infographic.htmlPublished April 2013
8. “Connecting products to the Web will be the
21st century electrification.”
The Internet of Things
9. What to do?
TWO basic ways to impact your online presence:
Improve your Website
Drive more traffic to your Website
Improve your CUSTOMER EXPERIENCE
12. “Between the dawn of
civilization and 2003, we only
created five exabytes of
information
Now we’re creating that
amount every two days.”
-Hal Varian, Chief Economist, Google
13. Big Data Is A Business Strategy
“I’m not interested in data; I’m interested in
translating data into information for decision
making. . . So you take data, you turn it into
information, you apply it, and you make better
decisions because you know more than anybody
else. I think that’s real power —and that was our
hidden advantage for years.”
– Leonard Schaeffer, Retired CEO, Wellpoint
16. Most Companies We Speak to
Today: Are you collecting
data?
✖
✔
Is someone
dedicated to looking
at that data on a
daily basis?
Are they
recommending
actions in response?
Do they have a voice
within your
organisation?
✖
✖
17. ..when companies inject data
and analytics deep into their
operations, they can deliver
productivity and profit gains
that are 5 to 6 percent higher
than those of the competition.
-McKinsey Quarterly March 2013
Profitability & Growth Is Possible
23. Attribution Modeling
“Working closely with Sparkline Analytics we harnessed new attribution models
with Google Analytics' Attribution Modeling Tool, enabling us to truly optimize our
marketing mix and resulting in a significant increase in bookings.”
- Chetan Patel, Vice President, Strategic Marketing & E-Commerce, Onyx Hospitality
Group
Online Booking Increase by
45%
Display Spend increase 7-
17%
26. Button:
1. Sign Up
2. Learn More
3. Join Us Now
4. Sign Up Now
Media:
1. Get Involved Image
2. Family Image
3. Change Image
4. Barack’s Video
5. Springfield Video
6. Sam’s Video
24 combinations tested….
31. Understand Your Customer!
AUDIT: Take Full Data Ownership1
BUILD: Create a Data Strategy –
ANALYZE & TEST!
2
ITERATE – Become a Data Driven
Decision Maker
3
32. Create Simplicity, Empower Teams, Drive Results
Measurement & Evaluation Performance Analysis & Insights
Training & Support Testing & Understanding