This document discusses the rise of big data in financial services. It notes that 90% of the world's data today was created in the past two years alone. It also discusses trends driving big data like mobility, social media, and cloud computing. The document outlines challenges around big data like siloed data and lack of skills to analyze large datasets. It provides examples of how big data is used in applications like customer segmentation, pricing and promotions, and risk assessment. Finally, it discusses opportunities and challenges around privacy and monetizing personal data.