This document discusses using data and creativity in marketing. It touches on trusting data you know but being wary of unknown data. It also notes that resolving data problems can help solve business problems by providing relevance, sentiment, emotion and context. Additionally, the document states that big data is killing mass marketing and influencing factors like machine learning, triggers, algorithms, flow and attribution. It concludes by thanking the audience and providing contact information for the speaker.

1. Context Eats Crea,vity for Breakfast
Mass Marke,ng | Direct Marke,ng | Engagement | Customer Experience

2. Trust Data You Know. Be Wary of Data You Don’t.
Gut Driven | Data Aware| Data Informed | Data Driven

3. Resolve Data Problems to Solve Business Problems
Relevance | Sen,ment | Emo,on | Context

4. Big Data is Killing Mass Marke,ng
Influence | Machine Learning | Triggers | Algorithms | Flow | AOribu,on

6. Thank You
Troy Janisch, Director of Social Intelligence, US Bank
Troy.Janisch@USBank.com
@socialmeteor
www.socialmeteor.com