8. Consumers spent $25.1 billion on video
games, hardware and accessories in
2010.
Game sales in 2010, generating
$5.9 billion in revenue.
72% of American households play
computer or video games.
55% of gamers play games on their
phones or handheld device.
9. Average game player is 37 years old and
has been playing for 12 years
Average age of the frequent game
purchaser is 41 years old
42% of all game players are women. (In fact,
women over the age of 18 represent a significantly greater portion of the game-
playing population (37%) than boys age 17 or younger (13%).)
In 2011, 29% of Americans over the age
of 50 play video games
10. Gamification:
The process of figuring
out what elements of game play
keep players hooked over
time and then...
30. So what does the future of
Gamification look like?
31. According to the statistics...
Gartner, predicts that “by 2015,
more than 50% of organizations
that manage innovation processes
will gamify those processes”
By 2014, a gamified service
for consumer goods marketing
and customer retention will become
as important as Facebook, eBay
or Amazon