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Social data contains information about customer experience, preferences, and trends that are unavailable through traditional market research. The opportunities for brands to use this data to enhance customer experience are both endless and overwhelming.
In this webinar our panelists will share examples of brands that use social data to engage with their customers. They will also discuss how to make sense of noisy social data to receive the input of your “external constituencies”.
Specifically you will learn:
Which metrics you should follow and how to distinguish bad data from good
How to turn raw data into actionable social intelligence
Tips to create the proper internal channels to harness the power of this data