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12.10.13

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Social data contains information about customer experience, preferences, and trends that are unavailable through traditional market research. The opportunities for brands to use this data to enhance customer experience are both endless and overwhelming.

In this webinar our panelists will share examples of brands that use social data to engage with their customers. They will also discuss how to make sense of noisy social data to receive the input of your “external constituencies”.

Specifically you will learn:

Which metrics you should follow and how to distinguish bad data from good
How to turn raw data into actionable social intelligence
Tips to create the proper internal channels to harness the power of this data

Published in: Business, News & Politics
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12.10.13

  1. 1. Leveraging Social Data for Customer Insights #SMTLive
  2. 2. Join the Conversation… long and Follow a thoughts 157,34 your share t Twitter a 5e on #SMTliv Subm quest it your ions i n the GotoW Prese ebinar ntatio windo n w #SMTLive
  3. 3. Our Speakers Jay Krall is a Technical Product Manager at DataSift, the leading platform for extracting value from social data. Jay has worked on social data projects for more than 6 years and has spoken on the topic of deriving business insights from social content for many organizations. At DataSift, Jay works with customers to incorporate their priorities into the product roadmap and manages platform enhancement projects. @jaykrall Jason Kapler is Director of Marketing at Networked Insights, a data analytics company that turns real-time consumer data from the social web into market intelligence and insights. Leading brands, studios and networks use this information to guide decision marketing across a spectrum of strategic marketing activities and measure the impact of marketing. He is passionate about teaching brands how they can leverage social data to develop more consumer-centric, insight-driven marketing strategies. @JasonKapler Tom Teicholz is an award winning journalist who has consulted to and created video and written content for Intel, The Museum of Tolerance, The Milken Foundation, Universal and Fox/TV Studios and whose work has appeared in The New York Times Sunday Magazine, The Daily Beast, The Huffington Post and PurpleClover.com. @TomTeicholz #SMTLive
  4. 4. Big Data Helps Us… …[to deliver] the right experience to the right customer at the right time.” …[get] amore complete picture of customers’ preferences and demands; through this deeper understanding, organizations of all types are finding new ways to engage with existing and potential customers.” Sources: PwC- http://www.pwc.com/us/en/advisory/customerimpact/transforming-customer-data.jhtml IBM eBook: Analytics: The real-world use of big data-How innovative enterprises extract value from uncertain data
  5. 5. Source: IBM eBook: Analytics: The real-world use of big dataHow innovative enterprises extract value from uncertain data
  6. 6. We leverage social data to inform business-critical marketing decisions
  7. 7. Today social data from EVERYWHERE organized is being collected & to improve business decisions.
  8. 8. Why Social Data is Revolutionary Informs, De-risks, Validates and Optimizes Marketing Decisions Grows Constantly Grows Constantly Un-biased Un-biased Accessible in Real-Time Accessible in Real-Time Provides a Contextual Layer Provides a Contextual Layer
  9. 9. How Social Data Changes Your World? MARKETING REVOLUTION 9
  10. 10. Marketing with Real-Time Insights Activation Activation Strategy/Planning Strategy/Planning        Marketing Mix Messaging/Position ing Media Planning Competitive Analysis Brand Growth Strategy Risk Assessment Channel Strategy       Media Allocation & Optimization Digital Targeting Content Marketing Influencer Outreach Programs Advertising Content Brand Ambassador Recommendations Measurement Measurement      Marketing KPIs Campaign Performance Awareness & Consumer Perceptions Media Spend Impact Purchase Funnel 10
  11. 11. Thank You! Jason Kapler Director of Marketing Networked Insights @jasonkapler
  12. 12. Upcoming Webinars 12/12 Meet the Author - Age of Context: Mobile, Sensors, Data and the Future of Privacy http://socialmediatoday.com/age-of-context-webinar 12/17 Social Media Predictions for 2014: What Do You Need to Watch? http://socialmediatoday.com/social-media-predictions-2014

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