Rural marketing involves developing, pricing, promoting, and distributing rural-specific products and services to facilitate exchanges between rural and urban markets. This satisfies consumer demand while achieving organizational objectives. Rural areas are important markets as they are home to over 70% of India's population, and agriculture remains the backbone of rural India's economy, though its GDP contribution is declining. Various government plans and initiatives have helped develop rural areas through improvements in infrastructure, agriculture, income, employment, education, health, and credit/insurance access over the past decades. However, challenges remain such as low incomes, poor infrastructure, seasonality, and ineffective distribution channels.