Business environment is different at different places. With this presentation you'll come to know differences between urban and rural business environments.

1. STUDY THE SHADES OF BUSINESS IN
URBAN AND RURAL AREAS

2. Difference between rural and urban
marketing

3. WHAT IS RURAL AREA ?
 Not urbanized.
 Low population density.
 Agriculture is chief source.
 Outside cities and towns.
 Small settlements.
 75% male population is engaged in agricultural
work.
 Slower lifestyle.
 Lack of technology.
 Low pollution.

4. WHAT IS URBAN AREA ?
 Higher population density
 Cities, town.
 75% male population is not engaged in agricultural
work.
 Faster lifestyle.
 Increased technology.
 High pollution.

5. NEEDS OF RURAL MARKET
 70% of India’s population lives in 627000 villages in rural area.
 Formal market in rural areas helps in improving agriculture marketing.
• Provide a location at which farmers can meet with traders.
• Increase retail competition by providing a convenient place where
farmers can meet with consumer
• Improve hygiene, if existing marketing activities are carried out in an
insanitary manner.
• Improve agricultural marketing.
• Provide a rural focal point.

6. NEEDS OF URBAN MARKET
Rural population depends on urban services, including access to
trader and markets to
 dispose their agriculture product
 access the retail stores
 other facilities located in local urban centers.

7. LIMITATION OF URBAN MARKET
 The links between producers and consumers , in rural markets is
extended through a chain of intermediary traders to reach urban
market .
 Access and tradability differs between types of livestock and
their products.
 Transport cost are considerably higher, per ton than they are for
live animals.

8. CHALLENGES OF RURAL MARKET
 Most of the products are
still sold at the rural haats.
 limited awareness in the
global market about
availability of these
products.
 The exhibition and melas
are not frequent
phenomena.

9. DIFFERENCE BETWEEN RURAL AND URBAN
RURAL CONSUMER URBAN CONSUMER
a) Customer thinks of money,
durability before buying.
b) Development is very less.
c) The income levels is not fixed.
d) No competition.
e) ability to pay back loan is low.
f) haats , melas, mandirs are
used for promotion of a
product.
g) awareness of branded product
is relatively low.
a) Customer thinks of brand and
its updates.
b) More development is seen.
c) The income levels is fixed.
d) Competition is seen.
e) it is comparatively higher.
f) T.V advertisements and print
media are used for promotion
of product.
g) more aware of branded
product.