Presentation talks about the consumer of rural India, facts and figure of rural India, their buying behavior, and also factors affecting decision making process and many more.
This explains the usage of the 4A framework of marketing to identify the challenges of rural markets and helps in providing strategic solutions to overcome these challenges.
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,VijayawadaRavi G
Hi friends this is Ravi. I am pursuing my MBA in P.B.SIDDHARTHA,Vijayawada.I am very interested about rural marketing because it is the place where companies have high opportunities for their growth.so friends i have done a small case study and i prepared this with some of my ideas.please guide me with your valuable suggestions. thanking you...... --Ravi
Opportunities and challenges in indian rural marketSAMEER LAKHANI
To study the current scenario of Rural Market in India
To study the scope, need & features of Rural Market in India
To study the reasons why Rural Markets are becoming important destination for Marketing companies
To study the reasons for greater business confidence in Rural India
To study the innovative practices adopted in Rural Market
To study the major Challenges faced by Marketers in Rural Market
To identify major opportunities available in Rural Market
To find the strategies for improving business in Rural India
Presentation talks about the consumer of rural India, facts and figure of rural India, their buying behavior, and also factors affecting decision making process and many more.
This explains the usage of the 4A framework of marketing to identify the challenges of rural markets and helps in providing strategic solutions to overcome these challenges.
Case study on Indian Rural Marketing_Ravi Guntaka from P.B.Siddhartha,VijayawadaRavi G
Hi friends this is Ravi. I am pursuing my MBA in P.B.SIDDHARTHA,Vijayawada.I am very interested about rural marketing because it is the place where companies have high opportunities for their growth.so friends i have done a small case study and i prepared this with some of my ideas.please guide me with your valuable suggestions. thanking you...... --Ravi
Opportunities and challenges in indian rural marketSAMEER LAKHANI
To study the current scenario of Rural Market in India
To study the scope, need & features of Rural Market in India
To study the reasons why Rural Markets are becoming important destination for Marketing companies
To study the reasons for greater business confidence in Rural India
To study the innovative practices adopted in Rural Market
To study the major Challenges faced by Marketers in Rural Market
To identify major opportunities available in Rural Market
To find the strategies for improving business in Rural India
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, ”Nice to see you.” The response can be, “Nice to be seen.” This exemplifies marketing which in today’s world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
My name is Kellene Okonkwo and I work for Ekulo Distribution USA in Fontana California. I currently work as the sales and merchandising manager at this location. I have just been awarded a new project and position as International Business Development Manager for the United States head office in Fontana, California. We have contacts with NAFDAC to aid foreign companies in importing products into West Africa.
International Journal of Business and Management Invention (IJBMI)inventionjournals
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A cloudburst is an extreme amount of precipitation, sometimes with hail and thunder, which normally lasts no longer than a few minutes but is capable of creating flood conditions.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
Rural marketing in India
1. Rural Marketing
Become The World Class Leader
BY :
SARABJEET SINGH DUA
MBA (Marketing)
Sarabjeetsinghdua10@gmail.com
L/O/G/O
2. WHAT IS RURAL MARKETING
• Rural marketing is defined as any
marketing activity in which one
dominant participant is from a
rural area.
3. URBAN TO RURAL TREND
Why there is a trend of companies in urban market going for rural market.
NEW UNTAPPED MARKET NICHE MARKET
HIGH POTETIAL NO EFFECT OF SLOW DOWN
MASS SALES MONOPOLISTIC MARKET
ECONOMIES OF SCALE BRAND POWER EQUITY
LESS COMPETITION GOODWILL GAINS
POTENTIAL MARKET
4. UNDERSTANDING RURAL MARKET
CHANGES IN
NATURE ,CAST
EGO
HIGHLY PRICE
SENSITIVE
PRICE
SENSITIVE LESS BRAND
PLACE CONCIOUS
THOUGHT TRADI
TION
PERCEPTION,
VALUES, NEEDS
BEING RURAL
5. RULES FOR GOING RURAL
AFFORDABILITY
LESS PRICE, LOW QUALITY
AWARENESS
COMMUNICATION
ACCESSIBILITY
REACHABLE
ACCEPTANCE
RETENTION
6. AFFORDABILITY
Pricing your product sensibly, keeping it
affordable is the key to widening one’s customer
base in rural areas.
9. ACCEPTANCE
Getting people to accept your product depends on the
content of your advertisements.
THANDA – COCA COLA
502 PATAKA – BIDDI
LAL MANJAN – DABUR LAL DANT MANJAN
PEELA POWDER - NIRMA
10. 4 Ps of Rural Market
Essential thinks for
marketing in rural areas
Promotion Price Place Product
• • Price • Brand Building • Multiple Use
Radio, Demonstra Penetration
•Mobile vans • Simple Product
tions,
• Product
•Campains
•Hoardings Packaging
18. RURAL MARKETING INDIA
72% of India's population
resides in its 6, 00,000
villages.
More rural development
initiatives by the
government.
Increasing agricultural
productivity leading to
growth of rural
disposable income.
19. Rural Market Investments INDIA
FMCG Rs.65000 crore
Agri-inputs Rs.45000 crore
Durables Rs.5000 crore
Automobiles (2 & 4 Wheelers) Rs.8000 crore
Clothes, footwear etc. Rs.35000 crore
Construction material Rs.15000 crore
Total Rs.173000 crore
Source: CII Report (2011)
20.
21.
22.
23. Thank You!
Hope you enjoyed the session...
BY :
SARABJEET SINGH DUA
MBA (Marketing)
Sarabjeetsinghdua10@gmail.com
L/O/G/O