Making Your Move in the Digital Age
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A humorous review of flirting and dating in a digital era and why marketers, even those that target an older demographic, should care. Michelle Fares, Associate, Spring 2010.
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Making Your Move in the Digital Age
- 1. Making your Move in the Digital Age April 23, 2010 Michelle Fares, Intern, Interactive Strategy
- 3. How is technology changing the way we communicate? Sources: www.collegehumor.com
- 4. Stats and Trends 50 10 9 300,000 84 Sources: http://blog.nielsen.com, www.huffingtonpost.com, www2.mcdowellnews.com
- 6. Use technology for self expression
- 8. Over 80% sleep with a cell phone by their bed
- 9. 75% have social network profiles Sources: http://www.msnbc.msn.com, http://today.msnb.msn.com, www.csulb.edu
- 11. Use Twitter, Facebook, etc. to strike up a conversation, but have trouble noticing if they’ve said the wrong thingSources: www.wsj.com, www.matthardwick.com
- 13. Facebook Flirting Flirting begins with a friend request… Profile browsing Wall posts Status comments Facebook chat Private messaging Sources: http://content.techrepublic.com, www.techcoquette.com
- 15. Facebook stalking…Sources: http://www.techcoquette.com
- 17. Foursquare Flirting Foursquare flirting has its benefits, but there are also pitfalls to be aware of… Sources: http://www.techcoquette.com
- 20. However, it is a public medium
- 21. @ vs. DM@
- 22. If you’re not careful, you could end up on this siteSources: www.twitter.com/awkwardin140
- 24. “Flitter” is a speed dating event created by a Canadian company
- 25. Sample tweet: #129, you’re so fine, but #152, you’re hot too. Man oh man, what will #72 do?Sources: www.sfgate.com, http://flirt140.com, www.lemondrop.com, www.reuters.com
- 28. Convenient
- 29. Instant
- 30. (Mostly) Private
- 31. “Flirtexting” traps: Beware the booty text Know when to put down the phone “If you don’t want to date, abbreviate Avoid TUI Sources: www.cnn.com
- 33. Post-Flirting: What Happens Next?
- 34. The couple that tweets together… Sources: http://www.theglobeandmail.com/, http://twitter.com/@gremanda
- 35. When it goes too far… Sources: http://www.theglobeandmail.com/, www.mashable.com
- 36. When the Going Gets Tough, the Tough Get on Facebook
- 38. Online flirting done right! Sources: www.facebook.com, www.twitter.com, www.google.com
- 39. Social media take aways
- 41. Brands will need to communicate with Millenials differently than previous generations
- 42. Millenials value their privacy, but express have different standards