Technoparkjobs.com is India's most innovative and fastest growing New
Generation World Class Online Job Portal.
Technoparkjobs.com has crossed the 1 crore candidate landmark and has
more than 1 lakh Latest job Vacancies on site. Today,
Technoparkjobs.com is India's most innovative and fastest growing New
Generation World Class Online Job Portal. Technoparkjobs.com is changing the landscape of hiring, by integrating personal and social networks of candidates for enhancing the recruitment process – making it the world’s first job Portal site to do so
Resumes, Cover Letters, and Applying Online Bruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Resumes, Cover Letters and Applying OnlineBruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Guide for a Winning Interview is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Resumes, Cover Letters, and Applying Online Bruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Technoparkjobs.com is India's most innovative and fastest growing New
Generation World Class Online Job Portal.
Technoparkjobs.com has crossed the 1 crore candidate landmark and has
more than 1 lakh Latest job Vacancies on site. Today,
Technoparkjobs.com is India's most innovative and fastest growing New
Generation World Class Online Job Portal. Technoparkjobs.com is changing the landscape of hiring, by integrating personal and social networks of candidates for enhancing the recruitment process – making it the world’s first job Portal site to do so
Resumes, Cover Letters, and Applying Online Bruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Resumes, Cover Letters and Applying OnlineBruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Guide for a Winning Interview is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Resumes, Cover Letters, and Applying Online Bruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
How I Got An Internship at Facebook - The Tips And Tricks To Get The MBA Internship You Really Want. All my thoughts and suggestions on how to secure an MBA internship at a top tech company. Be prepared to do a lot of work!
A job search is a marketing campaign. And with any marketing campaign, the right things need to be done using the right tools, consistently.
There is a big difference between being busy and being productive. Busy is a trap.
Too many people get caught up in a job search staying busy doing the wrong things with the wrong tools and doing them erratically. Not only is this ineffective, it leads to frustration and an unnecessarily lengthy job search.
Ed Andriessen and Kevin Lewis, Business Marketing experts will show you what how to plan and prepare a “marketing plan” for your job search that schedules the right things consistently for success.
This presentation will cover:
• Why people don’t manage their time and tasks effectively?
• What are the tasks that provide the biggest “bang for the buck” and what tasks are “busy work”
• What job search strategies work best for you?
• How many hours a day and how many days a week should I be spending on my job search?
• How do I keep track of my plan?
Start with a Resume and Finish with an InterviewBruce Bennett
Start with a Resume and Finish with an Interview presents starting with a resume and the important elements to include in it. The session continues with addressing cover letters and applying on line. The presentation offers pointers on Applicant Tracking Systems and how best to prepare your resume. It finishes with interview preparation and several video links to help the viewer to respond better to tough questions.
Resumes, Cover Letters and Applying Online Bruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Resumes, Cover Letters, and Applying Online Bruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Top 8 solutions consultant resume samplesroddaniel62
In this file, you can ref resume materials for solutions consultant such as solutions consultant resume samples, solutions consultant resume writing tips, solutions consultant cover letters, solutions consultant interview questions with answers…
This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Must Have Skills For Entry Level CandidateRock Interview
Starting to look out for a job as an entry-level candidate can be an overwhelming experience. Here are must-have skills for you to land your dream job!
How I Got An Internship at Facebook - The Tips And Tricks To Get The MBA Internship You Really Want. All my thoughts and suggestions on how to secure an MBA internship at a top tech company. Be prepared to do a lot of work!
A job search is a marketing campaign. And with any marketing campaign, the right things need to be done using the right tools, consistently.
There is a big difference between being busy and being productive. Busy is a trap.
Too many people get caught up in a job search staying busy doing the wrong things with the wrong tools and doing them erratically. Not only is this ineffective, it leads to frustration and an unnecessarily lengthy job search.
Ed Andriessen and Kevin Lewis, Business Marketing experts will show you what how to plan and prepare a “marketing plan” for your job search that schedules the right things consistently for success.
This presentation will cover:
• Why people don’t manage their time and tasks effectively?
• What are the tasks that provide the biggest “bang for the buck” and what tasks are “busy work”
• What job search strategies work best for you?
• How many hours a day and how many days a week should I be spending on my job search?
• How do I keep track of my plan?
Start with a Resume and Finish with an InterviewBruce Bennett
Start with a Resume and Finish with an Interview presents starting with a resume and the important elements to include in it. The session continues with addressing cover letters and applying on line. The presentation offers pointers on Applicant Tracking Systems and how best to prepare your resume. It finishes with interview preparation and several video links to help the viewer to respond better to tough questions.
Resumes, Cover Letters and Applying Online Bruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Resumes, Cover Letters, and Applying Online Bruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Top 8 solutions consultant resume samplesroddaniel62
In this file, you can ref resume materials for solutions consultant such as solutions consultant resume samples, solutions consultant resume writing tips, solutions consultant cover letters, solutions consultant interview questions with answers…
This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Must Have Skills For Entry Level CandidateRock Interview
Starting to look out for a job as an entry-level candidate can be an overwhelming experience. Here are must-have skills for you to land your dream job!
Java is one of the most popular Object Oriented Programming language that is available in the IT market for than 20 years now. There are many open sourced products, projects and API's that run on JAVA technology. Since it is platform independent, It is always a popular choice for developers. Some of the advantages of Java includes it is easy to learn, it is object oriented, it is platform - independent, it is secure, robust and multi threaded. You can learn Java practically with us, because we are one of the best Java and J2ee training center in Chennai. Besides knowledge on Java is an great advantage if you want to learn android app development, Hadoop development, Selenium Web driver etc.. Besides Java developer positions are highly lucrative for freshers as well as experienced professionals. We are recognized as the Best Java and J2ee training center in Chennai because we collaborate with industry professionals to deliver the course. - See more at: http://www.metaforumtechnologies.com/training-courses/java-courses/java-j2ee-training-in-chennai#sthash.d96ImZ9b.dpuf
In this presentation I will cover two topic of information for students
1) How write good Resume and Do & Don't of Resume
2) How to be job ready and tips for becoming job ready.
This step-by-step guide is designed to assist security cleared job seekers in their next career move, providing practical tips and guidance for every aspect of a cleared job search. From building an initial strategy, to developing job search tools such as a resume, to tips on interviewing and salary negotiation, the Cleared Job Seeker Guide is a roadmap to keep job seekers on track for success.
From a successful job seeker: “The suggestions in the guide were very helpful! I was hired as a Business Intelligence Engineer...and I start Monday. Having been out of the job market for almost 13 years, your advice and the help from ClearedJobs.Net was invaluable to a successful job hunt.”
In this ppt, we go in-depth on how to apply for jobs in India as a fresher. Be willing to put yourself out there, make the necessary calls, and apply for the relevant positions in every listing for fresher job openings that you come across—until you discover the right fit! So just let's start.
Norwood Employability & How to Land Your Dream Job Without Applying 'Online' ...Ita John
MY PRACTICAL IDEAS ON GRADUATES’ JOURNEY TOWARD LANDING A JOB UPON GRADUATION AND THOSE WHO HAVE GRADUATED ALREADY, HERE'S A ROADMAP TO FOLLOW TO LAND THE JOB QUICKER
The right candidates are not so hard to find if you are a smart recruiter. Succeed in recruiting top talent in a competitive job market comes from well-thought-out recruiting strategies
Resumes, Cover Letters and Applying Online Bruce Bennett
This presentation showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include.
Not all resumes are created equal so learn about the do and don’ts of creating your resume. The presentation will cover building the elements of your resume. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Cover letter templates that would fix your cover letter stress!Ita John
Our sample cover letters will help you to land the job you so desire!
Getting the perfect cover letter in front of the employer is one of the keys to your success
Social Media and Online Tools for Your Job Search ClearedJobs.Net
Each quarter our team volunteers to support State Department employees in their career transition from government service to private sector employment. We teach them skills to use online and offline to support their job search
The search giant Google has gone back to its roots with the launch of a new technology – “Google Knowledge Graph”. The technology, launched on May 16, leverages the idea of a “semantic Web” focused entirely on user experience. Now when users input a search query on Google, relevant and related information about that query will be provided in a box to the right of the results page. These results will go above and beyond what has previously been provided on search results pages. While users will benefit from more relevant and accessible search results, marketers may see changes in their organic rankings and side-site metrics.
RTC Perspectives, May 2012: Thank You, Star TrekRTC
This quarter, "Perspectives" focused on Star Trek and looked at the developments in culture, technology, medicine and even travel that we owe to this iconic series. Contributions come from the Dii, Account, Creative, Strategy, and PM teams at RTC, and original cover art is by Joshua Scott.
RTC POVs: Facebook Timeline for Pharma Brand Pages, April 2012RTC
Facebook has rolled out its Timeline feature for brand pages, and is offering more options than ever for brands to connect with their fans within the social network. However, there are implications for pharma that marketers must be aware of.
RTC POVs: FDA Warning Letter for Copaxone, March 2012RTC
In March of 2012, the FDA released a warning letter for the drug Copaxone for its patient testimonial website. In this POV, Dii's Ruth Lim discusses the FDA's concerns and the implications for pharma companies and marketers.
RTC POVs: FDA Guidance on TV Ad Pre-Dissemination ReviewRTC
In March 2012, the FDA released new guidelines for certain direct-to-consumer television ads. In this POV, Leigh Miller discusses RTC’s interpretation of the guidance as well as implications for broadcast media as a whole.
Since our first Perspectives of 2012 was published so close to President's Day, we took Presidential technology as our theme and decided to ask the question: What if the Presidents had used technology? If tools like YouTube, Facebook and Twitter had been available to our historical leaders, how would they have used them?
FDA Warning Letters: Dr. Reddy's Labs, January 2012RTC
The FDA recently released a warning letter to Dr. Reddy’s Laboratories’ for the HCP site for their product Fondaparinux. The website was cited for failing to prominently display the boxed warning in both the copy and navigation. This POV, from RTC's Digital Integration and Innovation team, gives more background on the FDA warning and discusses the implications for drug companies and marketers.
In late 2011, the FDA released a document addressing how the pharmaceutical industry can and should respond to requests about off-label drug usage. This POV provides more information about the guidance document, highlights the key issues, and offers use cases to consider in the digital realm.
RTC's Dii team has created this overview of the various options that are available to patients looking for support in managing their health care. The landscape includes mobile apps, devices, websites, and more.
The FDA's October 2011 warning letter to Otsuka demonstrates the importance of making accurate and fully supported claims and associations on pharmaceutical websites.
1. RTC Relationship Marketing
May 2011 • Volume 2, Issue 5
PERSPECTIVES
A monthly look at what’s happening in the ever-changing
digital world and beyond.
Pantone
2. From the Editor
This month’s issue of Perspectives features tools
and tips for the recent college graduate entering
the workforce.
In Job Skills for New Hires, recent grad Michelle
Fares writes about the lessons she has learned
since she began working at RTC Relationship
Marketing (RTCRM). Veteran digital gadget geek
Carlen Lesser offers some helpful tips on how to
use About.me in All About.Me. In Workplace Digital
Etiquette 101, Kara Reinsel highlights digital
manners to mind at your first job. Rebecca Johnson
offers solid advice on creating a profile on LinkedIn
in How to Create a Digital Business Card with
LinkedIn. And finally, Sara Weiner gives us a practical guide on how to re-vamp your Facebook profile upon entering
the work force in Facebook Cleansing for the College Grad. We hope that you will find this information helpful and
useful.
As always, we encourage your feedback. Contribute to the conversation online, where versions of Perspectives are
available for comment on our website’s Sparkblog and on SlideShare, or send me an email letting me know what you
think. If you are interested in a custom briefing on any topic in this edition, RTCRM is here for you—just contact your
Project Manager or Account Manager. If you aren’t a current RTCRM client and would like a custom briefing, contact
me and we’ll talk. If you are looking for the latest in digital trends with a healthy dose of attitude, visit Treffpunkt—
the RTCRM Digital Integration and Innovations team blog—at http://rtctreffpunkt.blogspot.com/.
Thanks and enjoy.
Nicole Franklin
Manager, Business Development
202.339.6273 | nfranklin@rtcrm.com | Sparkblog: rtcrm.com/blog | Twitter: @rtcrm | SlideShare.net/rtc123
Photos courtesy of Flickr Creative Commons: P.1 and P.2: 26102009424 by IK’s World Trip, 2009
Copyright RTCRM www.rtcrm.com/blog/perspectives2011 ~1~
3. Table of Contents
From the Editor ........................................................................................................................................... 1
Job Skills for New Hires ............................................................................................................................... 3
All About.Me ................................................................................................................................................ 4
Workplace Digital Etiquette 101.................................................................................................................. 5
How to Create a Digital Business Card with LinkedIn .................................................................................. 6
Facebook Cleansing for the College Grad.................................................................................................... 7
About RTCRM .............................................................................................................................................. 8
Copyright RTCRM www.rtcrm.com/blog/perspectives2011 ~2~
4. Job Skills for New Hires
Summary: Many college seniors who are graduating this spring and Michelle Fares, Associate
entering the workforce will be going into their first professional job. Digital Integration and Innovation
These new hires are highly educated and tech-savvy, but they may be
Floridian Hoya. Enhancing communication btwn
lacking in some basic business skills and knowledge. In order to achieve
companies and people thru social media, online
their full potential on the job, these former students must proactively
communities, and cupcakes. Lots of cupcakes.
ask questions, seek out knowledge and research their new jobs.
@michellefares
Key Information:
About a year ago, I graduated from college and began my first job as a young professional. Although I was entering the workforce
with a solid education and skill set, I quickly found out that I still had a lot to learn at my new job. Many companies provide
orientation and training sessions for new hires, but graduates who are just beginning their careers may still find gaps in their
knowledge about business procedures, practices and tools—either for the workplace in general or their specific industry. As a
new employee, you should consider the following areas and skills when starting your first job:
• Email/Calendar Programs: Most of this year’s college grads have been sending and receiving emails since they could
read, but there is more they can do with email-focused software programs like Microsoft Outlook, which allows users to
set their calendar, schedule meetings, and create tasks. More than just an email program, Outlook forms the backbone
of the business world, and you should become familiar with the tool to avoid on-the-job confusion.
• Billing Time: Grads coming out of the college environment won’t be used to documenting every hour of their day, but
companies in industries such as law and advertising want to track how much employee time is spent on specific tasks at
work. If your industry uses resource-planning software, you must learn to adjust.
• Creating and Saving Files: Many companies have templates for types of documents that they frequently create, specific
ways to name their files, and conventions for saving and organizing files on their network. Make it a point to find out
about these naming and saving conventions within your first few days on the job.
• Department Run-Down: Even though you may have interned or worked in an industry before graduation, you still may
not fully understand all the departments in a company or what they do. When faced with information you don’t know,
ask questions and dig deeper in order to gain a full understanding of your new workplace and your own position.
• Abbreviations: Every industry has its own abbreviations, acronyms and jargon that don’t necessarily make sense to
outsiders. Ask questions or do your own research to figure out what these terms mean.
• Office Layout: New hires should take the initiative to figure out the layout of their new office—where the meeting
rooms are located, where certain departments sit, and where facilities like the kitchen or bathrooms are. Since this
information is usually presented quickly on an office tour, writing it down or creating a personal “office map” is a good
way to avoid getting lost.
Implications and Action Items:
Although new graduates bring many skills to the job market, there is still a lot of essential knowledge that they need to acquire.
By taking the initiative to ask questions, take notes and do research, you can gain the tools needed to succeed on the job.
1. Don’t assume. Even though you may think you know more about Facebook and Twitter than your employers, you may
have to adjust your thinking and learn about using digital tools for business purposes.
2. Be proactive. In a busy office, employers or co-workers might not always be around to provide information or
explanations. When confronted with terms or tools that you don’t understand, don’t be afraid to do your own research.
3. Do your homework. Stay up-to-date with industry blogs and learn about fundamental ideas of your business so that you
have a good background going in to your first job.
Copyright RTCRM www.rtcrm.com/blog/perspectives2011 ~3~
5. All About.Me
Summary: Crafting a professional online presence is a must these days, as Carlen Lea Lesser, VP/Director
most employers search online for information before they even interview Digital Integration and Innovation
you. Instead of chancing it on what information they may find, create a
professional landing page and provide the link on your résumé. About.me Connector of people, ideas and info. Marketer,
can help recent college grads—and seasoned professionals—create a geek, blogger, baker, tea drinker, and artist.
compelling professional homepage to give that résumé some “oomph.” http://about.me/carlenlea
Key Information:
For recent grads, crafting a compelling professional presence online
could mean the difference between getting that interview and
having to send out dozens more résumés. It’s well documented that
employers search online for information about applicants. This can
range from informal quick searches by a hiring manager on Google,
LinkedIn or Facebook to formal corporate-level background checks. To stand out in the crowd you need to do more than hide
your embarrassing pictures; you need to lead potential employers to the information that shows you at your best. Providing a
link on your résumé to your professional homepage is a great way to craft that first impression.
About.me is a personal homepage platform that launched in September 2010. It is part of a growing collection of digital services
aimed at helping people build a professional, career-related presence online. The service quickly and easily allows even someone
with no digital design or website-building experience to craft a homepage that looks professional and shows personality. Your
About.me page acts as a launchpad to other professional websites you may leverage such as LinkedIn, SlideShare, Twitter,
various blogs, Flickr, YouTube, and even apps like Foursquare and Instagram. The service also includes the ability to add a
“contact me” feature. The benefit being that you only need to check About.me once or twice a year to ensure your bio is still up-
to-date. The services you are already connected to, like the ones mentioned above, keep it fresh.
Implications and Action Items:
About.me offers a simple yet powerful way to build a professional presence that leverages all the services you are already using,
like LinkedIn.com and SlideShare, and easily share your information with potential employers. Craft your career-related online
presence with About.me, but be sure to consider the following key things:
• URL: Choose your About.me URL carefully. As it is a professional presence, it’s best to stick to your actual name for your
URL. Be sure to list this URL on your résumé along with your phone number and email address.
• Imagery: Choose the photo or artwork that represents you. It is truly your first impression. Consider the audience and
the type of jobs you are applying for and be sure that it sends the right message.
• Text: The bio section is crucial. About.me controls how much content you put in the biography, so you will need to focus
not only on telling the right story, but also ensuring that your content and image work together visually.
• Layout: While About.me is very simple to use, giving some thought to the layout is still very important. Be sure to hit the
“show layout guides” button to make sure your image and text appear the way you think they will. Definitely make sure
you can actually read your text over the image.
• Services: Just because you can link to your Instagram account doesn’t mean you should. Choose services that will
present you professionally. That doesn’t mean you can’t have a little fun, but balance your personal life with a
professional demeanor.
• Updates: One of the major benefits of About.me is that you don’t have to update it often, but be
sure to put a reminder on your calendar to check it once or twice a year. If you change jobs or
career directions, you want it to remain accurate.
Copyright RTCRM www.rtcrm.com/blog/perspectives2011 ~4~
6. Workplace Digital Etiquette 101
Summary: As another class of newly minted college graduates prepares to enter Kara Reinsel, Senior Strategist
the workforce, they will be faced with navigating what is and is not appropriate Digital Integration and Innovation
when it comes to digital etiquette in the workplace. It may seem trivial, but
knowing when it’s OK to use your smartphone at work can make the difference Digital marketer and online business
between getting a promotion and being passed over. For jobseekers, it can strategist. DMV local. Art, food and
influence which candidate gets the job and which ends up in the “no” pile. fashion enthusiast.
Key Information:
As you become a part of the working world, you will be faced with a set of professional etiquette dilemmas you may not have
been well prepared for (through no fault of your own). Colleges and universities do an excellent job educating students in a
particular field of study. However, they fall short when it comes to teaching essential life skills such as “Should I friend my boss
on Facebook?” Without this information, you could unwittingly fall into digital etiquette traps while interviewing for a job or
after you’ve started a new position.
According to a CareerBuilder survey, 71% of hiring managers said the biggest mistake job candidates make during an interview is
1
answering a cell phone or texting during the interview. Many hiring managers said they would end the interview immediately if
this happened to them. So with that in mind, turn off your cell phone while on a job interview. That is, unless you don’t want to
be hired, in which case using your cell phone during an interview is a surefire way to ensure that you don’t get the offer.
After the interview, be sure to send a thank-you note. Eighty-nine percent of hiring managers say it’s fine to email a thank-you
2
note and, in fact, half of them prefer it to be an email. If you don’t send a thank-you note, you are putting yourself at risk—22%
3
of hiring managers said they are less likely to hire someone if the candidate doesn’t send a thank-you note.
When it comes to digital etiquette in the workplace, its better to err on the conservative side, at least initially. Leave your cell
phone at your desk. It’s unnecessary to bring it to meetings, and if you use it you run the risk of being perceived as inattentive, or
worse, an annoying Millennial. Resist the urge to friend all of your new coworkers on Facebook. Under no circumstances is it OK
to bash your company or coworkers in your Facebook status or on your Twitter account, unless you want to get fired. Think twice
before making your employer-provided laptop your de facto personal computer. Anything stored on the laptop technically
belongs to your employer, not you. Avoid using your work email as your personal email account. Again, your company owns all of
the data—contacts, emails from your mom, shipping confirmations from Zappos, etc.—within the email account. And eventually
you’ll switch jobs: save yourself the headache and use your work email only for work. Finally, refrain from checking your personal
email during meetings.
Implications and Action Items:
Common sense can help you avoid the majority of digital etiquette challenges:
• When in doubt, turn off your cell phone.
• Get to know your coworkers first as professionals, not as automatic (online and off-line) BFFs.
• Don’t use social media as a channel to share your opinions of your employer, your job or your colleagues.
1
CareerBuilder.com, “Employers Reveal Outrageous and Common Mistakes Candidates Made in Job Interviews,” January 12, 2011
2
CareerBuilder.com, “More Than One-in-Five Hiring Managers Say They Are Less Likely to Hire a Candidate Who Didn’t
Send a Thank-You Note,” April 14, 2011
3
Ibid
Copyright RTCRM www.rtcrm.com/blog/perspectives2011 ~5~
7. How to Create a Digital Business Card with LinkedIn
Summary: LinkedIn is the leading professional networking site, with over 101 Rebecca Johnson, Strategist
million members worldwide. While many people view LinkedIn as simply a way Digital Integration and Innovation
for professionals to establish a Web presence, LinkedIn offers much more than
Tradigital marketer. Social media junkie.
that. This article gives advice to the recent college graduate on how to utilize the
DC Localvore. Native NYCer. Soccer
features and functionality of LinkedIn to best market themselves, and to build
enthusiast. Aspiring urban homesteader.
and engage with their professional network.
NPR fiend. @digibec
Key Information:
There are currently over 47.9 million U.S. members on LinkedIn, and the professional networking
th 1
site is the 12 -most-visited site in the United States, with an average of 3.6 million visitors per day.
2
This spring, approximately 1,669,000 students will graduate from college with a bachelor’s degree.
With 200,000 college students creating a LinkedIn profile every month, this makes the social
network a rich source for internships and entry-level job opportunities, and one of the top places
human resources generalists go to recruit recent college graduates.
Implications and Action Items:
Starting a LinkedIn account is very simple. But creating a rich and intriguing profile that expresses your talent, skills and expertise
and that will attract potential employers and connections requires additional time, effort and thought.
• Set up your profile early. While your profile may just be “bare bones,” still make sure to include every item of
professional experience, collaboration and accomplishment. Ask your teachers or summer employers for
recommendations. When setting up your profile, change the generic LinkedIn URL to your name to increase find-ability,
and add a professional photo to give your profile personality.
• Focus on your headline. This statement should truly describe your expertise and talent and even express a little of who
you are outside of work. The LinkedIn headline is the most important part of a profile; it will appear in search results.
Remember: The average time spent on LinkedIn profile pages is 38 seconds, so make it easy for your profile viewers to
understand who you are and why they should be interested in you.
• Connect. Connect. Connect. Start with your existing contacts and allow LinkedIn to access your email address book.
Once you’ve connected with members you know, find who in their networks may be a potential connection or may
work in a company or job field that’s of interest to you. When you find someone, ask your connection for an
introduction. After interviews, ask your interviewer if they would like to connect on LinkedIn; be sure to send requests
right after meeting. Also, include your LinkedIn URL on your résumé and your email signature.
3
• Use LinkedIn’s Career Explorer. This tool allows college students and graduates to research various career paths based
on college/university, level of education, and desired industry. It will also help you find relevant job opportunities,
research top companies, and surface your network connections that can help you get a foot in the door.
• Get professionally social. Join alumni, industry and professional groups. Build connections from these groups,
contribute to the conversation, post relevant content, ask questions/provide answers that demonstrate your
competence, learn about company hiring practices and potential openings, etc. Participating in these groups will create
traffic to your profile from industry colleagues, employers and recruiting staff.
• Utilize your LinkedIn status. Update your status strategically and regularly with compelling and interesting links,
content, and significant events in your professional career. This will keep people in your network, and beyond,
interested.
• Research and investigate. Follow companies where you think you might want to work. Keep up-to-date on their
recruiting, job openings, career movements, press releases and industry developments. This will help determine if you’d
be a good match with that company by giving you insight into a company’s inner workings.
1
Alexa’s Top 500 Sites in the U.S. http://tiny.cc/2wm0b
2
National Center for Education Statistics (NCES) http://tiny.cc/6ukzh
3
http://tiny.cc/jsxdj
Copyright RTCRM www.rtcrm.com/blog/perspectives2011 ~6~
8. Facebook Cleansing for the College Grad
Summary: Facebook has become a storage bin of photographs. Users Sara Weiner, Associate Director
hoard hundreds of photos in their profile, often forgetting about old Digital Integration and Innovation
albums and images. For graduates who are job searching or entering the
work force, these old photos may reveal distasteful evidence for Yrs of planning, prodding & implementing
recruiters. Detagging, deleting and setting privacy controls is a mandatory digital stuff. Philadelphia born ’n’ raised.
step before entering the working world. Geeky, athletic and green. Go Big Red!
Key Information:
People used to keep boxes and boxes of photo albums in their homes, but now they store their photos on Facebook. For
students graduating college and entering the workforce, this online behavior can blow up in your face. Especially for Millenials—
whose approach to privacy differs from older generations—learning certain protocol is needed when entering the workforce.
This consists of both privacy controls online and mature behavior offline, and requires a dedication to career growth and
separation of public and private life.
Implications and Action Items:
Facebook allows you to put privacy specifications on photo albums, wall comments and user viewability settings. In addition,
keeping yourself out of distasteful photos, and/or ensuring that they do not get posted at all, will help your chances of
successfully gaining employment. Following simple best practices will help you seek employment and stay employed:
• De-publicize your profile. Consider making your Facebook profile unsearchable when looking for a job or even when
employed. Recruiters often check out prospective and current employees on Facebook; inappropriate pictures will
quicky turn them off.
• Manage your settings. Facebook allows you to hide photo albums and limit viewability from other users. Be sure to
manage your settings so that people in your professional life are not exposed to the same items as those in your
social life.
• Detag and delete. People will post pictures of you that you don’t want others to see; be sure to detag yourself from
such pictures or ask your friends to remove them.
• Go way back. After years of posting photos, it’s quite easy to forget about that incriminating photo from freshman year.
Make sure to start from the beginning of the “pile” and delete photos or hide photos that you wouldn’t want employers
to see.
• Keep the beer down. No recruiter wants to see photo after photo of you with a beer raised to the sky. Be cognizant of
the photos you are taking, and even consider implementating a personal no-booze-in-my-photos policy.
• Be your own gatekeeper. Perhaps the most viewed section of a Facebook page is the profile picture. While you’re
cleaning up your old photos and deleting the beer games, do not forget to change your profile picture. Choose
something clean, respectful and clothed.
Copyright RTCRM www.rtcrm.com/blog/perspectives2011 ~7~
9. About RTCRM
RTC Relationship Marketing (RTCRM) is a full-service direct marketing and relationship marketing agency based in
Washington, D.C., in the heart of Georgetown, with an additional office in New York. RTCRM boasts more than 40
years’ worth of innovative, targeted solutions that grow its clients’ brands and help them forge lasting, valuable
relationships with their customers. What distinguishes RTCRM is its unique ability to analyze data and research on
both a rational and emotional level. RTCRM’s clients include major brands in the telecom, technology,
pharmaceutical, and other business sectors such as AARP, BlackRock, Eli Lilly, and Novo Nordisk.
To learn more about RTCRM, please visit www.rtcrm.com or follow the Twitter feed @rtcrm.
About the Digital Integration and Innovation Team
The RTCRM Digital Integration and Innovation team is tasked with keeping track and making sense of the ever-
changing digital world. It’s our job to understand the nuances of how and why different types of people use
technology and what that tells us about them. More importantly, it’s our job to help our clients apply this knowledge
to better communicate with their customers. We help clients translate business goals into marketing campaigns that
build relationships with customers. In the 21st century, understanding how and why someone uses technology is as
important as understanding where they live, what gender they are, and how old they are. That’s where we come in.
From ensuring that technographics are considered in the research phase, to tactical plans that align digital, print and
broadcast tactics, we work with clients and internal partners to make sure it all works.
It’s not about what’s cool. It’s about what’s smart.
Treffpunkt, Digital Integration and Innovation Team Blog: http://rtctreffpunkt.blogspot.com
Copyright RTCRM www.rtcrm.com/blog/perspectives2011 ~8~