Social Media to Create Your Brand


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Avoiding the pitfalls of the improper use of social media. Using social media to promote yourself.

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  • This is a presentation that was originally given to college students to help them avoid the pitfalls of making poor choices with their use of Social Media. I encourage you to use this information to guide your students, and help them to make use of Social Media to advance their careers rather than hinder them. This is food for thought, not only for young people, but as you will see, people of all ages and professions.
  • Because, whether you realize it or not, if you use social media, you are creating your brand. Let’s look at how, by starting with the objectives of this workshop.
  • At the end of this presentation I am going to ask you to share one thing you will take away from this. It might be something you want to change, or something you had not previously considered. Begin thinking about that as we go through this. Let’s start with a toast to social media!
  • So we can see where this is going! Funny, but not all that surprising, right? How many of you have seen something posted on a Social Media site that might be considered in poor taste?First, I’d like to get a sense of your use of social media so let’s see who’s using what.
  • Sue tallies who is using.So that is where you are at, now what are your guesses as to others?
  • Sue tallies answers.
  • The highlight here is the average age of users. It is not a youth playground.So why DO we need to be discrete?
  • How do you express yourself when you use social media?
  • The most significant growth social networking sites in the last few years has been among adults 50 years and older. So your MOM is on Facebook!
  • Notice that Facebook and Linked In are the most researched by potential employers.Job seekers are cautioned to be mindful of the information they post online and how they communicate directly with employers. Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds (a big jump from 22 percent last year.)Thirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate. Fourteen percent of employers have disregarded a candidate because the candidate sent a message using an emoticon such as a smiley face while 16 percent dismissed a candidate for using text language such as GR8 (great) in an e-mail or job application.So what can go wrong?
  • PITTSBURGH (AP) - A Pennsylvania school district has agreed to pay $10,000 to the American Civil Liberties Union and a teacher who was suspended after someone posted a Facebook photo of her with a male stripper.Thirty-seven-year-old Ginger D'Amico also will get more than $4,000 in back pay.D'Amico is a Spanish teacher at Brownsville High School, south of Pittsburgh. She was given a 30-day suspension, later reduced to 19 days, after someone who attended a bachelorette party at her house posted the photo of her and the stripper.D'Amico never sued, but ACLU attorneys contacted the district shortly after the suspension in January, leading to the settlement announced Tuesday.The ACLU questioned the suspension, saying D'Amico's actions were private and legal.Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
  • Let’s look at some examples next.
  • Jenny got fired from her job for posting negative comments about her job. People are still posting negative comments about their company or boss on social networking sites. You can get reprimanded or fired because of it. Why would you bite the hand that feeds you? Say only good things about your job on social media. Don’t forget if your boss is your
  • Recently two Domino’s employees lost their jobs after posting a video of them doing unmentionable things to a pizza.NYTimes: Two Domino’s employees made a video in the restaurant’s kitchen. In the video, one provides narration while the other performs gross violations of health-code standards. Within days:The video had been viewed more than a million times on YouTube.References to it were in five of the 12 results on the first page of Google search for “Domino’s.” Discussions about it had contaminated Twitter.The perception of Domino’s quality among consumers went from positive to negative, according to online surveys at YouGov.
  • Using profanity, getting into heated discussions on hot button issues or excessive immature behavior are common mistakes people make.
  • I don’t need to read what you ate for dinner. Do I care? Be helpful to people so they want to hear what you have to say.Let’s get a little more specific in the following examples.
  • What’s wrong with this picture?
  • Points: It was a fitness contestShe did not post the picturesThey predated mayoral election
  • And this?
  • I know it’s subtle, but do you see the blunder?
  • What’s his story?
  • Quote by Sun Microsystems' Scott McNealy's infamous sound byte (1999)NY TIMES If you plan to log into your Facebook account and announce to the world that you’re heading to the beach for the weekend, you might want to append the status update with a warning that your home is under 24-hour surveillance, you have a 140-pound Rottweiler who hasn’t eaten in a week and that you own a really good alarm system.If you don’t, you personal belongings could be fodder for some tech-savvy burglars. According to New Hampshire’s WMUR Channel 9 News, three local men, Mario Rojas, Leonardo Barroso and Victor Rodriguez, have burglarized more than 18 homes in the Nashua area of New Hampshire simply by checking status updates on Facebook and then pillaging the houses of victims who announced on the social network that they were not home.Video: Lets look a little more at how our information in shared, and just how much can be discovered about us.
  • So these are all the blunders, but what about how you might leverage the power and freedom of social media to promote yourself?
  • Bad posts do not go awayEmployers (potential and current) are looking at our profilesThere is a wealth of free opportunities for us to market ourselves, if we take advantage of them and make wise choices.
  • Social Media to Create Your Brand

    1. 1. SOCIAL MEDIA And Creating Your Brand<br />Cherie Hagen<br />Digital Media Specialist<br />Northern Essex Community College<br />
    2. 2. Creating Your BRAND<br />Social Media<br /><ul><li>Twitter
    3. 3. Facebook
    4. 4. LinkedIn
    5. 5. Blogs</li></ul>Employers<br /><ul><li> Potential Employers
    6. 6. Current Employers
    7. 7. Teachers
    8. 8. College Admissions</li></ul>You<br />
    9. 9. Learning OBJECTIVES<br />By the end of this session, you will be able to:<br /><ul><li>Demonstrate knowledge of demographics of social media.
    10. 10. Demonstrate knowledge of the need for discretion on social networking sites.
    11. 11. Identify examples of poor discretion in social media.
    12. 12. Identify the reasons for the need for privacy and protect yourself when using social media.</li></li></ul><li>A Toast to Social Media!<br />Whassup FB<br />homies?<br />The seat is thinking: “Dear God, please bleach me.”<br />
    13. 13. SOCIAL MEDIA POLLWhich platforms are you using?<br />
    14. 14. SOCIAL MEDIA POLL <br />What do you think?<br /><ul><li>How many Facebook users are there?
    15. 15. What is the average age?
    16. 16. How often do you check in?
    17. 17. How many friends do you have?
    18. 18. How many Twitter users are there?
    19. 19. How many LinkedIn users are there?
    20. 20. How many MySpace users are there?</li></li></ul><li>Social Media STATISTICS<br />Facebook<br />MySpace<br />Twitter<br />LinkedIn<br />All Social Media<br />Users:<br />Users:<br />Users:<br />Users:<br />Average age:<br />Average age:<br />Average age:<br />Average age:<br />Average age:<br /><ul><li> Check ins:
    21. 21. Friends:</li></li></ul><li>Social Media STATISTICS<br />Facebook<br />MySpace<br />Twitter<br />LinkedIn<br />All Social Media<br />Users -<br />> 500 million <br />Users – <br />> 100 Million<br />Users –<br />> 75 Million<br />55.6 million adults –just less than 1/3rd of the population – in the US now visit social networks at least monthly<br />Users –<br />18 -100 Million (depending on who you ask) <br />Average age: 38<br />61% are aged 35 or older<br />Average age: 39<br />64% are aged 35 or older.<br />Average age: 44<br />Average age: 31<br />Average age: 37<br />Misc. Info<br /><ul><li>50% log on daily
    22. 22. Average 130 friends</li></ul>Highlight professional expertise and accomplishments<br />Misc. Info<br />37 percent use their phone to tweet<br />Tends to be more popular for bands and musicians<br /><br /><br />
    23. 23. Why do we need to be discreet?<br />
    24. 24. My MOM is on Facebook?<br />
    25. 25. So is my EMPLOYER<br />
    26. 26. Or maybe THIS guy<br />
    27. 27. Why employers have DISREGARDED job candidates after screening social networking sites:<br />The candidate posted:<br />provocative or inappropriate photographs or information - 53 percent<br />content about them drinking or using drugs - 44 percent<br /><br />
    28. 28. Why employers have DISREGARDED job candidates after screening social networking sites:<br />The candidate:<br />bad-mouthed their previous employer, co-workers or clients - 35%<br />showed poor communication skills - 29%<br />made discriminatory comments – 26%<br />lied about qualifications – 24%<br />shared confidential information from previous employer – 20%<br /><br />
    29. 29. MARKETING PROCESS<br />Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates. <br />Another 11 percent plan to start using social networking sites for screening. <br />More than 2,600 hiring managers participated in the survey, which was completed in June 2009. <br />
    30. 30. What can go WRONG?<br />
    31. 31. BLUNDERS That Might Hurt Your Career<br />Criticizing your employer<br />Posting offensive material<br />Not participating in Social Media<br />Unprofessional<br /> status updates<br />Sending ludicrous tweets <br />
    32. 32. DUMBJenny!<br />“OMG I HATE MY JOB and my boss!! Attending another stupid work meeting. Can’t wait to get to the bars!”<br />
    33. 33. Posting OFFENSIVE Material<br />
    34. 34. Unprofessional STATUS UPDATES<br />
    35. 35. Sending LUDICROUS Tweets<br />
    36. 36. Good Examples of BAD Examples<br />
    37. 37. Fix this mayor.<br />
    38. 38. Voters Recall Oregon Mayor Who Posed on Fire Truck in Underwear<br />ARLINGTON, Ore.  —  The mayor of an Oregon town who once stripped to her underwear and posed on a fire truck has been stripped of her office.<br />Voters in Arlington, population about 500, voted narrowly on Monday night to recall Carmen Kontur-Gronquist.<br />The tally was 142-139. City officials said the recall is effective Tuesday.<br />Kontur-Gronquist said the pictures of her in black bra and panties were taken for use in a contest about fitness, but a relative posted them on MySpace in hopes it would improve the social life of the single mother.<br />They predated her election, but she said she saw no reason to take them off the popular Web site once elected three years ago. Later, she closed access to them.<br />Opponents said it wasn't fitting for the mayor to be so depicted. They said they also disagreed with her on issues about water and the local golf course.<br />
    39. 39. Fix thispirate.<br />Drunk pirate<br />
    40. 40. Teacher in Training Denied Credential<br />Stacy Snyder was weeks away from getting her teaching degree when Millersville University refused to give her a teaching credential after school administrators learned of a photo on her MySpace page labeled "drunken pirate." She said school officials accused her of promoting underage drinking after seeing the photo, which showed Snyder wearing a pirate hat and drinking out of a yellow cup. (ABC News)<br />
    41. 41. Fix thisbaby.<br />
    42. 42. Cops investigate teen mom after 'Smoking' baby Facebook picture<br />A teenage mother was investigated by police after photographs of her six-month-old son with a cigarette in his mouth were posted on Facebook. Rebecca Davey, 18, was reported by online friends who spotted the picture of baby Ollie. Rebecca updated her status to read: 'Some w***** reported me to the police abwt picture off ollie.‘ Rebecca then declared her love for her son, writing: 'Why Would SomeOne Do That To Me U Ollie No was taking U Yur Mine for lyfeeDarlinggg Mummy Loves You :)‘ Her friends rushed to her support, with one writing on her page: 'Some ppl r nosey f****** aint they!! dw [don't worry] ur a good mum they wont hassle u 4 long!!!‘ But another said: 'What chance has the kid got if the family behave like this?‘<br />
    43. 43. Fix thisPalin.<br />
    44. 44. Bristol Palin, Teen Boozehound<br />Out of some 10 million photos of drunk teens on the internet, this one was good enough, and among the least offensive.<br />
    45. 45. Fix thisintern.<br />
    46. 46. Bank intern busted by Facebook<br />Kevin Colvin, an intern at Anglo Irish Bank's North American arm, was busted when he told his manager, Paul Davis, that he'd miss work due to what colleagues took to be a "family emergency". Davis turned up in a photo freshly posted to Facebook from the Halloween party Colvin apparently missed work to attend, and attached it to his reply, copying the rest of the office as he did it. The email thread is now spreading around the net. (Valleywag)<br />
    47. 47. What about privacy and security?<br />
    48. 48. “You Have Zero Privacy Anyway. Get Over It”<br /><ul><li>Avoid posting your birth date
    49. 49. Be very careful with location sharing
    50. 50. Do not “out” your friends</li></li></ul><li>View Video<br />
    51. 51. Privacy and Social Media<br />Video<br />
    52. 52. Creating your BRAND<br />Work samples<br />Resume<br />Portfolio<br />Research findings<br />Work samples<br />Events<br />Blogs<br />
    53. 53. So…What have we learned?<br />
    54. 54. Thank YOU!<br />
    55. 55. WORKS Cited<br />The following websites were used for this presentation:<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />