Social media2
This document discusses using social media to create a professional brand. It notes key platforms like Facebook, Twitter, LinkedIn and blogs. It then covers important statistics on user demographics and usage patterns on major platforms. The rest of the document warns about privacy and discretion on social media, providing examples of ways people have hurt their careers by posting inappropriate content. It emphasizes using social media to showcase work samples and build expertise in a way that will benefit one's career.
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Social media2
- 1. SOCIAL MEDIA AndCreating Your Brand
- 2. Creating Your BRANDSocialMediaTwitter
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- 9. Learning OBJECTIVESBy theend of this session, you will be able to:Demonstrate knowledge of demographics of social media.
- 10. Demonstrate knowledge ofthe need for discretion on social networking sites.
- 11. Identify examples ofpoor discretion in social media.
- 12. Identify the reasonsfor the need for privacy and protect yourself when using social media.A Toast to Social Media!Whassup FBhomies?The seat is thinking: “Dear God, please bleach me.”
- 13. SOCIAL MEDIA POLLWhichplatforms are you using?
- 14. SOCIAL MEDIA POLLWhat do you think?How many Facebook users are there?
- 15. What isthe average age?
- 16. How oftendo you check in?
- 17. How manyfriends do you have?
- 18. How manyTwitter users are there?
- 19. How manyLinkedIn users are there?
- 20. How manyMySpace users are there?Social Media STATISTICSFacebookMySpaceTwitterLinkedInAll Social MediaUsers -> 500 million Users – > 100 MillionUsers –> 75 Million55.6 million adults –just less than 1/3rd of the population – in the US now visit social networks at least monthlyUsers –18 -100 Million (depending on who you ask) Average age: 3861% are aged 35 or olderAverage age: 3964% are aged 35 or older.Average age: 44Average age: 31Average age: 37Misc. Info50% log on daily
- 21. Average 130 friendsHighlightprofessional expertise and accomplishmentsMisc. Info37 percent use their phone to tweetTends to be more popular for bands and musicianshttp://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.htmlhttp://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
- 22. Why do weneed to be discreet?
- 23. My MOM ison Facebook?
- 24. So is yourEMPLOYER
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- 27. Why employers haveDISREGARDED job candidates after screening social networking sites:The candidate:posted provocative or inappropriate photographs or information - 53 percentposted content about them drinking or using drugs - 44 percentbad-mouthed their previous employer, co-workers or clients - 35 percentshowed poor communication skills - 29 percentmade discriminatory comments - 26 percentlied about qualifications - 24 percentshared confidential information from previous employer - 20 percenthttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr519&sd=8/19/2009&ed=12/31/2009&siteid=cbpr&sc_cmp1=cb_pr519_&cbRecursionCnt=1&cbsid=8412d5b32ef54ce6854a035cf3a59d12-303995843-x3-6
- 28. MARKETING PROCESSForty-five percentof employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, a big jump from 22 percent last year. Another 11 percent plan to start using social networking sites for screening. More than 2,600 hiring managers participated in the survey, which was completed in June 2009.
- 29. What can goWRONG?
- 30. BLUNDERS That MightHurt Your CareerCriticizing your employerPosting offensive materialNot participating in Social MediaUnprofessional status updatesSending ludicrous tweets
- 31. DUMB Jennifer!“OMG IHATE MY JOB and my boss!! Attending another stupid work meeting. Can’t wait to get to the bars!”
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- 35. Good Examples ofBAD Examples
- 36. Fix thismayor.
- 37. Voters Recall OregonMayor Who Posed on Fire Truck in UnderwearARLINGTON, Ore. — The mayor of an Oregon town who once stripped to her underwear and posed on a fire truck has been stripped of her office.Voters in Arlington, population about 500, voted narrowly on Monday night to recall Carmen Kontur-Gronquist.The tally was 142-139. City officials said the recall is effective Tuesday.Kontur-Gronquist said the pictures of her in black bra and panties were taken for use in a contest about fitness, but a relative posted them on MySpace in hopes it would improve the social life of the single mother.They predated her election, but she said she saw no reason to take them off the popular Web site once elected three years ago. Later, she closed access to them.Opponents said it wasn't fitting for the mayor to be so depicted. They said they also disagreed with her on issues about water and the local golf course.
Editor's Notes
- #4 At the end of this presentation I am going to ask you to share one thing you will take away from this. Begin thinking about that as we go through this.
- #9 How do you express yourself when you use social media?
- #10 The demographics of the most popular sites are rapidly changing. Today, more than ever, older internet users are flocking to social sites to join in the conversation. In fact the most significant growth among these sites in the last few years has been among adults 50 years and older
- #14 Job seekers are cautioned to be mindful of the information they post online and how they communicate directly with employers. Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey FindsThirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate. Fourteen percent of employers have disregarded a candidate because the candidate sent a message using an emoticon such as a smiley face while 16 percent dismissed a candidate for using text language such as GR8 (great) in an e-mail or job application.
- #16 PITTSBURGH (AP) - A Pennsylvania school district has agreed to pay $10,000 to the American Civil Liberties Union and a teacher who was suspended after someone posted a Facebook photo of her with a male stripper.Thirty-seven-year-old Ginger D'Amico also will get more than $4,000 in back pay.D'Amico is a Spanish teacher at Brownsville High School, south of Pittsburgh. She was given a 30-day suspension, later reduced to 19 days, after someone who attended a bachelorette party at her house posted the photo of her and the stripper.D'Amico never sued, but ACLU attorneys contacted the district shortly after the suspension in January, leading to the settlement announced Tuesday.The ACLU questioned the suspension, saying D'Amico's actions were private and legal.Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
- #18 Jenny got fired from her job for posting negative comments about her job. People are still posting negative comments about their company or boss on social networking sites. You can get reprimanded or fired because of it. Why would you bite the hand that feeds you? Say only good things about your job on social media. Don’t forget if your boss is your friend.www.lamebook.com
- #19 Recently two Domino’s employees lost their jobs after posting a video of them doing unmentionable things to a pizza.NYTimes: Two Domino’s employees made a video in the restaurant’s kitchen. In the video, one provides narration while the other performs gross violations of health-code standards. Within days:The video had been viewed more than a million times on YouTube.References to it were in five of the 12 results on the first page of Google search for “Domino’s.” Discussions about it had contaminated Twitter.The perception of Domino’s quality among consumers went from positive to negative, according to online surveys at YouGov.
- #20 Using profanity, getting into heated discussions on hot button issues or excessive immature behavior are common mistakes people make.
- #21 I don’t need to read what you ate for dinner. Do I care? Be helpful to people so they want to hear what you have to say.
- #34 NY TIMES If you plan to log into your Facebook account and announce to the world that you’re heading to the beach for the weekend, you might want to append the status update with a warning that your home is under 24-hour surveillance, you have a 140-pound Rottweiler who hasn’t eaten in a week and that you own a really good alarm system.If you don’t, you personal belongings could be fodder for some tech-savvy burglars. According to New Hampshire’s WMUR Channel 9 News, three local men, Mario Rojas, Leonardo Barroso and Victor Rodriguez, have burglarized more than 18 homes in the Nashua area of New Hampshire simply by checking status updates on Facebook and then pillaging the houses of victims who announced on the social network that they were not home.