In this project, me and my group had to create an Customer Relation Management Plan for the Team Survivor New York City, non-profit organization that helps cancer survivor patients (female only) to recoup and have healthy lifestyle. We helped it to plan what they can do with a minimum budget to create brand awareness of their organization and how to retain their customers.

1. ILANA WEINSTEIN |BRANDON PORKKA |SAEED ISMAIL SAEED| PAUL DEVITO| SHEIKH ALI MANSOOR UL-HAQ

2. SWOT ANALYSIS
Strengths
• Online platform
• Emits positive reinforcement.
• Variety of activities for members to do.
• Unlike any other organization.
Weaknesses
• Lack of a space for Team Survivor to hold meetings/events
and to conduct activities for members.
• Price point? Fee structure? Will people be charged?
• Lack of consistent participation from members.
Opportunities
• Social networking websites
• City of NYC has great existing venues and events.
• Charitable events.
• Universities in New York a great way to reach the younger
patients.
Threats
• Hospitals have their own program.
• People don't want to associate themselves again with cancer.
• Upper-class people feels guilty.
• Cold weather condition stops some popular activities.

3. MARKETING PROBLEMS
Lack of awareness of Team Survivor
No space to house members and hold events
Not enough funds to function as an organization
Team Survivor (General Page) - 250 likes. Last post was in
March. No cover photo.
No Team Survivor NYC Social Page:
Twitter
Instagram
YouTube

4. SMART MARKETING
Specific
- Determines
exactly what
needs to be done.
Impact
membership
recruitment
Biggest issue
No strength
• Hard to gain
awareness
Measurable
- Make sure the
plan can be
tracked and are
realistic goal.
Increase
membership
within 6 months
to 20 people
Achievable
- Goal setting and
maximize full
potential.
Participating in
triathlons
Support groups
Better lifestyle
• Synergy
Maintain
members for long
term obligation
Realistic
- Goals are
attainable.
Proper Resources
in place
• Facilities
• Nutrition plans
Scheduling
• Triathlons
Time
- Goals are
completed by a
deadline
Short-term
effective plan

5. OBJECTIVES
I. Compose a fit and healthy
cancer survivor community.
II. Forge a positive perception
of their physical abilities.
III. Integrate survivors back
into society.
IV. Create an emotional
support system for surviving
patients of various forms of
cancer.
V. Developing new members
and awareness.
VI. Creating a bigger budget
to support events and
activities.
VII. Donating to cancer
research foundations.
VIII.Organize more events and
fitness programs.

6. RECOMMENDATIONS
Direct Marketing
Social Media
Website
Print
E-mail
Fundraising/Volunteers
Private donations
Crowd funding
Sponsorship
University Seminars
Volunteer Recruiting
Intern Program
Opening Event
Schedule
Fun group activities to
build strong bonds
Yoga, dance classes,
museums, marathons,
etc.
Some events require a
small fee

7. FINANCIALS
 Budget
 Small initial budget of $2,000
 Fraction will be used for materials such as pamphlets and brochures Awareness
 Small events will also be held for members to enjoy themselves
 Based on donations.
 Members do not have to be tied down to this payment.
Have the ability to donate whenever they please.
 25% of the donations given to The American Cancer Society.
 Allows all members to have a positive impact on cancer at a local and global level.

8. DIRECT MARKETING
Social
Media
Twitter,
Instagram,
Facebook
Direct contact
with consumer
Posting pictures
and updating
status’
NO maintenance
fees
Feedback
• Comments
E-Mail
Provides
customers with
information on
events
Personalized
Keep members
involved
Website
Little
maintenance
fees
• Only one sum
payment to create
website
Integrate e-mail
and social
media
• Synergy

9. PRINT
Inexpensive
Brochures
Pamphlets
Available at
participating
businesses or clinics
Informational and
lead to website

10. SOCIAL MEDIA PLAN
• Keep members updated on events and
trips
• Answer member questions
• Offer healthy tips and information
• Recruit Volunteers
Facebook
• Offer healthy tips and information
• Spread awareness of chapter and what it
offers
Twitter
Page
• Market events and highlight
Instagram members
• Highlight members and their stories
• Show partnerships
• Advertise chapter
YouTube
TWITTER INSTAGRAM

11. SCHEDULE
Fun group activities to build strong bonds
Yoga, dance classes, museums, marathons, etc.
Working person
Acceptations (marathons/ triathlons)
Some events require a small fee

12. CONCLUSION
Obtain an interns to assist to re-launch TEAM
SURVIVOR NYC.
Create brand awareness through social media
presence and direct marketing.
Secure a partnership with major organizations.
Maintain an open dialogue with new and current
members.