This document discusses how Rotary clubs can attract new members. It defines the attributes of a good Rotarian as someone with good character, integrity, leadership and reputation who is willing to serve their community. It provides examples of where to find potential members, such as past Rotary program participants. The document stresses the importance of conducting a classification survey and membership growth plan to ensure a club's diversity reflects its community. It evaluates club membership types, gender ratios, classifications, involvement and age to identify areas for growth. Finally, it recommends planning a membership campaign using tactics like Facebook ads and Rotary Days of Service events.

1. Attracting Members
Attracting Members
RLI Part-II
RLI Part-II
Rajani Mukerji

2. Session Goals
• Define the attributes of a
good Rotarian
• Explore how my club
can attract good
Rotarians

3. Define the Attributes of a good
Rotarian
An adult person who demonstrate good
character, integrity, and leadership;
possess good reputation within their
possess good reputation within their
business, profession, and/or community;
and are willing to serve in their community
and/or around the world

4. Where in our community can we
find “Good Rotarian”?
•Friends, neighbors, and business acquaintances
• Former members who’ve left your club or another club
• Former Group Study Exchange or vocational training
• Former Group Study Exchange or vocational training
team members,
•Ambassadorial Scholars, Rotary Peace Fellows, and
Rotaractors,
•Parents and grandparents of Interactors
•RYLA participants, and Rotary Youth Exchange
students.

5. • Make up of your club?
• Does it reflect your community
by age, gender, race, religion
and classification?
Questions you need to answer
and classification?
• How can your club attract any
missing demographic or
classification?

6. Before you get into Attracting
Members – a few steps
• CONDUCT A CLASSIFICATION SURVEY
• MAKE A MEMBERSHIP GROWTH PLAN
• MAKE A MEMBERSHIP GROWTH PLAN
• Good to Know for Attracting Members
(P19)

7. WHY CLASSIFICATION?
To ensure that each club’s membership is
representative of the business and
representative of the business and
professional life of its community.

8. ASSESS YOUR ROTARY CLUB
• IS IT TRULY REPRESENTATIVE OF AN HONEST
CROSS SECTION OF YOUR COMMUNITY?
(DIVERSITY OF COMMUNITY)
• HOW IS YOUR CLUB ATTRACTIVE TO
PROSPECTIVE MEMBERS?

9. EVALUATE YOUR CLUB’S MEMBERSHIP
• TYPES
• MALE/FEMALE RATIO
• CLASSIFICATIONS
• LENGTH OF MEMBERSHIP
• LENGTH OF MEMBERSHIP
• AGE
• INVOLVEMENT IN PROJECTS

10. Plan a Membership Campaign
# Take out a Facebook ad to promote
an upcoming club service project or
social activity. This is a good way to
connect with people in your community
connect with people in your community
who are not familiar with Rotary and
may be interested in getting involved.
# Rotary Days of Service