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STAATLICH
ANERKANNTE
FACHHOCHSCHULE
Presented by:
1.Siddharth Maniyar
2.Mandar Natoo
3.Sumit Phadke
Rolex Market Analysis
CONTENTS
›Introduction
›The Market
›Revenue
› Market
Growth
›Target Group
›SWOT
Analysis
›Conclusion
INTRODUCTION
›Brand Image
›Technology
›Market Analysis
›Marketing Strategies
THE MARKET
›Type of Market
›Competitors
THE MARKET
›Market Volume
REVENUE &
MARKET GROWTH
3.7
4.7
7.4
8.3
0
1
2
3
4
5
6
7
8
9
2012 2013 2014 2015
RevenueinBillion$
Year
REVENUE &
MARKET GROWTH
Sr.
No.
Year % increase in
Revenue
1 2012-2013 27.02%
2 2013-2014 57.44%
3 2014-2015 12.6%
TARGET GROUP
›Established Conservative
milieu
›Liberal Intellectual milieu
›High achiever milieu
›New middle class milieu
TARGET GROUP
SWOT ANALYSIS
›Strength
›Weakness
›Opportunities
›Threats
SWOT Analysis pdf.pdf
Conclusion
›Retained Brand Image
›New Product Segment
›Efficient Buyback Policy
›Components Outsourcing
›New Target Group
REFERENCE
› https://en.wikipedia.org/wiki/Rolex
› http://www.chase-hattan.com/blogs/news/17780980-
rolex-watches-demand-and-supply
› http://www.forbes.com/companies/rolex/
› http://www.wthejournal.com/images/pages/EN_Graph8_
1.jpg
› http://www.wthejournal.com/images/pages/EN_Graph4_
1.jpg
› www.rolex.com
THANK YOU

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