ppt for company

1. PRAVARTEE SALES PVT LTD 2021-2022
CONTENTS
 OBJECTIVES
 STRATEGICS PLANNING CYCLE
 BUSINESS DEVELOPMENT ACTIVATES/ SALES PLANNING PROCESS
 DESIRED OUTCOMES
 MARKETING STRATEGIES
 MEASURES
 TARGETS
 RESULTS
 INBOUND SALES PROCESS
 SALES PROCESS STAGES
 SALES PROCESS MAP
 CONCLUSION

2. COMPANY OBJECTIVES
 Profit Earning
 Retain the current customer base
 Regular innovations
 Best possible use of resources
 Production & supply of quality goods & services
 Adoption of fair Trade Practices

3. PRODUCT AND SERVICES
1. Information technology ( IT)
2. Electronics items
3. Stationary
4. Blinder roller
5. Furniture
6. Utensils
7. Home needs / cleaner
8. Sports equipment

5. BUSINESS DEVELOPMENT ACTIVITES/ SALES
PLANNING PROCESS
1. Define your objective.
2. Evaluate the current situation.
3. List barriers to success.
4. Asses your strengths and assets.
5. Create your sales call strategy.
6. Identify your needs.
7. Outline an action plan.

6. STRATEGIC PLANNING CYCLE
Mission
Goals
Desired
Outcomes
Strategies
Measures
Targets
Results
Where do we want to go?
How do we get there ?
How do we measures success ?
Where to
target ?
How did we do ?
How can we improve

7. DESIRED OUTCOMES
Current Customers:
 Expand sales to existing customers.
 Increase customer retention.
 Achieve and maintain outstanding customer service.
 Develop and use a customer database.
New Customers:
 Introduce existing products into a new market.
 Introduce new products to new and existing markets.
 To expand sales to the global marketplace.
 Improve our service approach for new and existing customers.

8. CURRENT CUSTOMER
1 Air force (Delhi)
2 Defence (Delhi)
3 Defence (Arunachal Pradesh)
4 Defence ( Jammu )
5 Defence (UP)

9. NEW CUSTOMER
1 CENTRAL ARMED POLICE FORCES (Delhi)
2 AIR FORCE ( Nagaland)
3 NATIONAL COUNCIL FOR HOTEL MANAGEMENT & CATRING (Noida)
4 FOOT WEAR DESIGN AND DEVELOPMENT INSTITUTE (Noida)
5 NAVODYA VIDYALAYA (UP)
6 DEFENCE ( Leh )

10. MARKET STRATEGIES
 Market Penetration
 Market Expansion
 Diversification
 Format development

11. MARKET PENETRATION
1. How long has my business operated in this industry?
2. How long has my average competitor been in this industry?
3. What kind of sales are my competitors experiencing for similar products
and services?
4. Where can my product add more value than my competitors?
5. How do my competitors price their products and services?
6. What are common problems experienced by my competitors?
Market penetration approach Include:
 Opening more store in the target market
 Leads to direct brand awareness and can create customer referrals.
 Cross selling – sales associates in one department sell complimentary
merchandise from other departments

12. MARKET EXPANSION
Business Expansion is a stage where the business reaches the point for
growth and seeks out for additional options to generate more profit.
A. Expand our business into new markets.
B. increase our sales,
C. extend product line,
D. and establishing product or services in home market.

13. DIVERSIFICATION
It aims to maximize returns by investing in different areas that would each react differently
to the same event. Most investment professionals agree that, although it does not
guarantee against loss, diversification is the most important component of reaching long-
range financial goals while minimizing risk.
EXAMPLE : EXAMPLE :
Existing products New products
ASUS SONY
USHA CANON
LOYYED EPSION
WHIRPOOL HP
BROTHER’S SAMSUNG
LOGICTECH HIKVISION
DELL

14. MEASURES
 Look At Your Business's Financial Statements
 Check Customer Satisfaction
 Average How Many New Customers You Get
 Conduct Performance Reviews
 Stay Current On The Market
 Assess Your Own Expectations

15. PAST YEAR PERFORMANCE
0
515,100.65
2,337,608.96
1,751,533
448,825
914,312.52
361,683.00
1,566,283.96
1,943,730.26
1,053,141.00
2,359,887
4,559,579.59
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
5,000,000
APR MAY JUNE JULY AUG SEPT OCT NOV DEC JAN FEB MAR
Chart Title
2019-2020 2020-2021

16. TARGETS

17. TARGET CUSTOMERS
• Air force (Delhi)
• Defence (Delhi)
• Defence (Arunachal Pradesh)
• Defence ( Jammu )
• Defence (UP)
• CENTRAL ARMED POLICE FORCES (Delhi)
• AIR FORCE ( Nagaland)
• NATIONAL COUNCIL FOR HOTEL MANAGEMENT & CATRING (Noida)
• FOOT WEAR DESIGN AND DEVELOPMENT INSTITUTE (Noida)
• NAVODYA VIDYALAYA (UP)
• DEFENCE (Leh )

18. ANNUAL SALES FORCASTING
500,000
867,160
1,783,660 1,910,470
1,429,180
2,294,820
1,382,370
1,785,930
2,991,580
2,214,270 2,380,430
4,097,250
APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR
SALES
SALES

19. RESULTS
• Prepare a performance report
• Meet with your report
• Schedule biweekly meetings
• Implement your performance improvement plan

20. INBOUND SALES PROCESS

21. SALES PROCESS STAGES
Initial contact
Cold call
Inbound call
Email
event
2 to 5 minutes 80%
on prospect 20%
on you
Appointment
Phone call
Face-to-face
Discovery
20 to 30minutes
50% on prospect
50% on you
Presentation
Discovery
Presentation
Demonstration
1 to 2 hours 20% on
prospect 80% on you

22. SALES PROCESS MAP

23. CONCLUSION

24. SUMMARY
Organizations can take advantage of technology and societal trends by investing in inbound
marketing tools. Inbound marketing programs are proven to obtain a higherup by strengthening a
company’s online presence. A cost-effective inbound marketing plan helps an organization attract
and engage qualified leads, nurture targets along the sales cycle and ultimately increase sales.

25. THANK YOU
 PRAVARTEE SALES PVT LTD
2021-2022