People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck.
However, Roles and Responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.
In this presentation, we explore how to restore ‘industrial peace’ by delivering the clear job descriptions your people need.
Have you ever heard the expression "democracy is a precious ambrosia carried around in the rusty bucket of human endeavour"?
Well, rarely has that bucket been more rusty than when applied to government online.
Experience shows that after lots of heady enthusiasm and conspicuous spending, many official sites quickly go into decline.
The problem is that creating a web presence has become little more than a box-ticking exercise -characterized by poorly understood goals and inadequate support.
Back in 2009, I wrote that many governments would be far better off spending their web budgets “on newspaper ads, on door-to-door visits, on sky writing aeroplanes, on anything” – just not another unsupported website.
Of course, I am not the only person who thinks so.
“It’s Groundhog Day. Hundreds of millions of dollars, large-scale IT enterprise technology, no real user testing, no real focus on users, all done behind a black box.”
These are the words of Mike Bracken describing his dismay at the problems experienced by Healthcare.gov last year.
And there are some excellent reasons to listen to Mike.
As Executive Director of Digital for the UK government he has led the greatest transformation yet seen in how state services are delivered online.
It was in response to precisely the type of issues seen in the Healthcare.gov project, that in 2010 the British cabinet commissioned a critique of its digital services.
The report concluded that things were coming perilously close to the classic definition of insanity as regards web - “by doing the same thing over and over again and expecting different results.“
To turn things around, a revolution would be needed - but not just in the usual things like design & content, but also in leadership and authority.
To this end, one of the reports’s key recommendations was to “appoint a new CEO for Digital with absolute authority over the user experience across all government online services and the power to direct all government online spending”.
Note the use of the words “absolute authority”.
Everyone knew that the scale of change required would be doomed in the absence of better leadership.
To its credit, the British cabinet responded with exactly what was needed.
In 2011, Mike was appointed head of a new team with a remit to be the “unequivocal owner of high quality user experience between people and government” and “the engine room of digital service provision”.
The concept of Web Governance is currently attracting a lot of attention.
It seems as if its moment has finally arrived - which is encouraging because until recently few industry commentators or senior managers were interested in the details of managing a website.
The reason is that there were just too many other problems that needed fixing first – like getting the basics of usability right, implementing accessibility or improving content.
And while we must admit that work remains to be done in these areas, many of the fundamentals have been put to bed.
As a consequence attention is now switching to how such tasks – and the resources needed to support them – are managed.
The shift to Web Governance highlights a realization that if the trajectory of online experience is to be maintained, a more professional approach to operations is needed.
Indeed, disciplines like design and content are now so widely understood that they are being gradually exhausted as differentiators .
This means that the way in which they are managed is becoming progressively more important to creating & maintaining value.
If a university was a country, it would last about a week before breaking apart in civil war. Think about it.
• A university has a large population
• Is highly diverse.
• Is geographically distributed.
• Has lots of stakeholders and specialist interest groups.
So, short of calling out the troops, what can you do to get everyone acting in a unified way online?
The answer lies in recognising that professionalism in Web Governance must keep pace with online ambition.
In the first instance, this means adopting a more sophisticated top-down model of online management.
And second, it means investing in better bottom-up supports for staff, to help them maintain quality.
In this presentation we examine both of these approaches in more detail.
It is a mistake to think that the only things that can go wrong on a website are those that are easiest to measure.
While it is relatively easy to track the effects of poor design or content on online performance using web analytics - what about poor Web Governance? What if your site management is not up-to-the-job? How will you know?
As explained in this presentation, every Web Manager needs a new set of analytics to track the effects of governance on the quality of their site.
It is difficult to think of any collection of people or type of activity that is not underpinned in some way by a system of governance. There seems to be a basic human condition that craves structures for the organisation and management of our collective affairs.
The purpose seems to be to provide the rules by which participants (citizens, employees, players) can conduct ourselves, as well as a higher authority to which we can refer for guidance or redress.
Unfortunately, little thought is ever given to such ideas when it comes to the activities of Website Management.
In fact, many firms continue to to believe that the only governance they need is a part-time ‘web guy’ who will take care of everything.
Wrong!!
In this deck from High Ed Web 2013, we will explore a new framework for Web Governance; one that encompasses everything you need to know about managing your website, intranet or other digital presence.
You will learn that the basic elements of Web Governance are the same for every organisation (the same activities & the same resources), all that changes is the granularity & sophistication by which they are implemented.
Understanding this framework will give you the confidence you need to design a new configuration that suits your needs.
Ultimately, this will lead to better decisions, better quality & better ROI in such critical areas as staffing, technology, budgeting & more.
5 ways to better web governance in Local GovernmentShane Diffily
Web Governance is a system for managing an online presence in a controlled and orderly way. The principal benefit is that it delivers the stability you need to focus on digital goals.
But, let's admit it. Some have it easier than others.
I have done a lot of work in local authorities and seen the issues they are up against.
Not only are their budgets always under pressure, they also have to cater for a huge array of topics (from libraries to potholes) and accommodate diverse internal stakeholders (staff, management, unions, politicians).
To help out, this new guide describes 5 practical ways to get better at Web Governance in Local Government.
Learn to separate the signals from the noise when it comes to search engine marketing in this exciting presentation on SEO basics, brought to you by Website Magazine!
Have you ever heard the expression "democracy is a precious ambrosia carried around in the rusty bucket of human endeavour"?
Well, rarely has that bucket been more rusty than when applied to government online.
Experience shows that after lots of heady enthusiasm and conspicuous spending, many official sites quickly go into decline.
The problem is that creating a web presence has become little more than a box-ticking exercise -characterized by poorly understood goals and inadequate support.
Back in 2009, I wrote that many governments would be far better off spending their web budgets “on newspaper ads, on door-to-door visits, on sky writing aeroplanes, on anything” – just not another unsupported website.
Of course, I am not the only person who thinks so.
“It’s Groundhog Day. Hundreds of millions of dollars, large-scale IT enterprise technology, no real user testing, no real focus on users, all done behind a black box.”
These are the words of Mike Bracken describing his dismay at the problems experienced by Healthcare.gov last year.
And there are some excellent reasons to listen to Mike.
As Executive Director of Digital for the UK government he has led the greatest transformation yet seen in how state services are delivered online.
It was in response to precisely the type of issues seen in the Healthcare.gov project, that in 2010 the British cabinet commissioned a critique of its digital services.
The report concluded that things were coming perilously close to the classic definition of insanity as regards web - “by doing the same thing over and over again and expecting different results.“
To turn things around, a revolution would be needed - but not just in the usual things like design & content, but also in leadership and authority.
To this end, one of the reports’s key recommendations was to “appoint a new CEO for Digital with absolute authority over the user experience across all government online services and the power to direct all government online spending”.
Note the use of the words “absolute authority”.
Everyone knew that the scale of change required would be doomed in the absence of better leadership.
To its credit, the British cabinet responded with exactly what was needed.
In 2011, Mike was appointed head of a new team with a remit to be the “unequivocal owner of high quality user experience between people and government” and “the engine room of digital service provision”.
The concept of Web Governance is currently attracting a lot of attention.
It seems as if its moment has finally arrived - which is encouraging because until recently few industry commentators or senior managers were interested in the details of managing a website.
The reason is that there were just too many other problems that needed fixing first – like getting the basics of usability right, implementing accessibility or improving content.
And while we must admit that work remains to be done in these areas, many of the fundamentals have been put to bed.
As a consequence attention is now switching to how such tasks – and the resources needed to support them – are managed.
The shift to Web Governance highlights a realization that if the trajectory of online experience is to be maintained, a more professional approach to operations is needed.
Indeed, disciplines like design and content are now so widely understood that they are being gradually exhausted as differentiators .
This means that the way in which they are managed is becoming progressively more important to creating & maintaining value.
If a university was a country, it would last about a week before breaking apart in civil war. Think about it.
• A university has a large population
• Is highly diverse.
• Is geographically distributed.
• Has lots of stakeholders and specialist interest groups.
So, short of calling out the troops, what can you do to get everyone acting in a unified way online?
The answer lies in recognising that professionalism in Web Governance must keep pace with online ambition.
In the first instance, this means adopting a more sophisticated top-down model of online management.
And second, it means investing in better bottom-up supports for staff, to help them maintain quality.
In this presentation we examine both of these approaches in more detail.
It is a mistake to think that the only things that can go wrong on a website are those that are easiest to measure.
While it is relatively easy to track the effects of poor design or content on online performance using web analytics - what about poor Web Governance? What if your site management is not up-to-the-job? How will you know?
As explained in this presentation, every Web Manager needs a new set of analytics to track the effects of governance on the quality of their site.
It is difficult to think of any collection of people or type of activity that is not underpinned in some way by a system of governance. There seems to be a basic human condition that craves structures for the organisation and management of our collective affairs.
The purpose seems to be to provide the rules by which participants (citizens, employees, players) can conduct ourselves, as well as a higher authority to which we can refer for guidance or redress.
Unfortunately, little thought is ever given to such ideas when it comes to the activities of Website Management.
In fact, many firms continue to to believe that the only governance they need is a part-time ‘web guy’ who will take care of everything.
Wrong!!
In this deck from High Ed Web 2013, we will explore a new framework for Web Governance; one that encompasses everything you need to know about managing your website, intranet or other digital presence.
You will learn that the basic elements of Web Governance are the same for every organisation (the same activities & the same resources), all that changes is the granularity & sophistication by which they are implemented.
Understanding this framework will give you the confidence you need to design a new configuration that suits your needs.
Ultimately, this will lead to better decisions, better quality & better ROI in such critical areas as staffing, technology, budgeting & more.
5 ways to better web governance in Local GovernmentShane Diffily
Web Governance is a system for managing an online presence in a controlled and orderly way. The principal benefit is that it delivers the stability you need to focus on digital goals.
But, let's admit it. Some have it easier than others.
I have done a lot of work in local authorities and seen the issues they are up against.
Not only are their budgets always under pressure, they also have to cater for a huge array of topics (from libraries to potholes) and accommodate diverse internal stakeholders (staff, management, unions, politicians).
To help out, this new guide describes 5 practical ways to get better at Web Governance in Local Government.
Learn to separate the signals from the noise when it comes to search engine marketing in this exciting presentation on SEO basics, brought to you by Website Magazine!
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
Google Tag Manager Crash Course | MnSummitMike Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
SwaranSoft provides a plethoric range of end-to-end solutions and services to its clients. They know how to deliver and what it takes to know about a core business. To stay ahead in the competition, you need to keep evolving, through leadership, innovative thoughts, and business tools that are most up-to-date. In order to be a cutting edge performer and promote growth, you need a technology provider you can trust on. This is where our role comes into play.
Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz
Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.
Today, websites are more critical to businesses success than ever before. Unfortunately, many have limited understanding to what a website should be, and more importantly, lack the knowledge of what a functional, fully-optimized website can deliver. Many under-estimate the value of going beyond a website that looks pretty. In order for a website to succeed in today’s digital focused world, we must go beyond design.
An overview of the challenges of large site SEO architecture and a case for a new pattern of developing the web - "Destination Oriented Architecture". Followed by the proposed measurement framework of "Destination to Crap Ratios" and a set of technical examples of applying these ideas.
Productivity secrets of tech giants applied to law firms.
Since it was first published in 2001, the Agile methodology has radically changed how companies work. Agile has helped teams excel in rapidly changing environments, while producing amazing results. It has driven the success of companies like Google, Facebook and Amazon. Law firms, in particular, can benefit greatly by adopting this method to their case and client management.
Join Clio's CEO, Jack Newton, and John E. Grant, lawyer and founder of AgileAttorney.net, as they explore how lawyers can succeed at applying Agile to their firms. In this free, hour-long webinar, you will learn about:
- what an Agile workflow looks like;
- practices that lawyers should use when adopting Agile;
- tools for getting the most out of Agile; and
- how Agile can help both clients and lawyers obtain better outcomes.
Migrating to a more secure web can have multiple benefits, but if not done correctly, it can put your organic search traffic at risk.
Issues can arise when switching a site from HTTP to HTTPS, and underestimating the challenge can lead to a disaster. With the right planning, those risks can be mitigated and entirely eliminated.
Maria Camanes takes us through how to migrate your site to HTTPS, and how to avoid the common pitfalls associated with a migration.
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
Performing an SEO Audit of Your WebsiteBill Hartzer
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He'll cover everything from the tools needed to crawl and analyze sites, plus other tools and services, such as Google Webmaster Tools, that you can use to help gather the data.
Using the Web Arms Race to your advantage - sell more via a better site :)Shane Diffily
You have a business to run with limited time & budget to dedicate to online.
Yet there are so many things you could be doing, e.g. Twitter, Facebook, YouTube, Pinterest, Google+, LinkedIn, Blogs, etc. The complexity is overwhelming – and seems to get worse by the day.
The trick is to keep it simple and turn the internet arms-race to your advantage!
In this presentation we will focus on a small number of things you can do today to get maximum bang for your buck. In particular we will look at the concept of Attract > Convert > Retain and how it should guide all your online development.
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
Google Tag Manager Crash Course | MnSummitMike Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
SwaranSoft provides a plethoric range of end-to-end solutions and services to its clients. They know how to deliver and what it takes to know about a core business. To stay ahead in the competition, you need to keep evolving, through leadership, innovative thoughts, and business tools that are most up-to-date. In order to be a cutting edge performer and promote growth, you need a technology provider you can trust on. This is where our role comes into play.
Jenny Halasz, Founder of JLH Marketing, Inc. | @jennyhalasz
Are we entering the Age of Mobile, or are we already there? Either way, you need to be looking at mobile analytics, including acquisition, demographic, and speed data. Join this session to learn why it’s so important to track mobile analytics, how easy it really is, and how to get started. You’ll get a custom dashboard template suitable for any Google Analytics account and learn how to use it to start making mobile-based decisions about your business.
Today, websites are more critical to businesses success than ever before. Unfortunately, many have limited understanding to what a website should be, and more importantly, lack the knowledge of what a functional, fully-optimized website can deliver. Many under-estimate the value of going beyond a website that looks pretty. In order for a website to succeed in today’s digital focused world, we must go beyond design.
An overview of the challenges of large site SEO architecture and a case for a new pattern of developing the web - "Destination Oriented Architecture". Followed by the proposed measurement framework of "Destination to Crap Ratios" and a set of technical examples of applying these ideas.
Productivity secrets of tech giants applied to law firms.
Since it was first published in 2001, the Agile methodology has radically changed how companies work. Agile has helped teams excel in rapidly changing environments, while producing amazing results. It has driven the success of companies like Google, Facebook and Amazon. Law firms, in particular, can benefit greatly by adopting this method to their case and client management.
Join Clio's CEO, Jack Newton, and John E. Grant, lawyer and founder of AgileAttorney.net, as they explore how lawyers can succeed at applying Agile to their firms. In this free, hour-long webinar, you will learn about:
- what an Agile workflow looks like;
- practices that lawyers should use when adopting Agile;
- tools for getting the most out of Agile; and
- how Agile can help both clients and lawyers obtain better outcomes.
Migrating to a more secure web can have multiple benefits, but if not done correctly, it can put your organic search traffic at risk.
Issues can arise when switching a site from HTTP to HTTPS, and underestimating the challenge can lead to a disaster. With the right planning, those risks can be mitigated and entirely eliminated.
Maria Camanes takes us through how to migrate your site to HTTPS, and how to avoid the common pitfalls associated with a migration.
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
Performing an SEO Audit of Your WebsiteBill Hartzer
In this presentation, Bill Hartzer will start by showing several crawlers to grab the data we need, and then start analyzing those results and make recommendations for changes. He'll cover everything from the tools needed to crawl and analyze sites, plus other tools and services, such as Google Webmaster Tools, that you can use to help gather the data.
Using the Web Arms Race to your advantage - sell more via a better site :)Shane Diffily
You have a business to run with limited time & budget to dedicate to online.
Yet there are so many things you could be doing, e.g. Twitter, Facebook, YouTube, Pinterest, Google+, LinkedIn, Blogs, etc. The complexity is overwhelming – and seems to get worse by the day.
The trick is to keep it simple and turn the internet arms-race to your advantage!
In this presentation we will focus on a small number of things you can do today to get maximum bang for your buck. In particular we will look at the concept of Attract > Convert > Retain and how it should guide all your online development.
20100506 Dinamiche di Team @BetterSoftware2010 Firenze-IT [ITA]Francesco Cirillo
At Better Software I presented a series of speeches regarding things which, through experience, are not needed to work well in a team. I wish to thank the students at UniRM3 for preparing together the brainstorming of this presentation.
The story of how NC State's OIT Design group built new positions, defined processes, and continued planning for the future in an effort to improve campus web services. Slide-only view: http://www.slideshare.net/ncsumarit/the-making-of-a-web-team
Design & Construction Presentation on the New Putnam Vocational Technical Aca...Nicholas Macy, CCM, PMP
On Thursday, November 29th, 2012 Nicholas Macy (ARCADIS Senior Project Manager/Agency CM) with Chris Hamel (BIM Manager with Consigli Construction/CM @ Risk) provided a Design & Construction Presentation at the University of Hartford, Construction Institute, on the new $114M Putnam Vocational Technical Academy in Springfield, MA. Discussed roles, responsibilities, and problem solving approaches in managing this amazing project. Discussed the detailed comprehensive logistics and schedules that were developed to carefully phase the active construction on the new 315,000sf facility, without disrupting the 1,400 students on campus. A portion of the new facility was within 25-ft of the existing school building on the active campus, along with the demolition of the existing facility, with the relocation of students, faculty and staff into the new building.
The question and answer portion of the presentation focused on “Real World Issues” facing young professionals beginning their careers in construction, with the students considering careers in Design Construction and Facilities Management.
Staffing Decision-Making Using Simulation ModelingAlexander Kolker
The use of Management Engineering methodology for
staffing decision-making.
• Part 1 - Quality and Cost: Outpatient Flu Clinic.
• Part 2 - Quality and Cost : Optimal PACU Nursing
Staffing.
• Summary of Fundamental Management Engineering
Shane Diffily - Effective content for better government engagementVisibleThread
A Case Study from the Irish Naturalisation and Immigration Service (INIS) - VisibleThread Words Matter - Driving better Citizen Engagement in Irish Government - March 7th, 2018
How to Get Ready for Google's Mobile SEO Algorithm UpdategShift
In this webinar, we review some of the trends, tips and data points you should keep in mind when preparing for Mobile SEO from Google.
1. Industry Trends
2. Mobile SEO Survey Results
3. Mobile Content Marketing
4. Software & Mobile Data:
-On-Site Ranking Factors
-Benchmarking your SEO Keywords for Mobile
-Mobile SEO Reporting
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
[Webcast] The Shift for Driving Search Marketing Success - Part 2 AIS Media, Inc.
FACT: On April 21st, Google rolled out its new mobile-friendly algorithm update which will now base your site's ranking on mobile compatibility. Ignoring these new rules puts your website at risk. Will your site be ready or lose rankings?
It's time to change the way your SEO is managed.
Join us for this eye-opening overview and learn to manage for this new paradigm.
Mobilegeddon - How to Get Ready for Google Mobile SEOgShift
Reviewing what Google's April 23, 2015 mobile friendly algorithm update really means to marketers. How should marketers prepare to ensure web presences are mobile friendly and usable as well as benchmark visibility in order to understand the impact of the update.
How to Win SEO in Complex Web Migrations Scenarios #YoastConAleyda Solís
In this presentation Aleyda goes through actionable steps to follow to effectively migrate your Websites without losing rankings and traffic and take the opportunity to grow it.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
How to Succeed in a Mobile World - Use the Growth of Mobile to Better Serve Y...WebLink International
The growth of mobile devices such as smartphones and tablets is changing the way people find, review, and share your information online. But is your organization ready to serve your members and others who are utilizing these mobile devices? Benji Craig, Senior Web Designer at WebLink International, will share how your organization can better present your messages and content to a growing mobile audience.
Webinar Attendees Will Learn The Following:
- Current mobile trends, and what it means for your association now and in the future.
- How to look at your mobile data to make informed decisions that will drive the greatest impact.
- Real life examples and best practices of organizations going mobile.
- The best resources for expanding your knowledge.
The team at Prosperity Media has put together a presentation for Mays Online Marketing Sydney event around the topic of - Google Penalty Recovery & Analysis. If your website has noted a traffic drop it is worth viewing the content in this presentation.
Similar to Roles & Responsibilities on a Web Team (20)
Effective web content for better governmentShane Diffily
The Irish Naturalisation & Immigration Service (http://www.inis.gov.ie ) spent 2 years making their web content much easier to find, read and understand.
The result? Happier users. Happier staff.
Find out how they did it.
The Framework of Web Governance brings together all the disparate elements connected with running a website and organises them in 4 Pillar Activities and 4 Pillar Resources. Use this framework to audit your own system of online management in order to expose gaps and highlight issues.
[Infographic] Web Governance is broken - but there is a way to fix itShane Diffily
Something's wrong with Web Governance
There is too much content & too little authority. Too many demands & too little budget.
Use this easy-to-understand infographic to find out what's gone wrong with Web Governance - and how to fix it.
Issues with Web Governance loom large in many organisations.
But confusion about how to structure Web Teams means it is ignored - often to great cost.
This must stop! Find out how to create a Web Team for a site of any size.
Website Maintenance Explained (abridged from "The Website Manager's Handbook")Shane Diffily
Website Maintenance comprises all the activities needed to ensure the
operational integrity of your website or intranet. In other words, it is
about doing all the things needed to make sure your site runs smoothly
and according to plan.This extract from "The Website Manager's Handbook" outlines the key activities involved & how they link together.
Website Development Explained (abriged from "The Website Manager's Handbook")Shane Diffily
Website Development is a process for creating a new website or implementing changes to one already in use, e.g. adding a significant
new section to a live site.
This extract from "The Website Manager's Handbook" outlines the key activities involved & how they link together.
Online governance confounds too many organisations. While I admit implementation can be difficult, the fundamentals are not! It is about structuring activity and then investing in People, Processes, Tools & Budget/Time. This slidedeck illustrates these basic parameters & gives a team overview for a mid-scale site, e.g. an online retailer.
4 Essentials Of Successful Website ManagementShane Diffily
Why do so many websites fail?
Because they focus on the 'cool' things - and ignore the basics.
This presentation gives you 4 tips for making sure you site will succeed:
1. Equip yourself for success, esp. - hire great people.
2. Don't overstretch.
3. Get a little better every day.
4. Measure yourself.
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
1. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Roles & responsibilities
on a web team
In conjunction withA presentation by
with Shane Diffily
9. @diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
Volume of activity
Complexityofactivity Peak Geek
The last point at which 1 person can
handle the totality of web management
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Good fences = good neighbors
(Not stepping on each others’ toes)
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“I don’t know how to do that!” Clear roles
& responsibilities highlight skills gaps.
Skills planning
“I’d love to but not enough hours in the day.”
Accurate workloads expose staffing gaps.
Manpower planning
Accurate Roles & Responsibilities also help with…
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A Role is the key skill or activity for
which a staff member is taken on.
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Responsibilities are a description of the
outcomes expected of that person.
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As Scale grows, a Role tends to stay broadly the same…
Developer
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Testing
Promotion
Social
Networks
Strategy
Planning
ContentQA
Security
Hosting
Performance
Review
DesignFeedback
Technical
monitoring
QA
Data mgt
Change control
Governance
policies
KPIs
Architecture
mgt
Coding
Approve
activity
Systems
Content
Procedures
Documentation
Manpower
Technology
Performance
monitoring
But, Responsibilities become more & more focussed.
Developer
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Testing
Promotion
Social
Networks
Strategy
ContentQA
Security
Performance
Review
DesignFeedback
Technical
monitoring
QA
Data mgt
Change control
Governance
policies
KPIs
Architecture
mgt
Coding
Approve
activity
Documentation
Manpower
Technology
Performance
monitoring
But, Responsibilities become more & more focussed.
Developer
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Testing
Promotion
Social
Networks
Strategy
QA
Security
Performance
Feedback
Technical
monitoring
QA
Change control
Governance
policies
Coding
Technology
Performance
monitoring
But, Responsibilities become more & more focussed.
Developer
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Testing
Social
Networks
Security Coding
But, Responsibilities become more & more focussed.
Developer
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Roles become grouped into clusters...
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Extremely sensitive documents, so best get them right…
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A 1 or 2 line description of the primary
skill or activity for which it is intended.
Clear role description
Encompassing both strategic (long-term) and
tactical (day-to-day) activities & tasks.
List of responsibilities
The primary expertize & specialisms expected of
a person in this role.
Catalogue of skills
A good description should include…
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Some examples of Role & Responsibilities may include…
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“The role of Content Editor is to ensure the
planning, delivery & maintenance of high
quality, accurate & up-to-date content.”
Role
• To develop an annual content strategy.
• To co-ordinate Content Producers.
• To expedite day-to-day editing/approval.
Responsibilities
“Expertize in the following disciplines:
Content Strategy, Content Marketing,
SEO, Social Media Marketing, mobile…”
Skills
For example, Content Editor…
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“The role of Designer is to ensure the
delivery & maintenance of usable, elegant &
visually compelling online experience”
Role
• To define online design & usability standards.
• To direct design activity in support of goals.
• To expedite day-to-day editing/approval.
Responsibilities
“Expertize in the following disciplines:
Visual & interaction design, usability heuristics,
user experience testing, etc.”
Skills
For example, Designer…
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“The role of Developer is to deliver & maintain
online code & markup in accordance with
agreed standards.”
Role
• To define code & development standards.
• To direct coding activity in support of goals.
• To expedite day-to-day editing/approval.
Responsibilities
“Expertize in the following disciplines:
Markup, serverside scripting, client side
scripting, web architecture, web testing, etc”
Skills
For example, Developer…
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Leadership Roles - often overlooked - need clear definition too…
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“The SMT directs/approves online strategy,
monitors high-level adherence to business
goals and provides resource.”
Role
• Promulgate online strategy & goals.
• Ensure provision of necessary resources.
• Monitor strategy & redirect as necessary.
Responsibilities
An awareness of how the web channel can
usefully fulfil high level organisational goals.
(Read my article at www.diffily.com/articles)
Skills
Senior Management Team…
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“The WSG expedites online strategy by co-
ordinating development among all
stakeholders & reports progress to SMT.”
Role
• Approve priorities & policies at high level.
• Monitor activity via KPIs.
• Act as Court of Last Resort for disputes.
Responsibilities
An awareness of how to use web to fulfil online
goals, how to make most of limited web budget.
Skills
Web Steering Group…
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“The role of the Senior Executive to remove
barriers to online goals by creating
environment for stable web governance.
Role
• To represent web interests in organization.
• Monitor web team performance & systems.
• To lead & arbitrate decision making at WSG.
Responsibilities
“An awareness of web strategy & budgeting,
arbitration of competing interests, etc.”
Skills
Senior Executive…
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“The role of Web Manager is to steer,
supervise & control the activity of the web
team in support of online goals.
Role
• To direct & control operational activity.
• To monitor the needs of online audiences.
• To report progress on delivery of priorities.
Responsibilities
“Expertize in the core activities of web governance,
analytics, user engagement, people management,
agile, budgeting, etc.”
Skills
Web Manager…
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Digital?MarketingIT
Who should “own” web?
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Older silo based operations centred on
organizational units are coming under
increasing pressure to change.
Didier Bonnet, Cap Gemini
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UK Government GDS Team
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What about Roles & Responsibilities NOT on your Web Team?
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A Service Level Agreement is suitable
for external suppliers.
SLA
An Operational Level Agreement is suitable
for internal suppliers.
OLA
For “suppliers” you can use contracts…
• “You will provide 1 guaranteed man-
day per week for design support.”
• “Design requests will be accompanied
by agreed use-case documentation.”
• “We will agree a monthly roadmap with IT
& not deviate from it without penalty.”
• “IT will respond to requests within 4-6
hours, excluding urgent exceptions.”
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Many ordinary staff also support online – especially for content…
Decentralized ModelCentralized Model
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To change thinking quality content is of
great importance, e.g. “Vote for me”.
Undermine persuasion?
To prompt an action often requires
considerable content A/B testing.
Undermine revenue?
To create trust requires high quality, error free
content over a long period.
Undermine reputation?
How much could bad content hurt you online…
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Get everyone to agree to a minimum set
of rules upfront – or no deal!
Sign a charter
A last-chance to fix things before the
‘Feds’ take over your content.
Have a “sin bin”
Cheerlead for the best – name & shame the
worst – visits, shares, comments, errors, etc.
Publish stats
Some stick. Some carrot.
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We have the technology!
Read more in my article “The New Analytics of Web Governance” at www.diffily.com
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Give people the chance to understand
what you want of them & how to do it.
Provide training
Don’t hide away. Help them to help you get
the quality you want.
Provide time
A website manual, a style guide, a QA checker,
analytics & more.
Provide tools
Some stick. Some carrot.
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How many people for
each role on your web team?
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What does science say?
“200-500 pages per-person-per-year”
Content calculator & Gerry McGovern
Math
What does your spidey-sense say?
“We process millions of complex financial
transactions - but need little content … hmmm!”
Magic
Can be hard to predict…
Download at www.diffily.com/downloads
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• 2m+ visitors pm & heavy engagement.
• Huge amounts of very varied content.
• Highly transactional technology.
Large scale = 15+ FTE
• 0.5-1.5m+ visitors pm & mid engagement.
• Lots of varied content.
• Complex technology.
Mid scale = 5-10 FTE
• 0-0.5m+ visitors pm & low engagement.
• Low volumes content.
• Relatively simple set-up.
Small scale = 1-2 FTE
Manpower in (approximate!) Full Time Equivalents (FTE)…
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As you grow in scale, Roles
& Responsibilities need to keep pace!
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Greater volumes & complexity needs more
people & well defined roles.
Change in scale
New goals can shake-up the mix of staff
needed & thus Roles & Responsibilities.
Change in strategy
Management may decide to reorganize how
things are done – & this is happening a lot now.
Change in leadership
Key reasons for changing Roles & Responsibilities…
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We are in a period of heightened tension as
the legacy of inattention is finally addressed
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Greater demands means lower quality as
there is not enough time to do everything.
Overloading
Lack of planning for holidays or sickness
creates risk & puts more pressure on staff.
Lack of redundancy
If your ambition is to double engagement in 1
year, you need to plan for a team that can cope.
Myopia & inflexibility
3 mistakes in assigning Roles & Responsibilities…
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Rational Response: Some people may
resist change simply because outcomes are
not made clear.
“Protect my job!”
Political Response: Some people may
resist change if it could undermine their
influence or privileges.
“Protect my status!”
Emotional Response: Some people may resist
change if it is done in a cavalier manner without
appropriate framing.
“Protect my dignity!”
How staff may respond to Role changes…
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This works well if done continuously, but is
rarely a point solution for urgent change.
Retraining
Loss may be compensated by an increase in
localized authority, grade changes or pay.
Incentivization
Professional change management can help
alleviate all but the most deeply felt grievances.
Listening & empathy
Change management options…
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Go placidly amid the noise & haste of your web team,
And remember what peace there may be in keeping silent.
As far as possible without surrender
Be on good terms with your Designers & Developers.
Speak your requirements quietly and clearly;
And listen to others,
Even dull Techies & Senior Managers;
They too have their story.
Desiderata … for Webmasters :)
More at www.diffily.com/articles/desiderata.htm
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Email me at shane@diffily.com
Arrange your FREE webinar at www.diffily.com
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In conjunction withA presentation by