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@diffily | @siteimprove | #WebGovernance 
In conjunction with 
A presentation by 
Online Governance 
for Government 
with Shane Diffily
@diffily | @siteimprove | #WebGovernance 
Shane Diffily 
www.diffily.com
@diffily | @siteimprove | #WebGovernance 
Shane Diffily 
@diffily
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
“Democracy is a precious ambrosia carried around in the rusty bucket of human endeavor.”
@diffily | @siteimprove | #WebGovernance 
Action #5: … 
Action #6: Create a website. 
Action #7: …
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
Lots of units do work completely unrelated to each other, e.g. libraries vs. road repair 
– yet they all need to be catered for online. 
Exceptionally diverse 
There are many stakeholder groups, representatives, unions & others – & all want a say in your web presence. 
Special interests 
More departments are online, they want to do more, more often & to a higher standard – increasing your management burden. 
Growth in ambition 
Government is 
It has many 
And there has been a huge
@diffily | @siteimprove | #WebGovernance 
Many new sites & social networks 
Huge content volumes 
Massive user engagement 
High user expectations 
High internal expectations 
Online Ambition 
Even the smallest government organization online today has great
@diffily | @siteimprove | #WebGovernance 
Promotion 
Social 
Networks 
Strategy 
Planning 
Content 
Design 
Build 
Hosting 
Performance 
Review 
Publishing 
Feedback 
Technical monitoring 
QA 
Data & security mgt 
Change control 
Governance policies 
KPIs 
Architecture mgt 
Testing 
Approve 
activity 
Systems 
Teams 
Budget 
Roles 
Tools 
Procedures 
Documentation 
Skills 
Manpower 
Technology 
Performance 
monitoring 
Missing manpower or skills 
Missing essential tools 
Redundant roles or structures 
Unclear decision making authority 
Unclear leadership 
Web Management 
But this ambition has often not been matched by change in
@diffily | @siteimprove | #WebGovernance 
If a Web Team has little authority, individual departments can do their own thing. 
Lots of solo-runs 
Solo-runs mean that every department can do things differently. 
Design & technology 
Some departments maintain great content & others let things fall apart. 
Online quality 
This has led to symptoms like 
Great diversity of 
Huge range of
@diffily | @siteimprove | #WebGovernance 
Web Governance is a system for managing an online presence in a controlled & orderly way.
@diffily | @siteimprove | #WebGovernance 
It delivers the certainty & stability your 
Web Team needs to focus on online goals.
@diffily | @siteimprove | #WebGovernance 
Promotion 
Social 
Networks 
Strategy 
Planning 
Content 
Design 
Build 
Hosting 
Performance 
Review 
Publishing 
Feedback 
Technical monitoring 
QA 
Data & security mgt 
Change control 
Governance policies 
KPIs 
Architecture mgt 
Testing 
Approve 
activity 
Systems 
Teams 
Budget 
Roles 
Tools 
Procedures 
Documentation 
Skills 
Manpower 
Technology 
Performance 
monitoring
@diffily | @siteimprove | #WebGovernance 
For more detail, go to diffily.com/downloads 
Activities 
Resources 
Scale
@diffily | @siteimprove | #WebGovernance 
Activities describe everything you must do to manage an online presence effectively. 
For more detail, go to diffily.com/downloads
@diffily | @siteimprove | #WebGovernance 
Activities describe everything you must do to manage an online presence effectively. 
Resources describe everything you must have to make the Activities happen. 
For more detail, go to diffily.com/downloads
@diffily | @siteimprove | #WebGovernance 
Set strategy & KPIs 
Set policy & standards 
Acquire resource & budget 
Police online activity 
For more detail, go to diffily.com/downloads 
The subelements of Leadership
@diffily | @siteimprove | #WebGovernance 
Planning 
Content 
Design 
Build 
Testing 
Hosting 
Review 
Publicity 
For more detail, go to diffily.com/downloads 
The subelements of Development
@diffily | @siteimprove | #WebGovernance 
Publishing 
Quality assurance 
Engagement monitoring 
Performance monitoring 
Infrastructure monitoring 
Change control 
For more detail, go to diffily.com/downloads 
The subelements of Maintenance
@diffily | @siteimprove | #WebGovernance 
Architecture selection 
Architecture management 
Performance management 
Data & security management 
For more detail, go to diffily.com/downloads 
The subelements of Infrastructure
@diffily | @siteimprove | #WebGovernance 
Manpower 
Skills 
Roles & responsibilities 
Teams & authority 
For more detail, go to diffily.com/downloads 
The subelements of People
@diffily | @siteimprove | #WebGovernance 
Standards 
Procedures 
Policies 
Documentation 
For more detail, go to diffily.com/downloads 
The subelements of Process
@diffily | @siteimprove | #WebGovernance 
Technology 
Systems 
Software 
For more detail, go to diffily.com/downloads 
The subelements of Tools
@diffily | @siteimprove | #WebGovernance 
Salaries 
Software 
Other, e.g. contractors 
For more detail, go to diffily.com/downloads 
The subelements of Budget
@diffily | @siteimprove | #WebGovernance 
Scale measures the Size, Complexity, Engagement of your online presence. 
Complexity measures the management impact of technology, especially hosting. 
Size measures the management impact of the production of web content/services. 
Engagement measures the management impact of traffic, comments & feedback.
@diffily | @siteimprove | #WebGovernance 
Using the 3 elements of the Framework we can predict the balance needed to oversee the many subsites & social networking presences it has online. 
City of Birmingham 
For example, let’s take
@diffily | @siteimprove | #WebGovernance 
1. Birmingham is large in Scale 
Birmingham City generates lots of content, has high user engagement & complex technology.
@diffily | @siteimprove | #WebGovernance 
1. Birmingham is large in Scale 
Birmingham City generates lots of content, has high user engagement & complex technology. 
2. Operational Activity is very granular 
Scale predicts a large burden – which means lots of detailed Activity should be happening very frequently.
@diffily | @siteimprove | #WebGovernance 
1. Birmingham is large in Scale 
Birmingham City generates lots of content, has high user engagement & complex technology. 
2. Operational Activity is very granular 
Scale predicts a large burden – which means lots of detailed Activity should be happening very frequently. 
3. Sophisticated Resource is needed 
To support this level of Activity, Birmingham needs many highly skilled staff in structured teams, with specialist tools, following formal processes & a large web budget.
@diffily | @siteimprove | #WebGovernance 
Growth in Scale
@diffily | @siteimprove | #WebGovernance 
Growth in Scale 
Growth in Activity
@diffily | @siteimprove | #WebGovernance 
Growth in Scale 
Growth in Activity 
NO growth in Resource
@diffily | @siteimprove | #WebGovernance 
Growth in Scale 
Growth in Activity 
NO growth in Resource 
It should grow too…
@diffily | @siteimprove | #WebGovernance 
Growth in Scale 
Growth in Activity 
NO growth in Resource
@diffily | @siteimprove | #WebGovernance 
Step 3. Optimise 
Step 2. Organise 
Step 1. Discover
@diffily | @siteimprove | #WebGovernance 
“We have lots of quality issues & my Web Team is in revolt! 
Step 1. Discover
@diffily | @siteimprove | #WebGovernance 
“We have lots of quality issues & my Web Team is in revolt! 
“My management team is ready to invest in web operations. 
Step 2. Organise 
Step 1. Discover
@diffily | @siteimprove | #WebGovernance 
“We have lots of quality issues & my Web Team is in revolt! 
“My management team is ready to invest in web operations. 
“Now I have stability, I can start doing things better.” 
Step 3. Optimise 
Step 2. Organise 
Step 1. Discover
@diffily | @siteimprove | #WebGovernance 
“We have lots of quality issues & my Web Team is in revolt! 
“My management team is ready to invest in web operations. 
“Now I have stability, I can start doing things better.” 
Step 3. Optimise 
Step 2. Organise 
Step 1. Discover
@diffily | @siteimprove | #WebGovernance 
GOV.UK
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
DirectGov 
Previous UK citizens’ portal 
BusinessLink 
Previous UK business portal
@diffily | @siteimprove | #WebGovernance 
Huge overspend on IT with very little benefit - & the taxpayer carrying the can. 
IT overspend 
New government eager to look for big cuts in state expenditure. 
Credit crisis 
Do everything (& more) but better 
- and save over a billion a year. 
Vision & clarity
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
1. 
2. 
3. 
4. 
Online strategy… 
Online governance…
@diffily | @siteimprove | #WebGovernance 
A centralized site with excellent content & services, wrapped a high quality UX. 
1. Single site 
Release more APls & adopt a new technology incl. Open Standards. 
2. Open data 
3. 
4. 
Online governance… 
Online strategy…
@diffily | @siteimprove | #WebGovernance 
A centralized site with excellent content & services, wrapped a high quality UX. 
1. Single site 
Release more APls & adopt a new technology incl. Open Standards. 
2. Open data 
A new team with absolute control of everything web - including content & UX. 
3. Central team 
Top level support & a new CEO with authority over all online services & spending. 
4. Better leadership 
Online governance… 
Online strategy…
@diffily | @siteimprove | #WebGovernance 
A centralized site with excellent content & services, wrapped a high quality UX. 
1. Single site 
Release more APls & adopt a new technology incl. Open Standards. 
2. Open data 
A new team with absolute control of everything web - including content & UX. 
3. Central team 
A new post with absolute authority over all online services & power to direct spending. 
4. Better leadership 
Online strategy… 
Online governance… 
Balance!
@diffily | @siteimprove | #WebGovernance 
Government Digital Services (GDS) team 
“Unequivocal owner of high quality user experience between people and government & the engine room of digital service provision”
@diffily | @siteimprove | #WebGovernance 
Service Leader 
IT Dept
@diffily | @siteimprove | #WebGovernance 
Service Leader 
IT Dept 
Service Provider 
Communcations 
Marketing 
PR
@diffily | @siteimprove | #WebGovernance 
Service Leader 
IT Dept 
Service Provider 
Communcations 
Marketing 
PR
@diffily | @siteimprove | #WebGovernance 
Service Leader 
IT Dept 
Service Provider 
Communcations 
Marketing 
PR 
Service Leader 2.0 
Central Digital Unit
@diffily | @siteimprove | #WebGovernance 
Service Leader 
IT Dept 
Service Provider 
Communcations 
Marketing 
PR 
Service Leader 2.0 
Central Digital Unit
@diffily | @siteimprove | #WebGovernance 
“Accelerating Digital Transformation” Didier Bonnet (Cap Gemini)
@diffily | @siteimprove | #WebGovernance 
GDS Team
@diffily | @siteimprove | #WebGovernance 
For more detail, go to diffily.com/downloads 
Activities 
Resources 
Scale
@diffily | @siteimprove | #WebGovernance 
For more detail, go to diffily.com/downloads 
Activities 
Resources 
Scale
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
Size measures the management impact of the production of web content/services. 
Complexity measures the management impact of technology, especially hosting. 
Engagement measures the management impact of traffic, comments & feedback.
@diffily | @siteimprove | #WebGovernance 
Size measures the management impact of the production of web content/services. 
Complexity measures the management impact of technology, especially hosting. 
Engagement measures the management impact of traffic, comments & feedback.
@diffily | @siteimprove | #WebGovernance 
Size measures the management impact of the production of web content/services. 
Complexity measures the management impact of technology, especially hosting. 
Engagement measures the management impact of traffic, comments & feedback.
@diffily | @siteimprove | #WebGovernance 
1. Manpower 
2. Skills 
3. Roles & responsibilities 
4. Teams & authority 
People
@diffily | @siteimprove | #WebGovernance 
Government Digital Services (GDS) team 
•Drive online strategy & development. 
•Set and enforce standards. 
•Be a home for core skills & manpower.
@diffily | @siteimprove | #WebGovernance 
Subsidiarity
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
2. Standards 
3. Procedures 
1. Policies 
4. Documentation 
Processes
@diffily | @siteimprove | #WebGovernance 
“The real problem is systemic.”
@diffily | @siteimprove | #WebGovernance 
Waterfall 
Agile
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
Tools 
1. Technology 
2. Systems 
3. Software
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
#1 Save labor 
#2 Collect data 
Web management tools… 
Web management tools …
@diffily | @siteimprove | #WebGovernance 
Read more in my article “The New Analytics of Web Governance” at www.diffily.com
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
1. Salaries 
2. Software 
3. Other, e.g. contractors 
Budget
@diffily | @siteimprove | #WebGovernance 
£300 million 
£1.2 billion 
300 people 
Operational savings 
Productivity savings 
GDS team
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
If your strategy demands a large web presence, you need a large Governance system to support it. 
Anything else is wishful thinking…
@diffily | @siteimprove | #WebGovernance 
If your strategy demands a large web presence, you need a large Governance system to support it. 
Anything else is wishful thinking…
@diffily | @siteimprove | #WebGovernance 
Governance issues lead to delays, errors, uncertainty & poorer web quality. 
Lower quality 
Uncertainty & poor tools leads to duplication, inefficiency & lower productivity. 
Higher costs 
Errors & delays put government online at risk … & the public (aka. voters!) are watching. 
Risk to reputation 
Low governance investment means 
And 
And
@diffily | @siteimprove | #WebGovernance 
Huge demands & no authority lead to fractious relations & high staff turnover. 
Dissatisfied staff 
Quality issues & outages mean users stop interacting with you – leading to lower ROI. 
Unhappy users 
Poor governance leaves everything hanging by a thread - & needs just 1 issue to bring it down. 
Anxious managers 
This leads to 
And 
And
@diffily | @siteimprove | #WebGovernance 
Staff with the right tools & guidance, will produce consistently better content. 
Better quality 
A web team with clear authority, can get more done & a lower per-unit cost. 
Better productivity 
Clear roles, coherent teams & defined processes reduces risk & the chances of embarrassing errors. 
Certainty & stability 
Balanced investment leads to 
And 
And ultimately
@diffily | @siteimprove | #WebGovernance 
$350k 
$420k 
$300k 
$600k 
100% 
20% 
Investment 
Revenue 
RoI 
Web 
Store
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance
@diffily | @siteimprove | #WebGovernance 
“Do the stuff that matters - and make sure to get digital capacity into the heart of government. “
@diffily | @siteimprove | #WebGovernance 
“The 4 MegaTrends of Web Governance”
@diffily | @siteimprove | #WebGovernance 
Email me at shane@diffily.com 
Arrange your FREE webinar at www.diffily.com
@diffily | @siteimprove | #WebGovernance 
In conjunction with 
A presentation by

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Web Governance for Government Websites

  • 1. @diffily | @siteimprove | #WebGovernance In conjunction with A presentation by Online Governance for Government with Shane Diffily
  • 2. @diffily | @siteimprove | #WebGovernance Shane Diffily www.diffily.com
  • 3. @diffily | @siteimprove | #WebGovernance Shane Diffily @diffily
  • 4. @diffily | @siteimprove | #WebGovernance
  • 5. @diffily | @siteimprove | #WebGovernance
  • 6. @diffily | @siteimprove | #WebGovernance
  • 7. @diffily | @siteimprove | #WebGovernance
  • 8. @diffily | @siteimprove | #WebGovernance
  • 9. @diffily | @siteimprove | #WebGovernance “Democracy is a precious ambrosia carried around in the rusty bucket of human endeavor.”
  • 10. @diffily | @siteimprove | #WebGovernance Action #5: … Action #6: Create a website. Action #7: …
  • 11. @diffily | @siteimprove | #WebGovernance
  • 12. @diffily | @siteimprove | #WebGovernance
  • 13. @diffily | @siteimprove | #WebGovernance
  • 14. @diffily | @siteimprove | #WebGovernance
  • 15. @diffily | @siteimprove | #WebGovernance
  • 16. @diffily | @siteimprove | #WebGovernance Lots of units do work completely unrelated to each other, e.g. libraries vs. road repair – yet they all need to be catered for online. Exceptionally diverse There are many stakeholder groups, representatives, unions & others – & all want a say in your web presence. Special interests More departments are online, they want to do more, more often & to a higher standard – increasing your management burden. Growth in ambition Government is It has many And there has been a huge
  • 17. @diffily | @siteimprove | #WebGovernance Many new sites & social networks Huge content volumes Massive user engagement High user expectations High internal expectations Online Ambition Even the smallest government organization online today has great
  • 18. @diffily | @siteimprove | #WebGovernance Promotion Social Networks Strategy Planning Content Design Build Hosting Performance Review Publishing Feedback Technical monitoring QA Data & security mgt Change control Governance policies KPIs Architecture mgt Testing Approve activity Systems Teams Budget Roles Tools Procedures Documentation Skills Manpower Technology Performance monitoring Missing manpower or skills Missing essential tools Redundant roles or structures Unclear decision making authority Unclear leadership Web Management But this ambition has often not been matched by change in
  • 19. @diffily | @siteimprove | #WebGovernance If a Web Team has little authority, individual departments can do their own thing. Lots of solo-runs Solo-runs mean that every department can do things differently. Design & technology Some departments maintain great content & others let things fall apart. Online quality This has led to symptoms like Great diversity of Huge range of
  • 20. @diffily | @siteimprove | #WebGovernance Web Governance is a system for managing an online presence in a controlled & orderly way.
  • 21. @diffily | @siteimprove | #WebGovernance It delivers the certainty & stability your Web Team needs to focus on online goals.
  • 22. @diffily | @siteimprove | #WebGovernance Promotion Social Networks Strategy Planning Content Design Build Hosting Performance Review Publishing Feedback Technical monitoring QA Data & security mgt Change control Governance policies KPIs Architecture mgt Testing Approve activity Systems Teams Budget Roles Tools Procedures Documentation Skills Manpower Technology Performance monitoring
  • 23. @diffily | @siteimprove | #WebGovernance For more detail, go to diffily.com/downloads Activities Resources Scale
  • 24. @diffily | @siteimprove | #WebGovernance Activities describe everything you must do to manage an online presence effectively. For more detail, go to diffily.com/downloads
  • 25. @diffily | @siteimprove | #WebGovernance Activities describe everything you must do to manage an online presence effectively. Resources describe everything you must have to make the Activities happen. For more detail, go to diffily.com/downloads
  • 26. @diffily | @siteimprove | #WebGovernance Set strategy & KPIs Set policy & standards Acquire resource & budget Police online activity For more detail, go to diffily.com/downloads The subelements of Leadership
  • 27. @diffily | @siteimprove | #WebGovernance Planning Content Design Build Testing Hosting Review Publicity For more detail, go to diffily.com/downloads The subelements of Development
  • 28. @diffily | @siteimprove | #WebGovernance Publishing Quality assurance Engagement monitoring Performance monitoring Infrastructure monitoring Change control For more detail, go to diffily.com/downloads The subelements of Maintenance
  • 29. @diffily | @siteimprove | #WebGovernance Architecture selection Architecture management Performance management Data & security management For more detail, go to diffily.com/downloads The subelements of Infrastructure
  • 30. @diffily | @siteimprove | #WebGovernance Manpower Skills Roles & responsibilities Teams & authority For more detail, go to diffily.com/downloads The subelements of People
  • 31. @diffily | @siteimprove | #WebGovernance Standards Procedures Policies Documentation For more detail, go to diffily.com/downloads The subelements of Process
  • 32. @diffily | @siteimprove | #WebGovernance Technology Systems Software For more detail, go to diffily.com/downloads The subelements of Tools
  • 33. @diffily | @siteimprove | #WebGovernance Salaries Software Other, e.g. contractors For more detail, go to diffily.com/downloads The subelements of Budget
  • 34. @diffily | @siteimprove | #WebGovernance Scale measures the Size, Complexity, Engagement of your online presence. Complexity measures the management impact of technology, especially hosting. Size measures the management impact of the production of web content/services. Engagement measures the management impact of traffic, comments & feedback.
  • 35. @diffily | @siteimprove | #WebGovernance Using the 3 elements of the Framework we can predict the balance needed to oversee the many subsites & social networking presences it has online. City of Birmingham For example, let’s take
  • 36. @diffily | @siteimprove | #WebGovernance 1. Birmingham is large in Scale Birmingham City generates lots of content, has high user engagement & complex technology.
  • 37. @diffily | @siteimprove | #WebGovernance 1. Birmingham is large in Scale Birmingham City generates lots of content, has high user engagement & complex technology. 2. Operational Activity is very granular Scale predicts a large burden – which means lots of detailed Activity should be happening very frequently.
  • 38. @diffily | @siteimprove | #WebGovernance 1. Birmingham is large in Scale Birmingham City generates lots of content, has high user engagement & complex technology. 2. Operational Activity is very granular Scale predicts a large burden – which means lots of detailed Activity should be happening very frequently. 3. Sophisticated Resource is needed To support this level of Activity, Birmingham needs many highly skilled staff in structured teams, with specialist tools, following formal processes & a large web budget.
  • 39. @diffily | @siteimprove | #WebGovernance Growth in Scale
  • 40. @diffily | @siteimprove | #WebGovernance Growth in Scale Growth in Activity
  • 41. @diffily | @siteimprove | #WebGovernance Growth in Scale Growth in Activity NO growth in Resource
  • 42. @diffily | @siteimprove | #WebGovernance Growth in Scale Growth in Activity NO growth in Resource It should grow too…
  • 43. @diffily | @siteimprove | #WebGovernance Growth in Scale Growth in Activity NO growth in Resource
  • 44. @diffily | @siteimprove | #WebGovernance Step 3. Optimise Step 2. Organise Step 1. Discover
  • 45. @diffily | @siteimprove | #WebGovernance “We have lots of quality issues & my Web Team is in revolt! Step 1. Discover
  • 46. @diffily | @siteimprove | #WebGovernance “We have lots of quality issues & my Web Team is in revolt! “My management team is ready to invest in web operations. Step 2. Organise Step 1. Discover
  • 47. @diffily | @siteimprove | #WebGovernance “We have lots of quality issues & my Web Team is in revolt! “My management team is ready to invest in web operations. “Now I have stability, I can start doing things better.” Step 3. Optimise Step 2. Organise Step 1. Discover
  • 48. @diffily | @siteimprove | #WebGovernance “We have lots of quality issues & my Web Team is in revolt! “My management team is ready to invest in web operations. “Now I have stability, I can start doing things better.” Step 3. Optimise Step 2. Organise Step 1. Discover
  • 49. @diffily | @siteimprove | #WebGovernance GOV.UK
  • 50. @diffily | @siteimprove | #WebGovernance
  • 51. @diffily | @siteimprove | #WebGovernance
  • 52. @diffily | @siteimprove | #WebGovernance DirectGov Previous UK citizens’ portal BusinessLink Previous UK business portal
  • 53. @diffily | @siteimprove | #WebGovernance Huge overspend on IT with very little benefit - & the taxpayer carrying the can. IT overspend New government eager to look for big cuts in state expenditure. Credit crisis Do everything (& more) but better - and save over a billion a year. Vision & clarity
  • 54. @diffily | @siteimprove | #WebGovernance
  • 55. @diffily | @siteimprove | #WebGovernance
  • 56. @diffily | @siteimprove | #WebGovernance
  • 57. @diffily | @siteimprove | #WebGovernance
  • 58. @diffily | @siteimprove | #WebGovernance 1. 2. 3. 4. Online strategy… Online governance…
  • 59. @diffily | @siteimprove | #WebGovernance A centralized site with excellent content & services, wrapped a high quality UX. 1. Single site Release more APls & adopt a new technology incl. Open Standards. 2. Open data 3. 4. Online governance… Online strategy…
  • 60. @diffily | @siteimprove | #WebGovernance A centralized site with excellent content & services, wrapped a high quality UX. 1. Single site Release more APls & adopt a new technology incl. Open Standards. 2. Open data A new team with absolute control of everything web - including content & UX. 3. Central team Top level support & a new CEO with authority over all online services & spending. 4. Better leadership Online governance… Online strategy…
  • 61. @diffily | @siteimprove | #WebGovernance A centralized site with excellent content & services, wrapped a high quality UX. 1. Single site Release more APls & adopt a new technology incl. Open Standards. 2. Open data A new team with absolute control of everything web - including content & UX. 3. Central team A new post with absolute authority over all online services & power to direct spending. 4. Better leadership Online strategy… Online governance… Balance!
  • 62. @diffily | @siteimprove | #WebGovernance Government Digital Services (GDS) team “Unequivocal owner of high quality user experience between people and government & the engine room of digital service provision”
  • 63. @diffily | @siteimprove | #WebGovernance Service Leader IT Dept
  • 64. @diffily | @siteimprove | #WebGovernance Service Leader IT Dept Service Provider Communcations Marketing PR
  • 65. @diffily | @siteimprove | #WebGovernance Service Leader IT Dept Service Provider Communcations Marketing PR
  • 66. @diffily | @siteimprove | #WebGovernance Service Leader IT Dept Service Provider Communcations Marketing PR Service Leader 2.0 Central Digital Unit
  • 67. @diffily | @siteimprove | #WebGovernance Service Leader IT Dept Service Provider Communcations Marketing PR Service Leader 2.0 Central Digital Unit
  • 68. @diffily | @siteimprove | #WebGovernance “Accelerating Digital Transformation” Didier Bonnet (Cap Gemini)
  • 69. @diffily | @siteimprove | #WebGovernance GDS Team
  • 70. @diffily | @siteimprove | #WebGovernance For more detail, go to diffily.com/downloads Activities Resources Scale
  • 71. @diffily | @siteimprove | #WebGovernance For more detail, go to diffily.com/downloads Activities Resources Scale
  • 72. @diffily | @siteimprove | #WebGovernance
  • 73. @diffily | @siteimprove | #WebGovernance
  • 74. @diffily | @siteimprove | #WebGovernance
  • 75. @diffily | @siteimprove | #WebGovernance
  • 76. @diffily | @siteimprove | #WebGovernance
  • 77. @diffily | @siteimprove | #WebGovernance
  • 78. @diffily | @siteimprove | #WebGovernance Size measures the management impact of the production of web content/services. Complexity measures the management impact of technology, especially hosting. Engagement measures the management impact of traffic, comments & feedback.
  • 79. @diffily | @siteimprove | #WebGovernance Size measures the management impact of the production of web content/services. Complexity measures the management impact of technology, especially hosting. Engagement measures the management impact of traffic, comments & feedback.
  • 80. @diffily | @siteimprove | #WebGovernance Size measures the management impact of the production of web content/services. Complexity measures the management impact of technology, especially hosting. Engagement measures the management impact of traffic, comments & feedback.
  • 81. @diffily | @siteimprove | #WebGovernance 1. Manpower 2. Skills 3. Roles & responsibilities 4. Teams & authority People
  • 82. @diffily | @siteimprove | #WebGovernance Government Digital Services (GDS) team •Drive online strategy & development. •Set and enforce standards. •Be a home for core skills & manpower.
  • 83. @diffily | @siteimprove | #WebGovernance Subsidiarity
  • 84. @diffily | @siteimprove | #WebGovernance
  • 85. @diffily | @siteimprove | #WebGovernance
  • 86. @diffily | @siteimprove | #WebGovernance
  • 87. @diffily | @siteimprove | #WebGovernance
  • 88. @diffily | @siteimprove | #WebGovernance 2. Standards 3. Procedures 1. Policies 4. Documentation Processes
  • 89. @diffily | @siteimprove | #WebGovernance “The real problem is systemic.”
  • 90. @diffily | @siteimprove | #WebGovernance Waterfall Agile
  • 91. @diffily | @siteimprove | #WebGovernance
  • 92. @diffily | @siteimprove | #WebGovernance
  • 93. @diffily | @siteimprove | #WebGovernance Tools 1. Technology 2. Systems 3. Software
  • 94. @diffily | @siteimprove | #WebGovernance
  • 95. @diffily | @siteimprove | #WebGovernance #1 Save labor #2 Collect data Web management tools… Web management tools …
  • 96. @diffily | @siteimprove | #WebGovernance Read more in my article “The New Analytics of Web Governance” at www.diffily.com
  • 97. @diffily | @siteimprove | #WebGovernance
  • 98. @diffily | @siteimprove | #WebGovernance
  • 99. @diffily | @siteimprove | #WebGovernance
  • 100. @diffily | @siteimprove | #WebGovernance 1. Salaries 2. Software 3. Other, e.g. contractors Budget
  • 101. @diffily | @siteimprove | #WebGovernance £300 million £1.2 billion 300 people Operational savings Productivity savings GDS team
  • 102. @diffily | @siteimprove | #WebGovernance
  • 103. @diffily | @siteimprove | #WebGovernance If your strategy demands a large web presence, you need a large Governance system to support it. Anything else is wishful thinking…
  • 104. @diffily | @siteimprove | #WebGovernance If your strategy demands a large web presence, you need a large Governance system to support it. Anything else is wishful thinking…
  • 105. @diffily | @siteimprove | #WebGovernance Governance issues lead to delays, errors, uncertainty & poorer web quality. Lower quality Uncertainty & poor tools leads to duplication, inefficiency & lower productivity. Higher costs Errors & delays put government online at risk … & the public (aka. voters!) are watching. Risk to reputation Low governance investment means And And
  • 106. @diffily | @siteimprove | #WebGovernance Huge demands & no authority lead to fractious relations & high staff turnover. Dissatisfied staff Quality issues & outages mean users stop interacting with you – leading to lower ROI. Unhappy users Poor governance leaves everything hanging by a thread - & needs just 1 issue to bring it down. Anxious managers This leads to And And
  • 107. @diffily | @siteimprove | #WebGovernance Staff with the right tools & guidance, will produce consistently better content. Better quality A web team with clear authority, can get more done & a lower per-unit cost. Better productivity Clear roles, coherent teams & defined processes reduces risk & the chances of embarrassing errors. Certainty & stability Balanced investment leads to And And ultimately
  • 108. @diffily | @siteimprove | #WebGovernance $350k $420k $300k $600k 100% 20% Investment Revenue RoI Web Store
  • 109. @diffily | @siteimprove | #WebGovernance
  • 110. @diffily | @siteimprove | #WebGovernance
  • 111. @diffily | @siteimprove | #WebGovernance “Do the stuff that matters - and make sure to get digital capacity into the heart of government. “
  • 112. @diffily | @siteimprove | #WebGovernance “The 4 MegaTrends of Web Governance”
  • 113. @diffily | @siteimprove | #WebGovernance Email me at shane@diffily.com Arrange your FREE webinar at www.diffily.com
  • 114. @diffily | @siteimprove | #WebGovernance In conjunction with A presentation by