This document contains tips and best practices for SEO on large sites, including measuring analytics, information architecture, user generated content, dealing with algorithm updates like Panda, keyword research, link building, and more. Resources like websites, slideshares and articles are provided for additional information on each topic. The document encourages measuring everything possible, understanding user behavior for navigation, and removing low-quality pages from the index.

1. SEO for large sites@tomcritchlowwww.distilled.net

2. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!

3. slideshare.net/tomcritchlow/

4. SEO in 2011How To Deliver Documents

5. SEO Is Technically Challenging

7. We live in the future

8. But Let’s Get The Basics Right First

9. Measure EverythingHow To Deliver Documents

10. “In a startup you are constantly under pressure and have way too many distractions. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarityMark Suster

11. “In a startupSEOyou are constantly under pressure and have way too many distractions. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarityMark SusterTom Critchlow

12. Audit Your Analytics Setup

13. Measure Leading Indicators

14. Manage What You MeasureMonitoring things that you have direct control over, such as number of new pages published, can really help you figure out what’s working and what’s not.

15. Resourceshttp://www.slideshare.net/a4uexpo/advanced-analytics-for-affiliates-tom-critchlow

16. http://code.google.com/apis/analytics/docs/tracking/gaTrackingCustomVariables.html

17. http://www.seomoz.org/blog/5-quick-google-analytics-hacksInformation ArchitectureHow To Deliver Documents

18. Information Architecture Crucially Important For Large Sites

19. Navigation & Categories Should Correspond to User Behaviour

20. Pagination Is Always Bad for IA

21. Understand Crawl Allowance

22. Faceted Navigation Is Tricksy

23. Use Semantic XML Sitemaps for Indexation Intelligence

24. Resourceshttp://www.distilled.net/blog/seo/case-study-determining-site-architecture-from-keyword-research/

25. http://www.blogstorm.co.uk/using-multiple-sitemaps-to-analyse-indexation-on-large-sites/

26. http://seogadget.co.uk/solving-site-architecture-issues/

27. http://seogadget.co.uk/wp-content/uploads/2011/02/SES-2011-Architecture-Richard-Baxter.pdf

28. http://www.distilled.net/blog/seo/a4uexpo-munich-data-feed-seo-advanced-information-architecture/

29. http://www.seomoz.org/blog/an-illustrated-guide-to-matt-cutts-comments-on-crawling-indexation

30. http://www.seomoz.org/blog/information-architecture-faceted-navigation-duplicate-content-oh-my

31. http://www.seomoz.org/blog/building-faceted-navigation-that-doesnt-suckUser Generated ContentHow To Deliver Documents

32. http://dis.tl/benefits-ugc

33. Think of UGC as a valuable finite resourcehttp://www.flickr.com/photos/donsolo/2243154949/

34. PandaHow To Deliver Documents

35. Page Quality Is Important

36. Page Quality Is Not Binary

37. How To Deliver Documentshttp://dis.tl/panda-questions

38. “It’s important for webmasters to know that low quality content on part of a site can impact a site’s ranking as a wholeMichael Wyszomierski – Google Employee

39. http://www.flickr.com/photos/ggunson/21535407/sizes/z/in/photostream/Lazy Pages Really Hurt You

40. Large Site SEO Task:Remove Crap Pages From The Index

41. VSTrack Page Quality in Custom Variables

42. _gaq.push(['_setCustomVar',1,‘Reviews',‘4',3]);Track Page Quality in Custom Variables

43. Resourceshttp://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday

44. http://www.seomoz.org/blog/replicate-googles-panda-questionnaire-whiteboard-friday

45. http://www.distilled.net/blog/seo/googles-pandafarmer-update-what-to-do-about-it/

46. http://b2b.reevoo.com/resources/ebooks/ugc-and-seo?press

47. http://www.seomoz.org/google-algorithm-change

48. http://searchengineland.com/the-farmerpanda-update-new-information-from-google-and-the-latest-from-smx-west-67574Keyword ResearchHow To Deliver Documents

49. Understand Keyword Themes & Categories

50. Provide Guidance In Your CMS

51. Clean & QA Your Data

52. Resourceshttp://strategizer.wordtracker.com/

53. http://www.slideshare.net/richardbaxterseo/automating-and-scaling-keyword-research

54. http://www.wordtracker.com/academy/long-tail-keyword-research

55. http://www.seomoz.org/blog/keyword-research-using-categoriesLink BuildingHow To Deliver Documents

56. Widgets

57. Truly Awesome Content

58. Repeatable Processes

59. Leveraging Partnerships

60. Content in Scale + Zemanta

61. Resourceshttp://www.seomoz.org/blog/negotiating-partnerships-for-scaleable-linkbuilding

62. http://www.seomoz.org/blog/scaling-link-building-whiteboard-friday

63. http://www.oyster.com/hotels/photo-fakeouts/

64. http://www.pitchup.com/

65. http://www.trulia.com/crime/

66. http://www.zemanta.com/outreach/www.distilled.net/events/

67. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!