Web Governance in Higher Education

@diffily | @siteimprove | #WebGovernance@diffily | @siteimprove | #WebGovernance
in Higher Education
Better Web Governance
In conjunction withA presentation by

Code

DesignCode

ContentDesignCode

!Content Governance!DesignCode

Top down
Bottom up

Shane Diffily
www.diffily.com

#WebGovernance
@diffily
@siteimprove

Higher Education
Web Governance challenge in

Civil War!

Large population
Highly diverse
Geographically distributed
Many special interest groups

“Act unified everyone!”

Web Governance describes how to manage an
online presence in a controlled & orderly way.

Web Governance delivers the stability
you need to focus on online goals.

Low volumes
Simple technology
Low traffic
Low expectations
Informal governance

Huge volumes
Many platforms
Massive traffic
High expectations
Lots of people

Huge growth in
Online Ambition
Little change in
Web Governance

Teams are overwhelmed by volumes
& complexity of operational activity

Teams are increasingly distanced
from the coal face of operations

Solo-runs create great diversity
of design & technology.

Great disparities in online experience

Users are unhappy due to poor quality
& unpredictability of web experience.

Web staff are unhappy due to pressure of work,
lack of support, outdated systems, etc.

Management are unhappy because operations
& outputs put online reputation at risk.

Governance change is overdue!

A new generation of managers is emerging
for whom ‘the web’ is neither cool nor cryptic.

The sophistication of Web Governance
must keep pace with online ambition.

The right people with the right skills in the right
teams & the right roles following the right
process with the right tools & the right budget!

OptimizeOrganizeDiscover
ReOrganize
Web Governance is a journey . . .

ReOrganize

Top Down

Complexity of operations has overtaken the
ability of web managers to make sense of it all.

Essential first step is to reimpose order
using a framework that can cope.

Framework of Web Governance

Activities
Resource
Scale

Activities describe all the things you must do
in order to manage an online presence.

Strategy & KPIs
Policy & standards
Resource & budget
Monitor activity

Planning
Content
Design
Build
Testing
Hosting
Review
Publicity

Publishing
Quality assurance
Engagement monitoring
Performance monitoring
Infrastructure monitoring
Change control

Architecture selection
Architecture management
Performance management
Data & security management

Resources describe all the things you must
have in place to support the above Activities.

Manpower
Skills
Roles & responsibilities
Teams

Procedures
Documentation
Policies

Technology
Systems
Software
Tools

Salaries
Software
Other, e.g. contractors

Scale helps you balance Activity & Resource
into a governance configuration that works.

This is how it works…

Web Governance Framework can
re-impose order & make predictions.

Older silo based operations centred on
organizational units are coming under
increasing pressure to change.
Didier Bonnet

Central
Digital
Unit
IT
Marketing
/Comms

RMIT Australia

Harvard

UK Government GDS

Subsidiarity

But how to maintain quality?

Bottom Up

Content checklist

Guide to creating a new website
Guide to maintaining a website
Guide to common web personas
Access to approved tools & technology

Provides the insight that staff need
to create & maintain quality.

Reinforces your credentials as
online authority & source of expertise

Getting started…

ReOrganize

Use the Web Governance Framework to
reconceptualize your online management.

Create your own toolkits & share to
build a profile for you as a trusted source.

Build a business case for investment
If your goals demand a large, sophisticated online presence,
you need a large, sophisticated Web Governance system.
Anything else is wishful thinking.
- Highlight risks of low investment to online reputation.
- Reveal costs of poor leadership to staff morale & turnover.
- Show competitive advantage of better governance.
( Prompt embarrassment by contrasting to peers?)

Email me at shane@diffily.com
Lots of free downloads at www.diffily.com

In conjunction withA presentation by

Web Governance in Higher Education

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