If a university was a country, it would last about a week before breaking apart in civil war. Think about it.
• A university has a large population
• Is highly diverse.
• Is geographically distributed.
• Has lots of stakeholders and specialist interest groups.
So, short of calling out the troops, what can you do to get everyone acting in a unified way online?
The answer lies in recognising that professionalism in Web Governance must keep pace with online ambition.
In the first instance, this means adopting a more sophisticated top-down model of online management.
And second, it means investing in better bottom-up supports for staff, to help them maintain quality.
In this presentation we examine both of these approaches in more detail.
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Large population
Highly diverse
Geographically distributed
Many special interest groups
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Web Governance describes how to manage an
online presence in a controlled & orderly way.
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Web Governance delivers the stability
you need to focus on online goals.
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Huge volumes
Many platforms
Massive traffic
High expectations
Lots of people
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Huge growth in
Online Ambition
Little change in
Web Governance
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Teams are overwhelmed by volumes
& complexity of operational activity
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Teams are increasingly distanced
from the coal face of operations
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Solo-runs create great diversity
of design & technology.
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Great disparities in online experience
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Users are unhappy due to poor quality
& unpredictability of web experience.
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Web staff are unhappy due to pressure of work,
lack of support, outdated systems, etc.
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Management are unhappy because operations
& outputs put online reputation at risk.
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A new generation of managers is emerging
for whom ‘the web’ is neither cool nor cryptic.
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The sophistication of Web Governance
must keep pace with online ambition.
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The right people with the right skills in the right
teams & the right roles following the right
process with the right tools & the right budget!
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OptimizeOrganizeDiscover
ReOrganize
Web Governance is a journey . . .
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Complexity of operations has overtaken the
ability of web managers to make sense of it all.
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Essential first step is to reimpose order
using a framework that can cope.
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Framework of Web Governance
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Activities describe all the things you must do
in order to manage an online presence.
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Resources describe all the things you must
have in place to support the above Activities.
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Web Governance Framework can
re-impose order & make predictions.
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Older silo based operations centred on
organizational units are coming under
increasing pressure to change.
Didier Bonnet
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Central
Digital
Unit
IT
Marketing
/Comms
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Guide to creating a new website
Guide to maintaining a website
Guide to common web personas
Access to approved tools & technology
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Use the Web Governance Framework to
reconceptualize your online management.
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Create your own toolkits & share to
build a profile for you as a trusted source.
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Build a business case for investment
If your goals demand a large, sophisticated online presence,
you need a large, sophisticated Web Governance system.
Anything else is wishful thinking.
- Highlight risks of low investment to online reputation.
- Reveal costs of poor leadership to staff morale & turnover.
- Show competitive advantage of better governance.
( Prompt embarrassment by contrasting to peers?)
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Email me at shane@diffily.com
Lots of free downloads at www.diffily.com
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In conjunction withA presentation by