Web Governance Explained

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Online governance confounds too many organisations. While I admit implementation can be difficult, the fundamentals are not! It is about structuring activity and then investing in People, Processes, Tools & Budget/Time. This slidedeck illustrates these basic parameters & gives a team overview for a mid-scale site, e.g. an online retailer.

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Web Governance Explained

  1. 1. ‘7 Online Governance
  2. 2. :9; : ,u: ‘.Tr2'f‘v"‘; :}; :; fit aI“uiiI' :9‘ 3;fL~‘i~. ';: '«'ig. ?jIi iyzj. ‘rbu need someone to. ., Provide strategy & direction ” ‘§§? ?s! fiH1?é«L~aetiisiflifl:1 $9 Deve/0'0 $9 Ibo ‘/ mu need" _«. omeor.1€ to § 2:- Website Manage the online presence Maintenance ‘Z S 0 0 °l6/mac 9 You need scnme'o, r7e to. .. Support critical infrastructure "IYlt—*T! i~. *1?f~? fiiiri’-ffé’! §‘fli! .!91ii. ??
  3. 3. 4 resources support governance. .. Critical Success Adequate budget Factor & staff time . E ' Skflled people & ffective processes 8: procedures effective teams ' Appropriate Why? .. Even in the absence of management tools budget, tools, etc — skilled staff will & technomgy usually find a way to get things done. 0 i0 7 "’i’i‘&'Ei"'
  4. 4. Web team staff & skills. .. Web Manager. .. (x1) - Implements strategy & manages online operations/ projects. - Needs 6+ years wide online experience, per)‘. in content, management or marketing/ project role. Editor. .. (x1) - Manages production of quality online content (text, video, audio, etc). - Needs 6+ years online/ offline experience in content role. - is supported by x2 - 4 other content producers (internal or external) Social Media Co-ordinator. .. (x1) - Manages presence in social media onsite & offsite. - Needs 4+ years experience in content/ marketing role. - (Reports to Editor). . . . . _ r’ TN mu)‘ ‘. y:7«‘r' ~. .'. ‘r : ' .7 (, J.'‘. .’'m'‘ r. :"r:3l. ’(= r ' IO ll 5:
  5. 5. Web team staff & skills. .. User Experience Designer. .. (x1) - Manages quality web experience in support of online goals. - Needs 5+ years online experience in design/ usabi/ ity role. - is supported by x1 other designer as necessary (internal or external). Web Analytics & online data analysis. .. (x1) - Researches online activity & recommends tactical activity in support of online goals. - Needs 4+ years analytics experience. Developer. .. (x2 ? ) - Creates code for tactical page changes & strategic projects. - Needs 3+ years online experience. . , , , _ >' If . '7:v:7‘ ‘:1 :7«‘r' ~. .n‘t' : ' .7 : ‘., J.': .‘‘m'' r. :'r:7l, ’(= r IO ”ri :3 '
  6. 6. Web team structure. .. Website Sponsori‘ Senior Executive Web Manager Design 8. Development Design 8. Content Development Production Extemal Technical Administration Technical Administration
  7. 7. Q iocontent Produced by iQ Content. iQ Content Ltd 2nd Floor Offices, Clarendon House, 34-37 Clarendon Street, Dublin 2 e: shane. diffi| y@iqcontent. com t: +353 1 677 1140 www. igcontent. com

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