Palestinian Businesses Social Media Marketing Utilization
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This document analyzes Palestinian businesses' use of social media marketing. It begins by defining key social media platforms and their purposes. It then outlines the need for understanding how Palestinian businesses use social media and lists research questions. Key findings include that most local organizations have a limited understanding of social media marketing and focus on direct sales over engagement. Recommendations encourage more open two-way communication through social media to build relationships with customers.
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Palestinian Businesses Social Media Marketing Utilization
- 1. Palestinian Businesses Utilization OfSocial Media Marketing Prepared by: Ayman Qarout
- 3. Has purpose
- 10. Easy to create & share
- 15. SOCIAL MEDIA Social media networks are primarily Internet and mobile based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
- 16. SOCIAL MEDIA Person Media Producer Media Consumer
- 17. has more than 300,000,000 users China India United States Facebook Indonesia Brazil Pakistan Bangladesh If Facebook were a country, it would be the world’s 4th largest
- 20. Facebook: Rank2 … YouTube: Rank 5 … Blogger: Rank 16
- 22. SOCIAL MEDIA MARKETING Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service
- 25. User-generated and user-control
- 26. Community
- 27. Conversation
- 31. Indirect Methods SMM TACTICS Indirect Methods
- 32. SMM TACTICS Offer discounts, coupons or special offers to customers who find you via social media Hold contests Talk about company culture and values Highlight employees Learn new things, related to your industry or not Share insight and opinion Direct traffic to your site Show your human face Mention awards you’ve won or accreditations you’ve earned Answer common customer questions Be the one to break the news in your industry See how your competitors are interacting with customers Track conversations about your brand for online reputation management
- 34. Primary data: structured questionnaires and unstructured interviews
- 35. Sample size: 20 local companies
- 37. FINDINGS I encourage open conversations with both customers and employees, and encourage customers to participate and talk about me
- 38. FINDINGS I prohibit access to social networks in my company domain
- 39. FINDINGS Personal usage of social media sites
- 40. FINDINGS Does your business have a presence in social media?
- 41. FINDINGS Social media channels used
- 44. Most of social media marketing efforts are still in early stage and need to be worked out