Communication In Organization (BHU)

1. COMMUNICATION
IN ORGANIZATION
ASSIGNMENT II
PRESENTED TO:- NEHA MAM
PRESENTED BY :- SHIPRA VERMA

2. GROUP COMMUNICATION:
Structure and Network

3. What is Group
Communication ?
 Group communication is a mode of
communication in an organization, between
employers and employees, and employees in
teams/groups.
 Group communication can further be
looked from an marketing perspective as
communicating to a group of people or target
customers in order to market a product.

4. Importance of Group
Communication
Sharing ideas
Solving problems
Delegating tasks
Democratic engagement
Making friends
Learning about each other
Developing a sense of group identity

5. Purpose Of Group
Communication
To share and exchange information and ideas
 To collect information or feedback on any
project/policy/scheme
To arrive at a decision on important matters
 To solve a problem which is of concern to the
organization as a whole
To discuss the issues related to a particular topic in
relation to the group itself or for the benefit of a larger
audience
To elaborate upon any work undertaken or
research done in order to elicit feedback

6. Characteristics of
Group Communication
Clear purpose
Participation
Healthy Conflict
Open Communication
Clear Roles and Assignments
External Resources
Functional Diversity
Self Assessment

7. Types of Group
Communication
Small Group
Communication
Large Group Communication

8. What is Small Group
Communication?
Small group communication refers to interactions
among three or more people who are connected
through a common purpose, mutual influence, and a
shared identity.
Small group communication often takes place in the
workplace when coworkers need to solve a problem or
come up with ideas for a project.
This type of communication can benefit group
members by allowing them to express their ideas
freely, but it can also hinder expression if members of
the group do not communicate in a healthy manner.

9. Types of Small Group
Communication
Brainstorming
Information Sharing
Problem Solving
Groupthink

10. What is Large Group
Communication
Large group communication is a general
description for organizational communication as a
communication context describing large numbers
of individuals who are members of a group.
Large group contexts can
include communities of interest, geography, or
economy brought together by need or self-
identification.
Examples of large group -workers of the same
office, members of the same NGO, members of
the club etc

11. Large Group
Communication
Large group can be a challenge
to even the most experience of
presenters
Anxiety due to:
Lack of contact with the
audience
Fear of making mistakes
Difficulty in delivering the
information to the audience

12. Guideline for achieving the best
communication with any large group
The Speaker-
Criteria of a Good Presenter:
Appearance
Body Language
Voice Tone
The Material-
What?
Why?
Identifying clear main points.
Additional Detail.
Audience attention and
understanding.
Hangouts?

13. Structure and Network of
Group Communication
Wheel Network
Chain Network
Circle Network
All channel Network

14. Wheel
Circle
All ChannelsChain
Structure and Network of Group
Communication

15. Wheel Network: In such network
manager plays the vital role to spread
information. Here the primary
communication occurs between the
members and the group manager and
then group manager shares the
information with all. It is the feature of
a typical work group.
Chain Network: Here each
member communicates with the
person above and below. It
reflects upward & downward
communication and exists in a
vertical hierarchy.
Structure and Network of
Group Communication

16. Circle Network: Here each
member communicates with
the people on both sides. It is
generally found in case of
committee or task force.
All Channel Network: Here
all members of the group
communicate with all other
members. Such network is-
available in case of informal
groups i Group member that
have no formal structure,
leader or task to perform.
Structure and Network of
Group Communication

17. CASE STUDY:
Group Communication and Interaction in project-based
Learning: The Use of Facebook
in a Taiwanese EFL Context
This study shows how Facebook and its interactive and collaborative
features can help English as a foreign language (EFL) undergraduates to
process and reconstruct knowledge regarding project-based learning.
The research questions included: What types of communication
interaction behaviors do participants exhibit? How do participants
behave at various stages? How do student collaborations on Facebook
help them to process and reconstruct knowledge regarding the EFL
project? Open-coding and content analysis were conducted to determine
what learners discussed and their communication patterns.

18.  Among the various topics that students discussed, shared, and
explored on Facebook, they linked existing knowledge with new stimuli to
gain a new understanding of their experience.
The popularization of the Internet and the convenience of online social
utilities have changed how people communicate and influenced how
students learn.
English is the most commonly studied foreign language in Taiwan.
Students are required to learn English as a foreign language (EFL) at
various levels of schooling.
Several Studies have examined how Facebook assists EFL and ESL
students in enhancing their English ability.
This paper explored how Facebook is used in constructing knowledge
when working within an EFL project-based learning environment. Text
communication on Facebook was analyzed to identify participant
communication interaction behaviors and their learning process.

19. Thank You