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Social media 101

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Good overview for beginners about social media for business

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Social media 101

  1. 1. INTRO TO SOCIAL MEDIA
  2. 2. <ul><li>According to the standard encyclopedia definition: </li></ul><ul><li>“ Social media is the sharing and discussion of </li></ul><ul><li>information by humans.” </li></ul>WHAT IS SOCIAL MEDIA?
  3. 3. <ul><li>In simpler terms, it’s the </li></ul><ul><li>conversation neighbors </li></ul><ul><li>have had with each for </li></ul><ul><li>years, just in a format </li></ul><ul><li>that allows more than two </li></ul><ul><li>people to benefit and </li></ul><ul><li>learn! </li></ul>WHAT IS SOCIAL MEDIA?
  4. 4. <ul><li>Spending on social media and “conversational </li></ul><ul><li>marketing” – albeit still in their nascent stage – </li></ul><ul><li>will surpass traditional marketing spend by the </li></ul><ul><li>end of 2012. </li></ul><ul><li>- TWI Surveys, Inc </li></ul>WHY SHOULD I CARE?
  5. 5. <ul><li>Potential benefits of social media: </li></ul><ul><ul><ul><li>More engaged target audience </li></ul></ul></ul><ul><ul><ul><li>Turn loyal supporters into ambassadors with a platform to share from </li></ul></ul></ul><ul><ul><ul><li>Additional fundraising opportunities </li></ul></ul></ul><ul><ul><ul><li>Ability to reduce customer service expenses </li></ul></ul></ul><ul><ul><ul><li>Communicate efficiently with target audiences </li></ul></ul></ul>WHY SHOULD I CARE?
  6. 6. <ul><li>Q. Which one is better? </li></ul><ul><li>A. Both. </li></ul>SOCIAL VS. TRADITIONAL MEDIA
  7. 7. <ul><li>A well-rounded campaign includes elements of </li></ul><ul><li>both – all working together within an overall </li></ul><ul><li>marketing approach or strategy! </li></ul>SOCIAL VS. TRADITIONAL MEDIA
  8. 8. <ul><li>Blogs </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul>POPULAR SM VEHICLES
  9. 9. BLOGS
  10. 10. <ul><li>A blog is a journalistic </li></ul><ul><li>Web site updated </li></ul><ul><li>frequently on a </li></ul><ul><li>consistent thread of </li></ul><ul><li>topics designed to share </li></ul><ul><li>information, opinions </li></ul><ul><li>and emotions. </li></ul>WHAT IS A BLOG?
  11. 11. ONLY GEEKS BLOG, RIGHT?
  12. 12. <ul><li>Every niche has online influencers </li></ul><ul><li>Online buzz about a site or brand is priceless </li></ul><ul><li>Blogs deliver invaluable market research </li></ul><ul><li>Blogs can create a community of brand ambassadors </li></ul><ul><li>Blogs index well with major search engines </li></ul><ul><li>Don’t have to rely on another medium to deliver the message </li></ul>WHY DO BLOGS MATTER?
  13. 13. WHAT MAKES A BLOG WORK?
  14. 14. <ul><li>Ensure you want to do it for a purpose, not because everyone else has one </li></ul><ul><li>Select a free or inexpensive site template </li></ul><ul><li>Decide the tone, messaging and purpose of the blog </li></ul><ul><li>Choose an author(s) </li></ul><ul><li>Develop a calendar of post topics </li></ul><ul><li>Be prepared to be flexible and responsive </li></ul>HOW CAN I CREATE A BLOG?
  15. 15. FACEBOOK
  16. 16. <ul><li>If you’re not, your friends probably already are: </li></ul>ARE YOU ON FACEBOOK? More than 150 million active Facebook users and companies, 36 million from the United States
  17. 17. <ul><li>Facebook is a free-access social networking site that allows users to join networks organized by city, workplace, school and region to connect and interact with other individuals </li></ul>WHAT IS FACEBOOK?
  18. 18. <ul><li>Interaction level </li></ul><ul><li>Brands are welcome </li></ul><ul><li>Wide demo use </li></ul><ul><li>Real-time access to supporters </li></ul>WHY DOES FACEBOOK MATTER?
  19. 19. <ul><li>Profile page </li></ul><ul><li>Fan Groups </li></ul><ul><li>Viral Videos </li></ul><ul><li>Pieces of Flair </li></ul>HOW CAN COMPANIES USE IT?
  20. 20. TWITTER
  21. 21. <ul><li>Twitter is a real-time communication system that limits users to 140-character communications to their list of followers </li></ul>WHAT IS TWITTER?
  22. 22. <ul><li>“ Retweet” </li></ul>A LANGUAGE ALL ITS OWN “ Twaggle” “ Tweet” “ Twoosh” “ Tweeter” “ Twitosphere” “ Tweeple” “ Tweeps” “ Twead” “ Tweet-back” “ TweetUp” “ Twofor”
  23. 23. <ul><li>Twitter is quickly becoming this year’s Facebook – the hot social media vehicle </li></ul><ul><li>Between 2-3 million active users </li></ul><ul><li>Consumers, professionals, potential volunteers, media, brands, elected officials…maybe even you </li></ul>WHO WOULD DO THIS?
  24. 24. <ul><li>Pitching media </li></ul><ul><li>Promoting events </li></ul><ul><li>Sharing news </li></ul><ul><li>Recruiting volunteers </li></ul><ul><li>Advocacy efforts </li></ul>HOW CAN COMPANIES USE IT?
  25. 25. <ul><li>Reserve your Twitter handle </li></ul><ul><li>Build your profile page </li></ul><ul><li>Create a “twaggle” by following those individuals your friends and colleagues are following </li></ul><ul><li>Search via Twellow.com or Summize.com </li></ul>HOW DO I GET STARTED?
  26. 26. YOUTUBE
  27. 27. <ul><li>YouTube has quickly become adored for its </li></ul><ul><li>wealth of humorous videos but there is more out </li></ul><ul><li>there: </li></ul><ul><ul><ul><li>Education opportunities </li></ul></ul></ul><ul><ul><ul><li>Emotional campaigns </li></ul></ul></ul><ul><ul><ul><li>Awareness building </li></ul></ul></ul>MORE THAN JUST FUNNY VIDEOS
  28. 28. <ul><li>Before jumping into the YouTube fray, make sure </li></ul><ul><li>you have a reason for doing so – how can it help </li></ul><ul><li>you? </li></ul><ul><ul><ul><li>Log on and secure a branded channel for free </li></ul></ul></ul><ul><ul><ul><li>Populate with existing videos, don’t have to be professional (sometimes better if they’re not) </li></ul></ul></ul><ul><ul><ul><li>Drive people to it for education, awareness, fundraising or marketing purposes </li></ul></ul></ul>A QUICK USERS GUIDE
  29. 29. WHERE DO WE GO FROM HERE?
  30. 30. <ul><li>It can seem a bit overwhelming at first, but with </li></ul><ul><li>a strategic approach, a social media campaign is </li></ul><ul><li>very manageable: </li></ul><ul><li>Listen to the conversation </li></ul><ul><li>Review and analyze learnings </li></ul><ul><li>Engage if and when it makes sense </li></ul><ul><li>Monitor and adjust </li></ul><ul><li>Measure results </li></ul>NOW WHAT?
  31. 31. <ul><li>Skipping the first step – listening – can be a </li></ul><ul><li>critical error. </li></ul><ul><li>To help our clients with their introductory </li></ul><ul><li>social media needs, we’ve turned to…SMORES! </li></ul>FOOLS RUSH IN
  32. 32. <ul><li>Some final thoughts to remember: </li></ul><ul><ul><ul><li>Be willing to let go of total control </li></ul></ul></ul><ul><ul><ul><li>Monitor. Test. Adjust. Repeat. </li></ul></ul></ul><ul><ul><ul><li>Social media is not solely a marketing function </li></ul></ul></ul><ul><ul><ul><li>Enjoy the 1 to 1 interaction with your audience </li></ul></ul></ul>FOOD FOR THOUGHT
  33. 33. QUESTIONS? Ray Hancart Fahlgren Mortine Public Relations @rhancart on Twitter [email_address] 614-383-1615

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