The document discusses various communication media channels, including traditional telecommunication and modern social media, emphasizing their roles in information exchange and personal expression. It also outlines the importance of applied social sciences in promoting multiculturalism, social justice, and personal development through education. Additionally, it highlights the significance of art and entertainment in enriching community life and the role of advocacy in fostering social cohesion.

1. COMMUNICATION
MEDIA CHANNELS

2. COMMUNICATION MEDIA
Communications media
refers to the means of
delivering and receiving
data or information.

3. NEW MEDIA AND SOCIAL MEDIA
Blogging and social
networking, the most prominent
forms of social media, tend to
resemble a typical mass media
style in the sense that there is
impersonality, no privacy nor
specific recipient of the messages
nor the obligation to respond.

4. NEW MEDIA AND SOCIAL
MEDIA
 People are more concerned with
expressing their opinions and
feelings about the issue at hand.
 It is not regulated by members
of the profession but by the
discourse of participants.

5. TELECOMMUNICATION
 refers to the transmission of
information by electromagnetic
means.
 Large volumes of information in the
forms of word, sounds, or images,
over long distances, are transmitted
in the form of electromagnetic
signals, by telegraph, telephone,
radio, or television.

6. IMPORTANCE
OF
SOCIAL SCIENCES

7. FUNCTIONS OF APPLIED
SOCIAL SCIENCE
 Applied social sciences help us
consider all helping situations to
be multicultural in the sense that
people’s uniqueness has to be
recognized in the helping
process.
 Purveyors of social justice,
inclusion, and caregiving

8.  Applied social sciences
services are indispensable to
the full transformation of a
child
 They help society see beyond
the behavior manifestation by
looking beneath them, and
address and uproot the
causes

9. SELF-DEVELOPMENT AND SOCIAL
SCIENCES
 Communication- empowers the individual
with listening and speaking skills in order
for them to be effective.
 Counseling- offers guidance in varying
situations of conflict and provides tools to
address issues of self-development.
 Social work- aid of emancipating the
marginalized individuals and facilitating
participation necessary for self-
development

10. PERSUASION
 At the heart of persuasion, is the
ability to understand well one’s
audience and their complexity.
 Persuasions often consist of very few
words making sure each one is very
important, simple, specific, and
exciting.
 Persuasions energize it self to move
audiences to desired and immediate
action.

11. ART AND
ENTERTAINMENT
 Art is a human activity that
involves the perceptions and
imagination of an artist trying to
communicate a selective re-
creation of reality and giving it
form into immediate perceptual
awareness.

12.  Noontime variety shows
 Movies, dramas, and theaters
 The industry requires creativity,
adaptability and offers the opportunity to
travel
 Through art and entertainment, we are
able to see life differently, without
imposing our values and perceptions on
it.
 Art and entertainment can provide
nurturance and keep communities
mentally and socially healthy.

13. NEWS AND INFORMATION
 The society is informed by simply
reading, listening, or watching just
about anything, through a formed
intermediary that tells them what is
good, important, and by accessing a
wide range of the means for them to
sort things out for themselves and find
their own version of truth.
 Use of Facebook, Twitter, etc.

14.  Development of mobile phones that
instantly link every mobile owner to the
internet.
 A social network “hashtag” can alert us
on important issues.
 Many majors news organization have now
opened their sites and allow users to
“share” , “like” or “recommend” content
on social media channels
 The media landscape is more vibrant in
offering faster and cheaper distribution
networks, fewer barriers to entry, and
more ways to consume information.

15. Applied social science in
this context can provide
encouragement and
empowerment to undeserved
communities to avail open
and free media channels to
voice out and consume
critical information.

16. ORGANIZING ADVOCACY
AND MOBILIZATION
 In our present day of free speech
and democracy, organizing
advocacy is very much part of
social cohesion.
 Core values of applied social
sciences foster the common
good, inclusion and a greater
sense of life in the community.

17. EDUCATION
 In 1972 report, UNESCO
essentially gave birth the four
pillars of education that continue
to informing shape global
education curricular
 Learning to know, learning to do,
learning to live together, and
learning to be.

18.  Education is an ongoing
process of improving
knowledge and skills and it is
an exceptional means of
bringing about personal
development and building
relationships among
individuals, groups, and
nations.

19. FOUR PILLARS OF EDUCATION
LEARNING TO LIVE TOGETHER
 Discovery of others and
experience of shared
purposes
 Understanding self and others
 Working toward common
objectives
 Rote learning
 Mastery of instruments of
knowledge and acquiring
knowledge
LEAERNING TO BE
 Complete fulfillment of
humankind
 Enhancing qualities of
imagination and creativity
 Lead humankind to become
more human
 Application of what learners
have learned or known to
practice

20.  Learner to experience
the pleasure of
knowing,
discovering,
Development of the
faculties of memory,
imagination,
reasoning, problem
solving and the
ability to think in a
coherent and critical
way
 Enables the and
understanding a
process
 Using one’s
education,
knowledge, skills
and attitudes as the
case in technical-
vocation education
and work skills
training
 Transforming
knowledge into
innovations

21. SOCIALIZATION
 Is a process by which society turns an
individual from being a child into a full-
pledged responsible adult or being an
outsider to becoming an insider.
 Enculturation- process by which one
acquires a culture of his or her
environment
 Acculturation- process of acquisition of
second culture

22. THANK YOU!