Roger's Chocolate full strategic analysis. It includes various analytical tools like Porter's Forces, Competitive Environment, VRIO, SWOT, and a set of recommendations. It finally concludes with a final recommendation.
Marketing Strategy Analysis - Chateau Margaux vinery.
This Analysis introduces a new value proposition for the French Vinery firm. Suggesting some concrete actions that the company could take in order to expand its business without losing its core values.
Glo-Bus Winning Strategy: The tested Strategy to Win Glo-busAmi Sampath
A concise presentation on glo-bus winning strategy, which includes some glo-bus simulation tips for those who are taking up the glo-bus business strategy game. Glo-bus business strategy game demystified is an ebook consist of some valuable glo-bus simulation cheats and tactics to win the game with a minimum effort.
Production chain analysis of the Mexican wine market, performed in the framework of module "Markets, wine businesses and wine territories" of the International Vintage Master.
Roger's Chocolate full strategic analysis. It includes various analytical tools like Porter's Forces, Competitive Environment, VRIO, SWOT, and a set of recommendations. It finally concludes with a final recommendation.
Marketing Strategy Analysis - Chateau Margaux vinery.
This Analysis introduces a new value proposition for the French Vinery firm. Suggesting some concrete actions that the company could take in order to expand its business without losing its core values.
Glo-Bus Winning Strategy: The tested Strategy to Win Glo-busAmi Sampath
A concise presentation on glo-bus winning strategy, which includes some glo-bus simulation tips for those who are taking up the glo-bus business strategy game. Glo-bus business strategy game demystified is an ebook consist of some valuable glo-bus simulation cheats and tactics to win the game with a minimum effort.
Production chain analysis of the Mexican wine market, performed in the framework of module "Markets, wine businesses and wine territories" of the International Vintage Master.
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
This was a group project which was created by myself, Alicia Lo, Lei Lei, Kevin Bernaga, Joanna Nguyen, and BInbin Li in which we created an in-depth case analysis report on the Costco Wholesale company. In this project, we effectively analyzed Costco’s sources of competitive advantage, core competencies, and strategic issues and conducted an internal/external environment analysis, PESTLE analysis, and strategic analysis in order to create strategic recommendations for Costco to follow. We further reinforced strategic recommendations using statistical graphs regarding Costco’s revenues, expenditures, etc.
This project was conducted during our BUS-690 (Business Policy and Strategic Management) course at San Francisco State University.
An example of a project that exemplifies my ability to work in teams. This particular presentation was for an International Marketing class taught in Spanish where the group members were from various International and diverse backgrounds.
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
This was a group project which was created by myself, Alicia Lo, Lei Lei, Kevin Bernaga, Joanna Nguyen, and BInbin Li in which we created an in-depth case analysis report on the Costco Wholesale company. In this project, we effectively analyzed Costco’s sources of competitive advantage, core competencies, and strategic issues and conducted an internal/external environment analysis, PESTLE analysis, and strategic analysis in order to create strategic recommendations for Costco to follow. We further reinforced strategic recommendations using statistical graphs regarding Costco’s revenues, expenditures, etc.
This project was conducted during our BUS-690 (Business Policy and Strategic Management) course at San Francisco State University.
An example of a project that exemplifies my ability to work in teams. This particular presentation was for an International Marketing class taught in Spanish where the group members were from various International and diverse backgrounds.
This is a consulting project for The Hershey Company. Increase outsourcing and export to Asia enhances Hershey’s reputation in this large market where demand is still growing.
IntroductionTeam 9 Consulting will be working with Coca-Cola t.docxnormanibarber20063
Introduction
Team 9 Consulting will be working with Coca-Cola to develop an analysis of their marketing strategies. We’ll discuss various facets of the industry and the company and provide a recommendation for their marketing department.
The specific product line that we will be focusing on in our marketing plan is on the Coca-Cola brand drink itself, or Classic Coke. Coca-Cola does have many varieties of Coke, such as Coca-Cola Life, Diet Coke, and Coke Zero that will be touched on throughout this report as well.
Market Profile
Coca-Cola (NYSE: KO) is the world's largest beverage company with over 500 brands and 3,900 beverage choices (Coca-Cola, 2017). They aim to continue their growth and “refresh the world” by starting within and making the company a better, more sustainable one. Their main competitors in the beverage industry are Pepsi and Dr Pepper Snapple Inc. (Reference.com, 2017)
Coca-Cola has strong values that guide their business philosophy: Coke supports ideas such as family, togetherness, happiness, and community. This is strongly reflected in their company vision statements.
Mission Statement (Coca-Cola, 2017):
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
· To refresh the world...
· To inspire moments of optimism and happiness...
· To create value and make a difference.
Coca-Cola mainly manufactures and sells Carbonated Soft Drinks (CSDs). As of December 2016 Coca-Cola led the CSD sector with a market share of 40.7% which resulted in approximate sales of $18,630.8 million (Mintel, 2017).
The CSD market is a multi-billion dollar industry seeing approximately $36 billion dollars in revenues each year (Stivaros, 2016). The industry has been in decline in recent years, with CSD sales forecasted to continue falling. The graphic below (Mintel, 2017) illustrates this decline.
Growth Strategy
Coca-Cola has two main growth strategies: strategic initiatives and product development.
Strategic initiatives:
James Quincey, President and COO of Coca Cola, has spoken recently about Coca-Cola’s growth strategy (Bailey, 2016), which is based on the following five initiatives to restore momentum and transform the business: focus on productivity, streamline organization, make disciplined investments, adapt a segmented approach to driving revenue, and focus on its core business model.
Coca-Cola’s business approach of segmenting its operations, such as outsourcing all of their bottling to partners (Coca-Cola, 2017), helps them keep costs low and increase their overall profits.
Product Development:
During a conference call during their 3rd Quarter in 2016 (Bailey, 2016) their Chief Operating Officer noted the following strategies:
· Expanding their sugar free range of sodas
· Working on reformulating existing products to contain less sugar
· Packing their soda in smaller containers
· Expanding their range.
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
2. AGENDA
◼ SWOT Analysis
◼ Finances
◼ Competitors
◼ The chocolate market
◼ Expansion in the United States
◼ Recommendations
3. SWOT ANALYSIS
Strengths
◼High quality premium chocolate
◼Established brand/great image
◼Long shelf life (6 months)
◼Wide variety of selection
Weaknesses
◼Weak foreign customer base
◼Conflict with members in the
management
◼Demand forecasting
◼Resistance to change
5. Rogers’ Chocolate Income Statement, 2005 and 2006
2005 2006
Sales $11,991,558 $11,850,480
- Cost of sales $5,378,187 $5,385,088
Gross profit $6,613,371 $6,465,392
+ Interest Income $1,610 $664
- Expenses $5,094,088 $5,312,985
Earning before taxes $1,520,893 $1,153,071
- Taxes $451,567 $261,989
Net earnings $1,069,326 $891,082
Retain earnings, beginning of the year $4,381,155 $4,748,611
Net earnings $1,069,326 $891,082
- Dividends $707,870 -------
Retained earnings at the end of the $4,748,611 $5,639,693
FINANCES
11. COMPETITORS Cont.
Godiva
➢ Packaging skills
➢ Widespread distribution among retailers of gift items
Bernard Callebaut
➢ Various stores located near Rogers’
➢ Excelled various flavors
➢ Customizable packaging
Lindt
➢ Distributed in mass merchandisers
➢ Pricing was 90% of Rogers’
➢ Marketing
Purdy
➢ Pricing was lower (35% than Rogers’)
➢ Product quality was lower than Rogers’
12. Competitors vs. Rogers’
Chocolate
Quality Pricing Packaging
Godiva lower higher modern day
Bernard
Callebaut
lower higher superior
Lindt lower lower mid-range
Purdy’s lower lower very good
13. THE CHOCOLATE MARKET
Canadian Chocolate Market
◼size was US$ 167 million (2006)
◼low margins
◼2% growth annually
Premium Chocolate Market
◼very high margins
◼20% growth annually
Change in the Market
◼demand for dark and organic
chocolate
◼environmental and human right
concerns
◼social responsibility
14. Expansion in the United
States
◼ Location: high income areas, large cities, big name tourist sites
◼ U.S chocolate industry: $18 billion, 3-4% growth annually (National
Confectioner’s Association)
◼ Advantage: high consumption of chocolate, big chocolate industry
◼ Disadvantage: a lot of competition with American branded chocolate
like Hershey’s and Reese’s
◼ American candy is cheaper than premium candy
◼ Packaging costs less for online orders if there are stores in the US
15. Recommendations
◼ Create a partnership with other companies
◼ Rebrand images to create a new customer base
◼ Increase brand awareness through better advertising
◼ Social Media: Facebook, Instagram, Twitter
◼ New promotions: Rogers’ Chocolates member cards, discounts,
customer rewards
◼ New packaging for chocolate suited to the US