The document discusses strategies in the glo-bus business simulation game, emphasizing that differing strategies can be applied across geographical markets and product lines, but there isn't a universal winning strategy. The authors initially attempted a high-quality, high-price strategy but discovered that the system favors low-priced products, resulting in greater market share for lower-priced cameras. Key insights are available on the website www.globuswinningstrategy.com.

1. Glo-Bus Winning
Strategy
www.globuswinningstrategy.com

2. www.globuswinningstrategy.com
The participant’s guide will tell you that you can have different strategies
for different geographical markets and different product lines. But there
are very few tools that you can use in Glo-Bus simulation system to
maintain different strategies in different markets.

3. www.globuswinningstrategy.com
Is there one winning strategy to win
glo-bus?
 Glo-bus.com or business strategy manual will say that
there is no one winning strategy for this glo-bus; it all
depends on the business strategy decisions made by the
groups competing in the glo-bus game. Well, that is partly
true, but the fact that it is a game which means that as with
any other computer game, the glo-bus business strategy
game too is having a program behind it. Any decisions
made by your team will be entered as input to this
computer program, so there can be one secret formula
which defines a perfect glo-bus winning strategy.

4. www.globuswinningstrategy.com
How we did it?
 We first began to create a simple strategy which largely
focused on quality of the camera. In this strategy we
made our products to be the best in the market and in
the process making them also the most expensive. As
per the instruction manual, people are willing to pay a
higher price for higher quality products. We figured out,
that’s not necessarily the reality. After couple of rounds,
we realized the system doesn’t qualitatively recognize
our “high quality, high price” strategy, rather it responds
more for low prices and hence giving more market
share to low priced cameras.

5. www.globuswinningstrategy.com

6. www.globuswinningstrategy.com
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