Luxury Chocolate Brand Godiva Positioned as Fantasy Materialized

Godiva Chocolatier Presented By Victory Advertising

Godiva ,[object Object],[object Object],[object Object],[object Object]

Current Situation Analysis ,[object Object],[object Object],[object Object],[object Object]

Objectives ,[object Object],[object Object]

Primary Target Market ,[object Object],[object Object],[object Object]

Bob & Loraine ,[object Object],Loraine Loraine: refined woman about 40 years in age who enjoys the finer things in life Bob: hardworking executive 42 years of age who knows how to play just as hard as he works

Creative Plan ,[object Object],[object Object],[object Object],[object Object]

Mood, Tone, Style, and Message ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mood, Tone, Style, and Message (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Vehicles ,[object Object],[object Object],[object Object],[object Object]

Our Promise ,[object Object],[object Object],[object Object]

Luxury Chocolate Brand Godiva Positioned as Fantasy Materialized

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