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Natureview farm
Natureview Farm is a yogurt producer considering three options to increase revenue from $13 million to $20 million by 2001: 1) Expand 8oz cups into supermarkets, 2) Expand 32oz cups nationally into supermarkets, or 3) Launch children's multipacks in natural food stores. After analyzing the risks and benefits, they decide to pursue option 1 of expanding 8oz cups into select supermarkets in the Northeast and West regions due to the high demand for 8oz cups and potential for significant revenue growth in the supermarket channel.
