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Neil Kimberley Bevnet Dec 2013 Presentation
The document discusses projections for growth in the US beverage market over the next five years. It notes that while carbonated soft drinks have declined as a percentage of sales, total beverage sales have grown steadily over the past decade and are projected to continue moderate growth of around 1.4% annually through 2018. Non-carbonated beverages have been the driver of overall category growth and are expected to continue outpacing carbonated drinks. The document outlines five key opportunities for beverage companies to capitalize on this trend, including expanding retail space and promotions for non-CSDs, evolving consumer preferences, opportunities in value price segments, changing product forms and sales channels, and potential impacts from changes in sweetener formulation.
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Neil Kimberley Bevnet Dec 2013 Presentation
- 1. Envisioning The NextFive Years Of Beverage Growth - Neil Kimberley: @foodsfluidsbynd
- 2. Over A DecadeOf Solid Growth $78.9 $117.4 $- $20.0 $40.0 $60.0 $80.0 $100.0 $120.0 $140.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 US Beverages Retail Sales ($B) Beverage Digest
- 3. Per Capita ConsumptionChanged FUNCTIONAL BEVERAGES 848 674 198 502 2000 2012 2018 CSD Non CSD 1,046 1,176 +130 Total Servings (174) CSD Servings +304 Non-CSD Servings Beverage Digest
- 4. Growth Projected At~1.4% CAGR $78.9 $117.4 $126.7 $- $20.0 $40.0 $60.0 $80.0 $100.0 $120.0 $140.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 US Beverages Retail Sales ($B) Beverage Digest/Foods Fluids & Beyond
- 5. Per Cap ConsumptionEquality By 2018 FUNCTIONAL BEVERAGES 848 674 636 198 502 636 2000 2012 2018 CSD Non CSD 1,046 1,176 1,272 Beverage Digest/Foods Fluids & Beyond
- 6. 0.0% 25.0% 50.0% 75.0% 100.0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 CSD BottledWater Alternative Beverages US Beverages Retail Sales Share Trend Beverage Digest
- 7. 0.0% 25.0% 50.0% 75.0% 100.0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 CSD BottledWater Alternative Beverages Extend The Current Trends… Beverage Digest
- 8. 0.0% 25.0% 50.0% 75.0% 100.0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 CSD BottledWater Alternative Beverages 2018: CSDs Reach To 49.9% Share Beverage Digest/Foods Fluids & Beyond
- 9. Non-CSD Growth Opportunity $1.3$1.4 $1.5 $1.6 $1.7 $1.8 $0.7 $0.7 $0.7 $0.7 $0.6 $0.6 2013 2014 2015 2016 2017 2018 Category Growth CSD Swap $2.0 $2.1 $2.2 $2.3 $2.3 $2.4 Foods Fluids & Beyond
- 10. $67 $63 $15 $18 $38$46 2013 2018 CSD Bottled Water Alt Beverages $119B $127B $8B of Growth, $11B of Opportunity +4% CAGR +4% CAGR -1% CAGR Foods Fluids & Beyond
- 11. What Will Grow? $3.2 $2.9 $1.6 $1.2 $1.9 $0.9 BottledWater Energy Drinks Juice/Juice Drinks Sports Drinks RTD Tea/RTD Coffee Other Beverages 2013 – 2018 Non CSD Growth Forecast ($B) +5% +5% +3% +3% +5% +5%CAGR Foods Fluids & Beyond
- 12.
- 13. 1) Retail OpportunityFor Non-CSD’s • More Space • More Promotions • More Merchandising • Pressure To Perform • Slotting • Incremental Support Dynamics
- 14. • More Space •More Promotions • More Merchandising • Pressure To Perform • Slotting • Incremental Support Get ReadyDynamics • Greater Interest From Big Bevcos • Category Management Pricing Promotion Assortment • Build Strategic Partners Retailers Distributors 1) Retail Opportunity For Non-CSD’s
- 15. 2) Consumer Evolution PremiumHydration
- 16. 2) Consumer Evolution PremiumHydration Natural Lift
- 17.
- 18. 2) Consumer Evolution “Snackification”Real Natural Simplicity
- 19. 3) Opportunity AtThe Base of The Pyramid
- 20. 3) Opportunity AtThe Base of The Pyramid
- 21. 4) Changing Forms& Channels Powders, Mios and Pods
- 22. 4) Changing Forms& Channels Powders, Mios and Pods Online Sales
- 23. 5) The SweetenerRevolution (If It Arrives)
- 24. 5) The SweetenerRevolution
- 25. But… The MoreThings Change, The More They Stay The Same Vision Differentiation Tenacity Neil Kimberley VP Strategy Essentia Water @foodsfluidsbynd