Understanding Facebook Edgerank & the other social algos

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1 like•500 views

This document discusses how Facebook's newsfeed algorithm, known as Edgerank, works. Edgerank determines what order users see posts in their newsfeed based on factors like affinity, weight, and decay. Affinity is generated through interactions between users, while weight depends on attributes of a post like whether it includes a photo or video. Maintaining high affinity with connections and posting engaging content can help increase the reach of posts in users' newsfeeds.

Understanding Facebook
Edgerank and the other social algos
Digital Shorts 2012

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk

18/05/2012

Strategy Director
SiteVisibility
A digital agency specialising in
retail, travel and financial services

Organiser
BrightonSEO
The Free SEO Conference

Basically,
whenever you
create an edge
that’s connected to
someone

When are users
coming from FB?

jonrawlinson

Though low
competition times
may be better
Banalities

Constantly Build
Affinity

subodh_chettri

Big update or
launch? You need
an ‘Affinity
Acquisition
Approach’

Increase the weight
of important
announcements

Pink Sherbet Photography

Any Questions?

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk

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1. Understanding Facebook Edgerank and the other social algos Digital Shorts 2012 http://twitter.com/kelvinnewman kelvin.newman@SiteVisibility.co.uk 18/05/2012

2. Strategy Director SiteVisibility A digital agency specialising in retail, travel and financial services

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7. This is a SERP

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13. What’s an ‘Edge’ ?

14. Uploading a Photo TschÃ¤ff