FeverBee's Richard Millington explains why most community managers are wasting more of their time on tasks which don't move the needle. Instead they need to identify and achieve their 'big wins'.
FeverBee breakdown of StackOverflow's online community. This is easily one of the most advanced online communities on the web. Learn more about gamification, onboarding, and getting good quality questions and answers.
Airbnb's online community for hosts has been around for some time. Today it allows hosts to engage in all sorts of activities, but how well does it execute on these ideas? This breakdown by FeverBee's Richard Millington details how Airbnb runs its online community and where they might look for improvement.
A Detailed Breakdown of Apple's Online Support Community (by FeverBee)FeverBee Limited
A detailed breakdown of Apple's online support community. Learn how Apple designs it's community, onboards newcomers, developed a gamification systems, and responds to members who ask questions.
Created by FeverBee - www.feverbee.com.
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
Resolve To Connect Better: 24 Networking Questions and Solutions For 2015 Kelly Hoey
No one willingly shows up to hear a presentation or workshop on the topic of networking by "chance" or "just because" - typically they have a question or networking challenge and they are looking for actionable solutions. Here are 24 questions and my answers from my December networking keynote to the Morris County Chamber of Commerce.
FeverBee breakdown of StackOverflow's online community. This is easily one of the most advanced online communities on the web. Learn more about gamification, onboarding, and getting good quality questions and answers.
Airbnb's online community for hosts has been around for some time. Today it allows hosts to engage in all sorts of activities, but how well does it execute on these ideas? This breakdown by FeverBee's Richard Millington details how Airbnb runs its online community and where they might look for improvement.
A Detailed Breakdown of Apple's Online Support Community (by FeverBee)FeverBee Limited
A detailed breakdown of Apple's online support community. Learn how Apple designs it's community, onboards newcomers, developed a gamification systems, and responds to members who ask questions.
Created by FeverBee - www.feverbee.com.
Setting Goals And Getting Internal Support For A Branded Online CommunityFeverBee Limited
FeverBee's Richard Millington explains setting goals and getting support are two halves of the same coin. Learn how to get support for your online community during this webinar.
Resolve To Connect Better: 24 Networking Questions and Solutions For 2015 Kelly Hoey
No one willingly shows up to hear a presentation or workshop on the topic of networking by "chance" or "just because" - typically they have a question or networking challenge and they are looking for actionable solutions. Here are 24 questions and my answers from my December networking keynote to the Morris County Chamber of Commerce.
An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time.” Jul 7, 2003, Commoncraft.com
IN THIS SUMMARY
Networking events make many people uncomfortable. In Smart Networking, author Liz Lynch confesses to feeling so small and overwhelmed at her first networking event that she only lasted five minutes. But Lynch did not give up, and today she has built two businesses through networking. She writes that people who network do not need to be extroverts or manipulate others, and they do not need to network all the time. Lynch contends that networking is not about doing more but rather about being strategic. What people must do is be themselves and network smart.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/smart-networking
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic
How to get win more Views on LinkedIn Home Feed?
☑ Publish the content that encourages responses. Regularly check the LIKES RATIO { likes ÷ views x 100 }
☑ LIKES have more overall impact on the number of views than comments.
☑ FIRST HOUR engagement (Likes, Comments and Shares combined) has an exponential impact on the overall number of views
☑ 2/3 of content views are made on MOBILE devices
☑ LIKES are 4x more visible on the Mobile Home Feed than comments
☑ Liking YOUR OWN post can reduce the number of views by up to 50%
☑ Content LIFE EXPECTANCY is 30% greater today than it was in 2018
☑ In the last 12 months, NATIVE VIDEO popularity dropped by almost 25%
☑ Don’t waste your time with LinkedIn groups – they are dead.
Plus much more...
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
Integrating media platforms for successDavid Bloom
A presentation I made to a USC intro to PR class on integrating social, traditional and other media platforms in April 2011. It's a result of my own strategy, further crystallized from cogitating about current trends and techniques. Major inspiration came at ad:tech conference and other presentations by some leading thinkers, such as Brian Solis, Steve Rubel and Jeffrey Cole, who are credited, appropriately, in here quite liberally.
Digital East 2011 - LinkedIn & Twitter Marketing StrategyRachael King
Social media strategist Rachael King's presentation at Digital East 2011 (#DEast11) on advanced LinkedIn and Twitter marketing strategies for brands and companies.
This goes beyond "how to use a hashtag" - it delves into some serious strategy, and teaches you how to stand out from the crowd.
Twitter: @rachaelgk
Site: http://rachaelgking.com
Company: http://iostudio.com
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
This is for a one hour marketing presentation to the central Oklahoma Homebuilders Association. Somne slides will be for later study since I have only a short time to say a lot.
Daniel Franc (Google): How To Grow A Global Online CommunityFeverBee Limited
Daniel Franc explains how he began Google's meetup group and gradually grew it into the global phenomenon it is today. Plenty of excellent tips for applying advanced social sciences to build powerful online communities.
An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time.” Jul 7, 2003, Commoncraft.com
IN THIS SUMMARY
Networking events make many people uncomfortable. In Smart Networking, author Liz Lynch confesses to feeling so small and overwhelmed at her first networking event that she only lasted five minutes. But Lynch did not give up, and today she has built two businesses through networking. She writes that people who network do not need to be extroverts or manipulate others, and they do not need to network all the time. Lynch contends that networking is not about doing more but rather about being strategic. What people must do is be themselves and network smart.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/smart-networking
Let your desire to put your customers at
the center of your business be the driving force behind your participation for the long term. Your
community will thank you with their attention, their trust, their voice and their loyalty.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
Denis Zekic - The Ultimate Guide to LinkedIn Home FeedDenis Zekic
How to get win more Views on LinkedIn Home Feed?
☑ Publish the content that encourages responses. Regularly check the LIKES RATIO { likes ÷ views x 100 }
☑ LIKES have more overall impact on the number of views than comments.
☑ FIRST HOUR engagement (Likes, Comments and Shares combined) has an exponential impact on the overall number of views
☑ 2/3 of content views are made on MOBILE devices
☑ LIKES are 4x more visible on the Mobile Home Feed than comments
☑ Liking YOUR OWN post can reduce the number of views by up to 50%
☑ Content LIFE EXPECTANCY is 30% greater today than it was in 2018
☑ In the last 12 months, NATIVE VIDEO popularity dropped by almost 25%
☑ Don’t waste your time with LinkedIn groups – they are dead.
Plus much more...
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
Integrating media platforms for successDavid Bloom
A presentation I made to a USC intro to PR class on integrating social, traditional and other media platforms in April 2011. It's a result of my own strategy, further crystallized from cogitating about current trends and techniques. Major inspiration came at ad:tech conference and other presentations by some leading thinkers, such as Brian Solis, Steve Rubel and Jeffrey Cole, who are credited, appropriately, in here quite liberally.
Digital East 2011 - LinkedIn & Twitter Marketing StrategyRachael King
Social media strategist Rachael King's presentation at Digital East 2011 (#DEast11) on advanced LinkedIn and Twitter marketing strategies for brands and companies.
This goes beyond "how to use a hashtag" - it delves into some serious strategy, and teaches you how to stand out from the crowd.
Twitter: @rachaelgk
Site: http://rachaelgking.com
Company: http://iostudio.com
The business of marketing is rapidly changing, and social media is a big part of that change. In this workshop, we’ll talk social-media strategy and the logistics of getting started with Facebook, Twitter, and LinkedIn. Topics will include time management, finding content to share, and measuring the results of your efforts.
This is for a one hour marketing presentation to the central Oklahoma Homebuilders Association. Somne slides will be for later study since I have only a short time to say a lot.
Daniel Franc (Google): How To Grow A Global Online CommunityFeverBee Limited
Daniel Franc explains how he began Google's meetup group and gradually grew it into the global phenomenon it is today. Plenty of excellent tips for applying advanced social sciences to build powerful online communities.
The Secret Psychology of Persuasive Content - Nathalie NahaiFeverBee Limited
From psychological keyword optimisation to trigger words and how to use them, in this talk we’ll explore how to use research-based insights to design persuasive, emotionally engaging content, and how you can use these techniques in your own business.
The Brainy Way to Build Your Community - Roger DooleyFeverBee Limited
Why do some communities thrive and others fail? Roger’s specialty is applying neuroscience and behavior research to solve marketing problems. He’s also the founder and architect of one of the most successful online communities, College Confidential. That community (acquired by a unit of the Daily Mail Group in 2008) gets millions of monthly visits and hundreds of millions of annual pageviews.
Roger will combine these two fields into one takeaway-packed session. Expect both science-based tactics combined with practical, hands-on experience that will help you turn your community into a winner.
How to read your members’ minds - Stephanie BeadellFeverBee Limited
We often assign our community members to categories and make personas based on our own assumptions, but its much better to let them speak for themselves. Learn how to ask better survey questions to get better data and make better decisions about your community. Stephanie will provide actionable advice on how to write meaningful, unbiased survey questions and will share tips for analyzing your data.
Go beyond the basics to learn how to write survey questions that get the data you need. We'll cover question format, accounting for bias, and framing. We'll also discuss how to break down complex concepts into more digestible survey questions.
You'll also learn what to do after your survey is complete. Stephanie will break down data analysis techniques, including correlation, regression, and crosstabs. You'll leave the session ready to mine your community for fresh insights and maybe even ready to review old surveys for new data.
A guide to building a habit forming community based on fun, tangible progress, and respect. How to gently guide your community members down the path toward mutual cooperation
Powerful speechwriting techniques for community managers - Felicity BarberFeverBee Limited
Storytelling, messaging and effective use of language are essential for compelling and persuasive communications. And yet these skills are poorly understood and rarely taught.
These are the secrets of the speechwriter!
Felicity will review what makes a good story, the steps to defining a message, and how language influences the power of that message. The session will be a mix of practical tips, science and real-world examples that come from years of crafting messages in politics, corporate finance, and as an independent consultant in San Francisco, the world’s mecca for all things high tech.
Felicity will discuss everything from the mystery of the power of three, through to how you can channel Winston Churchill and Martin Luther King Jr. using anaphora.
Hacking Communities With Behavioral Economics - Jono BaconFeverBee Limited
People are irrational. As community leaders part of our role is to manage irrationality to deliver predictable results. Behavioral economics provides a skeleton for this work and in this new talk from Jono Bacon, he will share some scaffolding that help you to build predictable results out of the randomness of human vision, collaboration, and decision-making.
Aligning Your Community to Meet Your Business GoalsCMX
CMX presents the SPACE model, a framework for defining your community's business value so you can measure its success. We partnered with Vanilla Forums to distill these insights.
To get out of the starvation cycle, nonprofits must raise money to build a stronger nonprofit organization. This is capacity capital. Here's how to raise it.
In February 2013, CEO of IdeaScale, Rob Hoehn presented at Crowdopolis on the subject of crowdsourcing and five best practices related to creating a successful and engaged innovation community that generates great ideas and suggestions for the enterprise.
Raise More Money with Effective Calls to ActionCanadaHelps
Join Brian Abracen in this practical webinar that will teach you how to effectively use calls to action to compel your supporters to perform desired actions immediately, whether that be donating to your cause, volunteering time or supporting your organization in another way.
Brian Abracen is a Digital Direct Marketer with deep expertise on both the corporate and not-for-profit sides. Brian is Director of Customer Engagement at Intelex Technologies, and was Director of Customer Retention and Loyalty Marketing at Dealfind.com, as well as Senior Conversion and Retention Manager at FreshBooks. He has also held leadership and consulting roles in online marketing at Bell and Federation CJA.
This guide is shared based on research from Rich Dietz and Sage Nonprofit Solutions. It is designed to assist nonprofit organizations in building successful year-end fundraising campaigns.
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
Douglas Brodhead from Innoweave will share his knowledge about innovative tools and approaches that your charity can use to generate greater impact at a lower cost.
Topics to be discussed:
Learn about Innoweave
New social innovations that are helping organizations generate greater impact
The Innoweave process and how your organization can benefit
Opportunities to apply for implementation funding
Nonprofit fundraising doesn't work anymore. Here's how to take a more strategic financing approach to create a sustainable financial model for your nonprofit.
How To Do A MUCH Better Job Emailing Your Members - Tamara GielenFeverBee Limited
In this session you'll learn how to use email effectively as a way to engage your members. You'll learn what works and what doesn't, which types of emails you absolutely have to include in your strategy and how to get your members to do exactly what you want them to do. Without making them feel like you are harassing them!
Developing Powerful Audience Personas For Successful Online Engagement - Laur...FeverBee Limited
In this session, user centred marketing expert Laura Hampton of digital agency Impression will share insight into the importance of audience understanding in your comms strategy. She'll provide clear, actionable tips for you to implement within your own campaigns. Learn how to better engage your audience.
What To Do In A Post Reach World (Attracting An Audience In A Competitive Fie...FeverBee Limited
Understand the evolution of the community manager - from managing and building communities to CRM specialist and paid social strategist. The main responsibilities of a community manager over the past 3-4 years have focused greatly on finding best strategies to build communities and plan content that would both entertain the existing community (engagement) and drive additional users to the brand's community. However, as both the users behaviour on social platforms has gradually changed, and the organic distribution algorithms for most social platforms, the skills and thinking required for a community manager have greatly evolved to encourage proactive engagement outside the brand community and the use of a much more hyper-targeted approach to communications. SPRINT London
Building International Communities - Ed GiansanteFeverBee Limited
Companies have a global reach and with the power of internet and using social media, it's possible to engage with them any where in the world. But how can we do that effectively? Can we build communities locally? Is it worth it? What are important factors that will help it being successful and risks associated with it? Dropbox has over 400 million users around the world and with such large scale it may seem impossible to engage with users individually. In this talk, Ed will present some of the ways in which his team is working to not only engage users locally but also delight them.
You Can't Build A Passionate Community If No-One Can Find You - Dominic WoodmanFeverBee Limited
You can have an incredible community, with passionate fans and clever gamification that keep people coming back again and again, but that's not going to matter if people can't find it. Users create all kinds of content, often deep and specific content that’s difficult for marketer or community manager to create, but it's rarely well optimized for being found outside of the community. We’ll look at how you can get better at this, the kinds of processes you should have, the kinds of enhancements should you be making to your CMS and how you can make the most of the small amount of time you have
Legal Issues For Online Communities - David DeakinFeverBee Limited
Hosting an online community raises numerous legal and regulatory challenges. Are you, as the community host, legally responsible for content submitted or shared by your members? This content may infringe other people’s intellectual property rights; might be defamatory; or could amount to some form of criminal activity. But do you know your responsibilities in relation to these types of content and activity, and how do you ensure you protect yourself by taking advantage of the legal defences available to avoid liability? And what about Data Privacy? European Data Protection Laws are changing dramatically over the next 2 years. Collection and exploitation of personal data may be a significant asset and driver for establishing our community. And in any event trust, privacy by design and regulatory compliance should be at the heart of your strategy. These issues, along with key Marketing Regulations and understanding your relationship with and responsibilities to third parties - such as Facebook and YouTube, or your hosting provider, will be summarised.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
It’s hard to proactively manage what you can’t measure - or define. Traditional communities led by people like mayors, principals and ministers have long been an important part of the human experience and a critical mechanism in guiding the behavior of individuals. But community management was rarely explicit and there was no common understanding of what made a community successful.
As digital channels reveal how social networks work, it’s easier to see how communities form, grow and adapt in ways that support or destroy the success of their participants. That understanding is leading to explicit roles for community professionals and with it, more definition of what community management is and how it can be applied to proactively encourage specific behaviors that establish successful communities.
For over six years The Community Roundtable has been participating in, analyzing and defining the changing community landscape. In this session, Rachel Happe will share The Community Roundtable's extensive research into the community management practices that drive successful communities, and explore how community management is redefining the role of organizations in their ecosystem.
In this session, Rachel will introduce ways to think about community architecture based on community maturity, share a case study of how to change the culture of a community and share common culture issues and how to address them.
Richard Millington (FeverBee) - Cracking The Social Code: How To Turn Your Me...FeverBee Limited
Our current retention rates are terrible. In this presentation, Richard Millington, founder of online community consultancy FeverBee (www.feverbee.com), explains how we can systematically get more people to participate in a community.
This begins with changing our calls to action, introducing them into the right areas of the community, creating a sense of momentum, and then ensuring members have higher levels of competence, autonomy, and social relatedness. The talk ends with explaining the notion of influence and leadership within the community.
Increase The Retention Rates In Your Online CommunityFeverBee Limited
Most online communities have a terrible conversion rate - sometimes as bad as 0.1%. We want to guide you through the process of increasing conversion. This includes converting newcomers, soliciting the first contribution, and using psychology to keep people active over the long term.
These are the tactics we've been using at FeverBee for years.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
11. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
You feel burnt out?
Nothing seems to be working?
You might be stuck if…
12. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
You feel burnt out?
Nothing seems to be working?
√
You might be stuck if…
13. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
√
√
You might be stuck if…
14. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
√
√
√
You might be stuck if…
15. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
You feel burnt out?
√
√
√
√
You might be stuck if…
16. You’re doing the same activities every
week?
Growth and engagement has flatlined?
You’re on the same salary and working
with same budget as last year?
You feel burnt out?
Nothing seems to be working?
√
√
√
√
√
You might be stuck if…
29. A big win is a ‘one off’ activity which delivers
a sustained >10% improvement
30. Number of members affected
Length of
impact
Replying to
a discussion
Creating
content
Optimising
member
journeyNewcomer
content
series
Inbound links
Resolving disputes
removing trolls
Recruiting
Volunteers
Online
webinars
Offline
events
Refining
platform
Building
relationships
Rituals &
traditions
Updating
social media
Polls/surveys
31. Number of members affected
Length of
impact
Replying to
a discussion
Resolving disputes
removing trolls
Updating
social media
most people spend their time
doing routine 1 to 1 stuff
32. Number of members affected
Length of
impact
Optimising
member
journeyNewcomer
content
series
Inbound links
Recruiting
Volunteers
Refining
platform
Rituals &
traditions
But the Big wins are doing
‘one off’ activities, not routine tasks
39. List of tasks for week beginning xx
Invite new members
Welcome newcomers
Meeting with boss about platform changes
Collect and create data reports
Write content
Host webinar
Remove spam
Recruit volunteers
Newcomer introduction thread
Create newsletter
Reply to discussions
Initiate discussion of the week
40. List of tasks for week beginning xx Success metric
Invite new members No. new members who join
Welcome newcomers No. newcomers who participate
Meeting with boss about platform changes Approved $ budget for platform change
Collect and create data reports N/A
Write content Clicks to read content / time on site
Host webinar No. attendees
Remove spam No posts per member
Recruit volunteers Posts per volunteer
Newcomer introduction thread No. newcomers who introduce themselves
Create newsletter Open and click through rates
Reply to discussions Avg. no. responses to discussion
Initiate discussion of the week Avg. level posts per member
41. List of tasks for week beginning xx Success metric
Invite new members No. new members who join
Welcome newcomers No. newcomers who participate
Meeting with boss about platform changes Approved $ budget for platform change
Collect and create data reports N/A
Write content Clicks to read content / time on site
Host webinar No. attendees
Remove spam No posts per member
Recruit volunteers Posts per volunteer
Newcomer introduction thread No. newcomers who introduce themselves
Create newsletter Open and click through rates
Reply to discussions Avg. no. responses to discussion
Initiate discussion of the week Avg. level posts per member
Do these tasks..
42. List of tasks for week beginning xx Success metric
Invite new members No. new members who join
Welcome newcomers No. newcomers who participate
Meeting with boss about platform changes Approved $ budget for platform change
Collect and create data reports N/A
Write content Clicks to read content / time on site
Host webinar No. attendees
Remove spam No posts per member
Recruit volunteers Posts per volunteer
Newcomer introduction thread No. newcomers who introduce themselves
Create newsletter Open and click through rates
Reply to discussions Avg. no. responses to discussion
Initiate discussion of the week Avg. level posts per member
lead to these results?
43. List of tasks for week beginning xx Success metric
Invite new members No. new members who join
Welcome newcomers No. newcomers who participate
Meeting with boss about platform changes Approved $ budget for platform change
Collect and create data reports N/A
Write content Clicks to read content / time on site
Host webinar No. attendees
Remove spam No posts per member
Recruit volunteers Posts per volunteer
Newcomer introduction thread No. newcomers who introduce themselves
Create newsletter Open and click through rates
Reply to discussions Avg. no. responses to discussion
Initiate discussion of the week Avg. level posts per member
If not, stop doing it
44. List of tasks for week beginning xx Success metric
Invite new members No. new members who join
Welcome newcomers No. newcomers who participate
Meeting with boss about platform changes Approved $ budget for platform change
Collect and create data reports N/A
Write content Clicks to read content / time on site
Host webinar No. attendees
Remove spam No posts per member
Recruit volunteers Posts per volunteer
Newcomer introduction thread No. newcomers who introduce themselves
Create newsletter Open and click through rates
Reply to discussions Avg. no. responses to discussion
Initiate discussion of the week Avg. level posts per member
But there is a more important question…
45. Success metric Value metrics
No. new members who join Retention rates
No. newcomers who participate Share of wallet
Approved $ budget for platform change Ad revenue
N/A Lead generation
Clicks to read content / time on site Lead conversion
No. attendees Reduced customer service costs
No posts per member Reduced customer acquisition costs
Posts per volunteer Research costs
No. newcomers who introduce themselves Recruitment costs
Open and click through rates Capacity building
Avg. no. responses to discussion Social impact
Avg. level posts per member Donations
do these results…
46. Success metric Value metrics
No. new members who join Retention rates
No. newcomers who participate Share of wallet
Approved $ budget for platform change Ad revenue
N/A Lead generation
Clicks to read content / time on site Lead conversion
No. attendees Reduced customer service costs
No posts per member Reduced customer acquisition costs
Posts per volunteer Research costs
No. newcomers who introduce themselves Recruitment costs
Open and click through rates Capacity building
Avg. no. responses to discussion Social impact
Avg. level posts per member Donations
…create value this value?
47. But how do we know what
drives value-based outcomes?
48. GET A PHD GRADUATE TO
RUN A MULTIPLE REGRESSION ANALYSIS
60. Your big wins will usually fit
into one of these three
categories
61. Increase engagement from existing members Increase engagement from new members
• Utility (improve usefulness of the community, speed or quality of
response, initiate and reply to discussions).
• Habits (notifications, gamification, reputation systems).
• Technology (mobile, simplifying the technology, improving the
design).
• Sense of community (establishing guidelines, shared history,
rituals and traditions, fun activities, events)
•Awareness (SEO, direct outreach, guest pos4ng, external
par4cipa4on, adver4sing, referral programs, partnerships).
•Joining (web design, web copy, latest discussions, interes4ng
ac4vi4es to par4cipate in)
• Par-cipa-ng (welcome processes, automa4on rules, direct
messages from community manager)
Persuade members to perform new behavior Persuade members to perform new behavior
•Changing social norms (Insider / volunteer groups to
perform new behavior, change what’s shown to
members).
•A5tude change (Direct interac4on, content, webinars,
newsleEers, case studies, emails)
•Audience research and analysis (surveys, interviews, data-
gathering).
•Build rela-onships and influence with prospec-ve founders
(create content, host events, interact with prospec4ve
members, par4cipate in other communi4es).
•Pla>orm selec-on and implementa-on (select a plaGorm,
nego4ate rates, design and implement the plaGorm).