I could easily expand this out to include 30 of my favourite B2B sales secrets I've discovered over the years, but I've distilled it down into my top 10. This presentation was done in partnership with Silicon Halton at Meetup #96 on October 19, 2017.
Great motivational quotes for 2014: 30 best Creative, Design & Marketing Quo...Mike Hendrixen
Great motivational quotes for 2014: 30 Creative, Design & Marketing Wisdom, Quotes and Sayings - Part 2.
All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Brian Solis, Todd Wheatland, Tom Fishburne, Jay Baer, Andy Warhol, Drew Davis, Dale Carnegie, John Cleese, Zig Ziglar, Richard Branson, Paul Theroux, Tom Hopkins, Spencer Nugent, Jeff Bezos and J.R.R. Tolkien.
Over the course of a project or product design small assumptions and poor decisions can accumulate. Smart teams invest time to research and plan early using rapid UI prototyping. Combined with usability studies and research, prototypes help teams move in an educated direction.
Where Good Ideas Come From - Dev Play 2016Gabriel Stancu
Dev Play Talk by Amber's Gabriel Stancu on the Ideation Process behind concepting for game development. The slides describe the ideation process as built and developed by Amber Studio Romania.
Harlan Tytus Beverly explains how to do marketing on Facebook; from an engineers perspective. It's simple, and concise... and you need to learn this stuff!
I could easily expand this out to include 30 of my favourite B2B sales secrets I've discovered over the years, but I've distilled it down into my top 10. This presentation was done in partnership with Silicon Halton at Meetup #96 on October 19, 2017.
Great motivational quotes for 2014: 30 best Creative, Design & Marketing Quo...Mike Hendrixen
Great motivational quotes for 2014: 30 Creative, Design & Marketing Wisdom, Quotes and Sayings - Part 2.
All photos (c): www.pimgeerts.nl
Featuring quotes from Seth Godin, Brian Solis, Todd Wheatland, Tom Fishburne, Jay Baer, Andy Warhol, Drew Davis, Dale Carnegie, John Cleese, Zig Ziglar, Richard Branson, Paul Theroux, Tom Hopkins, Spencer Nugent, Jeff Bezos and J.R.R. Tolkien.
Over the course of a project or product design small assumptions and poor decisions can accumulate. Smart teams invest time to research and plan early using rapid UI prototyping. Combined with usability studies and research, prototypes help teams move in an educated direction.
Where Good Ideas Come From - Dev Play 2016Gabriel Stancu
Dev Play Talk by Amber's Gabriel Stancu on the Ideation Process behind concepting for game development. The slides describe the ideation process as built and developed by Amber Studio Romania.
Harlan Tytus Beverly explains how to do marketing on Facebook; from an engineers perspective. It's simple, and concise... and you need to learn this stuff!
Desjardins Group Leverages CA Workload Automation as It Begins Its DevOps Jou...CA Technologies
DevOps focuses on delivering more application innovation to the market in smaller releases and at a faster cadence. Join us as Desjardins Group and CA talk about how they are planning to leverage DevOps and CA Automation to increase their speed of execution on evolving critical business applications. Understand how building the right organization and processes play a large part in their success along with the great tools that are taking them into the future.
For more information, please visit http://cainc.to/Nv2VOe
Meet Dave - increasing engagement with real-time personalisationRippleffect
Ben Hatton, managing director of digital communications agency Rippleffect, and Sitecore UK sales director Chris Vezey discussed the significance of personalised engagement in building long-term customer loyalty at events for The Drum and BrandRepublic.
Drive profit and win consumer loyalty with deeper connectionsRippleffect
Rippleffect MD Ben Hatton and Sitecore digital engagement specialist Stuart Castle discuss how marketers can negate the risks of money falling through the cracks in between different digital channels and maximise their potential for revenue growth.
PowerPoint slides in support of Rhema Christian Fellowship Ministry's Bible Study Program. This slideshow is for the Beyond Belief: Exploring The Character of God, Session 2: God Is Loving. Slides require series workbook.
Social Media Strategies for Powerful Communicationscourtneymbarnes
Teleseminar I presented for PRSA on the topic of the book I co-authored with Paul Argenti, "Digital Strategies for Powerful Corporate Communications," which is being published by McGraw-Hill in August 2009.
Quick introduction to gamification terminology and concepts, in the context of marketing. Includes next steps for deeper dive and gamification implementation.
Scale-up seems easier than start-up in many ways. You've established product-market fit. You've sold $5 or $10M in ARR. You've found a buyer persona to sell and problem (aka, use-case) to solve. You've answered all the hard questions. Now, all you have to do is scale it up. Easy-peasy, right? Not so fast. In this presentation, I'll cover what I see as the top 5 mistakes made during the scale-up phase based on my experience as a CEO of two startups in the $0 to $100M range, CMO of two in the $50M to $1B range, advisor to dozens of startups, and EIR at Balderton capital where we work with scores of startups at both the early and growth stages. We'll discuss: premature scaling, US expansion, insufficient enablement and support, inexperienced management, and the delicate topic of reacceleration after a stall. As a bonus, we'll talk about when your "second album" (i.e., product) should come out and how to maintain focus in a world of market- and sometimes board-driven distractions. See you there!
Desjardins Group Leverages CA Workload Automation as It Begins Its DevOps Jou...CA Technologies
DevOps focuses on delivering more application innovation to the market in smaller releases and at a faster cadence. Join us as Desjardins Group and CA talk about how they are planning to leverage DevOps and CA Automation to increase their speed of execution on evolving critical business applications. Understand how building the right organization and processes play a large part in their success along with the great tools that are taking them into the future.
For more information, please visit http://cainc.to/Nv2VOe
Meet Dave - increasing engagement with real-time personalisationRippleffect
Ben Hatton, managing director of digital communications agency Rippleffect, and Sitecore UK sales director Chris Vezey discussed the significance of personalised engagement in building long-term customer loyalty at events for The Drum and BrandRepublic.
Drive profit and win consumer loyalty with deeper connectionsRippleffect
Rippleffect MD Ben Hatton and Sitecore digital engagement specialist Stuart Castle discuss how marketers can negate the risks of money falling through the cracks in between different digital channels and maximise their potential for revenue growth.
PowerPoint slides in support of Rhema Christian Fellowship Ministry's Bible Study Program. This slideshow is for the Beyond Belief: Exploring The Character of God, Session 2: God Is Loving. Slides require series workbook.
Social Media Strategies for Powerful Communicationscourtneymbarnes
Teleseminar I presented for PRSA on the topic of the book I co-authored with Paul Argenti, "Digital Strategies for Powerful Corporate Communications," which is being published by McGraw-Hill in August 2009.
Quick introduction to gamification terminology and concepts, in the context of marketing. Includes next steps for deeper dive and gamification implementation.
Scale-up seems easier than start-up in many ways. You've established product-market fit. You've sold $5 or $10M in ARR. You've found a buyer persona to sell and problem (aka, use-case) to solve. You've answered all the hard questions. Now, all you have to do is scale it up. Easy-peasy, right? Not so fast. In this presentation, I'll cover what I see as the top 5 mistakes made during the scale-up phase based on my experience as a CEO of two startups in the $0 to $100M range, CMO of two in the $50M to $1B range, advisor to dozens of startups, and EIR at Balderton capital where we work with scores of startups at both the early and growth stages. We'll discuss: premature scaling, US expansion, insufficient enablement and support, inexperienced management, and the delicate topic of reacceleration after a stall. As a bonus, we'll talk about when your "second album" (i.e., product) should come out and how to maintain focus in a world of market- and sometimes board-driven distractions. See you there!
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)Board of Innovation
How to find new ways to make money in B2C? Explore 27 trigger cards with different business model options and pricing tactics. (by Board of Innovation)
Breaking Down Biases w/ Adversarial PM Techniques by Philosophie Dir of AIProduct School
Main takeaways:
-How to use random processes to break out of biases you don't know you have
-How to use noise to understand the world and interpret the ambiguity you see
-How to use chaos to build more resilient teams
Product Gamification presentation delivered by Asif Rajani, during the Warsaw Venture Cafe at Varso Tower on 30/September/2021.
Source:
Actionable Gamification: Beyond Points, Badges, and Leaderboards
By Yu-kai Chou
What kind of team we can call a good team? Good team (incl P.O.) delivers right features to their customers. If features are wrong, or they are delivered too early you can failure your product or project.
PDA Newton has been released to the market too early and failed. Market was not ready for it. There are some other typical mistakes. For example, sometimes we are not able to understand our customer or hit wrong segment of the market.
This workshop will show how to use Innovation Games ® play with customers to understand their value, and use this information to effectively prioritize and release the feature they want and when they want.
Thinking:People are doing it wrong! Digital Elite Camp presentation. How cognitive biases and mental heuristics help to sell more. https://www.dreamgrow.com/thinking-cognitive-biases-in-sales-and-marketing/
The base presentation file for my 8-hour mini-course @CafeIT of Fanap about gamification. I took some steps further from just introducing the gamification and talked about the basic needs for designing a gamification solution.
Copy of the presentation from the CASRO Management Conference, April 2013...
For Market Research firms that aren't achieving the level of revenue growth they desire, this presentation shows 'why' that might be happening and 'what' can be done about it.
This presentation is based on our eBook of the same name.
Behavioral Economics in Games. Casual Connect London 2018EkaterinaSabirova2
Lead Analyst Vasiliy Sabirov from devtodev.com participated at Casual Connect in London in 2018.
He explained why players do not always make rational decisions and how game developers can use it.
What the presentation is about?
- Classical economics and Behavioral economics
- Survivorship bias
- Selective perception
- Endowment effect
- Tricks and experiments. Opportunity to choose
- Paradox of choice
- The .99 prices
- Anchoring
- The power of free
- Visualization
- Games are an emotional product
- Here’s how we work at devtodev.com
Author Bio
Vasiliy Sabirov, Lead Analyst & Co-Founder at devtodev.com. 7+ years of game analytics experience.
Check devtodev Education Center for more articles and exclusive webinars on mobile analytics - https://www.devtodev.com/education-center.
Entrepreneurs come and go. Good business ideas are dime-a-dozen. So what is the differentiator between success and fail? If you could boil it all down to one thing…
Nick Bilogorskiy, Cybersecurity Strategist at Juniper Networks
How to exit BIG
Nick Bilogorskiy drives cybersecurity strategy at Juniper Networks. As a Founding Member at Cyphort, which was recently acquired by Juniper Networks, Bilogorskiy created and led the Cyphort Labs Threat Research team and played a critical role designing Cyphort’s malware detection logic and product user experience.
Prior to Cyphort, Bilogorskiy was Chief Malware Expert at Facebook and also held security research leadership positions at Fortinet and Sonicwall. Bilogorskiy is fluent in reverse engineering, analysis, pattern writing and malware tracking. He holds a bachelor of science degree in computer science and philosophy from Simon Fraser University, a GIAC Reverse Engineering Malware (GREM) certification and multiple patents in computer security. Nick co-founded charity organization Nova Ukraine to deliver humanitarian aid and increase awareness about Ukraine in the world.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
5. Stupid Design
● Hard to follow (anti-patterns)
● Unclear what action is expected
● Sloppy or lazy (but with no ill intent)
● Simply broken (errors, missing steps, etc.)
6. Actual Fraud (illegal-ish*)
● Outright lying about product or features
● Ponzi or confidence schemes
● Deliberately misleading testimonials
● Deceptive terms of purchase
*Must prove: False statement, knowledge, intent, reliance, and injury.
7. Dark Side - Evil design
● Purposefully misleading
● Emotionally manipulative
● Disconnects actions from outcome
● Discourages critical thinking
8. Reducing friction is not evil
● Clear call to action on each page
● Simple, digestible steps
● Auto-fill forms & offer to save data
● Move “account creation” to the end
● Give an “out” that still gets you something
26. Disconnect actions
from outcome
● “Winning” vs buying (ebay)
● Create a “token” economy
● Focus on “rewards”
● Incentivize investment
● Leverage “sunk cost”
27. Disconnect actions
from outcome
● Buy credits or redeem points
● Gift cards and “breakage”
(unredeemed prepaid items)
● Refill your Starbucks card?
28. Disconnect actions
from outcome
● Make users feel special
● Anchor on the “reward”
● Reinforce positive feelings
● I too, am a sucker.
29. Discouraging
critical thinking
● The Paradox of Choice
(fewer options increase satisfaction)
● Maximizers vs. Satisficers
● Customers with a “sunk
cost” create their own
justifications
30. Discouraging critical thinking:
The Paradox of Choice
Barry Schwartz, Social Psychologist
https://www.youtube.com/watch?v=VO6XEQIsCoM
Satisfaction
Number of options
31. Discouraging critical thinking:
The Paradox of Choice
● Lower confidence with
30 choices vs. 6
● More regretful and
dissatisfied with choice
● More likely to defer to
“expert opinion”
32. Discouraging critical thinking:
Maximizers
● Exhaustively seek the best
● Second-guess decisions &
compare with others
● Expend much more time
and energy
● Unhappier with outcomes
Satisficers
● Accept “good enough”
● Don’t obsess about other
options
● Quickly move on after
decisions
● Happier with outcomes
35. Overall maximizers were
less satisfied, unhappier, &
more stressed — despite the
fact that they ended up with
an average of $7,430 more in
salary than the satisficers.
Sheena Iyengar, Social Psychologist
http://blog.idonethis.com/satisficing/
36. Getting them to commit:
Maximizers
● Money-back guarantee
● Testimonials & reviews
● Clear return policy
● Coupon or promo code
Satisficers
● Clear “default choice”
● List popular options first
● Checklist of features
● Social sharing post
conversion
43. 1 2 3
Changing your vote doubles your odds
http://www.mathwarehouse.com/monty-hall-simulation-online/
https://www.khanacademy.org/computer-programming/monty-hall-simulation/1121357698
44. Discouraging critical thinking:
Monty Hall & the “Sunk Cost Fallacy”
● Mythbusters tested 20 people, all 20 kept “their” door
(Episode 177, Wheel of Mythfortune)
● Once we’re emotionally or financially invested in
something, it’s hard to reverse course
● We justify our actions in terms of loss-aversion
“I’d feel worse if I changed my mind and was wrong.”
48. Farmville: 84 million dissatisfied users
● “Series of mindless chores… in an atmosphere of
negativity, requiring unprecedented commitment…
and encouraging users to exploit their friends.”
- Game Developer Magazine
● “One of the 50 worst inventions” - Time Magazine
● Zynga’ revenues were over $1 Billion that year (2012)
49. Discouraging critical thinking:
Leveraging “Sunk Cost” & fear of loss
● Make it easy to get started
● Tell people they’ve created something they’ll lose if
they don’t continue
● Require regular interaction to avoid negative
consequences
● Let people pay for more immediate gratification
50. Communicate accomplishment
(even if people haven’t really done very much)
● Complete Profile vs. Create Profile
● Finish Your Order vs. Checkout
● Save & Return Later vs. Log out
● And provide early positive feedback to encourage
feelings of mastery
51. “Choose wisely, you must…
If you choose the quick and easy path — as
Vader did — you will become an agent of evil.”
— Space Kermit
52. Wrapping it up
● It’s our job to understand how to engage, motivate, and
retain paying, satisfied customers
● Over-use of manipulative conversion strategies creates
mistrust and drives people away
● You will be pressured by sales, marketing, product, etc.
to maximize short-term profits
● If you don’t believe your organization is consistently
delivering real value, leave