Storytelling, messaging and effective use of language are essential for compelling and persuasive communications. And yet these skills are poorly understood and rarely taught. These are the secrets of the speechwriter! Felicity will review what makes a good story, the steps to defining a message, and how language influences the power of that message. The session will be a mix of practical tips, science and real-world examples that come from years of crafting messages in politics, corporate finance, and as an independent consultant in San Francisco, the world’s mecca for all things high tech. Felicity will discuss everything from the mystery of the power of three, through to how you can channel Winston Churchill and Martin Luther King Jr. using anaphora.

1. THE ART OF PERSUASION
with
Thoughtful
Speech

2. What makes them excited?

3. What are they afraid of?

4. pathos
logosethos

5. Look for a
HERO

6. It’s all in the
DETAIL

7. Avoid
CLICHÉS

8. I want you to
think that…

9. What’s better than one puppy?

10. Three puppies!

11. Thoughtful
Speech
thoughtfulspeech.com
felicity@thoughtfulspeech.com
@felicityhbarber