The document discusses how IT platforms have evolved over the past 10 years from taking weeks to deploy applications, to hours or minutes with self-service portals and automated orchestration. It argues that while cloud computing promises agility and cost savings, most companies are only realizing minor benefits ("small ball"). To truly transform their business, companies need to focus on optimizing the entire solution delivery lifecycle, embrace collaboration between developers and IT, and empower all users with advanced policy management across hybrid clouds. The document concludes by promoting the ServiceMesh Agility Platform as a way to transform the solution delivery lifecycle.

1. THE AGILE IT PLATFORM
The Big Win
Stop Playing Small-Ball with Your Cloud Strategy
Dave Roberts
Vice-President, Strategy
dave.roberts@servicemesh.com
Personal Twitter: @sandhillstrat
Company Twitter: @servicemesh

2. ServiceMesh Corporate Background
• Provider of enterprise-class “solution delivery lifecycle management” software for
Fortune 500 / Global 2000 clients
• Customers include some of the world’s largest and most sophisticated companies in:
– Financial services
– Health care
– Consumer
– Other IT-intensive industries
• Global presence, headquartered in Los Angeles with offices in Austin, London,
New York, Sydney, and Washington D.C.
3X revenue growth in 2010
3rd consecutive year of profitability
2

3. Why?
3

4. A Look Back at a
Decade of IT Evolution
4

5. 10 Years Ago
Total Time: ~12 – 16 Weeks
Developer IT Department
1 Request 6 Installation and Configuration
7 Ready
4 Purchase Order
3 Approved
2 OK?
5 Shipment
Manager Vendor
5

6. 5 Years Ago: Virtualization
Total Time: ~1 Week
Developer IT Department
1 Request 4 Create VM
VM
Provisioning
5 Ready Tool
3 Approved
2 OK?
Manager
6

7. 3 Years Ago: Cloud
Total Time: ~1 Week
Developer IT Department
1 Request 4 Create instance
Cloud
Provisioning
5 Ready Tool
3 Approved
2 OK?
Manager
7

8. 1 Year Ago: Self-Service Portal
Total Time: ~1 Hour*
Developer IT Department
1 Request 2 Create instance
Self-Service
Portal
Cloud
Provisioning
3 Ready Tool
* M – F, 8:30a – 5:30p
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9. Today: Self-Service Portal + Automated Orchestration
Total Time: 5 minutes
Developer IT Department
2 Request 3 Create instance
Self-Service
Orchestration
Portal
4 Ready 1 Create service offerings
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10. Conventional Cloud Thinking:
1 Cloud is cheaper.
2 Cloud is more agile.
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11. All this is “small ball.”
11

12. Small Ball:
Minor League
Junior Varsity
Doesn’t Really Matter
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13. Technology Waves
Capabilities / Business Value
Incremental Improvement
~10 - 15 Years
Intense Value Creation
Time
13

14. Technology Waves
2010s: Cloud
Capabilities / Business Value
1995: The Web
1980s: Personal Computing
Time
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15. Technology Waves
2010s: Cloud
Capabilities / Business Value
1995: The Web
1980s: Personal Computing
Fortunes are won
and lost here
Time
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16. Technology Waves
2010s: Cloud
Capabilities / Business Value
1995: The Web
1980s: Personal Computing
Winners enforce
the status quo
Time
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17. Lesson:
Big value capture happens
during rapid technology
adoption
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18. Value Capture:
Market Share
Revenue
Profitability
18

19. Your Market Share
Your Revenue
Your Profitability
19

20. Think about the Web…
20

21. Winners:
“Let’s use the web to change the
way we engage with our customers
and transact business.”
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22. Losers:
“Let’s buy a server and put up a
home page.”
22

23. $37B revenue
23

24. Bankrupt
24

25. Agile IT and cloud computing
are at least as transformational
to enterprises as the web.
25

26. But, most of us are playing
small ball.
26

27. 1 Problem: Narrow View
IT Department
27

28. Machine and operations
arbitrage is thin.
28

29. vs.
29

30. IT Operations Automation
≠
Business Agility.
30

31. Solution: Focus on the
1 Solution Delivery Lifecycle
Customer Sales Marketing Business Developer IT Department
Analyst
Business Unit
Optimize the overall Solution Delivery Lifecycle
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32. Lowering cost/effort/hassle
results in more experiments.
32

33. Fast fail
33

34. Test:
Did you alter your company’s
earnings per share?
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35. Test:
Did you alter your company’s
earnings per share
for the better?
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36. Problem: Generic Offerings,
2 Limited Synergy
Developer IT Department
Self-Service
Portal
1 Create service offerings
36

37. “You can have any color you want as long as it’s black.”
37

38. Business units are tempted to
bypass IT.
38

39. 2 Solution: Embrace Collaboration
Developers Application
Architect
Product
Manager
IT Department
39

40. Problem: Diverse User Base with
3 Diverse Hybrid Clouds
Creates Governance Holes
Development Hybrid Clouds
Self-Service
Portal
Product +
Planning Orchestration
Operations
40

41. Simple role-based access control
is not enough.
41

42. 42

43. Solution: Advanced Policy
3 Management
Development Hybrid Clouds
2 Enforcement and Audit
Product
Planning
Operations 1 Create policies
Audit /
IT Security Governance
43

44. Your Challenge
1 Focus on the Solution Delivery Lifecycle.
2 Embrace collaboration.
Empower all users with advanced policy
3 management.
44

45. Big finish
Cue the blatant product plug…
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46. ServiceMesh Agility Platform™
Transforming the Solution Delivery Lifecycle
Build Share
Dev, Arch, Proj
Developers Mgrs, Admin
& Architects
Agility Designer™ Agility CenterPoint™
Plan Assemble, validate, publish Subscribe, collaborate, assess Run
Analysts and
Project Mgrs Dev, Operations,
Identity & Admin
Admin & Operations
Agility Planner™ Agility Manager™
Inventory, profile, prioritize
Agility Access™ Provision, manage, monitor
Identity Federation
Internal SaaS
External Secure PaaS Providers
Private Providers
Private Public
Proprietary & Confidential 46

47. Thank you
Dave Roberts
Vice President, Strategy
Email: dave.roberts@servicemesh.com
Web: http://www.servicemesh.com/
Company Twitter: @servicemesh
Personal Twitter: @sandhillstrat
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