SlideShare a Scribd company logo
Using big data and
predictive analysis
Robert Brooks &
Matthew Tomlinson
www.pwc.com
PwC
Agenda
The Background
The Key Requirements
What is it?
What is needed to make it work?
The Application
How have we used in the past?
PwC
Background
What is Data and Predictive
Analytics?
Data mining
Future probabilities and trends
3
PwC
Data, analytics, technology and information
management are all evolving at a rapid pace
that is set to accelerate in the future…
and it will spare no industry
1980’s
1990’s
2000’s
2010+
1970’s
Reports
OLTP
Punchcards
Data
Processing
Decision
Support
Websites
Audio
Finance Management
Analyst
Model
f(x)
X1
X2
X3
Y1
Y2
Multivariate
Analysis
Business
Intelligence
Predictive
Modeling
Information
Worker
Simulation &
Visualization
Social
Media
The Data
Scientist
Embedded
Analytics
Mobile
The Data
Warehouse
The Data
Warehouse
Appliance
Big
Data
RDBMS
Smart Phones &
Tablets
Increasing pace of evolution
Background
Advances in Data & Analytics over time
Access to a large wealth of
modelling algorithms and
techniques
Cheap(er) storage and
computing power (e.g. cloud
based solutions)
Exponential development of
data available (internal and
external to organisations)
A significant change in paradigm:
4
PwC
Background
Policing data
5
of staff records
1,000s
of
addresses
millions
of victims
millions
of ANPR hits
billions
of vehicle records
100s
of phone records
100,000s
of financial records
100,000s
of offender records
100,000s of witness statements
millions
of intelligence reports
100,000s
of calls
millions
of crime reports
millions
PwC
Background
Internet of Things
Converging and connected technology…
6
Smart devices
Sensors
Biometrics
Wireless Connectivity
Nanotechnology
Analytics
Robotics
• A multi-trillion dollar emerging
industry
• 50 billion connected devices by 2020,
generating 40k exabytes of data
• 54% of global top performing
companies are investing more in sensor
technologies
• Identified by WEF as a phenomenon
that will dramatically transform
economic activity (including
insurance)
Wearables
Sources: PwC Digital IQ survey, IDC, Business Insider, World Economic Forum
Data storage
PwC
Background
Creating the internet of…everything!
7
*50 billion connected devices by 2020, generating 40k exabytes of data
Smart sensors & connected devices everywhere*
PwC
Background
What is predictive modelling?
• Using past data to find patterns
• Most well known applications is
credit scoring
• Statistical models used to
segment areas to together
• Principally using GLM
(generalised linear modelling)
• Evolving data science towards
algorithmic Machine Learning
• Who
• When
• What
• To which group
should we …
8
Predictive models Questions
PwC
Background
Types of machine learning
9
Supervised Learning:
pre-labelled data trains a
model to predict new
outcomes
Example: Sorting
LEGO blocks by
matching them with
the colour of the bags
Unsupervised Learning:
Non-labelled data self
organises to predict new
outcomes (e.g. clustering)
Reinforcement Learning:
feedback to algorithm
when it does something
right or wrong
Example:
Child gets
feedback ‘on the
job’ when it does
something right
or wrong
PwC
Model
Testing !
Outcome
Action
Background
General process
PwC
Key requirements
What is needed to make it work?
The question you are try to answer
Data
Tools and systems
11
PwC
People
Culture
Senior buy-in and support
Ensure clear
communication
Ensure outputs are simple
and easy to interpret
Skillset
Processes
Identifying the right
individuals
Establish training
Collaboration including
experts in other areas
The Key Requirements
Systems
PwC
Response
Integrate with existing
processes
Keep the output simple
Understand the
limitations
Calculation
Key variables and
correlation
Business and expert
judgement and
challenge
Ethics on using personal
data
The Key Requirements
People Processes Systems
PwC
Software
Consider users
Start with a proof of
concept
Consider open-source
Data
Merging multiple
datasets
Align with other
analytics/ business
intelligence
Consider sources: Direct,
Indirect and External
The Key Requirements
People Processes SystemsPeople
PwC
The Application
How have we used in the past?
15
PwC
The Application
Predictive models: Professional Gamblers
What’s the problem?
Tighter regulation and smaller profit margins
require betting companies to be more selective
about their customers.
How we helped?
16
Identify the customer
Determine the cut-off
Understand the customer
PwC
The Application
Predictive models: Predictive Asset Maintenance
What’s the problem?
A power company needs to reduce the
amount of network downtime from assets
that fail.
How we helped?
17
Highlight assets with a
high risk of failure
Integrate with existing
maintenance schedule
Use real-time data feeds
PwC
The Application
Predictive models: Talent retention
What’s the problem?
A media company wanted to understand
and manage the loss of talent in the
organisation.
How we helped?
18
Predict those at high risk
of leaving
New performance
management system
Targeted interventions
PwC
The Application
Policing
Questions?
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional
advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No
representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this
publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not
accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to
act, in reliance on the information contained in this publication or for any decision based on it.
© 2016 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers LLP
which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal
entity.
Robert Brooks
T: 020 7212 2311
M: 07725 706822
robert.j.brooks@pwc.com
Rob Brooks FIA
Associate Director,
Actuarial Services
Matthew Tomlinson
T: 0117 309 2538
M: 07843 372011
matthew.x.Tomlinson@pwc.com
Matthew Tomlinson
Senior Associate,
Data Assurance &
Analytics

More Related Content

What's hot

Introduction to data science
Introduction to data scienceIntroduction to data science
Introduction to data science
Koo Ping Shung
 
Data Science Salon: Quit Wasting Time – Case Studies in Production Machine Le...
Data Science Salon: Quit Wasting Time – Case Studies in Production Machine Le...Data Science Salon: Quit Wasting Time – Case Studies in Production Machine Le...
Data Science Salon: Quit Wasting Time – Case Studies in Production Machine Le...
Formulatedby
 
Data Science Salon: Building a Data Science Culture
Data Science Salon: Building a Data Science CultureData Science Salon: Building a Data Science Culture
Data Science Salon: Building a Data Science Culture
Formulatedby
 
P 02 ta_in_uw_transformation_2017_06_13_v5
P 02 ta_in_uw_transformation_2017_06_13_v5P 02 ta_in_uw_transformation_2017_06_13_v5
P 02 ta_in_uw_transformation_2017_06_13_v5
Vishwa Kolla
 
Data driven decision making process - infographic
Data driven decision making process - infographicData driven decision making process - infographic
Data driven decision making process - infographic
Intellspot
 
Big Data: selling the Business Case to the business
Big Data: selling the Business Case to the businessBig Data: selling the Business Case to the business
Big Data: selling the Business Case to the business
J On The Beach
 
H2O World - Advanced Analytics at Macys.com - Daqing Zhao
H2O World - Advanced Analytics at Macys.com - Daqing ZhaoH2O World - Advanced Analytics at Macys.com - Daqing Zhao
H2O World - Advanced Analytics at Macys.com - Daqing Zhao
Sri Ambati
 
How to Prepare for a Career in Data Science
How to Prepare for a Career in Data ScienceHow to Prepare for a Career in Data Science
How to Prepare for a Career in Data Science
Juuso Parkkinen
 
Crossing the Digital Chasm - Applying Advanced Analytics in acquiring, nurtur...
Crossing the Digital Chasm - Applying Advanced Analytics in acquiring, nurtur...Crossing the Digital Chasm - Applying Advanced Analytics in acquiring, nurtur...
Crossing the Digital Chasm - Applying Advanced Analytics in acquiring, nurtur...
Vishwa Kolla
 
Advanced Analytics - Frameworks, Platforms and Metholodologies v 1.0
Advanced Analytics - Frameworks, Platforms and Metholodologies v 1.0Advanced Analytics - Frameworks, Platforms and Metholodologies v 1.0
Advanced Analytics - Frameworks, Platforms and Metholodologies v 1.0Dr. Mohan K. Bavirisetty
 
1120 track 3 prendki_using our laptop
1120 track 3 prendki_using our laptop1120 track 3 prendki_using our laptop
1120 track 3 prendki_using our laptop
Rising Media, Inc.
 
Big data expo - machine learning in the elastic stack
Big data expo - machine learning in the elastic stack Big data expo - machine learning in the elastic stack
Big data expo - machine learning in the elastic stack
BigDataExpo
 
D92-198gstindspdx
D92-198gstindspdxD92-198gstindspdx
D92-198gstindspdx
Thinkful
 
Automation Isn't Enough: You Need Robotics or AI
Automation Isn't Enough: You Need Robotics or AIAutomation Isn't Enough: You Need Robotics or AI
Automation Isn't Enough: You Need Robotics or AI
Datavail
 
1120 track1 grossman
1120 track1 grossman1120 track1 grossman
1120 track1 grossman
Rising Media, Inc.
 
1000 track1 gland_sims
1000 track1 gland_sims1000 track1 gland_sims
1000 track1 gland_sims
Rising Media, Inc.
 
Elsevier
ElsevierElsevier
Elsevier
Christina Azzam
 
Effective Solutions for Your Supply Chain Risks
Effective Solutions for Your Supply Chain RisksEffective Solutions for Your Supply Chain Risks
Effective Solutions for Your Supply Chain Risks
Halo BI
 
Pistoia Alliance debates AI in life science
Pistoia Alliance debates AI in life sciencePistoia Alliance debates AI in life science
Pistoia Alliance debates AI in life science
Pistoia Alliance
 

What's hot (20)

Introduction to data science
Introduction to data scienceIntroduction to data science
Introduction to data science
 
Data Science Salon: Quit Wasting Time – Case Studies in Production Machine Le...
Data Science Salon: Quit Wasting Time – Case Studies in Production Machine Le...Data Science Salon: Quit Wasting Time – Case Studies in Production Machine Le...
Data Science Salon: Quit Wasting Time – Case Studies in Production Machine Le...
 
Data Science Salon: Building a Data Science Culture
Data Science Salon: Building a Data Science CultureData Science Salon: Building a Data Science Culture
Data Science Salon: Building a Data Science Culture
 
P 02 ta_in_uw_transformation_2017_06_13_v5
P 02 ta_in_uw_transformation_2017_06_13_v5P 02 ta_in_uw_transformation_2017_06_13_v5
P 02 ta_in_uw_transformation_2017_06_13_v5
 
Data driven decision making process - infographic
Data driven decision making process - infographicData driven decision making process - infographic
Data driven decision making process - infographic
 
Big Data: selling the Business Case to the business
Big Data: selling the Business Case to the businessBig Data: selling the Business Case to the business
Big Data: selling the Business Case to the business
 
H2O World - Advanced Analytics at Macys.com - Daqing Zhao
H2O World - Advanced Analytics at Macys.com - Daqing ZhaoH2O World - Advanced Analytics at Macys.com - Daqing Zhao
H2O World - Advanced Analytics at Macys.com - Daqing Zhao
 
How to Prepare for a Career in Data Science
How to Prepare for a Career in Data ScienceHow to Prepare for a Career in Data Science
How to Prepare for a Career in Data Science
 
Crossing the Digital Chasm - Applying Advanced Analytics in acquiring, nurtur...
Crossing the Digital Chasm - Applying Advanced Analytics in acquiring, nurtur...Crossing the Digital Chasm - Applying Advanced Analytics in acquiring, nurtur...
Crossing the Digital Chasm - Applying Advanced Analytics in acquiring, nurtur...
 
Advanced Analytics - Frameworks, Platforms and Metholodologies v 1.0
Advanced Analytics - Frameworks, Platforms and Metholodologies v 1.0Advanced Analytics - Frameworks, Platforms and Metholodologies v 1.0
Advanced Analytics - Frameworks, Platforms and Metholodologies v 1.0
 
1120 track 3 prendki_using our laptop
1120 track 3 prendki_using our laptop1120 track 3 prendki_using our laptop
1120 track 3 prendki_using our laptop
 
Big data expo - machine learning in the elastic stack
Big data expo - machine learning in the elastic stack Big data expo - machine learning in the elastic stack
Big data expo - machine learning in the elastic stack
 
D92-198gstindspdx
D92-198gstindspdxD92-198gstindspdx
D92-198gstindspdx
 
Automation Isn't Enough: You Need Robotics or AI
Automation Isn't Enough: You Need Robotics or AIAutomation Isn't Enough: You Need Robotics or AI
Automation Isn't Enough: You Need Robotics or AI
 
1120 track1 grossman
1120 track1 grossman1120 track1 grossman
1120 track1 grossman
 
1000 track1 gland_sims
1000 track1 gland_sims1000 track1 gland_sims
1000 track1 gland_sims
 
Elsevier
ElsevierElsevier
Elsevier
 
Effective Solutions for Your Supply Chain Risks
Effective Solutions for Your Supply Chain RisksEffective Solutions for Your Supply Chain Risks
Effective Solutions for Your Supply Chain Risks
 
Pistoia Alliance debates AI in life science
Pistoia Alliance debates AI in life sciencePistoia Alliance debates AI in life science
Pistoia Alliance debates AI in life science
 
Model workers 9th july2014
Model workers 9th july2014Model workers 9th july2014
Model workers 9th july2014
 

Viewers also liked

A day in the life of a pharmaceutical physician
A day in the life of a pharmaceutical physicianA day in the life of a pharmaceutical physician
A day in the life of a pharmaceutical physician
Only Medics
 
G.o. 41.073
G.o. 41.073G.o. 41.073
G.o. 41.073
Diana Padrón
 
Sintesis informativa 25 06 2013
Sintesis informativa 25 06 2013Sintesis informativa 25 06 2013
Sintesis informativa 25 06 2013megaradioexpress
 
Santiago Martin
Santiago MartinSantiago Martin
Santiago Martin
moorthynsn
 
Uno presentation 2
Uno presentation 2Uno presentation 2
Uno presentation 2
schooltechconnect
 
Marketing - Internet Advertisement
Marketing - Internet AdvertisementMarketing - Internet Advertisement
Marketing - Internet AdvertisementBishnu Kumar
 
Digital Portfolio - David Hronek, LEED AP
Digital Portfolio - David Hronek, LEED APDigital Portfolio - David Hronek, LEED AP
Digital Portfolio - David Hronek, LEED AP
davidhronek
 
1 St Qtr. 2008 Pri Retail Analytics
1 St Qtr. 2008 Pri Retail Analytics1 St Qtr. 2008 Pri Retail Analytics
1 St Qtr. 2008 Pri Retail Analyticsdigital.signage
 
Bloomberg Market Concepts (BMC)
Bloomberg Market Concepts (BMC)Bloomberg Market Concepts (BMC)
Bloomberg Market Concepts (BMC)
Chuan Wang
 
Paychex Fiscal 2010 Annual Report
Paychex Fiscal 2010 Annual ReportPaychex Fiscal 2010 Annual Report
Paychex Fiscal 2010 Annual Reportkmdefilipps
 
Neurological Conditions_Mediaplanet_Final_2014
Neurological Conditions_Mediaplanet_Final_2014Neurological Conditions_Mediaplanet_Final_2014
Neurological Conditions_Mediaplanet_Final_2014Sonja Draskovic
 
Khawvel Sunday School Ni 2014-Puitling Sunday School, Rev. Dr. Zairema Chanchin
Khawvel Sunday School Ni 2014-Puitling Sunday School, Rev. Dr. Zairema ChanchinKhawvel Sunday School Ni 2014-Puitling Sunday School, Rev. Dr. Zairema Chanchin
Khawvel Sunday School Ni 2014-Puitling Sunday School, Rev. Dr. Zairema Chanchin
Lehkhabu Khawvel
 
Finance in Cornwall 2014 Segment 2 'Developed Business'
Finance in Cornwall 2014 Segment 2 'Developed Business'Finance in Cornwall 2014 Segment 2 'Developed Business'
Finance in Cornwall 2014 Segment 2 'Developed Business'
PKF Francis Clark
 
212 t5dlv gabriela soto olea francisco cuamea lizárraga_serie ohuira completa
212 t5dlv gabriela soto olea francisco cuamea lizárraga_serie ohuira completa212 t5dlv gabriela soto olea francisco cuamea lizárraga_serie ohuira completa
212 t5dlv gabriela soto olea francisco cuamea lizárraga_serie ohuira completa
premiodeperiodismo
 
Mark scheme for the geographical enquiry
Mark scheme for the geographical enquiryMark scheme for the geographical enquiry
Mark scheme for the geographical enquiry
David Rogers
 
Rev Dr.Zairema chanchin (Khawvel Sunday School Ni)
Rev Dr.Zairema chanchin (Khawvel Sunday School Ni)Rev Dr.Zairema chanchin (Khawvel Sunday School Ni)
Rev Dr.Zairema chanchin (Khawvel Sunday School Ni)
Mahruaia Colney
 
Mnu Annual Report Draft V8
Mnu Annual Report Draft V8Mnu Annual Report Draft V8
Mnu Annual Report Draft V8
MichaelJohnsono
 
About University of the People
About University of the PeopleAbout University of the People
About University of the People
University of the People
 

Viewers also liked (20)

A day in the life of a pharmaceutical physician
A day in the life of a pharmaceutical physicianA day in the life of a pharmaceutical physician
A day in the life of a pharmaceutical physician
 
G.o. 41.073
G.o. 41.073G.o. 41.073
G.o. 41.073
 
Sintesis informativa 25 06 2013
Sintesis informativa 25 06 2013Sintesis informativa 25 06 2013
Sintesis informativa 25 06 2013
 
Santiago Martin
Santiago MartinSantiago Martin
Santiago Martin
 
Uno presentation 2
Uno presentation 2Uno presentation 2
Uno presentation 2
 
Marketing - Internet Advertisement
Marketing - Internet AdvertisementMarketing - Internet Advertisement
Marketing - Internet Advertisement
 
Digital Portfolio - David Hronek, LEED AP
Digital Portfolio - David Hronek, LEED APDigital Portfolio - David Hronek, LEED AP
Digital Portfolio - David Hronek, LEED AP
 
2012 conferences
2012 conferences2012 conferences
2012 conferences
 
1 St Qtr. 2008 Pri Retail Analytics
1 St Qtr. 2008 Pri Retail Analytics1 St Qtr. 2008 Pri Retail Analytics
1 St Qtr. 2008 Pri Retail Analytics
 
Bloomberg Market Concepts (BMC)
Bloomberg Market Concepts (BMC)Bloomberg Market Concepts (BMC)
Bloomberg Market Concepts (BMC)
 
Paychex Fiscal 2010 Annual Report
Paychex Fiscal 2010 Annual ReportPaychex Fiscal 2010 Annual Report
Paychex Fiscal 2010 Annual Report
 
Neurological Conditions_Mediaplanet_Final_2014
Neurological Conditions_Mediaplanet_Final_2014Neurological Conditions_Mediaplanet_Final_2014
Neurological Conditions_Mediaplanet_Final_2014
 
Khawvel Sunday School Ni 2014-Puitling Sunday School, Rev. Dr. Zairema Chanchin
Khawvel Sunday School Ni 2014-Puitling Sunday School, Rev. Dr. Zairema ChanchinKhawvel Sunday School Ni 2014-Puitling Sunday School, Rev. Dr. Zairema Chanchin
Khawvel Sunday School Ni 2014-Puitling Sunday School, Rev. Dr. Zairema Chanchin
 
Finance in Cornwall 2014 Segment 2 'Developed Business'
Finance in Cornwall 2014 Segment 2 'Developed Business'Finance in Cornwall 2014 Segment 2 'Developed Business'
Finance in Cornwall 2014 Segment 2 'Developed Business'
 
212 t5dlv gabriela soto olea francisco cuamea lizárraga_serie ohuira completa
212 t5dlv gabriela soto olea francisco cuamea lizárraga_serie ohuira completa212 t5dlv gabriela soto olea francisco cuamea lizárraga_serie ohuira completa
212 t5dlv gabriela soto olea francisco cuamea lizárraga_serie ohuira completa
 
Mark scheme for the geographical enquiry
Mark scheme for the geographical enquiryMark scheme for the geographical enquiry
Mark scheme for the geographical enquiry
 
Rev Dr.Zairema chanchin (Khawvel Sunday School Ni)
Rev Dr.Zairema chanchin (Khawvel Sunday School Ni)Rev Dr.Zairema chanchin (Khawvel Sunday School Ni)
Rev Dr.Zairema chanchin (Khawvel Sunday School Ni)
 
Mnu Annual Report Draft V8
Mnu Annual Report Draft V8Mnu Annual Report Draft V8
Mnu Annual Report Draft V8
 
2012ar_webready_final_med
2012ar_webready_final_med2012ar_webready_final_med
2012ar_webready_final_med
 
About University of the People
About University of the PeopleAbout University of the People
About University of the People
 

Similar to Robert Brooks, PwC

PWC presentation at the Chief Analytics Officer Forum East Coast USA (#CAOForum)
PWC presentation at the Chief Analytics Officer Forum East Coast USA (#CAOForum)PWC presentation at the Chief Analytics Officer Forum East Coast USA (#CAOForum)
PWC presentation at the Chief Analytics Officer Forum East Coast USA (#CAOForum)
Chief Analytics Officer Forum
 
The Softer Skills Analysts need to make an impact
The Softer Skills Analysts need to make an impactThe Softer Skills Analysts need to make an impact
The Softer Skills Analysts need to make an impact
Paul Laughlin
 
Building the Analytics Capability
Building the Analytics CapabilityBuilding the Analytics Capability
Building the Analytics CapabilityBala Iyer
 
PPT1-Buss Intel Analytics.pptx
PPT1-Buss Intel  Analytics.pptxPPT1-Buss Intel  Analytics.pptx
PPT1-Buss Intel Analytics.pptx
ssuser28b150
 
The Value of Pervasive Analytics
The Value of Pervasive AnalyticsThe Value of Pervasive Analytics
The Value of Pervasive Analytics
Cloudera, Inc.
 
World Economic Forum: The power of analytics for better and faster decisions ...
World Economic Forum: The power of analytics for better and faster decisions ...World Economic Forum: The power of analytics for better and faster decisions ...
World Economic Forum: The power of analytics for better and faster decisions ...
PwC
 
Big Data & Business Analytics: Understanding the Marketspace
Big Data & Business Analytics: Understanding the MarketspaceBig Data & Business Analytics: Understanding the Marketspace
Big Data & Business Analytics: Understanding the MarketspaceBala Iyer
 
Leveraging The Machine: The Future of People Data Is Now
Leveraging The Machine: The Future of People Data Is Now Leveraging The Machine: The Future of People Data Is Now
Leveraging The Machine: The Future of People Data Is Now
Cornerstone OnDemand
 
Data Science by Chappuis Halder & Co.
Data Science by Chappuis Halder & Co.Data Science by Chappuis Halder & Co.
Data Science by Chappuis Halder & Co.
Genest Benoit
 
Explainability for Natural Language Processing
Explainability for Natural Language ProcessingExplainability for Natural Language Processing
Explainability for Natural Language Processing
Yunyao Li
 
Self-service Analytic for Business Users-19july2017-final
Self-service Analytic for Business Users-19july2017-finalSelf-service Analytic for Business Users-19july2017-final
Self-service Analytic for Business Users-19july2017-final
stelligence
 
Why Everything You Know About bigdata Is A Lie
Why Everything You Know About bigdata Is A LieWhy Everything You Know About bigdata Is A Lie
Why Everything You Know About bigdata Is A Lie
Sunil Ranka
 
How to Create a Data Analytics Roadmap
How to Create a Data Analytics RoadmapHow to Create a Data Analytics Roadmap
How to Create a Data Analytics Roadmap
CCG
 
Deep learning fast and slow, a responsible and explainable AI framework - Ahm...
Deep learning fast and slow, a responsible and explainable AI framework - Ahm...Deep learning fast and slow, a responsible and explainable AI framework - Ahm...
Deep learning fast and slow, a responsible and explainable AI framework - Ahm...
Institute of Contemporary Sciences
 
Shaping Tomorrow - Introduction
Shaping Tomorrow - IntroductionShaping Tomorrow - Introduction
Shaping Tomorrow - Introduction
Kerry Richardson
 
Data Science Whitepaper
Data Science WhitepaperData Science Whitepaper
Data Science Whitepaper
Tuan Yang
 
Data Science Growth Accelerator
Data Science Growth AcceleratorData Science Growth Accelerator
Data Science Growth Accelerator
Kanika Khanna
 
Big Data Analytics in light of Financial Industry
Big Data Analytics in light of Financial Industry Big Data Analytics in light of Financial Industry
Big Data Analytics in light of Financial Industry Capgemini
 
Explainability for Natural Language Processing
Explainability for Natural Language ProcessingExplainability for Natural Language Processing
Explainability for Natural Language Processing
Yunyao Li
 
Pwc data analytics
Pwc data analyticsPwc data analytics
Pwc data analytics
Pip Barton
 

Similar to Robert Brooks, PwC (20)

PWC presentation at the Chief Analytics Officer Forum East Coast USA (#CAOForum)
PWC presentation at the Chief Analytics Officer Forum East Coast USA (#CAOForum)PWC presentation at the Chief Analytics Officer Forum East Coast USA (#CAOForum)
PWC presentation at the Chief Analytics Officer Forum East Coast USA (#CAOForum)
 
The Softer Skills Analysts need to make an impact
The Softer Skills Analysts need to make an impactThe Softer Skills Analysts need to make an impact
The Softer Skills Analysts need to make an impact
 
Building the Analytics Capability
Building the Analytics CapabilityBuilding the Analytics Capability
Building the Analytics Capability
 
PPT1-Buss Intel Analytics.pptx
PPT1-Buss Intel  Analytics.pptxPPT1-Buss Intel  Analytics.pptx
PPT1-Buss Intel Analytics.pptx
 
The Value of Pervasive Analytics
The Value of Pervasive AnalyticsThe Value of Pervasive Analytics
The Value of Pervasive Analytics
 
World Economic Forum: The power of analytics for better and faster decisions ...
World Economic Forum: The power of analytics for better and faster decisions ...World Economic Forum: The power of analytics for better and faster decisions ...
World Economic Forum: The power of analytics for better and faster decisions ...
 
Big Data & Business Analytics: Understanding the Marketspace
Big Data & Business Analytics: Understanding the MarketspaceBig Data & Business Analytics: Understanding the Marketspace
Big Data & Business Analytics: Understanding the Marketspace
 
Leveraging The Machine: The Future of People Data Is Now
Leveraging The Machine: The Future of People Data Is Now Leveraging The Machine: The Future of People Data Is Now
Leveraging The Machine: The Future of People Data Is Now
 
Data Science by Chappuis Halder & Co.
Data Science by Chappuis Halder & Co.Data Science by Chappuis Halder & Co.
Data Science by Chappuis Halder & Co.
 
Explainability for Natural Language Processing
Explainability for Natural Language ProcessingExplainability for Natural Language Processing
Explainability for Natural Language Processing
 
Self-service Analytic for Business Users-19july2017-final
Self-service Analytic for Business Users-19july2017-finalSelf-service Analytic for Business Users-19july2017-final
Self-service Analytic for Business Users-19july2017-final
 
Why Everything You Know About bigdata Is A Lie
Why Everything You Know About bigdata Is A LieWhy Everything You Know About bigdata Is A Lie
Why Everything You Know About bigdata Is A Lie
 
How to Create a Data Analytics Roadmap
How to Create a Data Analytics RoadmapHow to Create a Data Analytics Roadmap
How to Create a Data Analytics Roadmap
 
Deep learning fast and slow, a responsible and explainable AI framework - Ahm...
Deep learning fast and slow, a responsible and explainable AI framework - Ahm...Deep learning fast and slow, a responsible and explainable AI framework - Ahm...
Deep learning fast and slow, a responsible and explainable AI framework - Ahm...
 
Shaping Tomorrow - Introduction
Shaping Tomorrow - IntroductionShaping Tomorrow - Introduction
Shaping Tomorrow - Introduction
 
Data Science Whitepaper
Data Science WhitepaperData Science Whitepaper
Data Science Whitepaper
 
Data Science Growth Accelerator
Data Science Growth AcceleratorData Science Growth Accelerator
Data Science Growth Accelerator
 
Big Data Analytics in light of Financial Industry
Big Data Analytics in light of Financial Industry Big Data Analytics in light of Financial Industry
Big Data Analytics in light of Financial Industry
 
Explainability for Natural Language Processing
Explainability for Natural Language ProcessingExplainability for Natural Language Processing
Explainability for Natural Language Processing
 
Pwc data analytics
Pwc data analyticsPwc data analytics
Pwc data analytics
 

More from CSSaunders

Public Safety and Security in the 21st Century
Public Safety and Security in the 21st CenturyPublic Safety and Security in the 21st Century
Public Safety and Security in the 21st Century
CSSaunders
 
Spreading innovation and learning: the role of the College of Policing
Spreading innovation and learning: the role of the College of PolicingSpreading innovation and learning: the role of the College of Policing
Spreading innovation and learning: the role of the College of Policing
CSSaunders
 
Driving innovation with technology
Driving innovation with technologyDriving innovation with technology
Driving innovation with technology
CSSaunders
 
How to think and act like a public entrepreneur
How to think and act like a public entrepreneurHow to think and act like a public entrepreneur
How to think and act like a public entrepreneur
CSSaunders
 
Police culture and the psychology of fear
Police culture and the psychology of fear Police culture and the psychology of fear
Police culture and the psychology of fear
CSSaunders
 
Cornerstone of police leadership
Cornerstone of police leadershipCornerstone of police leadership
Cornerstone of police leadership
CSSaunders
 
How the police can work with academics to improve policing
How the police can work with academics to improve policingHow the police can work with academics to improve policing
How the police can work with academics to improve policing
CSSaunders
 
'Teal' policing - creating a more human centric and participative culture in ...
'Teal' policing - creating a more human centric and participative culture in ...'Teal' policing - creating a more human centric and participative culture in ...
'Teal' policing - creating a more human centric and participative culture in ...
CSSaunders
 
Evaluation tales: practical to organisational insights
Evaluation tales: practical to organisational insights Evaluation tales: practical to organisational insights
Evaluation tales: practical to organisational insights
CSSaunders
 
Lancashire Constabulary - Innovation: a practitioner's view
Lancashire Constabulary - Innovation: a practitioner's viewLancashire Constabulary - Innovation: a practitioner's view
Lancashire Constabulary - Innovation: a practitioner's view
CSSaunders
 
Designing collective intelligence for policing
Designing collective intelligence for policingDesigning collective intelligence for policing
Designing collective intelligence for policing
CSSaunders
 
Overcoming risk aversion in policing
Overcoming risk aversion in policingOvercoming risk aversion in policing
Overcoming risk aversion in policing
CSSaunders
 
How police and crime commissioners can unlock innovation
How police and crime commissioners can unlock innovationHow police and crime commissioners can unlock innovation
How police and crime commissioners can unlock innovation
CSSaunders
 
Two cheers for evidence-based policing
Two cheers for evidence-based policing Two cheers for evidence-based policing
Two cheers for evidence-based policing
CSSaunders
 
Future of neighbourhood_policing_presentation
Future of neighbourhood_policing_presentationFuture of neighbourhood_policing_presentation
Future of neighbourhood_policing_presentation
CSSaunders
 
If not you who?
If not you who?If not you who?
If not you who?
CSSaunders
 
Networked policing - the Greater Manchester Experience
Networked policing - the Greater Manchester Experience Networked policing - the Greater Manchester Experience
Networked policing - the Greater Manchester Experience
CSSaunders
 
Joining up what we've got or designing for what is needed?
Joining up what we've got or designing for what is needed?Joining up what we've got or designing for what is needed?
Joining up what we've got or designing for what is needed?
CSSaunders
 
Networked policing: learning and working across organisational boundaries to ...
Networked policing: learning and working across organisational boundaries to ...Networked policing: learning and working across organisational boundaries to ...
Networked policing: learning and working across organisational boundaries to ...
CSSaunders
 
A whole family approach to tackling domestic abuse
A whole family approach to tackling domestic abuseA whole family approach to tackling domestic abuse
A whole family approach to tackling domestic abuse
CSSaunders
 

More from CSSaunders (20)

Public Safety and Security in the 21st Century
Public Safety and Security in the 21st CenturyPublic Safety and Security in the 21st Century
Public Safety and Security in the 21st Century
 
Spreading innovation and learning: the role of the College of Policing
Spreading innovation and learning: the role of the College of PolicingSpreading innovation and learning: the role of the College of Policing
Spreading innovation and learning: the role of the College of Policing
 
Driving innovation with technology
Driving innovation with technologyDriving innovation with technology
Driving innovation with technology
 
How to think and act like a public entrepreneur
How to think and act like a public entrepreneurHow to think and act like a public entrepreneur
How to think and act like a public entrepreneur
 
Police culture and the psychology of fear
Police culture and the psychology of fear Police culture and the psychology of fear
Police culture and the psychology of fear
 
Cornerstone of police leadership
Cornerstone of police leadershipCornerstone of police leadership
Cornerstone of police leadership
 
How the police can work with academics to improve policing
How the police can work with academics to improve policingHow the police can work with academics to improve policing
How the police can work with academics to improve policing
 
'Teal' policing - creating a more human centric and participative culture in ...
'Teal' policing - creating a more human centric and participative culture in ...'Teal' policing - creating a more human centric and participative culture in ...
'Teal' policing - creating a more human centric and participative culture in ...
 
Evaluation tales: practical to organisational insights
Evaluation tales: practical to organisational insights Evaluation tales: practical to organisational insights
Evaluation tales: practical to organisational insights
 
Lancashire Constabulary - Innovation: a practitioner's view
Lancashire Constabulary - Innovation: a practitioner's viewLancashire Constabulary - Innovation: a practitioner's view
Lancashire Constabulary - Innovation: a practitioner's view
 
Designing collective intelligence for policing
Designing collective intelligence for policingDesigning collective intelligence for policing
Designing collective intelligence for policing
 
Overcoming risk aversion in policing
Overcoming risk aversion in policingOvercoming risk aversion in policing
Overcoming risk aversion in policing
 
How police and crime commissioners can unlock innovation
How police and crime commissioners can unlock innovationHow police and crime commissioners can unlock innovation
How police and crime commissioners can unlock innovation
 
Two cheers for evidence-based policing
Two cheers for evidence-based policing Two cheers for evidence-based policing
Two cheers for evidence-based policing
 
Future of neighbourhood_policing_presentation
Future of neighbourhood_policing_presentationFuture of neighbourhood_policing_presentation
Future of neighbourhood_policing_presentation
 
If not you who?
If not you who?If not you who?
If not you who?
 
Networked policing - the Greater Manchester Experience
Networked policing - the Greater Manchester Experience Networked policing - the Greater Manchester Experience
Networked policing - the Greater Manchester Experience
 
Joining up what we've got or designing for what is needed?
Joining up what we've got or designing for what is needed?Joining up what we've got or designing for what is needed?
Joining up what we've got or designing for what is needed?
 
Networked policing: learning and working across organisational boundaries to ...
Networked policing: learning and working across organisational boundaries to ...Networked policing: learning and working across organisational boundaries to ...
Networked policing: learning and working across organisational boundaries to ...
 
A whole family approach to tackling domestic abuse
A whole family approach to tackling domestic abuseA whole family approach to tackling domestic abuse
A whole family approach to tackling domestic abuse
 

Recently uploaded

Get Government Grants and Assistance Program
Get Government Grants and Assistance ProgramGet Government Grants and Assistance Program
Get Government Grants and Assistance Program
Get Government Grants
 
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
ehbuaw
 
The Role of a Process Server in real estate
The Role of a Process Server in real estateThe Role of a Process Server in real estate
The Role of a Process Server in real estate
oklahomajudicialproc1
 
PACT launching workshop presentation-Final.pdf
PACT launching workshop presentation-Final.pdfPACT launching workshop presentation-Final.pdf
PACT launching workshop presentation-Final.pdf
Mohammed325561
 
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
evkovas
 
PPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933FPPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933F
ahcitycouncil
 
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
ukyewh
 
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
850fcj96
 
What is the point of small housing associations.pptx
What is the point of small housing associations.pptxWhat is the point of small housing associations.pptx
What is the point of small housing associations.pptx
Paul Smith
 
PPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930FPPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930F
ahcitycouncil
 
PPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way StopPPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way Stop
ahcitycouncil
 
2024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 362024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 36
JSchaus & Associates
 
Understanding the Challenges of Street Children
Understanding the Challenges of Street ChildrenUnderstanding the Challenges of Street Children
Understanding the Challenges of Street Children
SERUDS INDIA
 
Many ways to support street children.pptx
Many ways to support street children.pptxMany ways to support street children.pptx
Many ways to support street children.pptx
SERUDS INDIA
 
ZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdfZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdf
Saeed Al Dhaheri
 
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptxPD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
RIDPRO11
 
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Congressional Budget Office
 
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
ehbuaw
 
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
850fcj96
 
Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023
ARCResearch
 

Recently uploaded (20)

Get Government Grants and Assistance Program
Get Government Grants and Assistance ProgramGet Government Grants and Assistance Program
Get Government Grants and Assistance Program
 
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
一比一原版(Adelaide毕业证)阿德莱德大学毕业证成绩单
 
The Role of a Process Server in real estate
The Role of a Process Server in real estateThe Role of a Process Server in real estate
The Role of a Process Server in real estate
 
PACT launching workshop presentation-Final.pdf
PACT launching workshop presentation-Final.pdfPACT launching workshop presentation-Final.pdf
PACT launching workshop presentation-Final.pdf
 
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
一比一原版(WSU毕业证)西悉尼大学毕业证成绩单
 
PPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933FPPT Item # 6 - 7001 Broadway ARB Case # 933F
PPT Item # 6 - 7001 Broadway ARB Case # 933F
 
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
一比一原版(QUT毕业证)昆士兰科技大学毕业证成绩单
 
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
如何办理(uoit毕业证书)加拿大安大略理工大学毕业证文凭证书录取通知原版一模一样
 
What is the point of small housing associations.pptx
What is the point of small housing associations.pptxWhat is the point of small housing associations.pptx
What is the point of small housing associations.pptx
 
PPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930FPPT Item # 5 - 5330 Broadway ARB Case # 930F
PPT Item # 5 - 5330 Broadway ARB Case # 930F
 
PPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way StopPPT Item # 8 - Tuxedo Columbine 3way Stop
PPT Item # 8 - Tuxedo Columbine 3way Stop
 
2024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 362024: The FAR - Federal Acquisition Regulations, Part 36
2024: The FAR - Federal Acquisition Regulations, Part 36
 
Understanding the Challenges of Street Children
Understanding the Challenges of Street ChildrenUnderstanding the Challenges of Street Children
Understanding the Challenges of Street Children
 
Many ways to support street children.pptx
Many ways to support street children.pptxMany ways to support street children.pptx
Many ways to support street children.pptx
 
ZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdfZGB - The Role of Generative AI in Government transformation.pdf
ZGB - The Role of Generative AI in Government transformation.pdf
 
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptxPD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
PD-1602-as-amended-by-RA-9287-Anti-Illegal-Gambling-Law.pptx
 
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
Effects of Extreme Temperatures From Climate Change on the Medicare Populatio...
 
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
一比一原版(UOW毕业证)伍伦贡大学毕业证成绩单
 
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
快速制作(ocad毕业证书)加拿大安大略艺术设计学院毕业证本科学历雅思成绩单原版一模一样
 
Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023Opinions on EVs: Metro Atlanta Speaks 2023
Opinions on EVs: Metro Atlanta Speaks 2023
 

Robert Brooks, PwC

  • 1. Using big data and predictive analysis Robert Brooks & Matthew Tomlinson www.pwc.com
  • 2. PwC Agenda The Background The Key Requirements What is it? What is needed to make it work? The Application How have we used in the past?
  • 3. PwC Background What is Data and Predictive Analytics? Data mining Future probabilities and trends 3
  • 4. PwC Data, analytics, technology and information management are all evolving at a rapid pace that is set to accelerate in the future… and it will spare no industry 1980’s 1990’s 2000’s 2010+ 1970’s Reports OLTP Punchcards Data Processing Decision Support Websites Audio Finance Management Analyst Model f(x) X1 X2 X3 Y1 Y2 Multivariate Analysis Business Intelligence Predictive Modeling Information Worker Simulation & Visualization Social Media The Data Scientist Embedded Analytics Mobile The Data Warehouse The Data Warehouse Appliance Big Data RDBMS Smart Phones & Tablets Increasing pace of evolution Background Advances in Data & Analytics over time Access to a large wealth of modelling algorithms and techniques Cheap(er) storage and computing power (e.g. cloud based solutions) Exponential development of data available (internal and external to organisations) A significant change in paradigm: 4
  • 5. PwC Background Policing data 5 of staff records 1,000s of addresses millions of victims millions of ANPR hits billions of vehicle records 100s of phone records 100,000s of financial records 100,000s of offender records 100,000s of witness statements millions of intelligence reports 100,000s of calls millions of crime reports millions
  • 6. PwC Background Internet of Things Converging and connected technology… 6 Smart devices Sensors Biometrics Wireless Connectivity Nanotechnology Analytics Robotics • A multi-trillion dollar emerging industry • 50 billion connected devices by 2020, generating 40k exabytes of data • 54% of global top performing companies are investing more in sensor technologies • Identified by WEF as a phenomenon that will dramatically transform economic activity (including insurance) Wearables Sources: PwC Digital IQ survey, IDC, Business Insider, World Economic Forum Data storage
  • 7. PwC Background Creating the internet of…everything! 7 *50 billion connected devices by 2020, generating 40k exabytes of data Smart sensors & connected devices everywhere*
  • 8. PwC Background What is predictive modelling? • Using past data to find patterns • Most well known applications is credit scoring • Statistical models used to segment areas to together • Principally using GLM (generalised linear modelling) • Evolving data science towards algorithmic Machine Learning • Who • When • What • To which group should we … 8 Predictive models Questions
  • 9. PwC Background Types of machine learning 9 Supervised Learning: pre-labelled data trains a model to predict new outcomes Example: Sorting LEGO blocks by matching them with the colour of the bags Unsupervised Learning: Non-labelled data self organises to predict new outcomes (e.g. clustering) Reinforcement Learning: feedback to algorithm when it does something right or wrong Example: Child gets feedback ‘on the job’ when it does something right or wrong
  • 11. PwC Key requirements What is needed to make it work? The question you are try to answer Data Tools and systems 11
  • 12. PwC People Culture Senior buy-in and support Ensure clear communication Ensure outputs are simple and easy to interpret Skillset Processes Identifying the right individuals Establish training Collaboration including experts in other areas The Key Requirements Systems
  • 13. PwC Response Integrate with existing processes Keep the output simple Understand the limitations Calculation Key variables and correlation Business and expert judgement and challenge Ethics on using personal data The Key Requirements People Processes Systems
  • 14. PwC Software Consider users Start with a proof of concept Consider open-source Data Merging multiple datasets Align with other analytics/ business intelligence Consider sources: Direct, Indirect and External The Key Requirements People Processes SystemsPeople
  • 15. PwC The Application How have we used in the past? 15
  • 16. PwC The Application Predictive models: Professional Gamblers What’s the problem? Tighter regulation and smaller profit margins require betting companies to be more selective about their customers. How we helped? 16 Identify the customer Determine the cut-off Understand the customer
  • 17. PwC The Application Predictive models: Predictive Asset Maintenance What’s the problem? A power company needs to reduce the amount of network downtime from assets that fail. How we helped? 17 Highlight assets with a high risk of failure Integrate with existing maintenance schedule Use real-time data feeds
  • 18. PwC The Application Predictive models: Talent retention What’s the problem? A media company wanted to understand and manage the loss of talent in the organisation. How we helped? 18 Predict those at high risk of leaving New performance management system Targeted interventions
  • 20. Questions? This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2016 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers LLP which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity. Robert Brooks T: 020 7212 2311 M: 07725 706822 robert.j.brooks@pwc.com Rob Brooks FIA Associate Director, Actuarial Services Matthew Tomlinson T: 0117 309 2538 M: 07843 372011 matthew.x.Tomlinson@pwc.com Matthew Tomlinson Senior Associate, Data Assurance & Analytics