This document discusses how data science can catalyze digital transformation. It begins by defining data science and digital transformation, noting that digital transformation provides the foundation for data science enablement. Several challenges of digital transformation are outlined, including increasing competition, changing consumer behavior, and legacy technical and cultural issues. The presentation argues that data science can help address these challenges by leveraging customer data to personalize engagement across channels. Specific data science techniques are described, such as propensity modeling, content personalization, social media interaction analysis, text analysis, and image/video analysis. Current limitations of these approaches are acknowledged, and the document concludes by emphasizing the relationship between data science and digital transformation.