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Deploying AI Applications in Enterprises:
Challenges and Lessons Learnt
AI Expo - Berlin
Dr. Anand S. Rao – Global AI Lead, PwC Data& Analytics
www.pwc.com/analytics
June, 2017
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Future is Now Challenges Case Studies Next Steps
Today’s discussion
PwC Artificial Intelligence – AI Expo 3Artificial Intelligence
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The growing sophistication of AI and machine learning technologies
are transforming our lives – both as a consumer and as an enterprise
ACT: Artificial Intelligence is
equaling or surpassing
humans in a number of other
tasks – playing games, driving
cars, recommendations
(movies, books, finance,
research) etc.
THINK: AI is helping us do tasks
faster, better and cheaper –
Automated Intelligence; helping
us make better decisions –
Augmented Intelligence, or even
taking over what we do –
Autonomous Intelligence
SENSE: Artificial
Intelligence is becoming
ubiquitous intelligence with
the ability to see, hear, speak,
smell, feel, understand gestures,
interface with your brain, and
dream
PwC
AI covers a wide range of capabilities that spans the foundational, cognitive,
system, and sensory layers
Machine
Vision
Natural
Language
Audio &
Speech
Navigation Visualization SENSORY
LAYER
Knowledge
Representation
Reasoning
Planning &
Scheduling
Machine
Learning
Deep
Learning
COGNITIVE
LAYER
Robotic
Process
Automation
Deep
Question &
Answering
Machine
Translation
Collaborative
Systems
Adaptive
Systems
SYSTEM
LAYER
Statistics Econometrics Optimization
Complexity
Theory
Computer
Science
Game
Theory
FOUNDATION
LAYER
What is Artificial Intelligence?
Artificial Intelligence is defined as the theory and development of computer systems that perform tasks that
normally require human intelligence such as speech recognition, decision making, visual perception,
learning etc.. AI Areas (Not Exhaustive)
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Future is Now Challenges Case Studies Next Steps
PwC
Challenges facing enterprises in implementing AI
Too many starting points
Not knowing where to start
01
Overestimating the short-term
Underestimating the long term02
Too much data
Not enough relevant data
03
PwC
Automation
Augmentation
PwC
More than
1,600+ AI
start-ups &
still growing
PwC
Alexa, where is Berlin
Alexa, What was the answer to
my previous question
Berlin is the capital of
Germany
Sorry, I don’t know that
PwC
83% - Chevrolet SS
12% - Chevrolet Impala
5% - Chevrolet Cruze
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Took less than 3 months for 1 FTE to build a
DeepStyle model for cars based on GoogLeNet
PwC
From Segmentation.network
Microsoft’s COCO Image
recognition Project
• Used 328,000 photos from
Flickr
• Used Amazon’s Mechanical
Turk to have humans
identify each object, label
them and draw a boundary
• Total of 70,000 human
hours to prepare the dataset
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Future is Now Challenges Case Studies Next Steps
PwC Artificial Intelligence – AI Expo
PwC has worked with a number of clients across all sectors to solve
challenging problems for them using AI
Example Recent PwC AI Projects
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Aerial Image Analytics
Applies deep
learning to images
of property (e.g.
cars or buildings) to
automate risk and
loss assessment
2
Smart Coolers
Uses a connected
network of sensors
to derive valuable
insights about their
surroundings and
activities of those
within it
3
NLP for Cancer
Research
Uses natural
language
processing and
question-answering
systems to improve
quality of patient
care
4
Personal Mobility
5
Speech Recognition
for Sales
Applies a suite of
deep learning
algorithms to convert
call center data into
text, which can then
be analyzed using
NLP techniques
6
Financial Advisor
Support
Uses agent-based
modeling to
simulate household
financial security
under a range of
scenarios to
provide advice
7
Predictive
Maintenance
Detection and
prediction of machine
failures and tool
fractures using
statistical and
machine learning
techniques
Uses agent-based
modeling to run
over 200k
strategies to create
a business unit
focused on ride
share and
driverless cars
PwC
PwC
PwC
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Ongoing monitoring of construction activity using drone video analysis
and deep learning
Project: Capture and assess drone images from construction environment The Path to Value...
OriginalCroppedImageModelOutput
Extend image analysis to object
detection and semantic
segmentation
Increase number of drone runs to
collect image time-series
Track volume of high value
materials usage
Reduce risks and enhance return
on capital investment projects
Add additional data types (e.g.,
thermal, etc.)
Key:
Background Trees
Asphalt
ConcreteCars
Reinforcement
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PwC Artificial Intelligence – AI Expo
Improving sales force effectiveness using audio deep learning
Project: Speech-to-text and Natural Language Understanding The Path to Value...
Use deep learning algorithms to
understand emotion and content of
voice calls
Combine audio learning with
natural language processing &
other structured data
Improve customer satisfaction,
increase cross-sales, and sales
practices
Fundamentally redesign customer
sales and customer service
functions
Integrate with call center and
customer relationship management
systems
20
Angry/Aggressive Calming/Soothing
4
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Strategic analysis of ‘Personal Mobility’ and Autonomous Vehicle
Adoption using collaborative agents and simulation
Project: Simulate adoption of personal mobility solutions The Path to Value...
Simulate a million ‘consumer’
agents and their purchase choices
based on causal reasoning
Run over 200K go-to- market
scenarios to prescribe the right city,
pricing, and # of vehicles
Personal mobility as a service
disrupting the transportation
sector
Incorporate real-time sensor data
from city and vehicles
Vehicle Fleets
(Driverless, Electric,
Sharing)
Simulating demand, charging and utilization by
geography
Modeling demand for vehicle miles travelled
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PwC
Smart Manufacturing Analytics Platform to enhance the
manufacturing process
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Technology
Data
Analytics
Predictive Maintenance
Predict tool defects and machine
downtimes before they happen to take
proactive maintenance actions.
Real-time Monitoring
Process production sensor data in
real-time from machines to the global
reliability portal.
Improved Product Quality
Increase product quality and reduce
waste and costs by analyzing sensor
data in the production process.
Quality Rating Platform
Standardize, simplify and automate
the regular reporting process of
supplier quality data.
Location-Based Solutions
Record, analyze and visualize position
and movements of any resources in
real time to improve shop floor and
logistics efficiency
Cloud Platform & Services Big Data Services Visualization Tools Collaboration & Workflows
Risk factors
Downtimes, bottlenecks, quality etc.
Plant and supplier KPIs
OEE, on-time delivery, output volume, etc.
Production data
Utilization, quality, setup time, etc.
Sensor data
Temperature, vibration, pressure, etc.
Statistical Modeling Machine Learning Simulation Optimization
Global Information and Reliability Portal
Get a 360°view over all plants, KPI’s, maintenance alerts and real-time production data.
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PwC
Manufacturing Analytics Solutions
Friedrichshafen AG – Machine Learning & Predictive Maintenance
Very good, valuable, and relevant insights have been gained using
Machine Learning – many of the findings are new and unexpected
and give concrete leads for further investigation.
Dr. Bernhard Rank
Senior Manager Gear Quality
ZF Friedrichshafen AG
“
Microsoft Azure cloud
services
Improved production
efficiency.
Agile process model.
Client Challenge
• Today, the client is a quality leader in the production of
gearboxes and wants to maintain this position by exploring and
implementing for promising machine learning approaches to
increase production quality and efficiency.
• The production process includes complex tasks and different
types of machines. Overall Equipment Effectiveness (OEE) is
affected by unexpected tool fracture and undue maintenance
tasks.
• Sensor data from the production process is available, but
current analytic capabilities limit the usage of large datasets,
resulting in less insights.
Statistical methods &
ML techniques.
Project Outcome
• Deep insights concerning machine failures and tool fracture have been gained
and a detection and prediction model have been created.
• The detection algorithm is able to detect 99% of all tool fractures in real-time.
• Boundary values for sensors can be adjusted dynamically, making time
consuming manual updates unnecessary.
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Five key success factors to derive maximum benefits
from Artificial Intelligence, big data & analytics
Start from business
decisions
Demonstrate value through
pilots before scaling
Fail forward – test
and learn culture
Address ‘big data’ –
don’t forget ‘lean’ data
Blend intuition and data-
driven insights
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Four key areas of Artificial Intelligence have matured and are being increasingly
adopted by vendors and enterprises
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• Supervised machine learning
• Unsupervised machine learning
• Convolutional neural nets, LSTM
• Generative Adversarial Networks
• Deep learning for text, voice, images, video
• Robotic process automation
• Cognitive/Intelligent process automation
• Process mining and learning
• Chatbots
• Virtual assistants
Artificial
Intelligence
• Information retrieval
• Question & Answering systems
• Language generation
• Speech-to-text and text-to-speech
• Machine translation
• Agent-based modelling
• Social simulation
• Reinforcement learning
• Management cockpits
• Collaborative systems
PwC Artificial Intelligence – AI Expo
Four Steps to establishing AI within your Enterprise
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Step 1: Develop an AI Strategy that is aligned with your overall business vision
and objectives.
Step 2: Develop an AI capability across the enterprise in the relevant
assisted, augmented and autonomous intelligence.
Step 3: Institutionalize the portfolio of successful AI capabilities by embedding
analytics in core processes, adopting cloud and open-source platforms
Step 4: Ensure appropriate governance of all forms of intelligence by
educating and changing customer and employee perception of AI
Business-Aligned AI Strategy
AI capability model
Institutionalizing AI
AI Governance & Change
Step 1
Step 2
Step 3
Step 4
PwC Artificial Intelligence – AI Expo https://pwc.mediaspace.kaltura.com/media/t/1_yee8khtl
For more information:
Anand S. Rao
(anand.s.rao@pwc.com)
Twitter: @AnandSRao
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