RightScale Conference Santa Clara 2011: Enterprises are moving to the cloud. Josh Fraser will outline how to deliver IT services faster and support line-of-business requirements better. Find out how hybrid and private cloud computing can advance your business goals. Leverage multiple resource pools and help you identify which use cases are best suited for public, private, and hybrid clouds.

1. Enterprise Cloud:
The Evolution of IT Strategy
Josh Fraser
VP, Business Development, RightScale
Watch the video of this presentation

2. 2#
Agenda
• The Enterprise Journey to the Cloud
• Look Ma, no hands!
• Finding that port in the storm
• Think globally, act locally (you’re more ready than you think)
Cloud Management Platform

3. 3#
Tidal Shift in Computing
Cloud Management Platform

4. 4#
Tidal Shift in Computing
• Built for traditional apps
• Scale vertically
• High IT Management overhead
Cloud Management Platform

5. 5#
Tidal Shift in Computing
• Built for traditional apps • Built for next-gen apps
• Scale vertically • Scale horizontally
• High IT Management overhead • Low IT Management overhead
Cloud Management Platform

6. 6#
Every
Company Not
Every
App
Cloud Management Platform

7. 7#
IT and Evolution of Infrastructure
Private / Multi-Cloud
Public + Private
Standardization
Extensible toolset
Visibility
Users Accounts Billing Security
Abstraction / Automation
API / Config Management
Public Cloud
Dynamic/Elastic/Pay per Use
Virtualization
Increase utilization
Consolidation
Physical infrastructure
Traditional IT
Siloed/over capacity/server sprawl
Cloud Management Platform

8. 8#
IT and Evolution of Infrastructure
Private / Multi-Cloud
Public + Private
Standardization
Extensible toolset
Visibility
Users Accounts Billing Security
Abstraction / Automation
API / Config Management
Public Cloud
Dynamic/Elastic/Pay per Use
Virtualization
Increase utilization
Consolidation
Physical infrastructure
Traditional IT
Siloed/over capacity/server sprawl
Cloud Management Platform

9. 9#
IT and Evolution of Infrastructure
Private / Multi-Cloud
Public + Private
Standardization
Extensible toolset
Visibility
IT Ops Users Accounts Billing Security
Tightly Controlled
Abstraction / Automation
API / Config Management
Public Cloud
Dynamic/Elastic/Pay per Use
Virtualization
Increase utilization
Consolidation
Physical infrastructure
Traditional IT
Siloed/over capacity/server sprawl
Cloud Management Platform

10. 10#
IT and Evolution of Infrastructure
Private / Multi-Cloud
Public + Private
Standardization
Extensible toolset
Outside of IT Ops
Visibility
Users Accounts Billing Security
Abstraction / Automation
API / Config Management
Public Cloud
Dynamic/Elastic/Pay per Use
Virtualization
Increase utilization
Consolidation
Physical infrastructure
Traditional IT
Siloed/over capacity/server sprawl
Cloud Management Platform

11. 11#
Top Drivers for cloud projects
Cloud Management Platform

12. 12#
IT and Evolution of Infrastructure
Private / Multi-Cloud
Public + Private
Need to get to here Standardization
Extensible toolset
Visibility
Users Accounts Billing Security
Abstraction / Automation
API / Config Management
Public Cloud
Dynamic/Elastic/Pay per Use
Virtualization
Increase utilization
Consolidation
Physical infrastructure
Traditional IT
Siloed/over capacity/server sprawl
Cloud Management Platform

13. 13#
So what’s the problem?
Top roadblocks to cloud
Cloud Management Platform

14. 14#
So what’s the problem?
Top roadblocks to cloud
Cloud Management Platform

15. 15#
Utility
What End Users See Computing
What IT/Service Chargeback/Billing
Runbook/Process Automation
Providers See
Application Lifecycle Management
Workload Management
Configuration Management
Application Streaming
Automation
OS Provisioning
Virtualization
GRID/HPC/clusters
Cloud Management Platform

16. 16#
Utility
What End Users See Computing
Chargeback/Billing
What IT Runbook/Process Automation
Application Lifecycle Management
Workload Management
Management See Configuration Management
Application Streaming
Automation
OS Provisioning
Virtualization
GRID/HPC/clusters
Cloud Management Platform

17. 17#
Look Ma, no hands!
• IT Leakage
• No operational wrapper
• No visibility or control
Cloud Management Platform

18. 18#
Perceived Solution, New Set of Problems
THEN NOW
• Procurement • Procurement
• Tightly controlled, certified and • CC & email address; minutes
compliant
Cloud Management Platform

19. 19#
Perceived Solution, New Set of Problems
THEN NOW
• Procurement • Procurement
• Tightly controlled, certified and • CC & email address; minutes
compliant
• Provisioning • Provisioning
• Tightly controlled, certified and • Customized across multiple
compliant silos
Cloud Management Platform

20. 20#
Perceived Solution, New Set of Problems
THEN NOW
• Procurement • Procurement
• Tightly controlled, certified and • CC & email address; minutes
compliant
• Provisioning • Provisioning
• Tightly controlled, certified and • Customized across multiple
compliant silos
• Governance & Control • Governance & Control
• Tightly controlled, certified and • In that cloud, what’s that?
compliant
Cloud Management Platform

21. 21#
The Answer?
Tightly integrated
vertical stacks
for private
You’re right back where you started.
Clouds can Very expensive.
limit flexibility
and choice. This is business as usual!
Cloud Management Platform

22. 22#
The Answer?
Proprietary, closed public Clouds
can be a problem.
Cloud Management Platform

23. 23#
The “Do it Yourself” Trap
• Most clouds are a set of APIs
and simple UI to launch
servers – is that what you need?
• These are basic building blocks, not a management system
• How should you spend your time?
• Managing multiple users with different levels of access?
• Configuration management and app lifecycle management?
• Track usage and costs across applications and business units?
• All the general purpose things you need to do like:
Monitoring, Alarms, Auto-scaling, etc.?
Cloud Management Platform

24. 24#
Making a mess
30 Cloud Management Platform

25. 25#
The Enterprise Journey to the Cloud
30 Cloud Management Platform

26. 26#
Goal is Workload Deployment Freedom
Application Requirements Resource
Portfolio Filter Pools
App 1 Performance App 1 Public Cloud
App 2 Cost App 2
App 3 Security App 3 Private Cloud 1
… Compliance …
Reliability Internal DC
App N App N
It’s about using multiple resource pools, not choosing one.
Cloud Management Platform

27. 27#
Finding that Port in the Storm
Source: Forrester Research
Cloud Management Platform

28. 28#
Cloud Broker
• Enable transparent elasticity management. The cloud
broker will relocate all the workloads that are suitable for the
cloud in an autonomous and proactive way — without seeking
prior approval from the end user.
Source: Forrester Research
Cloud Management Platform

29. 29#
Finding that Port in the Storm
Source: Forrester Research
Cloud Management Platform

30. 30#
The RightScale Solution
• Get Visibility
• You can’t control it so start to contain it
• Cloud-enable your infrastructure
• A true cloud, not just virtualization
• Add public cloud(s) for hybrid solutions
• Control VM sprawl
• Repeatable, template-driven process
• Stop IT leakage
• Self-service portals that combing automated provisioning and approved
configurations
• Make IT agile!
Cloud Management Platform

31. 31#
The RightScale Solution
Cloud Management Platform

32. 32#
IT and Evolution of Infrastructure
Private / Multi-Cloud
Public + Private
Need to get to here Standardization
Extensible toolset
Visibility
Users Accounts Billing Security
Abstraction / Automation
API / Config Management
Public Cloud
Dynamic/Elastic/Pay per Use
Virtualization
Increase utilization
Consolidation
Physical infrastructure
Traditional IT
Siloed/over capacity/server sprawl
Cloud Management Platform

33. 33#
IT and Evolution of Infrastructure
Private / Multi-Cloud
Public + Private
Start here Standardization
Extensible toolset
Visibility
Users Accounts Billing Security
Abstraction / Automation
API / Config Management
Public Cloud
Dynamic/Elastic/Pay per Use
Virtualization
Increase utilization
Consolidation
Physical infrastructure
Traditional IT
Siloed/over capacity/server sprawl
Cloud Management Platform

34. 34#
Visibility
Master Parent Child Accounts
GLOBAL (Master PC
Child #1
EMEA
Parent Account)
PC
Global RS Admin
Manages user accounts Child #2
and ServerTemplates for all Each group / PO can have specific
number of accounts / users pre-
Dev.
branches.
Child #3 associated … and can buy more at
Pricing pre-negotiated corporate rate
Pricing set at Global level
… pre-negotiated rates Child #4
LOB 1
apply to all child accounts
Monthly usage
Child #5 cost, associated to
account and PO-
number
Child #6
LOB 2
Makes separate PO and
Child #7 gets charged for specific
additional services (ie
education, more private
Child #8 cloud nodes etc)
Cloud Management Platform

35. 35#
Visibility
Master Parent Child Accounts
GLOBAL (Master PC
Child #1
EMEA
Parent Account)
PC
Global RS Admin
Manages user accounts Child #2
and ServerTemplates for all Each group / PO can have specific
number of accounts / users pre-
Dev.
branches.
Child #3 associated … and can buy more at
Pricing pre-negotiated corporate rate
Pricing set at Global level
… pre-negotiated rates Child #4
LOB 1
apply to all child accounts
Monthly usage
Child #5 cost, associated to
account and PO-
 Infrastructure Audits number
Child #6
 User Audits
LOB 2
 Cost Tracking Makes separate PO and
Child #7
 Single Billing gets charged for specific
additional services (ie
education, more private
Child #8 cloud nodes etc)
Cloud Management Platform

36. 36#
myCloud Engagement Phases
• Basic myCloud Pre- • Production
implementation for applications running
non- Production Pilot at-scale on multiple
production, evaluatio resource pools
n purposes
• Expanded footprint
to run validate
myCloud Get production loads and myCloud
Started integration points Production
Cloud Management Platform

37. 37#
Standardize and Control VM Sprawl
Cloud Management Platform

38. 38#
Deliver Compete Solutions
Cloud Management Platform

39. 39#
Tap into a powerful multi-cloud API
Cloud Management Platform

40. Thank You!
josh@rightscale.com