Cloud Computing: usos e tendências

Tendências de Cloud Computing
O futuro da Computação em Nuvem no Brasil

Cezar Taurion
Gerente de Novas Tecnologias/Technical Evangelist
ctaurion@br.ibm.com

© Copyright International Business
Machines Corporation 2011. All rights reserved.

Todo mundo fala de cloud...

IM AR © Copyright IBM Corporation 2011

Gartner 2010 CIO review


The Hype Cycle for Cloud Computing, 2010

Source: “How Web and Cloud Computing Will Drive Your IT Strategies,” Gartner Webinar, Nov. 3, 2010

Will cloud computing be “the most seismic disruption the IT
industry has ever seen”? The Jury’s Still Out !

Statement: Cloud computing will be the most
seismic disruption the IT industry has ever seen
Cloud is still fairly embryonic
Therefore, some people have
%
Strongly agree 6 doubts, others much more
Evangelists and believers bullish
Agree 30
Continued debate on the long-
Neither agree nor
30 The undecided term significance of cloud
disagree

But net net of discussions:
Disagree 30
Cloud will be a “game
Doubters and sceptics
Strongly disagree 4
changer”

Don't know / Not
applicable
1

Source: UKI Web Suvey “The Wisdom of Clouds”, n=81


A cloud computing primer – your 60 second guide

A new model of IT Key ingredients:
delivery and •elasticity
Start consumption… …inspired by internet •PAYG
services in the •on-demand self-service
consumer space

Analogies - electricity Evolutionary, not A “confluence of
generation revolutionary – time technologies” –
and The sharing, hosting, ASP virtualization, SOA,
Model-T Ford multi-tennancy

Variants – public, Get to Near-term adoption
private, hybrid, know overstated, long-term
community, ? the impact underestimated – Finish
G-cloud add to Cloud all bets are off !
confusion stack


Cloud Service Types

Source: “Government in the Cloud” Gartner Webinar, Sept. 8, 2010

A range of deployment options

Private Hybrid Public

IT capabilities are provided Internal and external IT activities /
“as a service,” over an service delivery functions are
intranet, within the enterprise methods are provided “as a
and behind the firewall integrated service,” over the
Internet

Enterprise Users
Enterprise Enterprise Enterprise
data center data center A B A B

Private cloud Managed Hosted private Member cloud Public cloud
private cloud cloud services services

Private Third-party operated Third-party owned Mix of shared and Shared resources
On client premises Client owned and operated dedicated resources Elastic scaling
Client runs/ manages Mission critical Standardization Shared facility and staff Pay as you go
Packaged applications Centralization Virtual private network Public Internet
Security (VPN) access
High compliancy
Internal network Subscription or
Internal network membership based


Based on the utilization of public and private cloud across workloads,
many large enterprise clients will develop a hybrid cloud strategy

“Hybrids will dominate - clients need a strategy to target public and private
offerings wisely, Play on both sides; connect them “ - IDC June 2010

Source: IDC The Maturing Cloud- F. Gens June 2010
9 IM AR © Copyright IBM Corporation 2011

Cloud Computing Definition

Cloud computing is a new consumption
and delivery model inspired by consumer
internet services and driven by client needs Usage
Tracking Web 2.0

Cloud computing has 5 key characteristics: End User Focused

1. “Always on” network access Service
Virtualization
2. On-demand self-service Automation
3. Location independent resource pooling
4. Rapid elasticity – grow & shrink easily
5. Flexible pricing models

Reduced
… to free your budget for new investments and
Virtualization Standardization Automation speed deployment of new
Self Service costs
capabilities. Increasing Increasing
quality flexibility


Cloud computing holds the promise of reducing IT operating costs… which
means, clients can do more with less
Reduced

VIRTUALIZATION
+ STANDARDIZATION
+ AUTOMATION
= costs
Increasing Increasing
quality flexibility

….leverages virtualization, standardization and automation to free up operational budget for new investment

Capability From To

Server/Storage Utilization 10-20% Cloud is a synergistic fusion which 70-90%
accelerates business value across a
wide variety of domains.
Self service None Unlimited

Test Provisioning Weeks Minutes

Change Management Months Days/Hours

Release Management Weeks Minutes

Metering/Billing Fixed cost model Granular

Payback period for new
Years Months
services

Legacy environments Cloud enabled enterprise


Business Case Results:
IBM Technology Adopter’s Portal (IBM TAP)
Without Cloud With Cloud IBM TAP is an ideal
100% New Liberated funding environment for private cloud
Development for new
development,
implementation
Software Costs trans-formation Strategic
investment or Change By implementing virtualization
direct saving Capacity
and automated provisioning,
Power Costs
TAP was able to:
Current Reduce from 488 servers to 55
IT
Labor Costs Deployment (1x)
Spend
(Operations and Reduce from 15 admins to 2
Software Costs
Maintenance)
Reduce hardware, power, and
Hardware,
labor costs 83.8%
Power Costs
( - 88.8%) labor & power
Hardware Costs
savings Clients who have already
(annualized) Labor Costs
( - 80.7%)
reduced annual adopted virtualization and
cost of
Hardware Costs operation automated provisioning will
( - 88.7%) by 83.8% see different results
Note: 3-Year Depreciation Period with 10% Discount Rate


Case Study: Retail Bank

Benefits
Improved time to market, higher
quality and reduced costs –
with a payback period of 10 months
Business Challenge
Creating custom configurations reliably for Projected Business Case Results
testing business applications was difficult Overall Savings: $2.2M
and resource intensive.
(over 3-year period)

Solution Payback Period: 10 months
Net Present Value (NPV): $1.5M
Created a self-service, flexible and secure
environment for use by internal Return On Investment (ROI): 435%
developers and testers worldwide to
develop, port, test and validate their
software on standard systems and
middleware.


Advanced cyber security Achieving new levels
and analytics capable of of situation awareness
protecting sensitive data Real time processing of sensors,
MOCA (Mission Oriented Cloud monitors and devices
Architecture) provides a leap ahead
in technology for Air Force network Enhanced security, policy
situational awareness and cyber management and compliance
defense within a hardened cloud management
infrastructure

Bechtel – Modernizing the Computing Environment

Infrastructure-to-applications overhaul of technology environment – green field
approach
Objective: provide secure, ubiquitous, simplified, rapidly deployable access to
corporate and customer information for any user anywhere
‘Consumerization of the computing environment’ – serving up in house
applications on-demand
Approach: compare Bechtel to 18 companies with infrastructure built in the
Internet era – primarily consumer companies – study began in spring of 2006

http://www.cio.com/article/453214/Cloud_Computing_to_the_Max_at_Bechtel

Source: CIO Computing, November 2008


Bechtel’s New Benchmarks

COMPANY TECHNOLOGY BENCHMARK WHAT BECHTEL LEARNED

COMPANY BECHTEL

Data Centers located where there is
Wide-Area Network $10-$15 per megabit $500 per megabit
already a lot of bandwidth lowers
cost and bring data to the network

1 System 1 System
Built whatever, whenever, wherever
Servers Administrator per Administrator per business wanted. Google
20,000 servers 100 servers
standardized server infrastructure

Storage costs 15 Storage costs $3.75 Storage was 'cheap' because storage
Virtualization cents per gigabyte per gigabyte per was virtualized and more highly
per month month utilized

230 Applications up
1 Application for 1 Converting 50 most heavily used
to 5 versions each;
million users. applications into single instance
Applications Upgrades and
Upgraded 4 times software as a service apps run from
training were
per year a Google like portal
constant



Bechtel – Project Services Network (PSN)
Built three new standardized datacenters

Using virtualization – 70% utilization

Reduced physical datacenter space from 30,000 to couple thousand square feet

50% to 60% users on new environment with 10 times the capacity on the network

Paid for by reallocation of budgets used for refresh and maintenance

Targeted 50 of most heavily used applications to convert and certify to be offered on internal cloud (through Internet-based portal technology)

80% users not doing heavy transactions – looking for information – drove objective to create Google-like experience – smaller pieces of
application available

Rewriting some applications

Transitioning legacy systems using virtual application server from Citrix

Designing for highly virtualized environment

One of biggest challenges is getting IT people to accept the changes


1
9

Cloud computing allows companies to rethink IT
and reinvent the way they do business Smarter Healthcare Smarter Education
Smarter Finance Smarter traffic

Reinvent Business
• Faster time to market for new services
Bu • Increased focus on differentiated processes
sin
e ss • Meet changing customer expectations,
t ran direct access to technology
sfo

Transformation
rm
Efficiency

a ti
on
t hro
ug
h ind
u str
Rethink IT y
• Rapidly deliver services
• Integrate services across cloud environments
• Increase efficiency

Economics of computing are changing

Seismic Shifts: What the Industrial Revolution has to do
with the Evolution of Modern IT
Industrial Revolution – no single event, but an evolution of events and inventions over many decades
Standardized processes in product manufacturing brought about significant changes in labour
Cloud is the “Spinning Jenny” or “Watt’s Steam Engine” of its time: an essential part to the history of IT,
but only a part of a much wider narrative
How this narrative will play out over the next decade really is anyone’s guess
There will be winners and losers

Mainframe Era PC / Client-Server Era The Network Era Cloud Computing Era

1960s 1970s 1980s 1990s 2000s 2010s+

In just the last decade, we’ve moved from static websites and slow internet modem dial-
up to $$$Bn e-commerce, pervasive mobile and “tweeting” the world! In the next
decade, we may have witnessed a dramatic transformation in the way IT is bought /
consumed, to a highly flexible, pay-as-you-go, standardised model. All bets are off !


Cloud Computing: Threat or opportunity for the CIO?

CIOs are worried that Cloud will bring about disruptive change to IT Operations

Line-of-business units going to “public cloud providers” for IT instead
Disintermediation of the traditional IT team
As some have said, it is “Client / Server all over again”

CIOs need to embrace the change, not resist it

Understand the benefits of cloud, as well as its drawbacks
Understand the public cloud providers capabilities and include these services in IT
offerings as it makes sense

With an IT strategy that embraces Cloud, CIOs can better satisfy their customers

Improves visibility of IT use, more responsive, simpler, cheaper
Requires an overall strategic vision with pragmatic, evolutionary approach
Increases range of services, applications, and capabilities available to clients


How can clients think about their cloud journey?

Build
Design and construct
Quality assurance (test)
Security and compliance
Lifecycle management
Plan
Understand strategic direction
Analyze workloads
Determine delivery model
Define architecture
Build the business case Deliver
Deploy
Consume
Manage
Optimize


Create a roadmap for cloud as part of the existing IT optimization
strategy

Standardize
and automate
Standardize services
Virtualize Reduce deployment
cycles
Remove physical Enable scalability
Consolidate resource boundaries Flexible delivery
Increase hardware
Reduce infrastructure utilization
complexity Reduce hardware
Reduce staffing costs
requirements Simplify deployments
Manage fewer things
better
Lower operational costs


Adoption of cloud computing will be workload driven
Workload characteristics determine standardization

Test for Standardization Examine for Risk Explore New Workloads
Web infrastructure Database High volume, low cost
applications Transaction processing analytics
Collaborative infrastructure ERP workloads Collaborative Business
Development and test Networks
Highly regulated workloads
High Performance Industry scale “smart”
Computing ... applications
... ...


We believe there are 6 key steps to a Cloud strategy

Create IT Roadmap Assess Workload Determine the Cloud
Delivery Model
Standard

E-Mail, Software Enterprise
Collaboration Development
Workload

Hybrid
Cloud
Data
Private Test and Pre-
Intensive
Cloud Production Trad
Processing
e
Custom

m

Trad IT Private Public
Ti

IT
Hybrid
Database ERP
Capital Rent
Financial

Define Business Value
Establish Architecture Implement Cloud
End Cloud Service
Users, Services Planning
Operators
Platform & Computing
Software Applications Infrastructure
Service
Role Definition
Based Platform Bus
Access
Tools
Email
Service Apps
Infrastructure Publishing
Tools

Sys
Service BPM Systems Storage
Service Cloud Platform Fulfillment & Mgmt
Catalog Config Tools
BSS
Operational Service
Console
OSS
Reporting & Info Web
Analytics
Mgmt Svr Network


Public - Private Cloud Continuum

Source: “Government in the Cloud” Gartner Webinar, Sept. 8, 2010

Which aspects of your IT portfolio have an affinity for Cloud?

Cloud as a supplement where risk and migration cost
may be too high
Database
Transaction processing
ERP workloads
Highly regulated workloads

Can be standardized for cloud
Web infrastructure applications
Collaboration infrastructure
Development and test
High Performance Computing

Made possible by cloud
High volume, low cost analytics
Collaborative Business Networks
Industry scale “smart” applications

28 IM AR © Copyright IBM Corporation 2011
28

Which aspects of your IT portfolio have an affinity for Cloud?

The Cloud-Affinity of existing applications depends on multiple factors:
Compliance and cross-border issues, site-dependency (for performance or data size), app-
specific benefits of migration, and the ease and cost of migration.

Low Cloud affinity

High Cloud affinity

Analysis of IBM Americas’ internal applications*


Clients will adopt cloud computing based on workload affinity.
Higher Gain From External Cloud

Numerical Collaboration
SME
ERP/SCM/CRM [Low Data/Compute]

Data Warehousing Web Serving

Numerical
Start Here
Higher Pain To Data Mining Virtual Desktop
[High Data Transfer]
Cloud Delivery Application Dev’t.
Systems Mgmt.
& Test
File & Print Lower Pain To
LE - ERP/SCM/CRM Cloud Delivery
LE - Transaction “Virtualized Traditional” Architecture
Processing “Database Centric” Architecture
“Content Centric” Architecture
“Loosely Coupled” Architecture
“Storage - Analytics” Architecture

Lower Gain From External Cloud
30

Cloud Computing can be implemented in many different ways

Private Cloud Public Cloud
Client owned and managed Service provider owned and managed
Access limited to client and its partner Access by subscription
network
Delivers select set of standardized business
Drives efficiency, standardization and process, application and/or infrastructure
best practices while retaining greater services on a flexible price per use basis
customization and control

Customization Cloud Standardization
Services
Efficiency Capital Preservation
Cloud
Security and Privacy Computing Flexibility
Model
Availability Time to Deploy


Workloads and types of Clouds in-demand today

Top private workloads Top public workloads

Data mining, text mining, or other analytics Audio/video/Web conferencing
Security Service help desk
Data warehouses or data marts Infrastructure for training and demonstration
Business continuity and disaster recovery WAN capacity, VOIP Infrastructure
Development & Test environment Desktop
infrastructure Test environment infrastructure
Long-term data archiving/preservation Storage
Transactional databases Data center network capacity
Industry-specific applications Server
ERP applications
Database- and application-oriented workloads emerge as most Infrastructure workloads emerge as most appropriate
appropriate
Private 64%
Cloud workload
preference
Public 30%
Note: Not all workloads will move to cloud!


Decide the right mix for your enterprise

Off Premises Managed
Shared Operations
Public
Delivery Models

Cloud
Off Premises Services
Dedicated

On Premises
Utility

Private Cloud
On Premises Traditional IT Services

Fixed Mixed Variable

Financial Models


A practical approach to cloud computing

Define cloud strategy and Condition the existing
roadmap infrastructure for cloud
Assess cloud deployment models, • Virtualize and automate existing
service options and workloads systems

Plan and Plan cloud strategy and roadmap • Add service management, service
catalog
Prepare Choose initial project

Start with an isolated private cloud deployment
Choose low-risk workload such as test and development
Standardize applications and systems
Pilot and
Deploy Deploy self-service portal

Roll out cloud across the enterprise
Enable additional workloads on private cloud
Add new users
Extend and Use trusted public cloud services to supplement data center capabilities
Evolve

What the Market is Telling Us
There is universal interest in cloud computing across all industries and geographies
• #1 reason to move to a public cloud is lower
total cost of ownership
Cost Take-out is
• Top reasons for moving to a private cloud
Key Driver include cost/resource efficiencies, as well as
enhancing speed and flexibility
• Security concerns are the top barrier to
adoption of both public and private clouds
Security is
• Experience managing large outsourcing
Top Concern engagements gives IBM the tools to manage
customers’ top cloud concerns
• Three distinctive end-user cloud buying
patterns are emerging: exploratory, solution-
Adoption Patterns are focused and transformational
Emerging • There are reports that public clouds are
being adopted faster than originally forecast

Industries under the • In terms of market opportunity, Financial
Services, Manufacturing, High Tech,
Greatest Pressure Government and Retail are the top five
Lead Interest in Cloud industries for cloud


Traditional sources of competitive advantage from information
technology will be eroded with the increasing adoption of cloud
computing technologies
Cloud Adoption Narrows the Sources of Competitive Advantage Conferred by IT


Top Drivers Across Verticals

Source: “Who Really Cares About the Cloud – An Industry Perspective”, Gartner, August 24, 2010

Top Drivers Across Verticals – cont.

Source: “Who Really Cares About the Cloud – An Industry Perspective”, Gartner, August 24, 2010

Growth of modern power grids and telecom networks suggests that cloud may
also become a tradable commodity due to its high economies of Scale
Due to high economies of scale cloud services may turn into a tradable commodity
Power Grids Telecom Networks Cloud Services

Control Centralized supply Global Interoperability Global Interoperability

High Economies of Scale (Expect
Commodity with Economies of Commodity with
Economics many of IaaS services to be
Scale Economies of Scale
commoditized)
With cloud computing providers
expected to grow exponentially
there will be a need for a
Managed Resources, brokerage that allows IT buyers
Greater Productivity and
Achieved Innovation and to efficiently procure services
Benefits Innovation fueled through
efficiencies through full
efficiencies Vendors will find a new channel
automation
for their products which is likely
to drive a lower Customer
Acquisition Cost
Regulatory body YES YES No


Towards “cloud utopia”: Will an IT “asset lighter” model become increasingly
common within the enterprise over the next few years?

Cloud as a disrupter
Cloud computing could potentially be the most seismic market disruption ever seen in the industry and might
be the start of the move towards “everything-as-a-service”, culminating in the “IT asset-lite” enterprise as the
de facto model

Mostly internal IT Challenge to Cloud Hype 2012 + ?
Build and manage most internal IT Elements of alternative IT “asset lighter” enterprise
IT in-house The rise in outsourcing delivery (eg SaaS) in increasingly mainstream
early phase

Pre-mid 80’s Mid-90s 2000 2010 2015

Dot Com Boom “On Demand 1.0” Economic Pressures
Application Service e-business as a A confluence of technologies
Provider (ASP) model ill- viable model (virtualization, multi-tenancy, etc.),
fated forerunner to cloud together with the economic
downturn stimulates even more
interest in cloud computing


The Impact of cloud computing is extending into the business. This
presents new opportunities and challenges…
Municipal Shared Services Cloud

Towns KVS Tax
Info-based KVS
Clients want to use cloud Composition
Acc’t
Building
Pangoo Platform
computing to transform the way Cities Multi-tenantSecurity
Subscribe Bill S4SE
Water
Tax
SCA

they do business RC2 CCMP Cloud
Assess
Assess Service
Villages NYCOM Maps Providers
RPS

Client Relation
Local Gov’ts Ecosyste
Owners
m

IBM Security IBM Cloud IBM Capabilities
Framework Security & Offerings to
Guidance Help
They want to maintain a level of
security and privacy equal to or
greater than their traditional IT Catalogues of products,
Describes the Describes the
business landscape technology landscape services and solutions
of security

And they want to do it on a way that
allows them to deliver, consume and
integrate new services consistently
and efficiently


Cloud computing and the “Perfect IT Storm”: Prepare for a very bumpy
ride in the new market norm

So what’s the biggest challenge to moving your business — or any business — to the cloud?

Cloud computing will create massive disruptions and
Cloud is the 4th major era of computing substitutions to the traditional IT paradigm
The way hardware and software markets work today (the
Brought about by a confluence of technologies way they are bought, sold, packaged, marketed and the
ecosystem that supports them), will all look very different
a decade from today
Plus, radically changing buying decisions
borne out of economic necessity
“even more for even less”

Global Spend on IT Products & Services
Global IT spend peaked sometime
consumerization of IT between 2005 and 2008. IT spend will
be on a downward trajectory over the
next decade Network Era
But, critically, net spending will be materially
lower than in the current IT paradigm IT’s New Norm
2010 +

Caused by a bundling and shared use of PC / Client-
Server Era

previously user owned / managed IT Mainframe Era

We are calling this the decomposition of
previous IT value elements
1960s 1980s 2000s 2020


Recomendo:

www.ibm.com/cloud-computing
www.ibm.com/developerworks/cloud
www.ibm.com/redbooks


Obrigado!

https://www.smashwords.com/books/view/98138

ctaurion@br.ibm.com
www.ibm.com/developerworks/blogs/page/ctaurion
www.computingonclouds.wordpress.com
Twitter: @ctaurion
Facebook, Linkedin, BranchOut


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