1. HP CLOUDSYSTEM
ENTERPRISE
The most complete, integrated platform for building
and managing clouds
Michael Zuber
©2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice

2. Business and IT are on different trajectories to cloud
• Business is adopting cloud 2.5x faster than IT
– Drivers: speed, flexibility, economics
– Developers moving to Amazon instead of internal IT
• While CIO’s are concerned about cloud risk
– 70% have security top of mind1
– 79% concerned about vendor lock-in2
– 75% demand high SLA guarantees for
performance and availability2
– 63% prefer integration of cloud IT services
and on-premises services2
1. Goldman Sachs Equity Research, January 2011
2. IDC, Enterprise Panel Survey, November 2010
2 © HP September 30,2011

3. Strategic role of IT is changing
IT becomes the builder and broker of services in a Hybrid Delivery model
TRANSFORM legacy MANAGE AND
infrastructure, applications, SECURE across
people and process legacy applications
and cloud assets
BUILD on-premises CONSUME
off-premises
cloud services
Traditional
services securely
Public
Private Virtual
Private

4. The Problem with Today’s Infrastructure…
Business selects IT planning Purchase Set up Facilities Coordinate
application meetings assets install process
•Many people
•Many steps
•Many errors Load OSs Load OS
Load VMs Set up
storage
Set up
networks
Install servers
Deploy Patch VMs, OSs, Set approvals, Test and quality Activate service Manage over
application applications Access controls lifecycle
•Much time Weeks to months
4 © HP September 30,2011

5. …Brings the Opportunity to Transform
Deliver public cloud capabilities within your own
datacenter at lower cost with better security
5 © HP September 30,2011

6. HP CLOUDSYSTEM ENTERPRISE:
SELF-SERVICE USER
Services Catalog
- Infrastructure - Applications
- Platform - Industry
Orchestrate
SECURE BROKER
BRIDGE BRIDGE
PRIVATE CLOUD VIRTUAL PRIVATE AND PUBLIC CLOUDS
INDUSTRY CLOUDS
6 HP DISCOVER 2011, © Copyright 2011 Hewlett-Packard Development Company, L.P.

7. HP CLOUDSYSTEM ENTERPRISE
Turnkey Cloud for Enterprises and Service Providers
CLOUDSYSTEM Broadest application ecosystem, leading
hypervisors, multi-OS
SELF-SERVICE USER
Unified services management across cloud &
Services Catalog traditional IT environments
- Infrastructure - Applications
- Platform - Industry
Automated, policy based application to
infrastructure lifecycle management
Orchestrate
SECURE BROKER Secure, Scalable & Extensible
BRIDGE BRIDGE
PRIVATE CLOUD VIRTUAL PRIVATE AND PUBLIC CLOUDS
Built on Converged Infrastructure
INDUSTRY CLOUDS
7 HP DISCOVER 2011, © Copyright 2011 Hewlett-Packard Development Company, L.P.

8. Introducing HP CloudSystem Enterprise
The most complete, integrated, open system to build and manage clouds
• Key differentiators
– Leverage HP Blades ecosystem and
footprint
– Single services view across
private, public and hybrid cloud
– Multi-hypervisor, multi-OS,
heterogeneous infrastructure
– Intelligent automation and lifecycle
management; application-to-
infrastructure
– Manage both Physical and Virtual
– Integrated self-service portal
– Decades of Experience with
Application Vendors
8 © HP September 30,2011

9. Create new Cloud Services with Drag and Drop Ease
Build rich new services with CloudMap™ Templates
• Create a service catalog yourself, quickly and consistently HP INNOVATION
• Import apps like Microsoft®, Oracle, SAP, and VMware
Workflows
• Offer them in a service catalog to your developers
• One Click Deployment Deployment scripts
Sizers
Best practice templates
White papers
www.hp.com/go/cloudmaps
9 © HP September 30,2011

10. CloudSystem Value: Compelling ROI
$.36/Compute Hour
$.20/Compute Hour  45% cheaper than Amazon
$/ Compute Hour
Amazon EC2
HP CloudSystem
Based on 4 chassis, 64 total blade deployment
768 VMs, ea @ 4 vCPU/8GB RAM/160GB SAN
Includes power, cooling and sysadmin labor
4 Rack Unit total footprint, 36 month support
Comparison shown based on HP list pricing
Amazon CloudSystem
Public Cloud Private Cloud 10
10 © HP September 30,2011

11. HP Cloud Management and Security
Manage and secure Cloud-based applications and infrastructure
CLOUD MANAGEMENT AND
SECURITY
SELF-SERVICE USER Service Portfolio Governance
Services Catalog
– Infrastructure – Applications
Application Readiness
– Platform – Industry
Orchestrate Service Automation
SECURE BROKER
Service Assurance
BRIDGE BRIDGE
PRIVATE VIRTUAL PRIVATE PUBLIC Threat and Risk Management
CLOUD AND INDUSTRY CLOUDS
CLOUDS
11
11 © Copyright 2011 Hewlett-Packard Development Company, L.P.
©2010 HP Confidential

12. HP Hybrid Cloud: Secure Public Cloud Bursting
Burst to public cloud providers:
• Define service components to be private, public, hybrid
• Maintain governance and compliance
• Reporting across clouds – improved visibility into public cloud resources
• Private and Public Clouds in a Single Pane of Glass
12 © HP September 30,2011

13. CloudSystem Getting Started
Getting started
1) Cloud Strategy Presentation & Virtual Demo
2) Cloud planning session, use cases and design
review – Test Drive Rapid Cloud Environment
3) TCO analysis, configuration, quote proposal
4) PO, delivery, installation, training and
acceptance
13 © HP September 30,2011

14. CloudSystem Enterprise “BEST PRACTICE” CLOUD MAPS FOR RAPID APPS DEPLOYMENT
Turn Key Private Cloud
• Best Value
• Most Secure
• Infinite Capacity
• Most Open
• Virtual and Physical
• Infrastructure and Applications
14 HP Restricted September 30,2011

15. THANK YOU

16. Cloud Maturity Scale
IT
Business
IT Service Management
Access
Cloud
Dev./Test Flexible & Intuitive
Service Consumption
Chargeback/Showback
Asset Management
Management
Consumption
Demand
SLA Management
Service
Level 3
Cloud
Service Flow Orchestration
Service Design
Service Desk/Change Mgmt
Cloud Service Orchestration
Virtualizatio
Middleware
Deployment
Deployment
Monitoring
Application
Database
Resource
SLA, Secure, Monitor, Measure,
Delivery
Assurance
n Mgmt
Security
Delivery
Service
Application Lifecycle and Service
Server
Mgmt
Mgmt
Level 2
Cloud
Multi-Tier Applications &
Management
Dev./Ops
Service Delivery
Automation
Automation
Automation
Deployment
Infrastructure
Resource Pools
Consolidate, Standardize,
Network
Storage
Supply
Cloud
Server
Level 1 Resource Management &
Storage Automation
Compute
Networking
Virtual & Physical
16
© 2011 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.

17. Build a Cloud - Standardization and Automation
Validate:
Select:
• Resources
• Resources 2
• Components 1 • Rules
• Services
• Service level
3
Build:
7 • Infrastructure
Deliver • Software
managed • Configuration
solution 6
4
Apply service 5 Identify and
templates for
map newly
monitor Populate
created services
configuration
data
Fully integrated code set & automated installation tasks with minimal configuration

18. Change in Cloud – Standardization and Automation
Validate Change:
Request Change: • Rules
• Resources 2 • Permissions
• Components 1 • Approvals
• Service level
3 Execute Change:
• Infrastructure
8 • Software
Complete • Configuration
Request
4
7 Update service
Discovery and
Document Mapping
Change 6 5
Update service Update
templates for configuration
monitor data
Fully integrated code set & automated installation tasks with minimal configuration

19. Manage in Cloud – Standardization and Automation
Match Event to
Event Trigger: 2 Policy:
• CLIP
• Rule Trigger
• Error Condition
1 • OO Flow
• Manual
• Manual 3 Validate Change:
• Rules
• Permissions
9 • Approvals
Complete Request
Execute Change:
8 4 • Infrastructure
• Software
Document Change
• Configuration
7 5 Update service
Update service 6 Discovery and
templates for monitor Mapping
Update CI data
into CMDB
Fully integrated code set & automated installation tasks with minimal configuration