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Conventions of                                                                        Digital Technology
           real media texts
                                                                                                           I MAC’S software such as
                                                                                                           Photoshop, Final Cut and live type.
AS – L.A Confidential – used the film noir generic                                                         This allowed creativity and
conventions but was able to have sub genres within.                                                        manipulation of text and images
(Good cop/Bad cop)                                                                                         through AS and A2.
                                                                                                           Video Camera (Sony)
A2 – Queens of the Stone Age – no one knows gave us                                                        Still Camera (Nikon D80)
influence for the humour within it, but allowed us to be a                                                 Web 2.0 – (www.blogger.com)
lot more creative as we had the humour convention but                                                      Flash microphone
we could enhance and change it in anyway we wanted.                                                        I movie
TDCC – I can talk, allowed us to adapt the thought beat
technique to our video as it uses it throughout.
Killers – Use of reoccurring photos across digi pak and      Creativity
advert to show comparisons.




                                                                   Prezi & Blogger.
                                                                                            Research and Planning
                                                                  AS – Set brief allowed us to be creative as it only stated to have a 2- minute
                                                                  opening film sequence so we had freedom of mise-en-scene, editing and
              Post-production                                     camera etc. but still had to stick to original conventions of the style of film we
                                                                  have chosen e.g. Film Noir or horror, use of real media texts such as L.A
                                                                  Confidential was key also.
          Garage Band
          Live type                                               A2 – We had a lot more freedom than AS so it allowed us to be a lot more
          Final Cut                                               creative within the media promo package as we could choose what genre and
          I Movie                                                 also how everything was edited and appeared. We still had to keep within the
          Photoshop                                               music genre conventions but in A2 it’s was a lot less restricted.
          Web 2.0 programmes – Blogger, Prezi
                                                                  Music Video/ Advert/ Digi pak analysis – allowed freedom within genre
                                                                  9 – Frame Analysis & audience research.

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Creativity mind map

  • 1. Conventions of Digital Technology real media texts I MAC’S software such as Photoshop, Final Cut and live type. AS – L.A Confidential – used the film noir generic This allowed creativity and conventions but was able to have sub genres within. manipulation of text and images (Good cop/Bad cop) through AS and A2. Video Camera (Sony) A2 – Queens of the Stone Age – no one knows gave us Still Camera (Nikon D80) influence for the humour within it, but allowed us to be a Web 2.0 – (www.blogger.com) lot more creative as we had the humour convention but Flash microphone we could enhance and change it in anyway we wanted. I movie TDCC – I can talk, allowed us to adapt the thought beat technique to our video as it uses it throughout. Killers – Use of reoccurring photos across digi pak and Creativity advert to show comparisons. Prezi & Blogger. Research and Planning AS – Set brief allowed us to be creative as it only stated to have a 2- minute opening film sequence so we had freedom of mise-en-scene, editing and Post-production camera etc. but still had to stick to original conventions of the style of film we have chosen e.g. Film Noir or horror, use of real media texts such as L.A Confidential was key also. Garage Band Live type A2 – We had a lot more freedom than AS so it allowed us to be a lot more Final Cut creative within the media promo package as we could choose what genre and I Movie also how everything was edited and appeared. We still had to keep within the Photoshop music genre conventions but in A2 it’s was a lot less restricted. Web 2.0 programmes – Blogger, Prezi Music Video/ Advert/ Digi pak analysis – allowed freedom within genre 9 – Frame Analysis & audience research.