New technologies and the impact on film institutions and audiences.

1. It’s effects on new industries and audiences
NEW TECHNOLOGIES

2. THE IMPACT OF NEW TECHNOLOGY
ON MEDIA INDUSTRIES
Criteria Pros Cons
Quality Quality of special effects has improved
as before it looked very unrealistic.
HD and 3D make the quality of film
better and more exciting to watch; the
3D effects currently being used are the
best they’ve ever been.
Although it’s easier to edit, even the highest
quality HD DV is not as clear as a 35mm or
70mm film.
Cost-Cutting Editing is cheaper for industries as it is
now less time consuming, cutting the
costs for the labour.
Budgets are able to be smaller now as
the change to digital cuts the expenses
of the 16mm or 35mm.
The use of computer animation has cut
the costs of hiring extras.
The use of special effects can be very
expensive.
Piracy Better quality films make piracy easier. Results in lower profit for the film industry.
Exhibition The change to digital film makes the cost
of exhibition cheaper.
Cheaper exhibition costs enable smaller
film companies to compete.
Marketing More methods of advertising the film
are available due to new technologies.
Some forms of marketing can be very
expensive, such as TV adverts.

3. THE IMPACT OF NEW
TECHNOLOGIES ON AUDIENCES
Criteria Pros Cons
Access New technology enables people to watch the film
on various devices.
Online websites enable people to watch films
illegally.
Film services such as Netflix enable people to
watch films in the comfort of your own home.
Allows people to watch films illegally.
Marketing Social media enables people to see the marketing
methods of the film companies.
The use of special effects can be very expensive.
Audience as
Producers
Results in lower profit for the film industry.