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1. Criteria Pro Con
Quality More people are likely to
want to watch films at home
if they are high quality.
Cinema’s business will go
down as no one will be going
there.
Cost-cutting More people are likely to buy
new technology if it is
cheaper.
New technology may start to
loose its value if it is easy to
purchase.
Piracy Being able to buy the dvd for
cheaper- pro for the
customers
Con for DVD industries as
their sales will go down.
Exhibition Customers will pay to go and
see films exhibited in
cinemas.
Con for online movies as
people wont watch them as
they have already seen them.
Marketing Films get promoted meaning
more people will go to see
the films
Usually small independent
films cannot market as well
as conglomerate companies.

2. Criteria Pro Con
Access Cinemas usually tend to be in
town/outskirts of town
making it easily accessible
Due to some cinemas being
in town there may not be
enough room to renovate
Marketing Makes audiences more aware
of what the film is/like
Audiences may get annoyed
if the film is advertised too
much.
Audience as producers New technology is cheaper
making it easier for amateurs
to produce films.
This takes away quality from
the major companies.