Rewarded ads: good and bad approaches. How we approach rewards ads to increase monetisation and gameplay?
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Rewarded ads are one of hottest topics in mobile gaming industry. They can bring additional stream of revenue, although they can destroy the gameplay too. How to do it well? Presentation based on examples.
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Rewarded ads: good and bad approaches. How we approach rewards ads to increase monetisation and gameplay?
- 1. Creating truly player-centric games.
- 3. Rewarded Ads: The Marriage of Engagement and Monetization Nathaniel Barker
- 4. Nate Barker Director of Business Development at Kolibri Games New York University Alumnus. Marketing at Disney Mobile and Linekong Interactive. Evangelist at Chartboost.
- 5. Our Story
- 7. • Small team • Find concept / core mechanic • Playable version • Test & iterate 8 weeks 1. Start Product Manager Engineer Designer Artist 2. Minimum product ??? • Everyone in the company • Is the gameplay fun? • Fixing bugs 3. Internal Testing Our process • Early day retention • Organic downloads • Rating & user feedback 4 weeks 4. External Testing • Add team members • Build more features • Scale with user acquisition 5. Scaling Up forever Game Team
- 8. Building a minimum viable product Basic mechanics Rough graphic concepts Iterating on graphics, mechanics, balancing Finalizing UX, graphics, mechanics, balancing
- 9. Released Idle Miner Tycoon in July 2016 Polishing and expanding the game with more than 120 updates. LiveOps or “Games as a service”
- 10. 1 Development Sprint 1 Week Planning Developing Testing 1 Update Update Policy
- 11. Our Games
- 12. Casual / Hyper Casual Strong social mechanics Meta Game Long-term retention Easy to pick up Easy to play Mid-core Idle Short sessions Quick progress/success Player Friendly Ad Monetization The Idle Genre
- 13. Other Idle games
- 14. How does Idle Miner Tycoon monetize? Advertisements In-App Purchases
- 16. Mines Galore Some event mines, because they’re so pretty!
- 17. HOW DO WE USE ADS?
- 18. You pay You wait
- 19. Unblock Barriers Time Vs. Money Double revenue
- 20. IdleDollar Pro Tip: The second most popular ad placement Important for driving “first impression” Familiarizes players with rewarded video When you come back to the game and gain Idle Cash, you can watch an ad to get double the amount of Idle cash (currency earned while not playing) 25% Engagement!
- 21. AdBoost Pro Tip: Most popular ad placement Users watch many of these in one sitting Can boost for up to 40 hours Watch an ad to double your income in the mine for 5 hours (stacking bonus)
- 22. SellManager Pro Tip: Not super popular Normally you can sell a manager for 50% of their original purchase price. If you watch and ad, you can sell them for 100% of the original price (you get all the money back)
- 23. MineRegionAdSkip Pro Tip: Low over-all engagement, but high number of views per engaged user Stacks (but not all the way) When you select a barrier for removal, you can watch an ad to reduce the time needed for the barrier to go away. Mine region means the shafts that will become available once you remove the barrier.
- 24. FreeSuperCash Pro Tip: Less popular over-all Few ads watched per user Can disrupt in-game economy if done wrong Watch an ad to receive hard currency (as opposed to soft currency normally delivered) Can only be used every 3 Hours 14% Engagement rate
- 25. Management
- 26. Basic Management
- 27. Mediation
- 28. Measurement
- 29. ARPDEU
- 30. Engagement Rate
- 32. Reporting
- 33. Quick Alerts
- 35. Please ask me any question!