SlideShare a Scribd company logo
Google Play Instant
impact on games KPIs
Gamecamp 10.12.2018
• Open to all developers on Google IO (May 2018)
• Option to try your Game instantly.
AB testing of
game
concepts
Pre-
registration
campaign
User
Acquisition
Virality /
Sharing
Cross
promotion
Reactivation
GooglePlayInstant101
TechnicalRequirements
button to full
version
back button
support
IAP -> transfer
to full
no ads*
size (10MB +
15MB)
strip down your
project
develop from the
beginning
OPTIMIZATION!
fake it with
interactive video
Technical Requirements How to achieve 10MB limit
Howmuchdoesitcost?
Interactive
Video
5000 USD
(monthly)
Regular
~200h
12 000 $
Simple
~ 100h
6 500 $
Internal
Move devs from
development
into marketing
Do R&D
Cheaper
You know the
game
External
Additional
dev power
Experience
Hard to find
good partner
Could be
expensive
Pre-registration/
Retention
53%Try Now pre-
registration conversion
20% of total pre
registrations from Try Now
day 1 to day 7 retention
uplift ~30% for users that
use
try now
RevenuePerInstall/CTR
TryNow
+48% revenue per install
uplift vs organic users
15% CTR on try now (x2
normal)
+19% user acquisition
uplift
UserAcquisitionUplift
20% UA Uplift
8.7% UA Uplift
8.3% UA Uplift
IdleMinerTycoonCase
Study
2-5% CTR on
Try Now
20%
Conversion
rate
GOOGLE PLAY INSTANT
Status Quo & First learnings
INNOGAMES PORTFOLIO
USER-FLOW WITH GOOGLE PLAY INSTANT
Marketing/
Organic
Store
Listing
Instant
App
Marketing
Marketing
Instant
App
Marketing/
Organic
Store
Listing
1ST CONCEPT: REAL INGAME-LP
1ST CONCEPT: REAL INGAME-LP
TEST SETUP & FIRST KPIS
50% 50%
3% 60%
97%
Instant
App
OR
2ND CONCEPT: COMPLETE THE CITY
NEXT STEPS
 Finalise Business Case for Instant Apps
 Produce & test iterations for Forge of Empires
 Start production for other games
 Test different approaches:
 Fully playable app VS. Interactive video
 Gameplay of app VS. Different mechanics
SupportKidsandWinFree
GPI
Donate
Drop
business
card
Win free
GPI
prototyp
e
Resources
• Knights Blog of Knowledge
• Google Play Instant 101
• Official documentation
• Playtime Berlin 2018 video
• Google IO 2018 video
/in/nowakowskibartek/
sir.bart@theknightsofunity.com
Bartek „Sir Bart” Nowakowski
Resources

More Related Content

What's hot

Playable ads. How to make it right and what mistakes to avoid?
Playable ads. How to make it right and what mistakes to avoid?Playable ads. How to make it right and what mistakes to avoid?
Playable ads. How to make it right and what mistakes to avoid?
GameCamp
 
Effective A/B testing with Firebase. HuuugeGame example
Effective A/B testing with Firebase. HuuugeGame exampleEffective A/B testing with Firebase. HuuugeGame example
Effective A/B testing with Firebase. HuuugeGame example
GameCamp
 
What does it mean to have good Rewarded Video?
What does it mean to have good Rewarded Video?What does it mean to have good Rewarded Video?
What does it mean to have good Rewarded Video?
GameCamp
 
Building cost-effective mobile product & marketing app analytics based on GCP...
Building cost-effective mobile product & marketing app analytics based on GCP...Building cost-effective mobile product & marketing app analytics based on GCP...
Building cost-effective mobile product & marketing app analytics based on GCP...
GameCamp
 
How to get out most of AdMob mediation?
 How to get out most of AdMob mediation? How to get out most of AdMob mediation?
How to get out most of AdMob mediation?
GameCamp
 
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
ironSource
 
Developer's Guide to Marketing and Monetization of Windows Phone Apps (June 2...
Developer's Guide to Marketing and Monetization of Windows Phone Apps (June 2...Developer's Guide to Marketing and Monetization of Windows Phone Apps (June 2...
Developer's Guide to Marketing and Monetization of Windows Phone Apps (June 2...Alan Mendelevich
 
Two Methods for Modeling LTV with a Spreadsheet
Two Methods for Modeling LTV with a SpreadsheetTwo Methods for Modeling LTV with a Spreadsheet
Two Methods for Modeling LTV with a Spreadsheet
Eric Seufert
 
Dmitry Semenov, CEO, Unilead
Dmitry Semenov, CEO, UnileadDmitry Semenov, CEO, Unilead
Dmitry Semenov, CEO, Unilead
White Nights Conference
 
Monetisation Beyond Ads | Ilya Kuznetsov
Monetisation Beyond Ads | Ilya KuznetsovMonetisation Beyond Ads | Ilya Kuznetsov
Monetisation Beyond Ads | Ilya Kuznetsov
Jessica Tams
 
The Swiss Army Knife Approach to Monetization | Rujul Patel
The Swiss Army Knife Approach to Monetization | Rujul PatelThe Swiss Army Knife Approach to Monetization | Rujul Patel
The Swiss Army Knife Approach to Monetization | Rujul Patel
Jessica Tams
 
The Day Google AdWords Changed Forever - Friends of Search
The Day Google AdWords Changed Forever - Friends of SearchThe Day Google AdWords Changed Forever - Friends of Search
The Day Google AdWords Changed Forever - Friends of Search
Wolfgang Digital
 
Programmatic Ad Mediation: Latest Trend in App Monetization
Programmatic Ad Mediation: Latest Trend in App MonetizationProgrammatic Ad Mediation: Latest Trend in App Monetization
Programmatic Ad Mediation: Latest Trend in App Monetization
Pavel Golubev
 
B2B SaaS north star metric 2019 2020
B2B SaaS north star metric 2019 2020B2B SaaS north star metric 2019 2020
B2B SaaS north star metric 2019 2020
Gokul Rangarajan
 
Wolfgang Essentials 2016 - Short Talks
Wolfgang Essentials 2016 - Short TalksWolfgang Essentials 2016 - Short Talks
Wolfgang Essentials 2016 - Short Talks
Wolfgang Digital
 
Test & Learn: How to Find Your Product's North Star Metric
Test & Learn: How to Find Your Product's North Star Metric Test & Learn: How to Find Your Product's North Star Metric
Test & Learn: How to Find Your Product's North Star Metric
Optimizely
 
Appodeal general deck
Appodeal general deckAppodeal general deck
Appodeal general deck
Pavel Golubev
 
Wolfgang Essentials 2016 - Essential Adwords Updates
Wolfgang Essentials 2016 - Essential Adwords UpdatesWolfgang Essentials 2016 - Essential Adwords Updates
Wolfgang Essentials 2016 - Essential Adwords Updates
Wolfgang Digital
 
Bill Martin - “Turbocharge Your PPC Campaigns”
Bill Martin - “Turbocharge Your PPC Campaigns”Bill Martin - “Turbocharge Your PPC Campaigns”
Bill Martin - “Turbocharge Your PPC Campaigns”
Confluence Conference
 

What's hot (20)

Playable ads. How to make it right and what mistakes to avoid?
Playable ads. How to make it right and what mistakes to avoid?Playable ads. How to make it right and what mistakes to avoid?
Playable ads. How to make it right and what mistakes to avoid?
 
Effective A/B testing with Firebase. HuuugeGame example
Effective A/B testing with Firebase. HuuugeGame exampleEffective A/B testing with Firebase. HuuugeGame example
Effective A/B testing with Firebase. HuuugeGame example
 
What does it mean to have good Rewarded Video?
What does it mean to have good Rewarded Video?What does it mean to have good Rewarded Video?
What does it mean to have good Rewarded Video?
 
Building cost-effective mobile product & marketing app analytics based on GCP...
Building cost-effective mobile product & marketing app analytics based on GCP...Building cost-effective mobile product & marketing app analytics based on GCP...
Building cost-effective mobile product & marketing app analytics based on GCP...
 
Game monetization
Game monetizationGame monetization
Game monetization
 
How to get out most of AdMob mediation?
 How to get out most of AdMob mediation? How to get out most of AdMob mediation?
How to get out most of AdMob mediation?
 
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
11 Creative Tips for Effective CPE Campaigns - ironSource | Casual Connect Te...
 
Developer's Guide to Marketing and Monetization of Windows Phone Apps (June 2...
Developer's Guide to Marketing and Monetization of Windows Phone Apps (June 2...Developer's Guide to Marketing and Monetization of Windows Phone Apps (June 2...
Developer's Guide to Marketing and Monetization of Windows Phone Apps (June 2...
 
Two Methods for Modeling LTV with a Spreadsheet
Two Methods for Modeling LTV with a SpreadsheetTwo Methods for Modeling LTV with a Spreadsheet
Two Methods for Modeling LTV with a Spreadsheet
 
Dmitry Semenov, CEO, Unilead
Dmitry Semenov, CEO, UnileadDmitry Semenov, CEO, Unilead
Dmitry Semenov, CEO, Unilead
 
Monetisation Beyond Ads | Ilya Kuznetsov
Monetisation Beyond Ads | Ilya KuznetsovMonetisation Beyond Ads | Ilya Kuznetsov
Monetisation Beyond Ads | Ilya Kuznetsov
 
The Swiss Army Knife Approach to Monetization | Rujul Patel
The Swiss Army Knife Approach to Monetization | Rujul PatelThe Swiss Army Knife Approach to Monetization | Rujul Patel
The Swiss Army Knife Approach to Monetization | Rujul Patel
 
The Day Google AdWords Changed Forever - Friends of Search
The Day Google AdWords Changed Forever - Friends of SearchThe Day Google AdWords Changed Forever - Friends of Search
The Day Google AdWords Changed Forever - Friends of Search
 
Programmatic Ad Mediation: Latest Trend in App Monetization
Programmatic Ad Mediation: Latest Trend in App MonetizationProgrammatic Ad Mediation: Latest Trend in App Monetization
Programmatic Ad Mediation: Latest Trend in App Monetization
 
B2B SaaS north star metric 2019 2020
B2B SaaS north star metric 2019 2020B2B SaaS north star metric 2019 2020
B2B SaaS north star metric 2019 2020
 
Wolfgang Essentials 2016 - Short Talks
Wolfgang Essentials 2016 - Short TalksWolfgang Essentials 2016 - Short Talks
Wolfgang Essentials 2016 - Short Talks
 
Test & Learn: How to Find Your Product's North Star Metric
Test & Learn: How to Find Your Product's North Star Metric Test & Learn: How to Find Your Product's North Star Metric
Test & Learn: How to Find Your Product's North Star Metric
 
Appodeal general deck
Appodeal general deckAppodeal general deck
Appodeal general deck
 
Wolfgang Essentials 2016 - Essential Adwords Updates
Wolfgang Essentials 2016 - Essential Adwords UpdatesWolfgang Essentials 2016 - Essential Adwords Updates
Wolfgang Essentials 2016 - Essential Adwords Updates
 
Bill Martin - “Turbocharge Your PPC Campaigns”
Bill Martin - “Turbocharge Your PPC Campaigns”Bill Martin - “Turbocharge Your PPC Campaigns”
Bill Martin - “Turbocharge Your PPC Campaigns”
 

Similar to Google play instant - impact on games KPIs. InnoGames case study

애드콜로니 수익화 소개자료
애드콜로니 수익화 소개자료애드콜로니 수익화 소개자료
애드콜로니 수익화 소개자료
Yoohyun Kim
 
애드콜로니 수익화 소개자료
애드콜로니 수익화 소개자료애드콜로니 수익화 소개자료
애드콜로니 수익화 소개자료
OperaMediaworksKorea
 
Your successful launch with Google AC / Daria Bogdanova (Google)
Your successful launch with Google AC / Daria Bogdanova (Google)Your successful launch with Google AC / Daria Bogdanova (Google)
Your successful launch with Google AC / Daria Bogdanova (Google)
DevGAMM Conference
 
Turning Ad Formats Into App Features
Turning Ad Formats Into App FeaturesTurning Ad Formats Into App Features
Turning Ad Formats Into App Features
Terry Koh
 
Ekaterina Shapira, Anna Zhitnyuk, Google
Ekaterina Shapira, Anna Zhitnyuk, GoogleEkaterina Shapira, Anna Zhitnyuk, Google
Ekaterina Shapira, Anna Zhitnyuk, Google
White Nights Conference
 
How to Succeed With Rewarded Video Ads
How to Succeed With Rewarded Video AdsHow to Succeed With Rewarded Video Ads
How to Succeed With Rewarded Video Ads
Sohan Maheshwar
 
How To Succeed With Rewarded Video Ads
How To Succeed With Rewarded Video AdsHow To Succeed With Rewarded Video Ads
How To Succeed With Rewarded Video Ads
InMobi
 
Unity Meeting U Berlin March 30, 2023.pptx
Unity Meeting U Berlin March 30, 2023.pptxUnity Meeting U Berlin March 30, 2023.pptx
Unity Meeting U Berlin March 30, 2023.pptx
nadirg
 
Vidello Review and Big Bonus
Vidello Review and Big BonusVidello Review and Big Bonus
Vidello Review and Big Bonus
johnkims
 
[WEBINAR] Winning With Rewarded Video Monetization
[WEBINAR] Winning With Rewarded Video Monetization[WEBINAR] Winning With Rewarded Video Monetization
[WEBINAR] Winning With Rewarded Video Monetization
InMobi
 
Advanced approach to Google Universal App campaigns.
Advanced approach to Google Universal App campaigns.Advanced approach to Google Universal App campaigns.
Advanced approach to Google Universal App campaigns.
GameCamp
 
How to be Successful on Google Play
How to be Successful on Google PlayHow to be Successful on Google Play
How to be Successful on Google Play
DevGAMM Conference
 
Use Video Data to Generate, Score, and Convert More Leads
Use Video Data to Generate, Score, and Convert More LeadsUse Video Data to Generate, Score, and Convert More Leads
Use Video Data to Generate, Score, and Convert More Leads
Digital Pi - A Merkle Company
 
Interactive video dg adexcite
Interactive video dg adexciteInteractive video dg adexcite
Interactive video dg adexcitekbcorey
 
Developer's Guide to Windows Phone App Marketing and Monetization
Developer's Guide to Windows Phone App Marketing and MonetizationDeveloper's Guide to Windows Phone App Marketing and Monetization
Developer's Guide to Windows Phone App Marketing and MonetizationAlan Mendelevich
 
GIAF UK: Spring 2015
GIAF UK: Spring 2015 GIAF UK: Spring 2015
GIAF UK: Spring 2015
deltaDNA
 
Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Ann...
Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Ann...Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Ann...
Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Ann...
Online Marketing Summit
 
MAU 2018: Cracking Google’s Universal App Campaigns: How to Effectively Scal...
MAU 2018: Cracking Google’s Universal App Campaigns:  How to Effectively Scal...MAU 2018: Cracking Google’s Universal App Campaigns:  How to Effectively Scal...
MAU 2018: Cracking Google’s Universal App Campaigns: How to Effectively Scal...
Adi Meiri
 
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...
AppsFlyer
 

Similar to Google play instant - impact on games KPIs. InnoGames case study (20)

애드콜로니 수익화 소개자료
애드콜로니 수익화 소개자료애드콜로니 수익화 소개자료
애드콜로니 수익화 소개자료
 
애드콜로니 수익화 소개자료
애드콜로니 수익화 소개자료애드콜로니 수익화 소개자료
애드콜로니 수익화 소개자료
 
Your successful launch with Google AC / Daria Bogdanova (Google)
Your successful launch with Google AC / Daria Bogdanova (Google)Your successful launch with Google AC / Daria Bogdanova (Google)
Your successful launch with Google AC / Daria Bogdanova (Google)
 
Turning Ad Formats Into App Features
Turning Ad Formats Into App FeaturesTurning Ad Formats Into App Features
Turning Ad Formats Into App Features
 
Ekaterina Shapira, Anna Zhitnyuk, Google
Ekaterina Shapira, Anna Zhitnyuk, GoogleEkaterina Shapira, Anna Zhitnyuk, Google
Ekaterina Shapira, Anna Zhitnyuk, Google
 
How to Succeed With Rewarded Video Ads
How to Succeed With Rewarded Video AdsHow to Succeed With Rewarded Video Ads
How to Succeed With Rewarded Video Ads
 
How To Succeed With Rewarded Video Ads
How To Succeed With Rewarded Video AdsHow To Succeed With Rewarded Video Ads
How To Succeed With Rewarded Video Ads
 
Unity Meeting U Berlin March 30, 2023.pptx
Unity Meeting U Berlin March 30, 2023.pptxUnity Meeting U Berlin March 30, 2023.pptx
Unity Meeting U Berlin March 30, 2023.pptx
 
Vidello Review and Big Bonus
Vidello Review and Big BonusVidello Review and Big Bonus
Vidello Review and Big Bonus
 
[WEBINAR] Winning With Rewarded Video Monetization
[WEBINAR] Winning With Rewarded Video Monetization[WEBINAR] Winning With Rewarded Video Monetization
[WEBINAR] Winning With Rewarded Video Monetization
 
Advanced approach to Google Universal App campaigns.
Advanced approach to Google Universal App campaigns.Advanced approach to Google Universal App campaigns.
Advanced approach to Google Universal App campaigns.
 
How to be Successful on Google Play
How to be Successful on Google PlayHow to be Successful on Google Play
How to be Successful on Google Play
 
Use Video Data to Generate, Score, and Convert More Leads
Use Video Data to Generate, Score, and Convert More LeadsUse Video Data to Generate, Score, and Convert More Leads
Use Video Data to Generate, Score, and Convert More Leads
 
Interactive video dg adexcite
Interactive video dg adexciteInteractive video dg adexcite
Interactive video dg adexcite
 
Developer's Guide to Windows Phone App Marketing and Monetization
Developer's Guide to Windows Phone App Marketing and MonetizationDeveloper's Guide to Windows Phone App Marketing and Monetization
Developer's Guide to Windows Phone App Marketing and Monetization
 
GIAF UK: Spring 2015
GIAF UK: Spring 2015 GIAF UK: Spring 2015
GIAF UK: Spring 2015
 
Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Ann...
Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Ann...Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Ann...
Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Ann...
 
7 Steps Manual 02.03.15 (1)
7 Steps Manual 02.03.15 (1)7 Steps Manual 02.03.15 (1)
7 Steps Manual 02.03.15 (1)
 
MAU 2018: Cracking Google’s Universal App Campaigns: How to Effectively Scal...
MAU 2018: Cracking Google’s Universal App Campaigns:  How to Effectively Scal...MAU 2018: Cracking Google’s Universal App Campaigns:  How to Effectively Scal...
MAU 2018: Cracking Google’s Universal App Campaigns: How to Effectively Scal...
 
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...
 

More from GameCamp

Practical approach to creative testing and creative optimisation at Google UA...
Practical approach to creative testing and creative optimisation at Google UA...Practical approach to creative testing and creative optimisation at Google UA...
Practical approach to creative testing and creative optimisation at Google UA...
GameCamp
 
Creativity and science behind creative testing. creative testing framework an...
Creativity and science behind creative testing. creative testing framework an...Creativity and science behind creative testing. creative testing framework an...
Creativity and science behind creative testing. creative testing framework an...
GameCamp
 
How to boost your ASO with data analytics?
How to boost your ASO with data analytics?How to boost your ASO with data analytics?
How to boost your ASO with data analytics?
GameCamp
 
8 Types of mobile game and app creatives you should try
8 Types of mobile game and app creatives you should try8 Types of mobile game and app creatives you should try
8 Types of mobile game and app creatives you should try
GameCamp
 
Building the BI system and analytics capabilities at the company based on Rea...
Building the BI system and analytics capabilities at the company based on Rea...Building the BI system and analytics capabilities at the company based on Rea...
Building the BI system and analytics capabilities at the company based on Rea...
GameCamp
 
Developing an effective LTV model at the soft launch and keeping it valid fur...
Developing an effective LTV model at the soft launch and keeping it valid fur...Developing an effective LTV model at the soft launch and keeping it valid fur...
Developing an effective LTV model at the soft launch and keeping it valid fur...
GameCamp
 
Ad-hoc tasks in the Data Scientist team based on Outfit7 example
Ad-hoc tasks in the Data Scientist team based on Outfit7 exampleAd-hoc tasks in the Data Scientist team based on Outfit7 example
Ad-hoc tasks in the Data Scientist team based on Outfit7 example
GameCamp
 
Driving profitability of Google App Campaigns in scale. What is easy, what is...
Driving profitability of Google App Campaigns in scale. What is easy, what is...Driving profitability of Google App Campaigns in scale. What is easy, what is...
Driving profitability of Google App Campaigns in scale. What is easy, what is...
GameCamp
 
Scaling UA activity - the challenges of growth
 Scaling UA activity - the challenges of growth Scaling UA activity - the challenges of growth
Scaling UA activity - the challenges of growth
GameCamp
 
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.
GameCamp
 
Growth trends in mobile gaming based on the data
Growth trends in mobile gaming based on the dataGrowth trends in mobile gaming based on the data
Growth trends in mobile gaming based on the data
GameCamp
 
Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...
Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...
Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...
GameCamp
 
In-app offers monetization from basics to advanced technics based on Crazy Pa...
In-app offers monetization from basics to advanced technics based on Crazy Pa...In-app offers monetization from basics to advanced technics based on Crazy Pa...
In-app offers monetization from basics to advanced technics based on Crazy Pa...
GameCamp
 
Data behind UA
Data behind UA Data behind UA
Data behind UA
GameCamp
 
Enabling the growth of the game through performance marketing in 2020
Enabling the growth of the game through performance marketing in 2020Enabling the growth of the game through performance marketing in 2020
Enabling the growth of the game through performance marketing in 2020
GameCamp
 
User Acquisition focused on LTV on steroids
User Acquisition focused on LTV on steroidsUser Acquisition focused on LTV on steroids
User Acquisition focused on LTV on steroids
GameCamp
 
Growth markets in mobile gaming
 Growth markets in mobile gaming Growth markets in mobile gaming
Growth markets in mobile gaming
GameCamp
 
LTV measurement and multi-touch attribution
LTV measurement and multi-touch attributionLTV measurement and multi-touch attribution
LTV measurement and multi-touch attribution
GameCamp
 
Big Problem, BigQuery: User Feature Engineering in Event-driven Analytics
Big Problem, BigQuery: User Feature Engineering in Event-driven AnalyticsBig Problem, BigQuery: User Feature Engineering in Event-driven Analytics
Big Problem, BigQuery: User Feature Engineering in Event-driven Analytics
GameCamp
 
Optimising user acquisition through LTV prediction
Optimising user acquisition through LTV predictionOptimising user acquisition through LTV prediction
Optimising user acquisition through LTV prediction
GameCamp
 

More from GameCamp (20)

Practical approach to creative testing and creative optimisation at Google UA...
Practical approach to creative testing and creative optimisation at Google UA...Practical approach to creative testing and creative optimisation at Google UA...
Practical approach to creative testing and creative optimisation at Google UA...
 
Creativity and science behind creative testing. creative testing framework an...
Creativity and science behind creative testing. creative testing framework an...Creativity and science behind creative testing. creative testing framework an...
Creativity and science behind creative testing. creative testing framework an...
 
How to boost your ASO with data analytics?
How to boost your ASO with data analytics?How to boost your ASO with data analytics?
How to boost your ASO with data analytics?
 
8 Types of mobile game and app creatives you should try
8 Types of mobile game and app creatives you should try8 Types of mobile game and app creatives you should try
8 Types of mobile game and app creatives you should try
 
Building the BI system and analytics capabilities at the company based on Rea...
Building the BI system and analytics capabilities at the company based on Rea...Building the BI system and analytics capabilities at the company based on Rea...
Building the BI system and analytics capabilities at the company based on Rea...
 
Developing an effective LTV model at the soft launch and keeping it valid fur...
Developing an effective LTV model at the soft launch and keeping it valid fur...Developing an effective LTV model at the soft launch and keeping it valid fur...
Developing an effective LTV model at the soft launch and keeping it valid fur...
 
Ad-hoc tasks in the Data Scientist team based on Outfit7 example
Ad-hoc tasks in the Data Scientist team based on Outfit7 exampleAd-hoc tasks in the Data Scientist team based on Outfit7 example
Ad-hoc tasks in the Data Scientist team based on Outfit7 example
 
Driving profitability of Google App Campaigns in scale. What is easy, what is...
Driving profitability of Google App Campaigns in scale. What is easy, what is...Driving profitability of Google App Campaigns in scale. What is easy, what is...
Driving profitability of Google App Campaigns in scale. What is easy, what is...
 
Scaling UA activity - the challenges of growth
 Scaling UA activity - the challenges of growth Scaling UA activity - the challenges of growth
Scaling UA activity - the challenges of growth
 
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.
 
Growth trends in mobile gaming based on the data
Growth trends in mobile gaming based on the dataGrowth trends in mobile gaming based on the data
Growth trends in mobile gaming based on the data
 
Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...
Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...
Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...
 
In-app offers monetization from basics to advanced technics based on Crazy Pa...
In-app offers monetization from basics to advanced technics based on Crazy Pa...In-app offers monetization from basics to advanced technics based on Crazy Pa...
In-app offers monetization from basics to advanced technics based on Crazy Pa...
 
Data behind UA
Data behind UA Data behind UA
Data behind UA
 
Enabling the growth of the game through performance marketing in 2020
Enabling the growth of the game through performance marketing in 2020Enabling the growth of the game through performance marketing in 2020
Enabling the growth of the game through performance marketing in 2020
 
User Acquisition focused on LTV on steroids
User Acquisition focused on LTV on steroidsUser Acquisition focused on LTV on steroids
User Acquisition focused on LTV on steroids
 
Growth markets in mobile gaming
 Growth markets in mobile gaming Growth markets in mobile gaming
Growth markets in mobile gaming
 
LTV measurement and multi-touch attribution
LTV measurement and multi-touch attributionLTV measurement and multi-touch attribution
LTV measurement and multi-touch attribution
 
Big Problem, BigQuery: User Feature Engineering in Event-driven Analytics
Big Problem, BigQuery: User Feature Engineering in Event-driven AnalyticsBig Problem, BigQuery: User Feature Engineering in Event-driven Analytics
Big Problem, BigQuery: User Feature Engineering in Event-driven Analytics
 
Optimising user acquisition through LTV prediction
Optimising user acquisition through LTV predictionOptimising user acquisition through LTV prediction
Optimising user acquisition through LTV prediction
 

Google play instant - impact on games KPIs. InnoGames case study