How Google Play Instant technology could impact your games KPIs. Is this really a golden solution? Based on real data from internal and clients projects. Experience coming from InnoGames case study
Rewarded ads: good and bad approaches. How we approach rewards ads to increas...GameCamp
Rewarded ads are one of hottest topics in mobile gaming industry. They can bring additional stream of revenue, although they can destroy the gameplay too. How to do it well? Presentation based on examples.
Facebook's and Social Creative Best Practice that worked for HuuugeGameCamp
Practical learnings from Huuuge Games' experience at Facebook creatives. What worked for us what did not. How Facebook creatives should be different than Google creatives? Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).
Creating truly player-centric games - how we do it at Kolibri Games?GameCamp
Kolibri Games (formerly Fluffy Fairy Games) is most known for “Idle Miner Tycoon”, one of most successful idle games in the world. What made it a success? How we grow our business now? How we use data and gather user's insights to improve monetisation and business results? Presentation based on examples.
A/B testing in Firebase. Intermediate and advanced approachGameCamp
Intermediate and advanced use cases for A/B tests using Firebase. Monetisation and developments tests. How to do it right? Where Firebase can be especially helpful, where it can be not enough?
How to start working with LTV measurement in mobile gaming? How to move to ad...GameCamp
LTV measurement is one of most important aspects of growth in mobile gaming. How to start working with it? How to start with basic scripts and then move to more advanced strategies, including advanced models
How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...GameCamp
Session about experience of Creative Mobile in A/B testing game creatives on Google Play with their mobile title ZooCraft: Animal Family. Optimization Tips and Tricks for Early 2020 and ASO loop as they see in their company. Presentation delivered by Denis Larionov and Serg Kharchenko at 8th edition of GameCamp (www.gamecamp.io).
Using Data Science for Behavioural Game DesignGameCamp
In this talk, the speaker shows how data science and behavioral science can help to design better games, increase retention, and in-app purchases, and achieve viral growth. Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).
3 lessons from 9 years of locomotive offers: Data based user segmentation and...GameCamp
How did TrainStation evolve from simple offers to automated personalized monetisation systems? How to combine using data, design insights and community outreach to create the most compelling offers for players? How do we integrate that information with content creation and automation? Presentation based on practical examples.
Rewarded ads: good and bad approaches. How we approach rewards ads to increas...GameCamp
Rewarded ads are one of hottest topics in mobile gaming industry. They can bring additional stream of revenue, although they can destroy the gameplay too. How to do it well? Presentation based on examples.
Facebook's and Social Creative Best Practice that worked for HuuugeGameCamp
Practical learnings from Huuuge Games' experience at Facebook creatives. What worked for us what did not. How Facebook creatives should be different than Google creatives? Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).
Creating truly player-centric games - how we do it at Kolibri Games?GameCamp
Kolibri Games (formerly Fluffy Fairy Games) is most known for “Idle Miner Tycoon”, one of most successful idle games in the world. What made it a success? How we grow our business now? How we use data and gather user's insights to improve monetisation and business results? Presentation based on examples.
A/B testing in Firebase. Intermediate and advanced approachGameCamp
Intermediate and advanced use cases for A/B tests using Firebase. Monetisation and developments tests. How to do it right? Where Firebase can be especially helpful, where it can be not enough?
How to start working with LTV measurement in mobile gaming? How to move to ad...GameCamp
LTV measurement is one of most important aspects of growth in mobile gaming. How to start working with it? How to start with basic scripts and then move to more advanced strategies, including advanced models
How ASO Has Changed in 2019 and What’s Next. Our experience in creatives and ...GameCamp
Session about experience of Creative Mobile in A/B testing game creatives on Google Play with their mobile title ZooCraft: Animal Family. Optimization Tips and Tricks for Early 2020 and ASO loop as they see in their company. Presentation delivered by Denis Larionov and Serg Kharchenko at 8th edition of GameCamp (www.gamecamp.io).
Using Data Science for Behavioural Game DesignGameCamp
In this talk, the speaker shows how data science and behavioral science can help to design better games, increase retention, and in-app purchases, and achieve viral growth. Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).
3 lessons from 9 years of locomotive offers: Data based user segmentation and...GameCamp
How did TrainStation evolve from simple offers to automated personalized monetisation systems? How to combine using data, design insights and community outreach to create the most compelling offers for players? How do we integrate that information with content creation and automation? Presentation based on practical examples.
Playable ads. How to make it right and what mistakes to avoid?GameCamp
How to get out most of Playables? Presentation is showing how to do it right based on Wooga examples and case studies from different games. Learnings from different creatives and process to create those creatives.
Building cost-effective mobile product & marketing app analytics based on GCP...GameCamp
Ever wondered whether it makes sense for your company to build your own app analytics stack? This session will feature a case study about us doing just that, using tools like Google Firebase, BigQuery, and Data Studio. Martin Jelinek guided the audience through the whole process, including the initial decision making (why we chose to build, what tools to use), execution (events and metrics definitions, implementation and testing, cost control), and a final evaluation of pros and cons of such an approach & our learnings. Presentation run by Martin Jelinek (www.appagent.co) at 8th edition of GameCamp (www.gamecamp.io)
A hands on approach towards AdMob mediation. How to test different configuration, optimize watterfalls. Presentation based on real examples and case studies
While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. ironSource VP Media Oren Cohen covered the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how to implement CPE in your app marketing campaigns.
Learn more at www.ironsrc.com
Follow us on Twitter @ironSource!
Two Methods for Modeling LTV with a SpreadsheetEric Seufert
NB! The bitly link in the deck DOES NOT WORK, please use this one: http://bit.ly/1JTymzd
This is the presentation I gave at Slush 2013 in Helsinki, Finland. It describes two methods for modeling Lifetime Customer Value (LTV) in Excel. Linked within the presentation is a spreadsheet exemplifying both methods against 100k rows of fake user data that I generated with a Python script to "look" real (although they probably don't).
Delivered at Casual Connect Eastern Europe 2018. Unity has been known as a leading player in game engines and Ads space for the last several years. However, recently the company released a few great products which already help hundreds of developers to improve their mobile games performance, retention and IAP revenues. This talk is about Unity’s platform approach to mobile games creation and operations.
The Swiss Army Knife Approach to Monetization | Rujul PatelJessica Tams
Delivered at Casual Connect Europe 2017. Developers need a growth strategy and the tools to win. But how many are armed and capable of executing a balanced IAP and ad monetization plan? Level-up your monetization strategy as we share the journeys of our highly successful publishers and showcase real examples of how IAP and ad monetization can have good synergies. You’ll go away understanding how a Swiss army knife approach to monetization can help you stay ahead of the game.
The Day Google AdWords Changed Forever - Friends of SearchWolfgang Digital
In January 2016, Brendan and Ciaran presented their talk, 'The Day Google AdWords Changed Forever' at Friends of Search in Amsterdam. In this talk they present some solutions to some big paid search challenges PPC marketers face including 'The Leaky Bucket' (loss of impression share which stems from not having sufficient budget to cover the market) and 'The Generic Keyword Conundrum' (chasing high volume, but very much top of the funnel keywords).
What’s North Star Metric?
The North Star Metric is the single metric that captures the core value that the product delivers to customers. It’s a metric where any team can rally behind to create aliment along with value with customers.
Since handfull of the Product Managers out there are trying to figure out their NSM, I thought out I would be helpful to compile i
On June 10th 2016, we held our annual Wolfgang Essentials event at The Foundry, at Google in Dublin. The last part of the talk consisted of a short series of talks:
Luke: Essential SEO - The Spider Trap
Daniel: Essential SEO - The Native Ad Play
Kevin: Essential SEO - Structured Data
Kenia: Facebook Video VS Youtube
Roisin: The Authentic Advertising Revolution
Anna: The Facebook Audience Triple Play
John: Calculate Your In-store Conversions
Beth: The Web's Most Underrated Conversion Tactic
Alan: SERP Trend
Test & Learn: How to Find Your Product's North Star Metric Optimizely
Product-led companies are winning in this digital era by rallying their teams around a product North Star: the metric that connects the business outcomes they are trying to deliver to the work they do each day.
In this talk, you’ll learn a practical framework for how to determine your product’s North Star and how it can shift your strategy.
By attending this session, you will:
Learn how to define a North Star and why it is so important for product development teams
Learn how the best product teams use a narrow set of meaningful metrics to align product strategy with actual team initiatives
See examples of how North Stars change your product roadmap and drive your business forward
Walk through a specific example of setting and evolving a North Star
Feel ready to take learnings back to your teams
Wolfgang Essentials 2016 - Essential Adwords UpdatesWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Rob & Brendan discussed recent Adwords updates during part one of the event. These are his slides.
Playable ads. How to make it right and what mistakes to avoid?GameCamp
How to get out most of Playables? Presentation is showing how to do it right based on Wooga examples and case studies from different games. Learnings from different creatives and process to create those creatives.
Building cost-effective mobile product & marketing app analytics based on GCP...GameCamp
Ever wondered whether it makes sense for your company to build your own app analytics stack? This session will feature a case study about us doing just that, using tools like Google Firebase, BigQuery, and Data Studio. Martin Jelinek guided the audience through the whole process, including the initial decision making (why we chose to build, what tools to use), execution (events and metrics definitions, implementation and testing, cost control), and a final evaluation of pros and cons of such an approach & our learnings. Presentation run by Martin Jelinek (www.appagent.co) at 8th edition of GameCamp (www.gamecamp.io)
A hands on approach towards AdMob mediation. How to test different configuration, optimize watterfalls. Presentation based on real examples and case studies
While cost-per-install (CPI) may have dominated as the go-to metric for mobile marketers, we’re starting to see media buyers opting for more nuanced metrics like cost-per-engagement or CPE to measure the performance quality of their mobile campaigns. ironSource VP Media Oren Cohen covered the increasing importance of quality based metrics such as CPE, the advantages and disadvantages of the metric, and how to implement CPE in your app marketing campaigns.
Learn more at www.ironsrc.com
Follow us on Twitter @ironSource!
Two Methods for Modeling LTV with a SpreadsheetEric Seufert
NB! The bitly link in the deck DOES NOT WORK, please use this one: http://bit.ly/1JTymzd
This is the presentation I gave at Slush 2013 in Helsinki, Finland. It describes two methods for modeling Lifetime Customer Value (LTV) in Excel. Linked within the presentation is a spreadsheet exemplifying both methods against 100k rows of fake user data that I generated with a Python script to "look" real (although they probably don't).
Delivered at Casual Connect Eastern Europe 2018. Unity has been known as a leading player in game engines and Ads space for the last several years. However, recently the company released a few great products which already help hundreds of developers to improve their mobile games performance, retention and IAP revenues. This talk is about Unity’s platform approach to mobile games creation and operations.
The Swiss Army Knife Approach to Monetization | Rujul PatelJessica Tams
Delivered at Casual Connect Europe 2017. Developers need a growth strategy and the tools to win. But how many are armed and capable of executing a balanced IAP and ad monetization plan? Level-up your monetization strategy as we share the journeys of our highly successful publishers and showcase real examples of how IAP and ad monetization can have good synergies. You’ll go away understanding how a Swiss army knife approach to monetization can help you stay ahead of the game.
The Day Google AdWords Changed Forever - Friends of SearchWolfgang Digital
In January 2016, Brendan and Ciaran presented their talk, 'The Day Google AdWords Changed Forever' at Friends of Search in Amsterdam. In this talk they present some solutions to some big paid search challenges PPC marketers face including 'The Leaky Bucket' (loss of impression share which stems from not having sufficient budget to cover the market) and 'The Generic Keyword Conundrum' (chasing high volume, but very much top of the funnel keywords).
What’s North Star Metric?
The North Star Metric is the single metric that captures the core value that the product delivers to customers. It’s a metric where any team can rally behind to create aliment along with value with customers.
Since handfull of the Product Managers out there are trying to figure out their NSM, I thought out I would be helpful to compile i
On June 10th 2016, we held our annual Wolfgang Essentials event at The Foundry, at Google in Dublin. The last part of the talk consisted of a short series of talks:
Luke: Essential SEO - The Spider Trap
Daniel: Essential SEO - The Native Ad Play
Kevin: Essential SEO - Structured Data
Kenia: Facebook Video VS Youtube
Roisin: The Authentic Advertising Revolution
Anna: The Facebook Audience Triple Play
John: Calculate Your In-store Conversions
Beth: The Web's Most Underrated Conversion Tactic
Alan: SERP Trend
Test & Learn: How to Find Your Product's North Star Metric Optimizely
Product-led companies are winning in this digital era by rallying their teams around a product North Star: the metric that connects the business outcomes they are trying to deliver to the work they do each day.
In this talk, you’ll learn a practical framework for how to determine your product’s North Star and how it can shift your strategy.
By attending this session, you will:
Learn how to define a North Star and why it is so important for product development teams
Learn how the best product teams use a narrow set of meaningful metrics to align product strategy with actual team initiatives
See examples of how North Stars change your product roadmap and drive your business forward
Walk through a specific example of setting and evolving a North Star
Feel ready to take learnings back to your teams
Wolfgang Essentials 2016 - Essential Adwords UpdatesWolfgang Digital
On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Rob & Brendan discussed recent Adwords updates during part one of the event. These are his slides.
Your successful launch with Google AC / Daria Bogdanova (Google)DevGAMM Conference
In this presentation Daria will cover the key success factors of launching UA campaigns for mobile gaming apps with Google. Daria will cover , among others, measurement and creative best practices .
Mobile games are evolving right before our eyes, breaking all development stereotypes, and the use of advertising is no exception. Hit titles like Crossy Road and Fun Run 2 have generated millions of dollars through unique game flow and design, using video ad units as part of the game play. Hear from Supersonic's Head of Publisher Operations, Adam Ben-David, on how premium publishers like PopCap, PocketGems, and Text+ craft their mobile advertising experience, effectively turning mobile ads into app features.
This talk was delivered by Adam Ben-David, VP of Supply Side Platform at Supersonic, at Casual Connect SF 2015.
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community with the added benefit that often encourages players to stay with a game longer than they might otherwise. And developers are seeing their CTRs and eCPMs increase 2-3x after integrating rewarded video ads. Also big brands and large publishers want to acquire users through video ads thus creating a massive demand pool.
Read this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
-How you can implement and monetize with Rewarded Video ads.
-What the right placements for your Rewarded Video ads are.
-How much money you can earn using Rewarded Video ads.
-How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
-Reward management and the types of rewards that are effective.
Deck of the presentation I gave during the Unity Grow event in Berlin on March 30, 2023.
I chose to discuss about the best ways to grow iOS apps in a privacy era.
[WEBINAR] Winning With Rewarded Video MonetizationInMobi
Did you know that only 1% of the app store makes money through ads? A major reason for this is a reliance on traditional banners and interstitial ads – ad formats that have lower eCPMs than newer, high-engagement formats.
Enter Rewarded Video ads where users can opt to watch a video in exchange for virtual goods or gifts within the app!
Rewarded video is seeing huge adoption within the game developer community as developers are seeing their CTRs and eCPMs increase 2-3x after integration.
Join this webinar to hear the latest insights from InMobi’s global experience increasing the value of monetization for game and app developers, specifically:
How you can implement and monetize with Rewarded Video ads.
What the right placements for your Rewarded Video ads are.
How much money you can earn using Rewarded Video ads.
How it works for different types of games and can it work for non-gaming apps? [Spoiler: Yes!]
Reward management and the types of rewards that are effective.
Advanced approach to Google Universal App campaigns.GameCamp
How to use Google Universal App campaigns for gaming users acquisition? What are tips and tricks that help you manage campaigns effectively? How to structure activities for different game genres?
Video data from Youtube and third-party solutions is the secret weapon for powering demand generation initiatives. This rich video data helps fuel a better customer experience to attract, identify and engage your audience.
In this session, Top Tips include:
- How to track Youtube in Marketo (Yes, you can do that!)
- Keys to setting Marketo programs to track video engagement
- Techniques to lead score based on video interaction
- Skills to help you expose video intelligence in interesting moments
- Methods for leveraging rich behavioral data through the whole funnel
The Games Industry Analytics Forum returned for its first gathering of 2015 in the UK and its 8th meet-up.
The line up was as follows:
Changes in Mobile Play & its Analytic Implications
Philip Tuck - Gaming Realms
The Trials of Building a Custom Analytics Solution
Andres Tallos - Fun Fungus
Analytics and Adserving: The Future
A panel of experts from Rebellion, Bee7, InMobi and deltaDNA looked at the issues surrounding the future of analytics and adserving.
A video of the GIAF including the panel discussion will be available on the deltaDNA blog from April 21st 2015.
Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data - Ann...Online Marketing Summit
Top 7 A/B Testing Case Studies: Inspirational Real-life Examples & Data
73% of marketers don't test landing pages, lead gen forms, or ecommerce pages. You can improve your campaign conversion results by 20% or more fairly easily with a few simple tests. WhichTestWon publisher Anne Holland will reveal her current favorite testing case studies, including creative samples and results data. You'll get practical ideas you can implement immediately when you go back to your office.
* Anne Holland, Publisher, WhichTestWon & Founder, MarketingSherpa
MAU 2018: Cracking Google’s Universal App Campaigns: How to Effectively Scal...Adi Meiri
During our unique workshop, we covered advanced best practices to maximize UAC at scale, explained how to find winning creatives and how to cross-pollinate learnings from other UA channels. Insider tips from both Google and Bidalgo experts and a live case study with Pixelberry.
Practical approach to creative testing and creative optimisation at Google UA...GameCamp
Presentation delivered by Jussi Napuri from Rovio at one of GameCamp webinars (www.gamecamp.io) dedicated to topics of creative testing and creative optimisation.
During the session Jussi covered best practices they use at Rovio to optimise creatives on Google Ads + what to keep in mind. Additionally he will share what creative learnings they get from Google Ads to use elsewhere, and vice versa And finally how to approach ad groups and testing creative themes.
Creativity and science behind creative testing. creative testing framework an...GameCamp
Presentation of Claire Rozain (from Product Madness) delivered at one of GameCamp webinars dedicated to Creative testing and optimisation (www.gamecamp.io).
How to combine creative and data approach in creative testing? How to make it as the process and learning loop and not one-off? Presentation based on examples and learnings from different campaigns and traffic sources.
Blog of Claire Rozain: https://ClaireRozain.fr.
How to boost your ASO with data analytics?GameCamp
Presenation of Marek Pasieczny from Gamesture at ASO GameCamp webinar.
No matter if you optimize your paid or organic traffic, even simple data analysis is a must in today's world of App Store Optimization. The best conclusions come from the most creative approaches, i.e. those that allows you to save some time and make the right decisions. I'll give you 3 examples of ASO data analytics in practice.
8 Types of mobile game and app creatives you should tryGameCamp
Over that past three years, we have worked with around 80 apps and tested approximately 8,000 different videos. From this, we’ve been able to recognize and define the characteristics of certain types of concepts that frequently perform well. We have also seen these concepts work for specific app categories.
In this presentation, we would like to share our typology and discuss the game categories where we’ve seen these specific concepts perform particularly well. We hope this may help in building or improving the testing plan for your game and, as a consequence, achieve better results in UA.
Presentation done by Adam Turowski, Co-Founder of Miri Growth at GameCamp webinar: https://youtu.be/yg7aPWmyz2o?t=396
Building the BI system and analytics capabilities at the company based on Rea...GameCamp
Building the BI system and analytics capabilities at the company. How we built it and grew its capabilities?
How we developed our analytics capabilities? What was easy, what was more difficult. Preparation, process step by step. Presentation from GameCamp webinar: http://www.gamecamp.io/events/webinar-growing-measurement-capabilities-of-gaming-and-apps-company/
Developing an effective LTV model at the soft launch and keeping it valid fur...GameCamp
Whole way of developing and maintaining an LTV model for Crazy Panda game starting from the very rough extrapolation models at the soft launch to more accurate user-based Machine Learning models for mature products. Moreover, we will peek into the main obstacles on our way and how to overcome them. How is LTV calculation different for new games at soft launch phase vs mature products?
- Presentation run during on of GameCamp webinars; http://www.gamecamp.io/events/understanding-prediction-ltv/
- All GameCamp webinars: http://www.gamecamp.io/events/
Ad-hoc tasks in the Data Scientist team based on Outfit7 exampleGameCamp
Different types of ad hoc analyses that we are doing at Outfit7. How do we work on them? What tasks are we trying to automate, which ones staying manual? Presentation delivered by Sara Krk, Senior Data Scientist from Outfit7 at 8th edition of GameCamp
Driving profitability of Google App Campaigns in scale. What is easy, what is...GameCamp
Strategic and operational approach. Learnings taken from Huuuge Games campaigns. Which best practices I saw especially important, which ones can be skipped? Presentation delivered by Itay Milstein, Head of Growth from Huuuge Games at 8th edition of GameCamp (www.GameCamp.io).
Scaling UA activity - the challenges of growthGameCamp
What to look out for when trying to scale up the user acquisition. What metrics to choose, how to approach this topic, what to measure and how to decide if we are successful or not. Presentation run by Lukasz Kwiecien, Head of Marketing of Gamesture at 8th edition of GameCamp (www.GameCamp.io).
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.GameCamp
To have a sustainable, repeatable and balanced Acquisition Strategy you’ll need to think of it as system of compounding loops. And although the Paid Acquisition loop (UA) is crucial part of it, ignoring the Organic Acquisition loop (ASO) might mean the difference between a game that generates 7-figures or 8-figures revenue per year. Presentation based on examples and case studies. Presentation delivered by Erik Hegely, Head of Growth of Pixel Federation at 8th edition of GameCamp (www.GameCamp.io).
Growth trends in mobile gaming based on the dataGameCamp
What Growth trends can we see in different gaming genres and in different countries? How Organic and Paid is behaving in Growth? Based on the Google and industry data. Presentation delivered at 8th edition of GameCamp (www.GameCamp.io).
Learnings and insights from Benchmarks+. Performance Insights for 1.2bn Month...GameCamp
GameAnalytics shares global gaming trends surfaced from the Benchmarks+ platform. Their analysis spans more than 88,000 games, 150 million transactions, 1.2 billion players and 16 billion sessions on average each month - with performance insights dating back to 2016. Expect to learn the latest industry trends for core engagement and monetization KPIs like retention, session length, ARPPU and conversion across all major genres and sub-genres, now including aggregated insights for the top 5%, 10%, and 20% of market performance. This is one of the most detailed pieces of gaming analysis currently available for developers, studios and publishers of all shapes and sizes.
In-app offers monetization from basics to advanced technics based on Crazy Pa...GameCamp
From simple user segmentation to a complex interconnected system, we will follow Crazy Panda`s progress in developing personalized monetization. The key message of the session is not only about when or who to show those offers to, but also about how to make them truly personal. Presentation delivered by Ivan Kozyev, Head of Analytics of Crazy Panda at 8th edition of GameCamp (www.GameCamp.io).
How to create good BI for UA activities? How we did it at Pixel Federation? How we structure our systems and our teams? What we can say based on our experience? Presentation run by Michal Grno at 8th edition of GameCamp (www.gamecamp.io).
Enabling the growth of the game through performance marketing in 2020GameCamp
Every year performance marketing is changing and with it, growth strategies. This session covers in this topic, at the beginning some of the general rules in today's market and how to grow a game profitably through performance marketing channels and what are the most important metrics to keep in mind. In the next part, we will connect those growth metrics with signals which can be given to the Product/Game teams to help make good decisions. Presentation is be based on activities that Nordeus is doing to achieve such goals. Presentation delivered by Andrej Kugonic at 8th edition of GameCamp (www.GameCamp.io)
User Acquisition focused on LTV on steroidsGameCamp
How to use statistics and ML for a better user acquisition (UA) with Feature Selection (FS) methodology. Is FS for me? How does it work, how to prepare and how can I benefit from it? Let's take look on examples of gaming companies that used Feature Selection (FS) for improve and scale their business.
Which markets you should focus on in mobile gaming? Where is the highest LTV versus CPI. Based on Google data. Abstract from presentation from 7th edition of GameCamp
LTV measurement and multi-touch attributionGameCamp
Can multi touch attribution models help you increase the LTV of your campaigns? How should you split the credit for revenue generated by users who saw multiple ads? What is easy what is more difficult?
Big Problem, BigQuery: User Feature Engineering in Event-driven AnalyticsGameCamp
How to find best predictor of good LTV in a game (feature/event in a game) ? What is needed for good feature selection? How to construct and aggregate data well? How it can be used in practical way? Strategic and operational approach.
Optimising user acquisition through LTV predictionGameCamp
Have you ever burnt money on unprofitable UA? Was there an opportunity to scale that you missed? Identifying potentially long-term profitable campaigns as soon as possible using LTV prediction can double or triple profits of the mobile game. In this talk, we will look at how to effectively reallocate user acquisition investments early in campaigns’ lifetime using Machine Learning. We will shed light on some of the challenges game studios face when building a fully automatic LTV prediction pipeline for games with investment optimisation in mind.
2. • Open to all developers on Google IO (May 2018)
• Option to try your Game instantly.
AB testing of
game
concepts
Pre-
registration
campaign
User
Acquisition
Virality /
Sharing
Cross
promotion
Reactivation
GooglePlayInstant101
3. TechnicalRequirements
button to full
version
back button
support
IAP -> transfer
to full
no ads*
size (10MB +
15MB)
strip down your
project
develop from the
beginning
OPTIMIZATION!
fake it with
interactive video
Technical Requirements How to achieve 10MB limit
17. NEXT STEPS
Finalise Business Case for Instant Apps
Produce & test iterations for Forge of Empires
Start production for other games
Test different approaches:
Fully playable app VS. Interactive video
Gameplay of app VS. Different mechanics
19. Resources
• Knights Blog of Knowledge
• Google Play Instant 101
• Official documentation
• Playtime Berlin 2018 video
• Google IO 2018 video
/in/nowakowskibartek/
sir.bart@theknightsofunity.com
Bartek „Sir Bart” Nowakowski
Resources