This is the presentation i gave at the Alpha Loft Launch Series in Manchester NH. The topic was Google and how to rank well in local search.

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THE SEARCH ENGINE OPTIMIZATION AND INBOUND MARKETING AGENCY
David Wilson, Braveheart Digital Marketing
How To Dominate Google’s Local Search
http://bit.ly/alphaloft

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Who Am I?
I have over 15 years hands on experience developing and implementing SEO strategies for the
likes GE, Gillette, P&G, Biography and TripAdvisor.
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What Will I Cover?
• Best Practices For Building Your Site
• Local Search Infrastructure
• Google My Business
• Local Citations and Other Local Signals
• Reviews
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What Is a Local Search ?
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Local search is any search aimed at finding something within
a specific geographic area. Example: "hotel in downtown
manchester."
Local search is seeking information online with the intention
of making a transaction offline. Example: "atm manchester
elm street."
Anything that you would traditionally look for in the printed
yellow pages becomes a local search when it is conducted
online. Example: ”seafood restaurant south willow street."

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What Is a Local Search ?
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What Is a Local Search ?
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Best Practices For Building Your Site
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Best Practices For Building Your Site
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Best Practices For Building Your Site
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Best Practices For Building Your Site
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Best Practices For Building Your Site
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Best Practices For Building Your Site
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https://www.google.com/webmasters/tools/mobile-friendly/

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Best Practices For Building Your Site
• Name, address and phone number on every page
• If locally focused add your location and phone number into your title tag
• Make phone number prominent on page so mobile users can click it
• Have a contact us page with your address and phone number on it
• If have multiple locations, each location needs to have to have its own page
• Design must be mobile friendly
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Most Common Mistake
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What The Local Search Ecosystem Looks Like
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The Five Horsemen Of Local Search
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The Five Horsemen Of Local Search
• Localeze
• InfoGroup
• Acxiom
• Factual
• IAC properties / CityGrid
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Local Search
• Foursquare
• Superpages
• Bing
• Hotfrog
• YP
• Yelp
• Best Of The Web (BOTW)
• Yahoo
• ReferLocal
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NAP
NAP stands for Name,Address, Phone Number.
NAP is critical for businesses wishing to rank well in the
local organic search results, because search engines like
Google take the data into account when determining which
companies to show for geo-targeted searches.
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Local Search
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Local Search
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Local Search
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Local Search
• Use a third party like Moz Local to do the submitting and
updating
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Google My Business
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Google My Business
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Google My Business
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Google My Business
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Google My Business
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Google My Business
• Fill in as much as possible
• Be consistent with name, address and phone number
• Upload pictures
• Use as another channel to distribute your content
• Actively ask for reviews
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Local Citations
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Local Citations
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Google MUST be able to associate
your website with your location in
order to include you in local results

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Local Citations
• BBB, Chamber of Commerce, local press,
sponsorships at schools or local events
Examples here in Manchester
• Directorynh.com
• Newhampshire.com
• Jobsinnh.com
• Internmatch.com
• Discoverourtown.com/NH.html
• City-data.com
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Ways To Get Local Citations
• Organize Local Events – Think EventBrite,WordCamps,
Charity.
• Host workshops at your business – Get them on Meetup.com.
• Search – Use meetup + your city, free workshops + your city
or “free classes + your city” and you’ll find more places to post
events.
• Host an event at a local library – Gets you on their online
event calender.
• Job Posting – Elance, Odesk, Freelancer..etc. Include NAP, URL.
• Classified Ads – Craigslist, Ebay, local newspapers. Include NAP,
URL.
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Reviews
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Reviews
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Reviews
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Reviews
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Reviews
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Reviews
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Reviews
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• Consider the ease of leaving a review for
someone without an account
• Segment customers with Gmail Addresses
• While Google and Yelp important, don’t limit
your efforts to just these two sites
• Incorporate feedback into everyday process
• Get keywords in reviews
• Spread reviews over time
• More weight to people who have and continue to
give reviews

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Missing Social Networks
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Takeaways
• Mobile Friendly website design
• Address and phone number on every page
• Consistency with name and address
• Google My Business
• Local Citations
• Get Reviews
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Questions?
http://bit.ly/alphaloft
David Wilson
david@braveheartdigitalmarketing.com
603-635-1143
www.BraveheartDigitalMarketing.com
844 Elm Street, Suite 100, Manchester, NH, 03101
THE SEARCH ENGINE OPTIMIZATION AND INBOUND MARKETING AGENCY