From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Busting Google's Black Box: Navigating Google Algorithms in a Post-Update World - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Use Event Tracking To Improve Marketing Performance. PRESENTATION: Let's Start Using Event Tracking For More Than Email Clicks - Given by Joe Martinez, @MilwaukeePPC - Granular, Senior Manager, Paid Media & Community. #SMX #22C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: SEO Without SERPS - Given by Bryson Meunier, @brysonmeunier - Vivid Seats Ltd., SEO Director. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Optimizing Content for Voice Search and Virtual Assistants - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President & Founder. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Your Step By Step Guide to Testing Voice Search - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Development and Training Specialist, Bing Ads. #SMX #13A
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesConductor
Digital marketers and SEO’s regularly make decisions about website content, internal site structure, or technical refinements by relying on “best practices” (as documented by the search engines themselves) and a trial-and-error approach: “If I change this, will search engines find my content more easily, or assess it to be more relevant?” But when it comes to how search engine crawlers actually visit and move through a site, we’re often in the dark – especially for enterprise level sites with an overwhelming amount of content. Sarah Dryden (Path Interactive) and Piera Palazzolo (American Management Association) will discuss how using web logs to document and compare trends in actual crawler behavior can help narrow down key priorities for an enterprise-level site.
Presentation by:
Sarah Dryden - Path Interactive
Piera Palazzolo - American Management Association
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Use Event Tracking To Improve Marketing Performance. PRESENTATION: Let's Start Using Event Tracking For More Than Email Clicks - Given by Joe Martinez, @MilwaukeePPC - Granular, Senior Manager, Paid Media & Community. #SMX #22C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: SEO Without SERPS - Given by Bryson Meunier, @brysonmeunier - Vivid Seats Ltd., SEO Director. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Optimizing Content for Voice Search and Virtual Assistants - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President & Founder. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Your Step By Step Guide to Testing Voice Search - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Development and Training Specialist, Bing Ads. #SMX #13A
Leveraging Crawler Intelligence to Prioritize Impactful SEO StrategiesConductor
Digital marketers and SEO’s regularly make decisions about website content, internal site structure, or technical refinements by relying on “best practices” (as documented by the search engines themselves) and a trial-and-error approach: “If I change this, will search engines find my content more easily, or assess it to be more relevant?” But when it comes to how search engine crawlers actually visit and move through a site, we’re often in the dark – especially for enterprise level sites with an overwhelming amount of content. Sarah Dryden (Path Interactive) and Piera Palazzolo (American Management Association) will discuss how using web logs to document and compare trends in actual crawler behavior can help narrow down key priorities for an enterprise-level site.
Presentation by:
Sarah Dryden - Path Interactive
Piera Palazzolo - American Management Association
How to Use Search Data to Build Content that Drives Value at ScaleConductor
While cat videos may still dominate YouTube & Instagram, quality content creation requires a less feline focus, and an ability to scale content beyond kittens with value and uniqueness. Join Grant Simmons as he demonstrates how Homes.com leverages big data and fat cats to create content that aligns with; brand messaging, user interest, and search engine quality mandates. You'll get inspired, excited and empowered with ideas and information that will scale your content strategy out of the litter box and into Google's search results.
Presentation by:
Grant Simmons - VP of Search Marketing, Homes.com
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...Distilled
In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide your strategy.
Google Webmaster Tools: The Search Consolation Prize? #BrightonSEONicole Bullock
Presentation give by Nicole Bullock at BrightonSEO in Brighton, UK on April 22, 2016 at the Brighton Dome. With all of the 3rd party tools available for SEO, Google Webmaster Tools is often overlooked. Take advantage of this powerful resource that Google provides to users for free. In this presentation, the comparison is made that SEO can be like a game show, and Google Search Console can help you prepare for the times when you don't know how to diagnose site errors and performance.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
Who Really Has Time for SEO? Aligning Internal Teams for Success at a B2B Org...Conductor
One of the most difficult challenges in achieving success with SEO and Content Strategy at a B2B organization with many divisions isn’t knowing what to do, it’s getting it done. Gaining alignment and buy-in across numerous business functions and teams can be a nightmare, especially when you have tangible results to achieve. Matt Crowley (MoreVisibility) and Greg Tucker (RSM US LLP) will discuss how B2B organizations like RSM US LLP can achieve alignment on their SEO and Content strategy.
Find out how an organization with 38,000 team members across 760 offices in 120 different countries is able to achieve alignment on their SEO goals, even when embarking on a global re-branding and website re-design initiative.
Presentation by:
Matt Crowley - MoreVisibility
Greg Tucker - RSM US LLP
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...Branded3
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what you’re reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
The PPC Automation Revolution Is Coming - Arianne Donoghue - BrightonSEO Apri...Arianne Donoghue
As automation increasingly becomes part of the digital marketing conversation, it can be difficult to know where to start the transition in terms of PPC campaign management. In this session Arianne will take you through different free tools, technology and features you can use to start automating. You’ll also look at tools like Power BI and how these can help streamline reporting, leaving you with more time to focus on the areas where you can add the most value – highlighting, in brief, some of the ways attendees should be looking to spend their time once they’ve embraced automation.
Measure fest 2020 what clients want to seeAdam Reaney
The key metrics and data points that can help clients see the impact of their marketing based on the hundreds of reports I've written over the years. Building reports with client input so they can see what they need. Discussing reporting pitfalls and what to avoid to keep the report clear
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
SMX Social Media | Increasing Findability with Twitter Terms & TagsAngie Pascale
Twitter is one of the most powerful social platforms, enabling a virtual Swiss Army knife of earned/owned social media tactics: customer service, community engagement, direct sales, broadcast news and brand updates.
View this presentation and discover new ways to develop your audience organically and build a more engaged community. You’ll learn tips and tactics for leveraging hashtags and trending topics, finding influencers, automating your social media activities, and more.
Want more tips and info, check out our blog (www.location3.com/blog) and follow us on Twitter @Location3.
SEO Expert Panel @pcn PodCamp Nashville 2013. How do you measure SEO success? What barriers have yuou overcome in the SEO world? What's your secret sauce for SEO? Also includes links to all the websites & SEO resources mentioned by the panel. Ross Jones, @2theTopDesign 2 the Top Web Design. Jeremy Rivera, @RavenJeremy Raven Tools. Anna Belle Leiserson, @HappyWebDiva Vanderbilt. Anna Hamil, @ALHamil 2 the Top Web Design. #pcn13
Dominating The Local Ecosystem: Trends, KPI's and Ranking Factors - ClickZ 2014Benu Aggarwal
-Trends and updates - Pigeon Update: What, How, Results
-Local ranking factors
-Most crucial KPIs for success in teh local ecosystem
-Most important partners dominating 90% of the local ecosystem
-Key takeaways
Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Solving Complex SEO Problems When Standard Fixes Don't Apply. PRESENTATION: SEO Audits & Anomalies: Fixing What's Broken - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #21A3
How to Use Search Data to Build Content that Drives Value at ScaleConductor
While cat videos may still dominate YouTube & Instagram, quality content creation requires a less feline focus, and an ability to scale content beyond kittens with value and uniqueness. Join Grant Simmons as he demonstrates how Homes.com leverages big data and fat cats to create content that aligns with; brand messaging, user interest, and search engine quality mandates. You'll get inspired, excited and empowered with ideas and information that will scale your content strategy out of the litter box and into Google's search results.
Presentation by:
Grant Simmons - VP of Search Marketing, Homes.com
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
SearchLove Boston 2018 - Casie Gillette - The Power of Data: 15 Keys to a Suc...Distilled
In a world of content overload, standing out has never been more challenging. Good content means creating the right content, for the right people, and delivering it at the right time. Enter data. In this session, we'll dive into the biggest issues facing content marketers and break down the 15 key data points that can help guide your strategy.
Google Webmaster Tools: The Search Consolation Prize? #BrightonSEONicole Bullock
Presentation give by Nicole Bullock at BrightonSEO in Brighton, UK on April 22, 2016 at the Brighton Dome. With all of the 3rd party tools available for SEO, Google Webmaster Tools is often overlooked. Take advantage of this powerful resource that Google provides to users for free. In this presentation, the comparison is made that SEO can be like a game show, and Google Search Console can help you prepare for the times when you don't know how to diagnose site errors and performance.
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
Who Really Has Time for SEO? Aligning Internal Teams for Success at a B2B Org...Conductor
One of the most difficult challenges in achieving success with SEO and Content Strategy at a B2B organization with many divisions isn’t knowing what to do, it’s getting it done. Gaining alignment and buy-in across numerous business functions and teams can be a nightmare, especially when you have tangible results to achieve. Matt Crowley (MoreVisibility) and Greg Tucker (RSM US LLP) will discuss how B2B organizations like RSM US LLP can achieve alignment on their SEO and Content strategy.
Find out how an organization with 38,000 team members across 760 offices in 120 different countries is able to achieve alignment on their SEO goals, even when embarking on a global re-branding and website re-design initiative.
Presentation by:
Matt Crowley - MoreVisibility
Greg Tucker - RSM US LLP
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...Branded3
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what you’re reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
The PPC Automation Revolution Is Coming - Arianne Donoghue - BrightonSEO Apri...Arianne Donoghue
As automation increasingly becomes part of the digital marketing conversation, it can be difficult to know where to start the transition in terms of PPC campaign management. In this session Arianne will take you through different free tools, technology and features you can use to start automating. You’ll also look at tools like Power BI and how these can help streamline reporting, leaving you with more time to focus on the areas where you can add the most value – highlighting, in brief, some of the ways attendees should be looking to spend their time once they’ve embraced automation.
Measure fest 2020 what clients want to seeAdam Reaney
The key metrics and data points that can help clients see the impact of their marketing based on the hundreds of reports I've written over the years. Building reports with client input so they can see what they need. Discussing reporting pitfalls and what to avoid to keep the report clear
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
SMX Social Media | Increasing Findability with Twitter Terms & TagsAngie Pascale
Twitter is one of the most powerful social platforms, enabling a virtual Swiss Army knife of earned/owned social media tactics: customer service, community engagement, direct sales, broadcast news and brand updates.
View this presentation and discover new ways to develop your audience organically and build a more engaged community. You’ll learn tips and tactics for leveraging hashtags and trending topics, finding influencers, automating your social media activities, and more.
Want more tips and info, check out our blog (www.location3.com/blog) and follow us on Twitter @Location3.
SEO Expert Panel @pcn PodCamp Nashville 2013. How do you measure SEO success? What barriers have yuou overcome in the SEO world? What's your secret sauce for SEO? Also includes links to all the websites & SEO resources mentioned by the panel. Ross Jones, @2theTopDesign 2 the Top Web Design. Jeremy Rivera, @RavenJeremy Raven Tools. Anna Belle Leiserson, @HappyWebDiva Vanderbilt. Anna Hamil, @ALHamil 2 the Top Web Design. #pcn13
Dominating The Local Ecosystem: Trends, KPI's and Ranking Factors - ClickZ 2014Benu Aggarwal
-Trends and updates - Pigeon Update: What, How, Results
-Local ranking factors
-Most crucial KPIs for success in teh local ecosystem
-Most important partners dominating 90% of the local ecosystem
-Key takeaways
Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Solving Complex SEO Problems When Standard Fixes Don't Apply. PRESENTATION: SEO Audits & Anomalies: Fixing What's Broken - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #21A3
Presentation at Ungagged Las Vegas on unpacking Google's Black Box in 2017. A detailed look at Google Algorithms in 2017 and how these affect your site.
Google Algorithms, Your Site, and Moving towards Mobile First indexing in a Post Update World.
What you need to know about the changes in Google, how it affects your site, and what you can do to stay ahead of the game when Google changes all the rules in an environment of decreasing transparency.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: Visualizing Search Analysis - Given by Ryan Jones, @RyanJones - SapientNitro, Manager Search Strategy & Analysis. #SMX #31C
SMX Toronto - Google Bought a Zoo - Pandas & Penguins and The Shamu Update!Grant Simmons
Google Bought A Zoo: Surviving Penguins, Pandas & Other SEO Beasts
According to search honcho Amit Singhal, Google is making up to 600 changes to its algorithm per year. Some major, some minor, but all potentially having an impact on whether your site and content is found when people are searching. How do you track these changes? How should you respond? Attend this session to get answers, and learn the best strategies for getting back in Google’s good graces should you get negatively hit.
Discussion using real world examples of how those often disregarded anomalies in your crawl and site data can be the breadcrumbs that lead you to discover serious site issues that go so often overlooked.
Attendees will learn how to not only find these hidden anomalies but how to turn those findings into actionable site fixes that improve your site presence and visibility in organic search.
Presenting with Marie Haynes on SEO Links at Engage Portland March 2018. This is my presentation on the history of links, Google, and SEO as well as a look at where we are going.
Engagement is the New Anchor Text - Stephen Kenwright - SMX London May 2017Branded3
Branded3's Director of Search Stephen Kenwright, looks at whether 'Engagement is the New Anchor Text' and how you can future-proof your SEO. Delivered at London's SMX, May 2017.
Voice Search Challenges For Search and Information Retrieval and SEODawn Anderson MSc DigM
Whilst search engines are making great strides to achieve gold standards in error free voice search recognition there are still a number of challenges. We look at some of them here and seek to understand how we may adapt to optimise for them. Thanks to Enrique Alfonseca, the Google Conversational Research Team, ESSIR Barcelona for the great learnings and education.
Alexis max-Creating a bot experience as good as your user experience - Alexis...WeLoveSEO
Creating a bot experience as good as your user experience: what does technical SEO look like in 2019?
Dans cette conférence en anglais et français, Alexis Sanders et Max Prin, Technical SEOs chez Merkle aux Etats Unis s’attaqueront aux sujets SEO les plus techniques.
Données structurées, budget de crawl, AMP : ils vous livreront les clés pour mettre une point une expérience robot aussi optimisée que celle des utilisateurs.
Hacking Performance Management, the Blue Green Game - With a live demo!
Dr. Branden R. Williams has almost twenty years of experience in technology and information security, both as a consultant and an executive. Branden co-founded a technology services company that provided the foundation to a prominent e-learning company. He has vast experience as a practitioner and consultant which included helping companies create user-centric security controls and models. His specialty is navigating complex landscapes—be it compliance, security, technology, or business—and finding innovative solutions that save companies money while reducing risk and improving performance. Along the way, he was a Consulting Director for VeriSign/AT&T, one of four CTOs at RSA, ISSA Distinguished Fellow, elected to the PCI Board of Advisors, and author of four books.
Assuming people are rational, we all do things to maximize our payoffs. It's why things like Enron, and the Sub Prime mortgage crisis happen. This demonstration will show you a key element to designing performance management systems that employees will hack to their advantage.
When it comes to the search landscape, understanding your competition is imperative. For SEMNE's December 2014 event, Casie Gillette looks at how marketers can evaluate and stalk their competition. Gain the upper hand in search results with these tips.
Similar to Busting Google's Black Box: Navigating Google Algorithms in a Post-Update World By Kristine Schachinger (20)
Hello!Thank you for visiting the SMX SlideShare page. Due to a new company policy, we will only be publishing and sharing conference speaker decks with those who attended. We hope to see you at a future SMX show!
From the #SMX East Conference in New York City October 23-25, 2018, we give you your #SMXInsights! Check out some of the best tidbits of SEO and SEM knowledge from this week!
Speaking at one of our SMX shows? Use these guidelines to help you as you go while creating your presentation. Thank you, and we look forward to having you at SMX!
Check out the results from our 2017 audience survey conducted during SMX East 2017's "AMP: Do or Die" session on October 23, 2017. Interested in joining us at the next SMX event? See what's coming up next by visiting https://marketinglandevents.com.
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: Advanced Audience Testing Strategies & Tactics. PRESENTATION: Create for Someone, Not Just Anyone: Adobe's Audience Audit - Given by Maria Corcoran, @mariacorcoran - Adobe Systems, Search Marketing Program Manager. #SMX #21C3
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: "Alexa, How Do I Do SEO For You?". PRESENTATION: "Alexa, How Do I Do SEO For You?" - Given by Navneet Virk - Isobar, Vice President, Data and Optimization. #SMX #22A2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Attribution Success In A Cross-Device World. PRESENTATION: The Journey To Cross-Device Nirvana - Given by Mike Henderson, @innuhendo - SuretyBonds.com, Digital Marketing Director. #SMX #23C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Taking The Brand/Agency Partnership To The Next Level. PRESENTATION: Dating Tips to Maximize the Brand / Agency Relationship - Given by Chad Gingrich, @chadgingrich - Seer Interactive, Senior SEO Manager and Sharon Conner, @anemptyroad, Search Marketing Strategist, Autodesk. #SMX #24A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Paid Search Fundamentals. PRESENTATION: Paid Search Fundamentals - Given by Matt VanWagner, @mvanwagner - FindMeFaster, President. #SMX #13D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Breaking Through: Practical Steps to Follow to Identify What and Where to Test - Given by Ayat Shukairy, @ayat - Invesp, Co-founder at Invesp VP Marketing and FigPii. #SMX #21C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Principles of Optimization and Growth - Given by Jeremy Epperson, @Jeremy3Q_CRO - 3Q Digital, Director of Conversion Optimization. #SMX #21C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Rapidly Changing World Of Offline Targeting And Attribution. PRESENTATION: Share of Visit: Focus on the Customer Journey - Given by Drew Breunig, @dbreunig - PlaceIQ, VP, Business Applications. #SMX #12C
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
38. #SMX #31A @schachin
“I only high-five with my neck in impossible positions.”
real Gary Illyes quote
image: http://golocalinteractive.com/wp-content/uploads/HighFive.jpg
GARY
JOHN
40. #SMX #31A @schachin
AND …
Google no longer announces updates
on algos like Panda and Penguin
because they have been
“rolled up” into
the main algorithm(s)
SHHHHHH….
We are NINJA now!
49. #SMX #31A @schachinWhy did you get burned or more importantly did you get burned at all?
50. #SMX #31A @schachin
Was there an update?
Check Google Webmaster Blog, Gary & John on Twitter or Glenn Gabe’s Blog GSQI
Yes he is the other speaker on this panel ;)
54. #SMX #31A @schachin
Site history is like a medical history
You are like a doctor, you don’t care how much they drank
last night you just need them to be honest.
Because things like bad links can kill…
Your site that is…
Know the Site History!
60. #SMX #31A @schachin
It is not a penalty.
It’s a seasonal business.
NEVER ASSUME! EVER.
It may walk like a duck
& talk like a duck…
and not be a duck.
64. #SMX #31A @schachin
What algos could be affecting the site?
• Internal (on-page, technical, etc)
• Algo(s): Panda, Phantom, Penguin
• External (links, citations, etc)
• Algo(s): Penguin
• Third Party (advertising etc)
• Algo(s): Panda, Phantom
Process of deductive reasoning!
NOTE there are the core algos, there are others.
Algorithms
67. #SMX #31A @schachin
KEEP in MIND
Panda Rollouts were no longer announced
after 4th Quarter 2015!
Rolls out around every 3 months. (per Gary Illyes)
First Rollout was in 2016
Likely Feb 27th/28th through the first week in March.
Can be confused with Phantom, though results are similar.
Algorithms - Panda
68. #SMX #31A @schachin
Panda focuses on content quality MOSTLY
also some site quality items.
Algorithms - Panda
69. #SMX #31A @schachin
What is Panda content quality?
• No “thin” Content
• Length DOES matter = Time, Effort, Amount
• Exceptions do exist
• Be careful of Duplicate Content
• Make sure you have proper canonicals
• No Duplicate Penalty, but there is a filter!
• Make sure your titles/descriptions are unique
Algorithms - Panda
70. #SMX #31A @schachin
•Content Clarity
•Content Specificity (RELEVANCE)
•Content Length
•Blogs 350-550 << These are arbitrary, BUT they are good guides
•Articles 750-950+ << These are arbitrary, BUT they are good guides
ESPECIALLY for sites that deal with news, information, or
education (Entertainment especially gossip is an exception)
Note: Query Deserves Freshness (QDF) does not matter for all sites.
Algorithms - Panda
72. #SMX #31A @schachin
• ContentTechnical
• Grammar / Spelling / Readability
• Site Architecture
• Confirmed by John Mueller February 2017.
• Advertisements
• Too many ads on a site can cause devaluations
•Site LoadTime
• EspeciallyTime to First Byte (TFB)
• Needs to be under .80ms for best results
Algorithms - Panda
75. #SMX #31A @schachin
Quality Update (Phantom)
“Panda Plus "witha wider quality focus including UI/X
Summary: Google update that affected sites with low quality indicators.
Focus: Low Quality Pages
TopTakeaways.
• Not typically confirmed by Google
• Can change focus – kind of a catch-all of quality algos
• Have to look for other indicators
• Overlaps Panda in some areas
• Affects Organic SERPs
Algorithms - Phantom
76. #SMX #31A @schachin
Phantom
Quality Update Issues (that are most likely Phantom)
• Appears to focus on items such as
• Aggressive Ad Placements
• Content
• Crawl Issues
• Deception (ads, affiliate links, etc.)
• Thin Content
• Bad UI/X
• Interstitials
Algorithms - Phantom
87. #SMX #31A @schachin
Penguin 4.0 (Real-time)
Rollout: Approximately September 23, 2016 It also rolled out in several phases
completing these rollouts the second week of October. If you never recovered, it
would have happened by now.
Summary: This update was the first in more than 2 years. However, the new
version of Penguin is very different from the old in there is no whole site website
demotion, just granular links devaluation. In addition the links are being
evaluated in “real time” and so changes to link profiles will be assessed quickly.
Algorithms - Penguin
88. #SMX #31A @schachin
Focus: Mostly links, but also other Web Spam Factors.
TopTakeaways.
• Confirmed by Google
• Updates are in “real time”
(not the instant they occur, but they are assessed rapidly)
Sites are no longer demoted in search, links are devalued.
Links are devalued?
This means their value (passed Page Rank) to the site is removed from the site’s scoring.
In the past, the entire site was demoted in the SERPs.
This is no longer the case.
Algorithms - Penguin
89. #SMX #31A @schachin
If you did not recovered from a Penguin update, make sure
you submitted a proper disavow and also “acquired”
replacement links.
Without replacing the lost link values the site could be free
of Penguin, but appear to be still demoted.
Algorithms - Penguin
90. #SMX #31A @schachin
Devaluations are much more granular
• Query Set
• Page Level
• Section Level
• NOT Site Level
This makes them harder to detect as their will be a slower decline
in smaller sections of the site, rather than a distinct fall-off cliff as
in previous rollouts. Also “real-time” application.
Algorithms - Penguin
92. #SMX #31A @schachin
Off-Site Devaluations
Devaluations can affect you if they hit other sites. If the sites
that link to you have their links devalued, then that link juice
cannot be passed.
Algorithms - Penguin
94. #SMX #31A @schachin
Link Free for All?
Manual Actions will take over for Penguin Devaluations,
but experiment on those thresholds.
Algorithms - Penguin
104. #SMX #31A @schachin
Interstitials THAT ARE Affected
• Showing a popup that covers the main content, either immediately after the user
navigates to a page from the search results, or while they are looking through the
page.
• Displaying a standalone interstitial that the user has to dismiss before accessing the
main content.
• Using a layout where the above-the-fold portion of the page appears similar to a
standalone interstitial, but the original content has been inclined underneath the fold.
http://searchengineland.com/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252
Ads & Interstitials
106. #SMX #31A @schachin
Interstitials NOT Affected
Those types are:
• Interstitials that appear to be in response to a legal obligation, such as for cookie
usage or for age verification.
• Login dialogs on sites where content is not publicly indexable. For example, this
would include private content such as email or unindexable content that is behind a
paywall.
• Banners that use a reasonable amount of screen space and are easily dismissible.
For example, the app install banners provided by Safari and Chrome are examples of
banners that use a reasonable amount of screen space.
Ads & Interstitials
117. #SMX #31A @schachin
From the Google Quality Rater’s Guide
https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualit
yevaluatorguidelines.pdf
Quality Site Pages - Content
118. #SMX #31A @schachin
What does Google thinks makes good content?
The EAT of the page.
• Is there expertise?
• Expertise can = personal experience.
• Is there evidence of time?
• Is there effort?
• Is there skill?
Quality Site Pages - Content
129. #SMX #31A @schachin
• Http vs. Https
• Do the pages have mixed status?
• If pages moved to https, did the URLs change everywhere? CDN?Tag Manager?
Analytics?
• Are the pages redirected?
• Use the Aleyda Solis checklist for https migration
• Robots
• Sitemaps
• Canonicals
• Redirects & 404s
• Architecture
• Navigation
• SchemaTagging
TechnicalTechnical
130. #SMX #31A @schachin
Technical SEO Audit – The Basics
• Http vs. Https
• Robots.txt
• Can it be crawled? If not, googlebot goes away!
• Is it written correctly? (test it)
• Are you using it when they should be using no-index?
• Robots.txt blocks the page crawl, but not the URL indexing
• Are you blocking CSS &/or JS?
• Must unblock!This can cause a site demotion.
• Sitemaps
• Canonicals
• Redirects & 404s
• Architecture
• Navigation
• SchemaTagging
TechnicalTechnical
131. #SMX #31A @schachin
• Http vs. Https
• Robots.txt
• Sitemaps
• Do you have one?
• Is it written correctly? (test it)
• Check their sitemaps for
• Limits
• Types (video, image, page, news < different XML)
• Index Sitemaps (use them!)
• TIP Google does not use priority or date modifiers
• Canonicals
• Redirects & 404s
• Architecture
• Navigation
• SchemaTagging
Technical
132. #SMX #31A @schachin
• Http vs. Https
• Robots.txt
• Sitemaps
• Canonicals
• Do you have them on the site?
• Are they written correctly?
• Do they follow the rules for writing canonicals?
• Redirects & 404s
• Architecture
• Navigation
• SchemaTagging
Technical
133. #SMX #31A @schachin
• Http vs. Https
• Robots.txt
• Sitemaps
• Canonicals
• Redirects & 404s
• Are they using 302 or 301?
• Google says they don’t care, but …
• How many 404s?
Are you bleeding links? Should they be 410?
• When redirecting links from removed pages topical matches
are a MUST or the links passed could lose value
• Architecture
• Navigation
• SchemaTagging
Technical
134. #SMX #31A @schachin
• Http vs. Https
• Robots.txt
• Sitemaps
• Canonicals
• Redirects & 404s
• Architecture
• Is the structure vertical or horizontal?
• TIP Google prefers wide and flat over deep and tall
• Are you giving Google a proper content outline?
• Think 10th grade English Class
• Are you specific, certain and clear?
• Navigation
• SchemaTagging
Technical
135. #SMX #31A @schachin
• Http vs. Https
• Robots.txt
• Sitemaps
• Canonicals
• Redirects & 404s
• Architecture
• Navigation
• Are you using proper navigation?
• Are you constructing a contextual view of your site?
• Are you throwing in the kitchen sink?
• TIP Users can only process 5-8 piece of information at a time
• Going to be even more important in mobile first indexing.
• SchemaTagging
Technical
136. #SMX #31A @schachin
• Http vs. Https
• Robots.txt
• Sitemaps
• Canonicals
• Redirects & 404s
• Architecture
• Navigation
• SchemaTagging
• Just do it! Really. Microdata is Google preferred.
• TIP Any data point can be used in the KG without copyright
violation.
• Check Google Search Console for mark-up validity.
• Make sure to add to your mobile site for mobile first!
Technical
141. #SMX #31A @schachin
HOW DO WETEST FAST?
WebpageTest.org and of course
Google Pagespeed Insights
Also there is information in Google Analytics.
Page Speed
150. #SMX #31A @schachin
Mobile First Indexing
• One Index
• Mobile Crawler will be used for all sites
• Mobile Content will be used for ranking
• Mobile SERPs
• Desktop SERPs
• AMP NOT a factor in mobile first indexing
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
Mobile First Indexing
151. #SMX #31A @schachin
Content you want to
rank for MUST be in
your mobile site
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
Mobile First Indexing
152. #SMX #31A @schachin
If you do not have the content on your mobile site, the site
cannot be found for it even in desktop.
This means they will rely more heavily on sitemaps to find
content.
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
Mobile First Indexing
154. #SMX #31A @schachin
Mobile First Indexing SiteTypes
• If you have a mobile m. site
• Make sure to verify this site in Google Search console
• If you have a responsive site
• No changes needed
• If you have AMP only
• You will be evaluated on your desktop content, but mobile friendly boost
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
http://www.thesempost.com/details-googles-mobile-first-indexing-change/
Mobile First Indexing
155. #SMX #31A @schachin
UI Hidden Content.
Unlike Desktop, content hidden in accordions and tabs
will not be devalued in mobile first indexing.
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
http://www.thesempost.com/details-googles-mobile-first-indexing-change/
Mobile First Indexing
156. #SMX #31A @schachin
Schema.
If you removed schema in mobile, it must be added
back to your mobile site to get into the snippets
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
http://www.thesempost.com/details-googles-mobile-first-indexing-change/
Mobile First Indexing