From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Matt Siltala, @matt_siltala - Avalaunch Media, President. #SMX #14D
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: The Shift From Listing Management to Location Data Management - Given by Gib Olander, @golander59 - SIM Partners, VP of Product. #SMX #13C
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar. PRESENTATION: What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar - Given by Maddie Cary, @MaddieMarketer - Point It, Senior Client Manager. #SMX #13B1
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: Putting Your Business on the Virtual Map - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President, Founer. #SMX #13C
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Better Together: Search & Social. PRESENTATION: Better Together Search and Social - Moving From Cowboys to Hedgehogs - Given by Ellen White, @ellenreathwhite - Team Detroit / Ford Motor Company, Director, Organic Search (SEO). #SMX #24A
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Keyword Research & Copywriting for Search Success. PRESENTATION: Electrifying Your Online Marketing Message - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Keyword Research & Copywriting For Search Success. PRESENTATION: Taking Your Content To The Next Level - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Search Engine Friendly Web Design. PRESENTATION: Search Engine Friendly Web Design: Designing For People Who Use Search Engines - Given by Shari Thurow, @sharithurow - Omni Marketing Interactive, Founder and SEO Director. #SMX #12D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Paid Search Fundamentals. PRESENTATION: Paid Search Fundamentals - Given by Matt VanWagner, @mvanwagner - FindMeFaster, President. #SMX #13D
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: The Shift From Listing Management to Location Data Management - Given by Gib Olander, @golander59 - SIM Partners, VP of Product. #SMX #13C
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar. PRESENTATION: What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar - Given by Maddie Cary, @MaddieMarketer - Point It, Senior Client Manager. #SMX #13B1
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Local Listings: Putting Your Business On The Virtual Map. PRESENTATION: Putting Your Business on the Virtual Map - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President, Founer. #SMX #13C
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Better Together: Search & Social. PRESENTATION: Better Together Search and Social - Moving From Cowboys to Hedgehogs - Given by Ellen White, @ellenreathwhite - Team Detroit / Ford Motor Company, Director, Organic Search (SEO). #SMX #24A
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Keyword Research & Copywriting for Search Success. PRESENTATION: Electrifying Your Online Marketing Message - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Keyword Research & Copywriting For Search Success. PRESENTATION: Taking Your Content To The Next Level - Given by Christine Churchill, @keyrelevance - KeyRelevance, President. #SMX #11D
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Search Engine Friendly Web Design. PRESENTATION: Search Engine Friendly Web Design: Designing For People Who Use Search Engines - Given by Shari Thurow, @sharithurow - Omni Marketing Interactive, Founder and SEO Director. #SMX #12D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Paid Search Fundamentals. PRESENTATION: Paid Search Fundamentals - Given by Matt VanWagner, @mvanwagner - FindMeFaster, President. #SMX #13D
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: SEO at Microsoft: "Insights Engine" - Given by Derrick Wheeler, @derrickwheeler - Microsoft, Sr Product Intelligence Manager. #SMX #31C
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Advanced Enterprise SEOs, Unite!. PRESENTATION: Enterprise SEO: The World Is In Your Hands - Given by Garth O'Brien, ishop - GoDaddy, Director & Global Head of SEO. #SMX #12A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: Focusing on the Negative: Rolling Out a Negative Audience Strategy - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #31B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Steps For Performing An Effective SEO Audit. PRESENTATION: SEO Audits Key Elements of Discovery and Planning - Given by Jessie Stricchiola, @itstricchi - Alchemist Media Inc., CEO. #SMX #21A
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Stop Being Boring: Take Your DSA Strategy to the Next Level - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #13B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Shopping Campaign Tips & Tricks You'll Want To Own. PRESENTATION: Reaping The Fields In Google Shopping: Ongoing Optimizations - Given by Susan Wenograd, @susanedub - Five Mill, Clix Marketing, Partner & SEM. #SMX #14C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Attribution Success In A Cross-Device World. PRESENTATION: The Journey To Cross-Device Nirvana - Given by Mike Henderson, @innuhendo - SuretyBonds.com, Digital Marketing Director. #SMX #23C
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Nine Billion Ads Of Search. PRESENTATION: ETAs: Evolved Text Ads - Given by Mark Irvine, @MarkIrvine89 - WordStream, Senior Data Scientist. #SMX #12B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Principles of Optimization and Growth - Given by Jeremy Epperson, @Jeremy3Q_CRO - 3Q Digital, Director of Conversion Optimization. #SMX #21C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
Originally presented at the inaugural MKE Search on October 18th, 2017. Arm yourself with the process and system to rest your mind that any audit you undertake will leave no stone unturned, and your efforts yield the result you seek.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Brand Keywords - The Truth About Your Competitors - Given by David Naffziger, @davenaff - BrandVerity, CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Rapidly Changing World Of Offline Targeting And Attribution. PRESENTATION: Measuring and Analyzing Call Conversions - Given by Kelley Schultz, @kelleyliefer - DialogTech, Director of Digital & Analytics. #SMX #12C
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Understanding Your Consumer's Journey - Using Search Science For Keyword Research. PRESENTATION: Using Search Science For Keyword Research - Given by Tony Verre, @TonyVerre - DreamFire Digital Marketing, Founder. #SMX #23C1
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Beyond Clicks: Online–To–Offline Tracking & Attribution. PRESENTATION: Location Based Optimization (LBO) - The Next SEO - Given by David Shim, @davidshim - Placed, CEO. #SMX #14C
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: SEO at Microsoft: "Insights Engine" - Given by Derrick Wheeler, @derrickwheeler - Microsoft, Sr Product Intelligence Manager. #SMX #31C
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Advanced Enterprise SEOs, Unite!. PRESENTATION: Enterprise SEO: The World Is In Your Hands - Given by Garth O'Brien, ishop - GoDaddy, Director & Global Head of SEO. #SMX #12A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: Focusing on the Negative: Rolling Out a Negative Audience Strategy - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #31B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Steps For Performing An Effective SEO Audit. PRESENTATION: SEO Audits Key Elements of Discovery and Planning - Given by Jessie Stricchiola, @itstricchi - Alchemist Media Inc., CEO. #SMX #21A
From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Stop Being Boring: Take Your DSA Strategy to the Next Level - Given by Michelle Morgan, @michellemsem - Clix Marketing, Director of Client Services. #SMX #13B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Shopping Campaign Tips & Tricks You'll Want To Own. PRESENTATION: Reaping The Fields In Google Shopping: Ongoing Optimizations - Given by Susan Wenograd, @susanedub - Five Mill, Clix Marketing, Partner & SEM. #SMX #14C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Attribution Success In A Cross-Device World. PRESENTATION: The Journey To Cross-Device Nirvana - Given by Mike Henderson, @innuhendo - SuretyBonds.com, Digital Marketing Director. #SMX #23C
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Nine Billion Ads Of Search. PRESENTATION: ETAs: Evolved Text Ads - Given by Mark Irvine, @MarkIrvine89 - WordStream, Senior Data Scientist. #SMX #12B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Principles of Optimization and Growth - Given by Jeremy Epperson, @Jeremy3Q_CRO - 3Q Digital, Director of Conversion Optimization. #SMX #21C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
Originally presented at the inaugural MKE Search on October 18th, 2017. Arm yourself with the process and system to rest your mind that any audit you undertake will leave no stone unturned, and your efforts yield the result you seek.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Competitive Research For SEM. PRESENTATION: Brand Keywords - The Truth About Your Competitors - Given by David Naffziger, @davenaff - BrandVerity, CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Rapidly Changing World Of Offline Targeting And Attribution. PRESENTATION: Measuring and Analyzing Call Conversions - Given by Kelley Schultz, @kelleyliefer - DialogTech, Director of Digital & Analytics. #SMX #12C
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Understanding Your Consumer's Journey - Using Search Science For Keyword Research. PRESENTATION: Using Search Science For Keyword Research - Given by Tony Verre, @TonyVerre - DreamFire Digital Marketing, Founder. #SMX #23C1
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Beyond Clicks: Online–To–Offline Tracking & Attribution. PRESENTATION: Location Based Optimization (LBO) - The Next SEO - Given by David Shim, @davidshim - Placed, CEO. #SMX #14C
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: A Sneak Peak at Some of the Most Successful GDN Advertisers - Given by Mike Colella - AdBeat, Founder & CEO. #SMX #14B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: Mining and Refining Google Display: Setup Targeting and Conversion Optimization Tips - Given by Laura Thieme, @bizwatchlaura - Bizwatch, CEO. #SMX #14B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: Video Marketing Hacks: How To Dominate Your Niche With YouTube, Facebook, and Instagram Video Ads - Given by Jace Vernon, @jacevernon - Ydraw, Founder. #SMX #14B
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: How Email Marketing Is Revolutionizing Paid Search. PRESENTATION: Miss Cleo Sees the Future of Email Marketing - Given by Cleo Hage, @therealmisscleo - WordStream Inc, Paid Search Strategist. #SMX #13B2
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Running Global PPC Campaigns At Scale. PRESENTATION: Running Global PPC Campaigns at Scale - Given by Mihai Irinel Popescu, @mirinel - Hotels Combined, Online Marketing Manager Europe & Americas. #SMX #13B3
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: How to Prove the Value of Your SEO - Given by Erin Everhart, @erinever - The Home Depot, Lead Manager, Digital Marketing - SEO. #SMX #31C
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Essential Analytics Reports That SEOs Can't Live Without. PRESENTATION: Visualizing Search Analysis - Given by Ryan Jones, @RyanJones - SapientNitro, Manager Search Strategy & Analysis. #SMX #31C
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Debra Mastaler, @debramastaler - Alliance-Link, President. #SMX #13D
How does social media impact search engine rankings? Does social factor into SEO strategy? What the heck are “social signals?” There are seemingly endless questions surrounding the impact of social on search and we’ll tackle them in this session by separating fact from fiction and by detailing the relationship between the two.
Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility.
Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator)
Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras)
Todd Malicoat, Owner, Meta4 Creations, LLC (Twitter @stuntdubl)
Chris Winfield, President, 10e20 (Twitter @chriswinfield)
SEO for Small Business (or as We Like to Call It: Online Community Building)Joseph Skibbie
Small Businesses are under attack - what used to be achieved with a business card is now requiring brochures, websites, and multiple social media channels. If a targeted strategy isn't used from the beginning, the benefits to Search Engine Optimization will be negligible. A targeted strategy incorporating web, content, eNotice, social, and paid will allow for climbing the Search Engine Results Pages (SERP's) over time. Use the outlined strategy framework to focus your efforts will make the difference in your small and midsize enterprise.
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
Laura Crimmons and Stephen Kenwright run through a checklist explaining: how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
Outreach Digital - How to structure a digital PR campaignBranded3
Presentation explaining how to identify outreach requirements (SEO) and outreach opportunities (PR); how a campaign should work onsite (SEO) and offsite (PR); and how to evaluate the success and ROI of a campaign. The checklist explains how to decide what an outreach campaign needs to work for search engines, journalists, bloggers and the audience.
#FIRMday Manchester 4th March 2020 - Recruitive: Is Your Careers Website Fit ...Emma Mirrington
In this session Stephen Day, Sales Manager and Victoria Creamer, Principal Consultant at
Recruitive will discuss how to attract the best candidates with a great looking and engaging
careers website while retaining essential recruitment functionality.
• Is your Careers Site attractive and Engaging for Candidates?
• How do you Drive Traffic to your Careers Website?
• Is your website optimised correctly for search engines?
• Does your website connect to Google Jobs?
• Does your website promote and retain your brand?
• Does your ATS seamlessly integrate with your careers website?
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
This is an example of what my SEO analysis consists of, the advice you'll see in them and the many tasks involved in optimizing just one page for a very competitive keyword phrases like "Internet Marketing Services"
In the SEO and Internet Marketing Services industry, I have to compete against some of the biggest companies with hundreds of employees and millions of dollars, despite the fact that I am pretty much a one person SEO and Web Development Team.
My competition NEVER stands still. Yours probably doesn't either. Call or click to www.splinternetmarketing.com for your SEO analysis.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
Hello!Thank you for visiting the SMX SlideShare page. Due to a new company policy, we will only be publishing and sharing conference speaker decks with those who attended. We hope to see you at a future SMX show!
From the #SMX East Conference in New York City October 23-25, 2018, we give you your #SMXInsights! Check out some of the best tidbits of SEO and SEM knowledge from this week!
Speaking at one of our SMX shows? Use these guidelines to help you as you go while creating your presentation. Thank you, and we look forward to having you at SMX!
Check out the results from our 2017 audience survey conducted during SMX East 2017's "AMP: Do or Die" session on October 23, 2017. Interested in joining us at the next SMX event? See what's coming up next by visiting https://marketinglandevents.com.
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: Advanced Audience Testing Strategies & Tactics. PRESENTATION: Create for Someone, Not Just Anyone: Adobe's Audience Audit - Given by Maria Corcoran, @mariacorcoran - Adobe Systems, Search Marketing Program Manager. #SMX #21C3
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: "Alexa, How Do I Do SEO For You?". PRESENTATION: "Alexa, How Do I Do SEO For You?" - Given by Navneet Virk - Isobar, Vice President, Data and Optimization. #SMX #22A2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Busting Google's Black Box: Navigating Google Algorithms in a Post-Update World - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Taking The Brand/Agency Partnership To The Next Level. PRESENTATION: Dating Tips to Maximize the Brand / Agency Relationship - Given by Chad Gingrich, @chadgingrich - Seer Interactive, Senior SEO Manager and Sharon Conner, @anemptyroad, Search Marketing Strategist, Autodesk. #SMX #24A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Use Event Tracking To Improve Marketing Performance. PRESENTATION: Let's Start Using Event Tracking For More Than Email Clicks - Given by Joe Martinez, @MilwaukeePPC - Granular, Senior Manager, Paid Media & Community. #SMX #22C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Brick & Mortar's Secret Weapon: Search Data. PRESENTATION: Brick & Mortar's Secret Weapon: Search Data - Given by Andrew Ruegger, @aruegger - Catalyst, Senior Partner, Head of Data Science. #SMX #13C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Breaking Through: Practical Steps to Follow to Identify What and Where to Test - Given by Ayat Shukairy, @ayat - Invesp, Co-founder at Invesp VP Marketing and FigPii. #SMX #21C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: SEO Without SERPS - Given by Bryson Meunier, @brysonmeunier - Vivid Seats Ltd., SEO Director. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Optimizing Content for Voice Search and Virtual Assistants - Given by Benu Aggarwal, @milestonemktg - Milestone Internet Marketing, President & Founder. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Optimizing Content For Voice Search & Virtual Assistants . PRESENTATION: Your Step By Step Guide to Testing Voice Search - Given by Purna Virji, @purnavirji - Microsoft, Senior Client Development and Training Specialist, Bing Ads. #SMX #13A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Rapidly Changing World Of Offline Targeting And Attribution. PRESENTATION: Share of Visit: Focus on the Customer Journey - Given by Drew Breunig, @dbreunig - PlaceIQ, VP, Business Applications. #SMX #12C
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
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Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
The Art and Science of Building Links By Matt Sitala
1. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
LINK BUILDING FUNDAMENTALS
SMX WEST 2016
THE ART & SCIENCE OF BUILDING LINKS
Matt Siltala | Avalaunch Media
4. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
MOST POPULAR SEARCH ENGINE?
Almost 70% of the world uses Google
0 10 20 30 40 50 60 70
Excite
Lycos
Ask
AOL
Baidu
Yahoo
Bing
Google
Total Market Share
Total Market Share
5. #SMX #14D @Matt_Siltala
Paid
Organic
Domain level links
Page level links
Page Level (Title, tags, content)
Mobile
Query data (long & short clicks)
Social media metrics
Location personalization
HOW ARE PAGES RANKED?
Over 200+ factors contribute
6. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
Most of the changes/filters are done to help DEFINE, EVALUATE
and RATE links and the pages they come from.
Authorship
Removed
Aug 28
“In the News”
Box
Oct 01
Penguin
Everflux
Dec 10
Authorship
Photo Drop
Jun 28
Page
Layout
Feb 06
Sep 23
Panda
4.1
Dec 22
Pigeon Expands
(UK, CA, AU)
Jun 12
Payday
Loan 3.0
Oct 17
Penguin
3.0
Mar 24
Unnamed
Update
May 19
Panda
4.0
Jul 24
Pigeon
Oct 21
Pirate
2.0
May 16
Payday
Loan 2.0
Aug 06
HTTPS/SSL
Update
7. #SMX #14D @Matt_Siltala
There are four components of link popularity…
LINK POPULARITY
Link popularity measures the quality and quantity of links pointing to a
webpage.
Considered an off-page factor.
Engines weigh off-page factors more heavily than on-page*.
SLANG: Link Juice, Link Love, Link Pop, Link Equity
8. #SMX #14D @Matt_Siltala
LINK POPULARITY
Four components and a lot of moving parts
QUANTITY QUALITY RELEVANCE ANCHOR
TEXT
9. #SMX #14D @Matt_Siltala
LINK QUANTITY
The number of links pointing to a webpage from different websites/pages
A
B
D
E
YOUR
WEBSITE
C
10. #SMX #14D @Matt_Siltala
LINK QUALITY
Determined by the authority of the host sites and the sites linking them
X
X
C
X
AX
X
BX
X
X
YOUR
WEBSITE
11. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
LINK QUALITY
All three engines have a formula to measure and compute quality
PageRank™ TrustRank NetRank
12. #SMX #14D @Matt_Siltala
Quality pages have unique characteristics, they show:
WHAT MAKES A QUALITY PAGE?
The power of PageRank™ – Yep, it’s still around
Algorithms reward quality and factual accuracy*
AUTHORITY EXPERTISE TRUST
14. #SMX #14D @Matt_Siltala
RELEVANCE
Relevance is keyword, relationship and fact based
Relevance factors change constantly
as the index grows
Your relationships may influence
what is returned
Factual accuracy plays a part in
determining relevance
15. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
Anchor text is the clickable part of the link you see
My son and my money go to The College of William & Mary
My son spends a lot of money buying college text books
Visit us at www.poor-parents.org for more information
Anchor text is a query ranking factor
ANCHOR TEXT
An endorsement of what is to come
anchor text influences the
queries your website ranks for in
the search results”
GOOGLE
“ anchor text helps define the
theme of a linked page”
BING
“
16. #SMX #14D @Matt_Siltala
Make your anchor text part of the conversation
ANCHOR TEXT
Hyperlink when it makes sense
Any links intended to manipulate… a site’s
ranking in Google search results may be
considered part of a link scheme and a violation
of Google’s Webmaster Guidelines.
Additionallym creating links that weren’t
editorially placed or vouched for by the site’s
owner on a page, otherwise known as unnatural
links, can be considered a violation of our
guidelines.”
- GOOGLE
Doesn’t matter what you
do, if Google thinks your
inbound links are anything
but editorial, YOU LOSE.
“
17. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
YOUR GOAL WHEN BUILDING LINKS:
QUANTITY
of links
QUALITY
pages
ANCHORS
conversational
RELEVANCE
audience
19. #SMX #14D @Matt_Siltala
Paid links
Large scale guest posting
Low quality directories
Footer links
Template links
“UNNATURAL” LINKS
What the search engines (especially Google) want you to avoid
Large-scale reciprocal linking
Press releases
Widgets & badges
Forum drops
20. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
Do not acquire a lot of the same links quickly
Avoid using same anchors over and over
Avoid linking with low quality pages
Avoid placing links in navigation and sponsored
areas
WHAT TO AVOID
Avoid these flags and footprints
Avoid pages/sites hosting excessive reciprocals
and template links
Avoid sites with excessive Adsense
Don’t make directory links (even niche directories)
a large part of your portfolio
Avoid sites with no Contact or About Us info
21. #SMX #14D @Matt_Siltala
THINK BEFORE YOU LINK
Questions to ask
Is the page hosting your link in the search
index?
Been cached lately?
Do they use nofollow attributes?
Does the website participate in social media?
1
2
3
4
5
6
7
8
Does the webpage rank for relevant keywords?
Is the website tied to a network?
Is the content relevant to my site?
Search “complaint” + URL?
23. #SMX #14D @Matt_Siltala
GOOGLE PENALTY OR ALGORITHM UPDATE
Not hard to figure out but bad either way
IF YOUR SITE:
OR
YOU EITHER HAVE:
OR
a manual penalty
affected by changes/filters to
an algorithm
disappeared from the search
results
lost ranking
25. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
MANUAL ACTIONS
Two Types: site-wide and partial
Unnatural links pointing to your site
Hacked site
User generated spam in your blog/forum
Thin content with no value
Cloaking/spammy redirects
Hidden text/keyword stuffing
26. #SMX #14D @Matt_Siltala
RECONSIDERATION
Asking Google to review your site after manual penalty (request a review)
A good reconsideration request does THREE THINGS:
Explains the exact quality issue on your site.
Describes the steps you’ve taken to fix the issue.
Documents the outcome of your efforts.
27. #SMX #14D @Matt_Siltala
RANKINGS DROP DUE TO CHANGE IN ALGORITHM
How do you determine which search engine update affected you?
CHECK GOOGLE &
Other Analytics
GOOGLE ALGORITHM
Updates History
28. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
STEP
01
STEP
02
STEP
03
STEP
04
STEP
05
Pull Backlinks
Use links from WMT
and at least one
commercial tool.
Audit Backlinks
List unnatural links in
spreadsheet
Contact Info
Use a tool like
URLProfiler to pull
email from list of
unnatural links
Reach Out
Ask to remove
Repeat after 10 days
List no responses
(provide details!)
Disavow
Ask Google not to
take low-quality links
into account when
assessing.
It takes Google some time to process the information you’ve uploaded, (weeks!), these links will continue to be shown in your Search Console.
DISAVOW
Cleaning up and disavowing links
29. #SMX #14D @Matt_Siltala
Watch your backlinks like you watch your rankings!
RANKINGS DROP
Watch, watch, watch
BE PROACTIVE, DON’T WAIT FOR A SLAP DOWN!
Analyze your website’s backlinks and identify
what caused your rankings drop.
Once you identify the links, try to remove them.
Disavow the ones you cannot get removed.
31. #SMX #14D @Matt_Siltala
It is less about what you do and more about where.
Links help get you ranked but clicks show you deserve to be
there.
You need to have something worth linking to.
REMEMBER THESE 3 SIMPLE FACTS
In link building
32. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
QUESTIONS TO ASK BEFORE YOU LINK
And some tools to help
Does the page rank well?
RankRanger
AuthorityLabs
Does the site have a varied
backlink portfolio?
RavenTools
SEOBook Tool Set
OSE
Cache date recent?
CachedPages (free)
Content relevant to yours?
Buzzstream
Inbound links use a wide variety of
anchors?
Majestic
SEMRush
BacklinkWatch (free)
Lots of social signals from several
networks?
Sendible
Buzzsumo
33. #SMX #14D @Matt_Siltala
Un-Linked Mentions
Citation Building
Resource Pages
Image Gifting
Image Galleries
Content Sourcing
Author Prospects & Curator Mining
Repurposing Content
Link Roundups
LINK BUILDING TACTICS
Reclaiming Broken LinksContent Outreach
(on your site & content you
send away)
Content Marketing
Tactics:
Foundational Tactics:
Credibility Links
35. #SMX #14D @Matt_Siltala
Foundational Tactics:
Reclaiming Broken Links
Un-Linked Mentions
Credibility Links
Citation Building
Resource Pages
Image Gifting
LINK BUILDING TACTICS
36. #SMX #14D @Matt_Siltala
Help position you as a brand expert and credible, factual source
Identify your brand in an ever-growing link graph
Puts you on credible/authority sources
Tend not to change
Inexpensive to acquire
Content marketing SHOULD NOT be your only link building strategy!
FOUNDATIONAL LINKS:
Links get you ranked but clicks show you deserve to be there
38. #SMX #14D @Matt_Siltala
Find unlinked mentions of your brand
Contact webmaster
Ask for hyperlink
NOT A BRAND?
Find unlinked keyword phrases (where it makes
sense)
Find mentions of out-of-business competitors
FLT: UNLINKED MENTIONS
TalkWalker | RankTank
TalkWalker
39. #SMX #14D @Matt_Siltala
.
Find #1 site ranking for your keywords
Copy their name, address and telephone number
Search using quotes
Results are potential sites you can add your information to.
“excel spreadsheet” + citation building
Use competitors to find sources to add your site to
WhiteSpark
TIP
FOUNDATIONAL LINK TACTIC: CITATION BUILDING
Tools: WhiteSpark (Mentions of a business by name, address & telephone number)
40. #SMX #14D @Matt_Siltala
Establish trust signals:
FOUNDATIONAL LINK TACTIC: CREDIBILITY LINKS
Establish trust, set expertise
Chamber of Commerce
Industry Associations
Better Business Bureau
Wikipedia*
41. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
Your keyword in url: LINKS
Your keyword in url: RESOURCES
“USEFUL LINKS” your keyword
“HELPFUL LINKS” your keyword
FLT: RESOURCE PAGES
Find opportunities on academic & government outlets
Tool: SoloSEO
(no charge) use ‘recommended” function
42. #SMX #14D @Matt_Siltala
Search for blog posts and magazine
articles using your keywords.
Offer photo at no charge
Own the photo!
FOUNDATIONAL LINK TACTICS: IMAGE GIFTING
Giving the gift of an image to an article that needs it
43. #SMX #14D @Matt_Siltala
Fun images help sell content
Creates memorable content
Stimulates linking!
FLT: IMAGE GOOD, CINEMAGRAPHS BETTER
Also known as a .gif
Make your own http://makeagif.com/
Backlink topical gif’s found in directories:
http://giphy.com/search/gif-directory
44. #SMX #14D @Matt_Siltala
LINK BUILDING TACTICS: USING CONTENT
Content Outreach
(on your site & content you send away)
Image Galleries
Content Sourcing
Author Prospects & Curator Mining
Link Roundups
Repurposing Content
Content Marketing
Tactics
Repurposing Content
45. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
Do not over use keyword anchors in posts/articles/bios
Hyperlink conversationally.
Avoid blog networks.
Do not partner with a blog/site not using social media (especially
Google Plus and Twitter)
Do not partner with a blog/site that does not have an active
About Us page.
BEST PRACTICE: USING CONTENT TO ATTRACT LINKS
Don’t over do the anchors
L
I
N
K
46. #SMX #14D @Matt_Siltala
WHAT IS HOT IN CONTENT OUTREACH?
Know what your audience wants to read & where they are reading it
LISTS VIDEOINFOGRAPHICS SURVEYSROUNDUPSPRODUCT
Reviews
47. #SMX #14D @Matt_Siltala
Written reviews with images are most frequently linked to
(the longer the better)
Keep best reviews on your site, promote from there, unless…
Issue press release for substantial reviews
Target social networks for distribution
Bundle reviews into ebooks with email paywall
Reviews dominate on YouTube
CONTENT TACTIC: PRODUCT REVIEWS YOU CREATE
Highly sought after written & video content, taps factual
48. #SMX #14D @Matt_Siltala
Search for older reviews
Back link, look for sources
Offer your “newer” review as a source, or
Write a comparison piece
CONTENT TACTIC: PRODUCT REVIEWS BY OTHERS
Use what other people have written to gain links
1
2
3
4
49. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
SEARCH FOR:
Daily Link Roundup + keyword
Link Roundup + keyword
Weekly Link Roundup + keyword
Identify blogs/sites in your niche doing
roundups, contact the owner and show
your very best content
Set an alert and let
roundups come to you
LINK ROUNDUPS
A collection of favorite posts from around the web
Ask to have your content
included in the roundup
54. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
CONTENT TACTIC: CURATOR MINING
Get your content added to curation outlet, use to find new sources
Paper.li
“paper.li + keyword”
Rebel Mouse
“rebelmouse + kw”
FlipBoard
“flipboard + kw”
55. #SMX #14D @Matt_Siltala
CONTENT TACTIC: USING PINTEREST
Look for sources to host your content, look for writers, get yourself pinned
47%
RECOMMENDED
RATE
56. #SMX #14D @Matt_Siltala
Tool Tip: https://drive.google.com/templates
CONTENT TACTIC: AUTHOR PROSPECTING
Find the writers, find the sources, hire them to write for you
FREELANCE
WRITER
+ Keyword
EDITOR
+ Keyword
CONTRIBUTOR
+ Keyword
COLUMNIST
+ Keyword
GUIDE
+ Keyword
WRITER
+ Keyword
AUTHOR
+ Keyword
57. #SMX #14D @Matt_Siltala
CONTENT TACTIC: TRANSLATING CONTENT
Translate or add subtitles to audio/visual content, promote on media/social networks, look for “multicultural” and “international”
WEBINAR PODCAST VIDEO
58. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
In-depth article with images.
Evergreen piece.
PRODUCT
REVIEW Create presentation on each
section, add to SlideShare.
PRESENTATION SOCIAL MEDIA
SNIPPETS
Each blog post covers a
section of the review.
MULTIPLE BLOG
POSTS Create infographic
using steps in product
review
INFOGRAPHIC
Extended G+ posts, Tweet
series, posts on FB
CONTENT TACTIC: REPURPOSING CONTENT
Reach wider audience, attract links, drive more traffic, avoids duplicate content issues
60. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
Keep the key components of link popularity in mind when building links.
Don’t scrimp on a copywriter.
Make sure your links sit on mobile friendly sites/pages.
Invest in SEO/link tools after using free trials.
Create evergreen content that has been personalized for your target audience.
Add email capture to everything, look into “content for a tweet”.
Create “Knowledge Vault” quality content, Rank Brain.
Site uses nofollow but the link is worth having? Point it to your social profiles for traffic.
LIGHTNING ROUND: INSIGHTS 2015
61. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
Contests, sponsorships, scholarships, etc – all good ideas but one-off, time sensitive tactics.
Follow key media on Twitter and LinkedIn. Engage!
Fax press releases directly to media, forget the press release submission outlets.
Local media outlets love, love, love interviews.
Media doesn’t link out except when they have to. Images are that exception.
HARO (Help A Reporter Out) great resource but be quick! <3 hours
HARO not the only site of its kind, do “similar” search
LIGHTNING ROUND
Good tips
62. #SMX #14D @Matt_Siltala
Keep an eye on the sites ranking behind you.
Yes, that’s right, behind you.
They are the webmasters looking to unseat you, they want your spot in the serps.
Watch what they are doing, follow on social media.
Load their domain/brand names in your alert services.
LIGHTNING ROUND
My best tips
63. #SMX #14D @Matt_Siltala
MATT SILTALA
Avalaunch Media
Quality means doing it right when no one is looking.
THANK YOU!
- HENRY FORD
64. #SMX #14D @Matt_Siltala#SMX #14D @Matt_Siltala
THANK YOU!
SEE YOU AT THE NEXT SMX!
SMX ADVANCED: JUNE 22-23, 2016
SEATTLE, WASHINGTON